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Southwest Airlines Essays & Research Papers

Best Southwest Airlines Essays

  • Southwest Airlines - 1410 Words Introduction: Southwest Airlines is based in Dallas, Texas and is the fourth largest airliner in the United States. The company was co-founded by Rollin King and Herb Kelleher on March 15, 1967, initially named Air Southwest until changing the name to Southwest Airlines in early 1971. King and Kelleher wanted a low-cost/low-fare airline that would shuttle passengers between Dallas, Houston, and San Antonio, Texas. The company now operates 537 Boeing 737 aircrafts and provides service to 64... 1,410 Words | 4 Pages
  • Southwest Airlines - 2732 Words This paper evaluates the key financial challenges facing organizations in Risk Management, Managing International Acquisitions, and Managing Working Capital simulations. Secondly, an evaluation of Southwest Airlines (SWA) management of working capital and the optimal financial strategies employed is presented. Also evaluated are the potential improvements in financial performance along with long-term and short-term strategies. Lastly, considered in this paper is whether a merger or... 2,732 Words | 9 Pages
  • Southwest Airlines - 451 Words October 4, 2013  Southwest Airlines Every business has a CEO who deals with the everyday lifestyle of being the boss. Have you ever wondered how many people who work as the CEO of a company because it was always something they wanted to do? For those of you who said yes, think again. The CEO of Southwest Airlines, Gary Kelly, never had aspirations of being a CEO to a company as large as Southwest Airlines. There are a few founding principles: keep costs down through fast turn-around time... 451 Words | 2 Pages
  • Southwest airlines - 1811 Words TB00417 The Southwest Spirit Customer service far beyond the norm in the airline industry was not unexpected at Southwest and hadits own name—Positively Outrageous Service. Some examples of this service included: a gate agentvolunteering to watch a dog (a Chihuahua) for two weeks when an Acapulco-bound passenger showedup at the last minute without the required dog crate; an Austin passenger who missed a connection toHouston, where he was to have a kidney transplant operation, was flown there... 1,811 Words | 5 Pages
  • All Southwest Airlines Essays

  • Southwest Airlines - 1376 Words SOUTHWEST AIRLINES Group 7: Curti Leda; Javadinia Azari Morteza; Maatz Bettina‐Sophie; Sandrone Claudia; Vestrucci Margherita; Bandini Arianna; Cominelli Marta Agenda I. Brief Summary of the case I. Brief summary of the case II. Discussion of theoretical concepts a) Culture b) Leadership and values c) Recruiting, training, workforce III. Questions & Answers Q1. The organizational culture and the cultural values Q2. The creation of value for employees Q3. Capturing value in the marketplace... 1,376 Words | 25 Pages
  • Southwest Airlines - 2045 Words Southwest Airline’s origin can be traced back to Texas where it was founded by a group of investors in 1966. Rollin King, M. Lamar Muse, and Herbert D Kelleher pooled $560,000 to form the Air Southwest Company. Initially setting out to serve Dallas, Houston, and San Antonio, Air Southwest Company three competing airlines filed suit to prevent the airline from ever leaving the ground. Herbert D Kelleher, one of the original investors was an attorney who took the proceedings all the way to the... 2,045 Words | 6 Pages
  • Southwest Airlines - 398 Words Jeff Bradford MBA 634 Southwest Airlines 1.) Many changes have occurred and are occurring in the airline industry, which pose a potential threat to Southwest Airlines. The airline industry has traditionally had many airlines receive annual loses on their income statements. This trend is still continuing today as many airlines stand in financial trouble. Some of these financial troubles arise from changes brought upon them from the ever-changing governmental regulations. The most recent... 398 Words | 2 Pages
  • Southwest Airlines - 4119 Words Southwest Airlines Over 35 years ago, Rollin King and Herb Kelleher decided to create a different type of airline. They began with the simple notion: If you get your passengers to their destinations when they want to get there, on time and at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. They were right (Southwest Airlines, 2004)! What began as a small Texas airline has grown to become one of the largest airlines in the United... 4,119 Words | 11 Pages
  • Southwest Airlines - 504 Words Southwest Airlines Resources Tangible Resources Financial Resources - Southwest has always managed its cash well . In the financial year 2001, the airline had generated 64, 446, 773with an operating income of 821, 659 and a credit value very good Physical Resources - In all the cities it operates instead of having agents or computerized booking system Southwest has its reservation centre and vending machines at the airports . Previously Southwest only operated in cities near Texas, but... 504 Words | 2 Pages
  • Southwest Airlines - 6707 Words Strategic Business Plan Carlos Olvera Ivan López Wendy Galindo Southwest Airlines I. Introduction: Southwest airlines performance in recent years has been outstanding compared to the rest of the airline industry. The company has maintained a stable increase of income, having year over year profitability since 1973, despite the fact that industry where it competes is characterized by being vulnerable to the recent downward economics and an intense rivalry between competitors.... 6,707 Words | 22 Pages
  • Southwest Airlines - 1277 Words Southwest Airlines Introduction: Southwest Airlines is a passenger airline based out of Dallas, Texas that provides air transpiration throughout the United States. Southwest is currently the 6th largest U.S. airline based on revenue. It currently has more than 3,100 flights in 73 cities, making it the largest U.S. carrier passenger airline. They provide good options, such as early check-in, hotel packages, car rental, and free luggage up to two bags, which are one of their techniques to... 1,277 Words | 4 Pages
  • Southwest Airlines - 2283 Words Southwest Airlines in 2010: Culture, Values, and Operating Practices Summary Southwest Airlines was founded by Herb Kelleher in 1967 to provide low-cost service between Dallas, Houston, and San Antonio. Although the U.S. airline industry had lost money in 15 of the 30 years between 1980 and 2009, Southwest has reported profit every year since 1973. Southwest Airlines is considered to be the most successful budget airline in the U.S. Since 2000, the number of passengers flying Southwest... 2,283 Words | 7 Pages
