F&N is amongst the region’s and Malaysia’s oldest companies and its brand enjoys the rare distinction of being a market leader and household name in many categories. A well loved brand in Malaysia, today, F&N has spread its wings to more than 20 countries worldwide and established itself as a regional player. From purveyors of carbonated soft drinks, the F&N Group is one of Malaysia’s diversified blue chip companies with leadership of the nation’s beverages and dairy products.The Group has grown from strength to strength with an annual turnover in access of RM4 billion from its core business in the manufacture, sale and marketing of soft drinks, dairies, non-carbonated beverages as well as property. With a unique blend of quality and innovative products that have stood the test of time, the F&N brand has resonated with Malaysians for over 128 years. The company has come a long way since 1883 when John Fraser and David Chalmers Neave formed The Singapore Straits Aerated Water Company. Years later, F&N was consolidated and the company’s love affair with the food and beverage industry began. Our corporate milestones include, among others, the pioneering and launching of the sweetened condensed filled milk in 1973, launching of a complete range of ice–cream products in 1974, the launch of 100 Plus isotonic drinks in 1984, and the acquisition of Nestlé’s canned milk business in Thailand and Malaysia in 2007. Not one to rest on their laurels, F&N continues to soar to greater heights and remains committed to upholding the highest standards of corporate governance through integrity, transparency and accountability. F&N also remains responsible to their employees, business partners, stakeholders and the community; the company implements various initiatives to ensure responsible practices are carried out in all areas of the F&N business. In Malaysia, F&N operates under the banner of Fraser & Neave Holdings Bhd (F&NHB), which is...
...regarding the appointment of Lee Hsien Yang as Chairman and consultant to F&N has sparked interest and anticipation in the future growth of the company. Being at the helm of SingTel for 12 years, during which he transformed it into one of the largest Telco companies in Asia, Hsien Yang has certainly presented the necessary qualities to assist F&N with its overall strategic planning. His numerous successful overseas operations while at SingTel are proof of his competency in a highly competitive industry.
Hsien Yang’s appointment comes at a time when F&N has already had concrete plans for overseas investment. Such investments will naturally bring about an increase in operating capital and expenditure in the initial years, which might result in a slight decrease in reported earnings. However, by basing judgement solely on the initial drop in earnings, an investor might miss out on the potential growth F&N might bring in the coming years.
Implications to Temasek Holdings
Bringing on board a person of such a calibre as Chairman and consultant does provide its fair share of benefits to current shareholders and enticement to potential investors. Having invested $900 million for a 14.9% stake in F&N in late 2006, Temasek Holdings is currently the second-largest shareholder in the group after OCBC. With numerous accolades to back his...
The population of the suburb of Oak Park was in the 2011 Census, 5771, consisting of 49.6% male, and 50.4% female, provided by the Australian Bureau of Statistics (ABS). Within the population of the Oak Park area the percentage of Children aged 0-4 years, 6.4% (in 2012), children aged 5-9 years 5.0%, and children aged 10-14 years 5.6%.
Although, the percentage of children/infants aged 0-4 years, which is kindergarten/preschool ages is significantly low due to the small geographical area of the suburb and also the data conducted by the Australian Bureau of Statistics is outdated by three years. Adding the additional years to the region will most likely consist of a rise in population, increasing the percentage of 6.4%.
The following table shows the average Australian family categorized by couples with and without children, single parents, and other.
The population's median age for Oak Park is 1 year below the average in Australia, of 36 years. The percentage of Australian born residents living in Oak Park is 65.5%, other responses for this area were, India (3.9%), Italy (3.2%), China (2.8%), Turkey (1.7%) and England (1.6%). The multicultural diversity of the area suggests that a cultural Childcare centre would be beneficial to this area....
...Neave Limited (F&N) has its origins, more than a century ago, in the spirited decisions of two enterprising young men, John Fraser and David Neave, who diversified from their printing business to pioneer the aerated water business in Southeast Asia in 1883. From a soft drinks base, F&N ventured into the business of brewing in 1931, dairies in 1959 and glass bottle manufacturing in 1972, property development and management in 1990 and publishing & printing in 2000.
A renowned brand that has since become a household name to many, F&N has established itself as a leader in the Food & Beverage arena in Malaysia since the 1930s. Beyond soft drinks, it has successfully ventured into beer brewing, glass manufacturing as well as producing, marketing, sale and distribution of dairy products such as milk drinks, ice cream, isotonic and Asian drinks, while building more and more reputable brands well recognized in the region.
Through the years, F&N's Research & Development team has undoubtedly demonstrated its commitment via a vast array of nutritional products of the highest quality to satisfy changing consumer tastes. This is affirmed by the Group's consistent dominance in market share across various products, such as sweetened condensed milk has close to 50% share in Malaysia.
In this paper, I will analyse the marketing strategies adopted by...
...F&N Company is rank amongst Southeast Asia’s leading companies and the oldest companies in Malaysia (F&N, 2011). F&N Group began since 1883 when John Fraser and David Chalmers Neave formed The Singapore Straits Aerated Water Company (F&N, 2010). According to F&N (2010), years later, the new public company named Fraser & Neave Ltd was formed.