  • Southwest Airlines - 5886 Words Marketing Excellence Southwest Airlines “fees don’t fly with us” Prof. Dr. Osman Karatepe Ghazal Adel Fahmideh 115120 Tour 504 Introduction Southwest Airlines Co. is the largest low-cost carrier in the United States, and is headquartered in Dallas, Texas. The airline was established in 1967, by Rollin King and Herb Kelleher. Southwest begins flying within the state of Texas (between Dallas, Houston, and San Antonio) with three Boeing 737 aircraft. Today Southwest operates nearly... 5,886 Words | 18 Pages
  • Southwest Airline - 1110 Words 2. SWOT Analysis 2.1 Strengths 1) Focus on point-to-point service. This service provides more direct nonstop flights that can minimize delays and total trip time. 2) Low operating costs - Use a single type of aircraft (Boeing 737) that makes scheduling, operations, maintenance, and training more simplified. - Outfit the fleet with fuel-saving, performance-enhancing blended winglet that extend flight range, save fuel, and reduce engine maintenance costs and takeoff noise. - Fuel cost... 1,110 Words | 4 Pages
  • Southwest Airlines - 455 Words Kelleher at Southwest Airlines “You shouldn’t get too heady about anything, because the greatest thing you do is not big in the universe. It’s not saying it doesn’t matter. It matters all the more. You’re fighting against nothingness. But you don’t give up. Therein lies the heroism.” -Kelleher (p.156) Although many have a great respect for Southwest Airlines and their disciplined business decisions. I have a greater respect for their “family like” environment and how they encourage... 455 Words | 2 Pages
  • southwest airlines - 419 Words 1) How does this company make money even when other airlines don't? What are the most important contributors to its financial success? ANS: - Southwest airlines founded specially to create intrastate between Dallas and Texas and their main agenda is to provide services at low cost as compared to other airlines. Even it's very competitive to achieve this goal but southwest succeeded by keeping operations simple and consistent, cost saving strategy and meet customer expectation(on-time) at low... 419 Words | 2 Pages
  • Southwest Airlines - 1554 Words Identify Current Strategy Southwest Airlines Co. is a major domestic air carrier that is "the world's only short-haul, high-frequency, low-fare, point-to-point carrier" according to the President and CEO Herb Kelleher. Southwest has always been able to quickly seize any strategic opportunities whenever they arise. Southwest is the only company to ever hold the Triple Crown for annual performance. Some of the key factors that contribute to Southwest's success are its conservative growth pattern,... 1,554 Words | 4 Pages
  • southwest airlines - 489 Words Southwest Airlines: In a Different World”, Analyzing Southwest Airlines’ organizations harmony is very challenging. Using the Mckinsey 7S Framework will make this process easier. The Mckinsey 7S Framework is made up of hard elements and soft elements. The hard elements consist of strategy, structure, and systems. These are elements in the organization that can not be changed easily. The soft elements consist of shared values, skills, style, and staff. These are elements that can be... 489 Words | 2 Pages
  • Southwest Airlines - 3048 Words This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US, by over 300 airplanes, providing primarily short-haul, high frequency, point to point, low fare service . Through this essay we will see an analysis of the company's advantages and disadvantages through a SWOT Analysis. We will try to localize the problems of the company at the time and in... 3,048 Words | 7 Pages
  • Southwest Airlines - 1025 Words The company I chose to research is Southwest airlines. It has been one of the most successful airlines in the US, and with very high customer service ratings. This is very impressive to attain by such a small company in a very tough industry. Southwest is able to achieve such levels by having a clear mission of providing low-fare travel using a point-to-point system and not having a hub-based system. The company operates in relatively shorter routes and only maintains one plane type, its famous... 1,025 Words | 3 Pages
  • Southwest Airlines - 5266 Words Southwest Airlines in 2008 - 2009: Analysis and Recommendations Analysis Performed By: American Consulting Group, LLC CEO: Michael A. Evans Table of Contents Letter of Appreciation to Gary Kelly, CEO ……………………………...3 Executive Summary ……………………………………………..........4 Appendix 1 ……………………………………………………………….10 Appendix 2 ……………………………………………………………….11 Appendix 3 ……………………………………………………………….12 Appendix 4 ……………………………………………………………….13 Appendix 5 ……………………………………………………………….15... 5,266 Words | 29 Pages
  • Airline and Southwest - 542 Words Question 1) Why was Southwest successful? The case stated that “since its first regular flight in June 1971, Southwest had compiled the most consistently profitable record in the world’s airline industry.” As I read through the case, I realized that Southwest had great business-level strategy by knowing who, what, why, and how questions. For example, Southwest knew that they are going to deal with a lot of business people who need to on-time for their business and also knew that by satisfying... 542 Words | 2 Pages
  • Southwest Airline - 698 Words Southwest in Baltimore case questions: Issue at Hand: Baltimore is one of the eight mega stations for Southwest Airlines. The airline plans to expand operations there, rapidly. But the operational performance at Baltimore station is lagging behind the system-wide average of the airline. The challenge is to overcome this impediment so that the station can accommodate additional growth as planned. 1. How does Southwest airlines (SWA) compete? What are its advantages to other airlines?... 698 Words | 3 Pages
  • SouthWest Airlines - 384 Words Professor: Elena Vidal (EV) Moustafa Elkholy November 4th, 2014 BPL 5100 Case Write-ups (Southwest Airlines) 1. What do you see as the issues the company is facing? The distance between the employees (The managers and the top management) has been increased. Before the leadership change, the top management was very close to the employees. That change causes a radical change in the company’s culture. Southwest experienced an increase in the fuel and wages cost. Southwest... 384 Words | 2 Pages
  • Southwest Airlines - 465 Words Southwest Airline in Baltimore Assignment Questions 1. How does Southwest Airline (SWA) compete? What are its advantages relative to other airlines? Draw an influence, i.e., cause-and-effect, diagram to explain the company’s competitive advantage. 2. The plane turnaround process requires coordination among twelve functional groups at SWA to service, in a brief period of time, an incoming plane and match it up with its new passengers and baggage for a prompt departure. Please evaluate the... 465 Words | 2 Pages
  • Southwest Airline - 3996 Words  Southwest Airlines: SWOT Analysis Mollika Thaing, Khoa Tran, Tonielia Thomas, Hiwot Tesfaye, Kai Spear Mgmt. Prin. & Org. Behavior Professor Leon Prieto 11/18/2013 Southwest Airlines’ Description Southwest Airlines was introduced in Texas on June 18, 1971 with three Boeing 737 airplanes and only serving three cities of Texas which included Houston, Dallas and San Antonio. The company came a long way since 1971; today Southwest Airlines has 537 Boeing 737 airplanes... 3,996 Words | 10 Pages
  • Southwest Airlines - 684 Words Eunice Kelly MBA 522 Marketing Southwest Airlines case analysis 1. In what ways might airline customers be segmented? Airline customers might be segmented when groups with varying needs and wants are recognized. They can be segmented on a number of different types of things; such as age, gender, location, buying behavior, and demographics. a. Which segments or niches would you consider Southwest’s prime targets? Southwest’s prime targets would be that of business and leisure travelers.... 684 Words | 2 Pages
  • Southwest Airlines - 1932 Words Memorandum From: To: Brandon Mills, Executive Director of the DD Investment Fund Date: 12th December 2012 Subject: Southwest Airlines-Analysis and Valuation The current memo outlines the analysis and valuation of Southwest Airlines along with sectoral trends in the US airline industry, its prospects for growth in the near future [email protected] Overvie w of the US Airlines Industry and Growth Prospects In the... 1,932 Words | 9 Pages
  • Southwest Airline - 1993 Words Southwest Airlines in 2010: Culture, Values, and Operating Practices Assignment Questions 1. Is there anything that you find particularly impressive about Southwest Airlines? 2. What grade would you give Southwest management for the job it has done in crafting the company’s strategy? What is it that you like or dislike about the strategy? Does Southwest have a winning strategy? 3. What are the key policies, procedures, operating practices, and core values underlying Southwest’s efforts to... 1,993 Words | 5 Pages
  • Southwest Airlines - 805 Words Sin Ho Man 20052982 MGMT 3110 L1 Case Report: Southwest Airlines What is SWA’s competitive strategy? What does it take to execute the competitive strategy? The SWA has adopted ‘Cost Leadership’ as its competitive advantage. And it has achieved low cost through numerous ways. To commence with, the Southwest workforce routinely turn around an aircraft in only 15 minutes and its gates are manned by a single agent and have a ground crew of six or fewer, which are much lower than other... 805 Words | 3 Pages
  • Southwest Airlines - 541 Words  Contents Page 1. An Introduction to Southwest Airlines 1.1 Beginnings 1 1.2 Culture... 541 Words | 3 Pages
  • Southwest Airlines - 724 Words Southwest Airlines Southwest Airlines has long been one of the stand-out performers in the U.S. airline industry. It is famous for its low fares which are often some 30% lower than those of its major rivals. These are balanced by an even lower course structure, enabling it to record superior profitability even in bad years such as 2002, when the industry faced slumping demand in the wake of the September 11 terrorist attacks. Indeed, from 2001 to 2005, quite possibly the worst 4 years in... 724 Words | 3 Pages
  • Southwest Airline - 1123 Words Southwest Airlines in 2010 : Culture, Values, and Operating Practices Corporate Business Strategy Group Assignment Domeniko Wikarda | Endah Widiastuti | Haris Suhendra | Marisa Karsen | Pramita Wardani 1 Table of Contents:  The Journey of Southwest Airlines  Business Strategic Analysis  Recommendations 2 The Journey of Southwest Airlines in 2010 : 3 Southwest Airlines Is a low-cost/lowfare airline. • Their concept is attract passengers by flying convenient schedules,... 1,123 Words | 8 Pages
  • Southwest Airlines - 844 Words Southwest Airlines - Effective employee relations program/ Career development Southwest Airlines Southwest is a major player in the airline industry, which employs nearly 35,000 individuals. According to an article, (Hollis, 2003), Southwest Airlines has taken a different approach to building interactively relationships with the company, with employees, and with its customers to ensure the success of the business. As a result, Southwest has sustained an enhanced growth and profitability when... 844 Words | 3 Pages
  • Southwest Airline - 788 Words Question: 01 Name at least two things that Southwest is doing efficiently. Name at least two things that Southwest is doing effectively. In what ways do efficiency and effectiveness support each other at Southwest? In what ways do they contradict each other? Ans. Southwest Airlines is one of the important Airline of USA. Southwest Airlines may only rank 317 on the Fortune 500 List but the company ranks highly on most publications’ Most Admired Companies lists. Efficiency means using... 788 Words | 3 Pages
  • Southwest Airlines - 2395 Words Case Study Southwest Airlines Course: Services Marketing 3rd Term Southwest Airlines (SWA) began services in 1971. In 1972, court order no charter flight beyond Texas in order to make up for the lost revenue they were forced to sell aircrafts and keep just the ones needed to continue business and operate scheduled services. Schedule could be kept if the turning time of a plain was low enough (10 minutes). Nevertheless, Dallas-based SWA achieved 40 consecutive years of profitability and... 2,395 Words | 8 Pages
  • Southwest Airlines - 2715 Words SOUTHWESTERN AIRLINES EXECUTIVE SUMMARY Southwest Airlines is a company engaged in the operation of low cost. Since 1971 this has been the main competitive advantage of this company mainly because of its large efficiency processes and adaptability, allowing it to stay for many years as a pioneer in the low cost operation. This company has developed an incredible environment where employees feel in their second home and family. This is such a great competition that employees are willing... 2,715 Words | 14 Pages
  • Southwest Airline - 1312 Words Southwest Airlines Tracy D. Braswell Benedictine University The domestic airline industry is emerging from its lost decade. Carriers suffered two recessionary swoons (one due to September 11) and a fivefold jump in fuel prices causing fifteen carriers to go bust. As frequent fliers know too well the salvation for most airlines has been to stick passengers with fees, reservation changes, bags, food, movie and headset to name a few. None of it, however, went to Southwest Airlines two and... 1,312 Words | 4 Pages