The brand, F&N enjoys the rare distinction of being a market leader and household name in many categories. In Malaysia, F&N is a well loved brand of many consumers. Today, it has spread its brand to more than 20 countries worldwide and established itself as a leading player in the Food & Beverage arena in Singapore and Malaysia (Fraser & Neave Holdings Bhd, 2009). Beyond soft drinks, it has successfully ventured into beer brewing, as well as producing, marketing, sale and distribution of dairy products such as milk drinks in 1973, ice-cream in 1974, 100 Plus isotonic and Asian drinks in 1984, acquisition of Nestle’s canned milk business in Thailand and Malaysia in 2007, while building an increasing number of reputable brands in the region (F&N, 2010).
F&N group is providing superior returns with a focus on food and beverages, glass manufacturing and properties....
F&NF&N is amongst the regions and Malaysia’s oldest companies and its brand enjoys the rare distinction of being a market leader and household name in many categories. Nowadays, F&N has more than 20 countries worldwide and established itself as a regional player.
With a unique blend of quality and innovative products that have stood the test of time, theF&N brand has resonated with Malaysians for over 130 years. The company has come a long way since 1883 when John Fraser and David Chalmers Neave formed The Singapore Straits Aerated Water Company. Years later, F&N was consolidated and the company’s love affair with the food and beverage industry began. Our corporate milestones include, among others, the pioneering and launching of the sweetened condensed filled milk in 1973, launching of a complete range of ice–cream products in 1974, the launch of 100 Plus isotonic drinks in 1984, and the acquisition of Nestlé’s canned milk business in Thailand and Malaysia in 2007.
Not one to rest on its laurels, F&N continues to soar to greater heights and remains committed to upholding the highest standards of corporate governance through integrity, transparency and accountability. F&N also remains responsible to their employees, business partners,...
...Description of Industry
With a lacklustre economic growth of 1.3% in 2012, Singapore advance with a 3.7% growth in GDP in the second quarter of 2013 as compared to 0.2% in the preceding quarter. Singapore’s food & beverage (F&B) services industry contributed approximately SGD 9.7 bn or 3.2% to the country’s total GDP of SGD 305.2 bn
In 2011, the F&B services industry comprised about 6,500 establishments, up 4.5% from a year ago. Total operating receipts of the F&B industry stood at SGD 7.11bn in 2011, an increase of 12.1% compared to 2010. Total value added of the industry increased 11.7% to SGD 2.49bn. On a per establishment basis, operating receipts and value added also rose by 7.3% and 6.9% to SGD 1.1mn and SGD 385,000 in 2011, respectively.
Industry Driving Forces
Singapore’s F&B industry is highly competitive; hence there is a need to call for continuous innovation to cater to consumer demands, which is growing more complex over time. Some of the key industry trends are highlighted below:
Product demand and offering
As consumers are becoming more aware of their health, unprocessed and functional food for health has begun to gain increasing popularity, where functional food nowadays is more likely to be for specific illnesses and thus can overcome limitations of conventional food. Besides, many consumers have shifted to cooking...
...Brief Description Of Thomson Organisation Marketing Essay
Thomson is one of best and largest tour operator in the world. The company originally named Thomson tour operator and renamed in 1997 was founded as part of the Thomson Travel Group in 1965.Thomson UK headquarters in Luton, England. Thomson’s trading division of TUI UK limited. The company number is 02830117. When customers buy the holiday packages form Thomson, they will not apply to any course of dealing between Thomson other than the package holiday booked. The package holiday as advertised by Thomson will also have restrictions set out in Thomson A-Z guide books. And customer should read Thomson A-Z guide and these terms and condition carefully, before customer booked there holidays.
In all task, Thomson need to consideration about PESTEL analysis, stockholder analysis, market segmentation, pricing strategy, extended marketing mix, promotional mix, marketing research, marketing planning, and sustainability of Thomson holiday.
Thomson holiday fits in travel and tourism industry-
Thomson holiday is a most famous and big tour operator. Tour operator means who can operator the whole tour of tourist that called Tour operator. And the whole operator means, to do operator of whole Travel, Tourism and Hospitality component.
The component of Travel, Tourism and Hospitality is given below
So Thomson as they work for tour oparator then it is intermediary or...
F&N Beverages Marketing SDN.BHD. Malaysia, have 5 Functional department. First, they have Production and Manufacturing department where this department will deal with the planning, development and production of product and services and control the flow of production in the company.
The second is functional department is Finance department in which they will keep track on the firm’s financial assets and fund flows.
Third, they have Human Resource Department where they maintain their employees records, track employee skills, job performance, and training, and support planning for employee compensation and career development.
The forth is Sales and marketing Department where this department help their company to identify customer for the firm’s products or services, develop product and services to meet customers’ needs, promote the products and services and provide ongoing customer support.
Lastly, they have Logistic department. Logistic department is the complete process involving planning, managing and controlling the flow of goods and services, information, real-time data and human resources from the point of origin to the point of destination. The logistic department will be handling several aspects in the company such as material handling, warehousing, information, transportation, packaging and inventory. The primary duty of Logistic department in...