  • Southwest Airline - 3533 Words |西南航空公司的案例研究:歷史與分析 | | |Uploaded by avalon on Aug 4, 2005 上傳阿瓦朗上2005年8月4日 | | |[pic] | |SouthWest Airlines Case Study 西南航空公司為例 | |Executive Summary... 3,533 Words | 14 Pages
  • Southwest Airlines - 11565 Words 9-803-133 REV: MARCH 11, 2003 JAMES L. HESKETT Southwest Airlines 2002: An Industry Under Siege Amid Crippled Rivals, Southwest Again Tries To Spread Its Wings; Low-Fare Airline Maintains Service, Mulls Expansion In Risky Bid for Traffic — Front Page Headline, The Wall Street Journal, October 11, 2001 The Age of “Wal-Mart” Airlines Crunches the Biggest Carriers; Low-Cost Rivals Win Converts As Business Travelers Seek Alternatives to Lofty Fares — Front Page Headline, The Wall Street... 11,565 Words | 41 Pages
  • Southwest Airlines - 1264 Words Diego Rodriguez, Deema Alomar, Seungyeon lee 10/05/09 Case Analysis Southwest Airline final draft Jennifer Uhler BPE reading, writing research Background Summary Southwest Airlines based in Dallas was founded in 1967 by Rollin King and Herb Kelleher. It is one of the major domestic airliners which provides carrier and transportation service. This company has 35,499 employees and it runs over 500 Boeing 737 aircraft in 67 cities in the US. Southwest’s principal values are: Providing low-fare... 1,264 Words | 5 Pages
  • Southwest Airlines - 602 Words Southwest Airlines Abby S. Boeltram BCOM/230 June-Monday, 2013 Jeff Gofter Southwest Airlines Organizational culture is the collective behavior of people, who comprise an organization, and this behavior affects the way people and groups within the organization interact with others, internally and externally. Founder of Southwest Airlines, Herb Kelleher is credited with creating an organizational culture that unique in America today and which has propelled Southwest to the number one spot... 602 Words | 2 Pages
  • Southwest Airlines - 1785 Words SOUTHWEST AIRLINES CASE STUDY BY Aurelio Montelongo Jr. June 22, 2012 Southwest Airlines is in an environment whose conditions for most in this type of industry have been anything but profitable. So why is it that Southwest Airlines, who has been profitable in this volatile market been able to make money? Though Southwest did have a losing quarter it was not due to lack of fliers or its service to its customers, but an investment in its fuel hedging cost. As fuel dropped in price,... 1,785 Words | 5 Pages
  • Southwest Airlines - 4766 Words Introduction Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes The authors Ulla K. Bunz and Jeanne D. Maes are based at the University of South Alabama, Mobile, AL, USA. Abstract In an era in which adapting to change means survival, it is important to study what successful organizations have done. While the airline industry in the USA has not made thriving financial headlines, one small company has been able to satisfy its customers... 4,766 Words | 22 Pages
  • Southwest Airlines - 3682 Words Strategy Content Issue 1: SWA’s decision to acquire AirTran poses many obstacles for SWA’s sales strategy. The acquisition will threaten the pricing structure of SWA. It will give them the opportunity to raise its fair, as there is less competition in the Northeast (where AirTran serves) and major airlines have paired off leaving only five major players (Huffington post, 2010). Further promoting a fare increase is SWA’s refusal to charge for baggage. Although, this is a great sales tactic,... 3,682 Words | 8 Pages
  • Southwest Airlines - 391 Words (1) What is the Southwest¡¦s position along the four dimensions? a) Geographic scope Southwest airline provides point-to-point service between midsize cities and secondary airports in large cities. This can help avoiding congestion in large airports and hence save an average 20% of average flight time. b) Choice of business (corporate portfolio) SWA focuses on only airlines services, especially the short-haul flights. c) Vertical Integration decision Southwest airline does all of its own... 391 Words | 2 Pages
  • Southwest Airlines - 1804 Words Case Analysis “Southwest Airlines 2008” Valerie Deneen The University of Iowa Case Analysis “Soutwesth Airlines 2008” U.S. Airline Industry Overview Ever since the Wright brothers successfully flown the first airplane in 1903, air travel had become one of the most popular means of long distance travel. From 1937 to 1978, air transportation was part of public utilities and was regulated by the federal Civil Aeronautics Board in the U.S. Airfares, routes, schedules, and number of airlines,... 1,804 Words | 6 Pages
  • Southwest Airlines - 6862 Words I. Current Situation Following the Deregulation in 1978, a competitive price war ensued among the airline industry as a direct result of the new freedom for airlines to set their own fares as well as route entry and exits. This gave rise to the operating structure of the airlines as it exists today, consisting of the point-to-point system and the hub and spoke system. With this came the change of focus for major airlines to non-stop, cross-country routes in densely populated cities, which,... 6,862 Words | 24 Pages
  • Southwest Airlines - 474 Words Proposal to avoid managerial derailment and failure Southwest Airlines strict adherence to its mission to provide the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit is a key factor to the company’s success (About Southwest Airlines Co, 2013). The airlines ability to commit to employees to provide them with a stable work environment that ensures equal opportunity for learning and personal growth. Southwest prides itself on... 474 Words | 2 Pages
  • Southwest Airlines - 2060 Words Distribution Strategy: Southwest Airlines Introduction Southwest Airlines (SWA) is a “passenger airline company, principally focused on offering scheduled air transportation in the U.S.” (Logistics Business Review, 2010). SWA also offers a supply chain of travel services to its passengers such as air, car, hotel, cruise and vacation packages and other services including selling credits to various business partners that include credit card companies, hotels, telecommunication companies and... 2,060 Words | 6 Pages
  • Southwest Airlines - 1380 Words Michele Lynn October 12, 2008 Marketing – Resnik Case Study: Southwest Airlines Air travel has its ups and down, as does basically any type of travel. However, Southwest Airlines has always been my favorite airline to fly. As a young single who loved traveling, I found their fares and schedules to be the most convenient for my taste. I always appreciated the staff’s sense of humor, and it really never bothered me where I sat, so I didn’t mind the “A, B, C” boarding groups as opposed... 1,380 Words | 4 Pages
  • Southwest Airlines - 730 Words 1. How would you characterize the business model of Southwest Airlines? How does this differ from the business model used at many other airlines, such as United and American Airlines? The business model that Southwest airline uses can be characterize as "keep it simple" that are they don't fly everywhere they employ a point to point route system, no seating class distinctions, no choices on type of aircraft and simplest pricing structure. Southwest Airlines flies point to point which a lot... 730 Words | 2 Pages
  • Southwest Airlines - 1184 Words Southwest Airlines 2008 Introduction : While the airline industry in the USA has not made thriving financial headlines, Southwest Airlines has emerged as a successful organization. It has been able to make profit consistently and has sustained itself through difficult situations like recession, energy crisis, and September 11 terrorist attacks. Problem Statement : The problem under consideration here is: How can Southwest Airlines achieve a sustainable growth in future in spite of... 1,184 Words | 5 Pages
  • Southwest Airlines - 1317 Words Southwest Airlines’ Corporate Strategy & Control System Southwest Airlines became one of the most admired airlines in the world based on their dedication to their customers and the corporate strategies their leadership instituted. Their leadership created a different corporate culture that CEO Herb Kelleher and his company are devoted to the philosophy of putting employees first (Govindarajan, pg. 115). In doing so, Southwest was able to instill a management control system that relied... 1,317 Words | 4 Pages
  • Airline and Southwest Airlines Company At Southwest Airlines, "We Love Your Bags" MRKT 5000 1. Describe the various promotion elements that Southwest Airlines uses in its integrated marketing communications. Southwest Airlines Company is an American airline with headquarters in Dallas, Texas. Based on domestic passengers carried, Southwest Airlines is the largest airline in the United States. (2010 -06-30)[upThe The airline operates more than 3,400 flights a day [update]utilizing a fleet of 552 aircraft. While operating in an... 761 Words | 2 Pages
  • Southwest Airlines (a) - 1331 Words This case is just a description of the situation without any details on possible questions or further actions. Southwest Airlines (A) Stanford Graduate School of Business Case Study HR-1A (1995) A Summary This case is about Ann Rhoades, vice president of people for Southwest Airlines (LUV). She is preparing for a meeting with the top executives of the airlines to discuss the airline’s competitive position in the light of United’s and Continental’s recent engagement in the low fare... 1,331 Words | 4 Pages
  • Southwest Airlines - 1125 Words  Gate Turnaround at Southwest Airlines Video Case Study Southwest Airlines was started in 1971 by Rollin King and Herb Kelleher. Their idea was simple. If they could take airline passengers where they want to go, on time, at the lowest possible price; all while having fun doing it, then people would love to fly on their airline. As a result of this, no other airline in the industry’s history has enjoyed the customer loyalty and extended... 1,125 Words | 4 Pages
  • Southwest Airlines - 1025 Words Running head: SOUTHWEST AIRLINES Southwest Airlines William F. White Grand Canyon University Introduction Southwest Airlines took their first flight in June 18, 1971. The company got underway more then four years earlier but had a number of tough lawsuits against them before they were able to get their first plane up in the air. Southwest Airlines began serving the Texas cities of Dallas, Houston and San Antonio. And then in 1979, Southwest Airlines finally made their first voyage... 1,025 Words | 3 Pages
  • Southwest Airlines - 1664 Words Assessing Corporate Culture: Southwest Airlines Q Organizational Philosophy, Mission, Vision, Values Southwest Airlines clearly outlines their values in their corporate mission statement: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit ( This mission both describes the company's approach to its workforce, and the customer at large. Rather than... 1,664 Words | 5 Pages
  • Passenger Airline Industry – Southwest Airlines, American Airlines Index Industry Overview…………………………….1 Southwest Airlines…………………………….1 4Cs marketing mix…………………….2 American Airlines……………………………..3 4Cs marketing mix…………………….4 Primary data collection and analysis.......……..4 Consumer perception of the brands…………...7 Southwest Airlines.................................7 American Airlines..................................9 Effective brand in terms of communication….11 Recommendations to American Airlines..…....12 References……….…………………………....13... 3,737 Words | 11 Pages
  • Southwest Airlines Case Analysis EXECUTIVE SUMMARY Southwest Airlines provides short haul, high frequency, point-to-point, low-fare services to and from 58 cities across the United States. The company is known for its low-cost fares and superior customer service in the airline industry. The company was started in 1971 with a motto still lived by today, "If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it,... 3,950 Words | 12 Pages
  • Southwest Airlines Competition - 828 Words According to Wikipedia, an online encyclopedia, Southwest Airlines is currently the third largest airline in the world, measured by the number of passengers carried. Total number of passengers that were carried in the year 2005 amounted to 77.7 million. They are behind American Airlines and Delta Air Lines. After the tragic September 11th incident, Southwest airlines remains as one of the only major airlines that are still profitable. After the September 11th attacks, Southwest Airline's 6... 828 Words | 3 Pages
  • Turnaround at Southwest Airlines - 783 Words Introduction Southwest Airlines is one of the largest domestic carriers in the United States, with over 3400 flights every day from 64 domestic destinations. Since 2011, Southwest Airlines is the airline that “carries the most domestic passengers of any US airline” ("Scheduled passengers carried", 2011). The major factor that contributes to the success of Southwest Airlines and makes it different from the other airlines is its approach in designing and managing the processes. Measuring... 783 Words | 3 Pages
  • Extenal Analyisis Southwest Airlines EXTERNAL ANALYSIS The DEPEST analysis is a great way to understand the external factors which Southwest Airlines is dealing with. Firstly the demographical factor that influence strategies of Southwest Airlines. The aging population in the United States is a big issue. It is known that older people, does not prefer to travel by plane, not for the short or long-haul. They are still too conservative and rather take a bus, train or drive themselves to the places they want to be. Because... 626 Words | 2 Pages
  • Swot Analysis: Southwest Airlines SWOT Analysis: Southwest Airlines SWOT Analysis: Southwest Airlines Southwest Airlines made its first voyage back in 1971 with service based in the cities of Dallas, Houston and San Antonio (Brief History, 2009). 38 years later, Southwest Airlines has more than 3300 flights a day and serves 66 cities in 33 states (Factsheet, 2009). Southwest Airlines has demonstrated a variety of strengths in its 38 year presence. Recent economic events have also caused a renewed focus on the company’s... 2,204 Words | 4 Pages
  • Southwest Airlines Case Analysis Southwest Airlines: A Case Analysis ORGANIZATIONAL ANALYSIS It is evident that the greatest strength that Southwest Airlines has is its financial stability. As known in the US airline industry, Southwest is one of those airlines who are consistently earning profits despite the problems the industry is facing. With such stability, the corporation is able to make decisions and adjust policies, which other heavily burdened airlines may not be able to imitate. Having a low amount of cost in... 1,557 Words | 5 Pages
  • Rapid Rewards at Southwest Airlines 1. In my opinion, Southwest should not save low-numbered boarding cards for its most frequent fliers. First of all, that would go against the idea of having simplicity in its operations systems. If Southwest reserved their low number boarding cards for its most frequent fliers, the airline would run into complications with customer seating preferences or disagreements. This would cause the established simple system of Southwest to be ineffective if certain exceptions would be made for frequent... 1,834 Words | 5 Pages
  • Case Study: Southwest Airlines Case Study: Southwest Airlines Jeremy Potter Oakland City University Introduction Southwest Airlines is one of the most successful airlines in the world. Their success comes from many different sources within the company. Today, most airlines are purely focused on growth, and tend to “nickel and dime” their customers to make up for profit losses. Southwest, on the other hand, has put an increased focus on their customers. They’re constantly striving to provide low ticket prices and... 792 Words | 3 Pages
  • Case 27 Southwest Airlines 1.0 Summary of Southwest Airlines: Does “LUV” Last?* First time in history, Southwest Airlines had its “LUV” for customers questioned. The Federal Aviation Administration (FAA) levied a record $10.2 million fine on Southwest Airlines. They accuse them after missing mandatory safety checks of flying 117 planes on nearly 60,000 flights between June 18, 2006, and March 14, 2007. Both the FAA and Southwest testified. FAA officials were blamed for being “too close” to the... 3,159 Words | 12 Pages
  • Southwest Airlines: a Cultural Assessment Southwest Airlines: A Corporate Cultural Assessment University of X September 17, 2005 Southwest Airlines: A Corporate Cultural Assessment Southwest Airlines (Southwest) is a domestic US airline that provides short haul, high frequency, point-to-point, and low-fare service to and from 60 airports in 59 cities across 31 US states. From humble beginnings in 1971, this airline with only four passengers per flight, and airhostesses wearing hot pants and white go-go boots, has evolved into a... 2,006 Words | 6 Pages
  • Southwest Airlines Case Summary Southwest Airlines Case Summary Southwest Airlines was originally named Air Southwest. It was started on March 15, 1967, by Rollin King and Herb Kelleher. Southwest Airlines is an American low fare airline based in Dallas, Texas. It is also the largest airline in the United States by number of passengers carried domestically in a year and the third largest airline in the world by number of passengers carried. Southwest is also one the most profitable airlines in the world posting a profit... 838 Words | 3 Pages
  • An Assessment of Southwest Airlines - 1383 Words An Assessment of Four Function of Management within Southwest Airlines An Assessment of Four Function of Management within Southwest Airlines According to Edward de Bono "an expert is someone who has succeeded in making decisions and judgments simpler through knowing what to pay attention to and ... Creativity involves breaking out ..." Southwest Airlines has done just that, in a world of high competition and drastic changes they paid close attention to their customers needs, therefore,... 1,383 Words | 5 Pages
  • Southwest Airlines and Microeconomics - 1125 Words Southwest Airlines and Microeconomics John Divler Rasmussen College Author Note This research is being submitted on June 14, 2010, for Mr. Bergeen’s Microeconomics course at Rasmen College by John Divler. Southwest Airlines and Microeconomics Southwest Airlines was created in 1967 and is headquartered in Dallas, TX. Southwest offers flights to their passengers to get them to their destinations when they want to get there, on time, at the lowest possible fare. The advantage that... 1,125 Words | 4 Pages
  • The Southwest Airlines Way - 1408 Words The following questions pertain to the Ten Southwest Practices for Building High Performance Relationships. With regard to questions 1 - 4 please explain what they mean to you within a service management focused organization. 1. "Lead with Credibility and Caring"? Many believe that leadership is related to an individual’s level or position within a company; many people refer to the leadership of an organization as embodying the individuals who hold executive positions. However, most... 1,408 Words | 4 Pages
  • Southwest Airlines Internal Analysis Executive Summary Southwest Airlines is one of the most profitable airlines in the airline industry. During turbulent economic times Southwest has managed to continue strong revenue growth in a disastrous environment and has operated profitably for 39 consecutive years (Mintzmyer, 2012). Southwest Airlines has capitalized on the company’s strength of being the top low cost carrier by offering a simple and efficient business plan that prides itself on customer service. Southwest utilizes only... 2,349 Words | 6 Pages
  • Southwest Airlines: New Challenges Southwest Airlines: New Challenges According to the Southwest Airlines Case Study, it can separate the answer into 4 parts as follows: Q 1-1 ⋄ ENTP and ENFP There are many positions in Southwest Airlines such as aircrew, pilot, officer, steward, etc. Each position has own suitable personality types. For example, steward and stewardess should to be extravert person who have sociability because they have to contact other people and can serve customer all the time. Pilot should to be thinker... 6,047 Words | 16 Pages
  • Southwest Airlines - Assignment Report Company Overview Task One Introduction No-frills airlines usually focus on low-cost strategies in every aspect of their business. The low-cost strategies can be implemented by applying various factors, such as using one type of airplane, using secondary airports with short flights, point-to-point transit with simplified routes, speedy turnaround times and assigning multiple roles to staff in order to reduce the labor cost. These types of strategies let you play a win-win situation... 2,953 Words | 11 Pages
  • SWOT Southwest Airlines - 559 Words SWOT Analysis of Southwest Airlines Strengths Enjoys the Second Highest Market Share at 16.4% following Delta. [Airline Domestic Market Share, based on Revenue Passenger Miles September September 2013 - August 2014 – Source: Bureau of Transportation Statistics - USA] “Point - to- point strategy” instead of the conventional hub-and-spoke network system which allows for more direct nonstop routing, and thus enables the carrier to control delays and total trip time. Faster turnaround time as... 559 Words | 1 Page
  • Southwest Airlines and Its Business Strategy Corporate Strategy Southwest Airlines faced many barriers to entry from the fierce competition of other airlines in the industry. Though competition was fierce, Southwest Airlines managed to succeed by doing things differently. Their mission was to provide affordable air travel to those who would not normally fly. Contradictory to the rest of the airline industry, Southwest maintained a profit while keeping its fares low. Southwest was unique to the industry in two ways. They focused on the... 1,104 Words | 4 Pages
  • Southwest Airlines Motivational Profile Southwest Airlines Motivational Profile A motivational profile can provide insights into whether a company is doing the right thing or requires improvements. Although nearly every company proclaims its goal is to deliver exceptional service, research confirms that the service quality of many corporations is below consumer expectations. Southwest Airlines has created a competitive advantage through valuing employees’ needs as a strategy that motivates them to provide better customer service... 3,099 Words | 10 Pages
  • Thesis: Southwest Airlines - 459 Words  Figure 1. Channels of Economic Exposure OPERATIONAL FRAMEWORK HYPOTHESES H1 : Foreign exchange rate fluctuations have significant effects on the financial condition of Micro-Precision Calibration, Inc. H2 : Foreign exchange rate fluctuations have significant effects on the financial performance of Micro-Precision Calibration, Inc. H3 : Foreign exchange rate fluctuations do not have significant effects on the financial condition of... 459 Words | 3 Pages
  • Southwest Airlines Competitive Advantages What are the sources of Southwest Airlines’ competitive advantages? There were three keystones to Southwest Airlines’ competitive advantage. The first lied in its employees and how they were managed. Secondly, the firm sought to identify major threats and opportunities in their competitors, and assess how Southwest could improve and capitalize on markets where their competition failed. And the final significant success factor was the company’s cost structure. Former CEO, Herb Kelleher,... 401 Words | 2 Pages
  • Southwest Airlines: an Industry Giant From 1972 to 2002, Southwest Airlines stock returned more for their shareholders than any other stock in the same time period (Collins, 2006, Hospital Strategy IV: Southwest Airlines and thinking outside the box). Many companies have begun to take notice of the Southwest model; a model that allows Southwest to thrive while many of its contemporaries are faced with financial difficulties. The success of Southwest Airlines can be attributed to their structure. This structure has made it possible... 2,390 Words | 6 Pages
  • Southwest Airlines Case Study Situation Analysis Since day one, Southwest Airlines has been able to maintain a winning strategy. Starting with just three aircrafts in the state of Texas, Southwest implemented a low cost, low fare, no frills strategy that proved successful. As they have grown, more plans have been put into practice, such as a widely popular frequent flyer program and their now legendary customer service. These strategies have proved successful, as Southwest is the only airline to have maintained a profit in... 430 Words | 2 Pages
  • Southwest Airline Strategic Audit Ecole supérieure libre des sciences commerciales appliquées (ESLSCA) Strategic Management Paper Southwest Airline Strategic Audit Prepared By : Hesham Gamal El Din El Desouky Mohamed Dandash Wael Youssef Professor : Dr. Saneya El Galaly Group : 21-A Table Of Contents I. Executive Summary 5 II. SouthWest Airlines History 6 III. Current Situation 8 III.1. Current Performance 8 III.2. Strategic Posture 13 III.2.1. Mission & Vision 13 III.2.2. Objectives... 11,690 Words | 57 Pages
  • Competitive Strategy Southwest Airlines The domestic US airline industry has been intensely competitive since it was deregulated in 1978. In a regulated environment, most of the cost increases were passed along to consumers under a fixed rate-of-return based pricing scheme. This allowed labor unions to acquire a lot of power and workers at the major incumbent carriers were overpaid. After deregulation, the incumbent carriers felt the most pain, and the floodgates had opened for newer more nimble carriers with lower cost... 2,051 Words | 16 Pages
  • Southwest Airlines Case Study ENT 5193 Strategy in Entrepreneurial Organization Class Date: February 25, 2011 Chapter: 4 Case: 27-Southwest Airlines: Does “LUV” Last? Does “LUV” really last? Many relationship experts have stated that “LUV” is eternal and that it is like a muscle that must always be worked out to keep it in shape, in order for it to last forever. While some may disagree that “LUV” can’t last forever, when it comes to relationships, the “LUV” that is in question is Southwest Airlines. What once... 793 Words | 3 Pages
  • Environmental Analysis: Southwest Airlines Environmental Analysis 1 Environmental Analysis 12 Environmental Analysis: Southwest Airlines Environmental Analysis: Southwest Airline INTRODUCTION Southwest Airlines Co. began its operations in 1971 and has been serving the industry for the past 43 years now (Southwest Airlines, n.d.). It is the major domestic airline, and ranked number one in 2014 by the Bureau of Transportation Statistics (United States Department of Transportation, 2014). Back in 1971 the airline began its... 2,418 Words | 9 Pages
  • Southwest Airlines Case Presentation Management Control System Case UPDEPO By Bert Enriquez JR Background Southwest: of June 18, 1971: Headquartered at Love Field in Dallas, it began flying with three Boeing 737 serving following Texas cities: Dallas, Houston, and San Antonio 2002: Recognized by Fortune magazine as the most admired Airline Company and listed in “100 Best Corporate Citizen” by Business Ethics 2004: Total operating revenue of $6.5 billion and 31,000 employees. Evaluation Problem: 1. What is Southwest’s... 1,063 Words | 22 Pages
  • Case Study on Southwest Airlines As of Year 2004, the American Airline industry stood at around 783 Million USD/year in terms of operating revenue with American Airlines, United and Delta being the biggest players. Southwest was the 6th largest player in the market. Since 2001, the airline industry on the whole has been suffering he losses annually. The seat-miles flown have increased manifold over the long term (from 1989 to 2004) indicating increase in adoption of air travel among the population while the revenue per mile has... 621 Words | 2 Pages
  • Southwest Airlines Case Study Type: Public On the web: Employees: 34,901 Employee growth: 0.5% Southwest Airlines will fly any plane, as long as it's a Boeing 737, and let passengers sit anywhere they like, as long as they get there first. Sticking with what has worked, Southwest has expanded its low-cost, no-frills, no-reserved-seats approach to air travel throughout the US to serve almost 70 cities in some 37 states. Now among the leading US airlines, Southwest still stands as an inspiration... 392 Words | 2 Pages
  • SouthWest Airline Case - 609 Words SouthWest Airlines: Balancing the Price-Value Equation. 1. Customers seek many benefits when they buy air travel tickets. Most of them look at all of the airline companies, and since every single airline tries to differentiate itself this can be hard. The common benefits customers seek are: - Low prices - comfortable place to sit - variety of amenities - attentive customer service SouthWest Airlines has been meeting the benefits customers want in some way. They are number 1 at low... 609 Words | 2 Pages
  • Case Study: Southwest Airlines Case study: Southwest Airlines 1. Southwest Airlines has been a highly successful undertaking. This is due in part to the marketing objectives it has set for itself. Its main objective was to create brand awareness/preference, customer value and be a market share leader. The next step was to come up with a marketing mix strategy of price, place, product and promotion to achieve its objective. Southwest cut out many amenities in order to differentiate itself from its competitors. Its main... 1,172 Words | 4 Pages
  • Southwest Airlines Case Study BibliographyKernin, Roger A. and Peterson, Robert A. Strategic Marketing Problems: Cases and Comments. 11th Edition. Southwest AirlinesSouthwest Airlines employees came together in late January 1995 for their weekly Tuesday meeting. A main topic of discussion was the competitions between Southwest airlines and "Continental Lite" and "Shuttle By United". As they were beginning the meeting a staff member advised the team of two changes "Shuttle By United" made to its service and pricing. First... 1,099 Words | 4 Pages
  • Southwest Airlines Case Study Southwest Airlines Case Study 1. Southwest Airlines was successful for many reasons, including low airfare cost, “quick turns”, and “spider web” system. But, probably most important was their Corporate Culture of putting their employees first and really taking care of them. Southwest believes by doing this makes their employees happy and in turn, they will take care of them….. and ultimately that means repeat business. 2. Southwest’s quick turns allowed for them to have twice the... 792 Words | 3 Pages
  • Southwest Airlines Financial Analysis Executive Summary The strategy of Southwest Airlines (SWA) has remained the same, which is to give customers low-cost, point-to-point airfare, with excellent customer service. This simple strategy has resulted in SWA posting profits for 30 consecutive years. While other airlines are downsizing, SWA is showing slow steady growth. This performance is evident throughout their SEC Filings. First we will look at SWA's ROI and ROE compared to the rest of the industry. Two thousand and one and 2002... 4,462 Words | 15 Pages
  • Southwest Airline of the Future - 823 Words Southwest Airline of the Future Mike Reeder Indiana Wesleyan University June 24, 2013 SOUTHWEST AIRLINE OF THE FUTURE Southwest has a strong excellent reputation shown in the Diamond Award that it won this past year in the Air Cargo World’s Air Cargo Excellence (Southwest Among Repeat Winners, 2013). Another strength of Southwest is that it has been in business for the last 42 years and made it 36 years in a row with a positive... 823 Words | 3 Pages
  • Southwest Airlines Case Study 1. According to me, Southwest Airlines have been much more successful than it’s competitors because of it’s low-prices policy (supported by it’s effective cost-management), it’s focused then expanded strategy, it’s good time management, it’s unique culture, and it’s ability to adapt to changes in the market and the customers’ expectations. About the price policy, Southwest airlines began by offering prices at least 60% of the average coach fare and still offers really low fares now compared... 659 Words | 2 Pages
  • Fuel Hedging by Southwest Airlines Southwest Airlines Fuel Hedging and Relations to Profitability Abstract In order to stay airborne, a passenger airline has to consistently generate profits. Profits come only from paying passengers, hence all stratagems must be customer oriented. In a scenario where there are many airlines competing with each other, one way of attracting passengers is to keep the cost of flying low, while providing value for money. On the other hand, expenses must tightly controlled to reach and stay at... 2,731 Words | 10 Pages
  • Southwest Airlines Merger - 1237 Words BASIC STRATEGY: In order to make up for increasing expenses Southwest needs to expand. My recommended strategy for Southwest to pursue, is to merge with Air-Tran and expand into areas where Air-Tran has a heavy presence and Southwest has none. With Southwest having a weak presence in the southeastern U.S., a key area to expand would be Atlanta’s Hartsfield-Jackson International, which is the busiest airport in the U.S. There is obviously a need for the low air-fare company at this site.... 1,237 Words | 4 Pages

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