a. Market size ……………………………………………………………………………...
b. Market growth rate ……………………………………………………………………...
c. Market profitability …………………………………………………………………….
d. Industry cost structure ………………………………………………………………….
e. Distribution channels ……………………………………………………………………
f. Market trends ……………………………………………………………………………
g. Key success factors
A. Overview of the Industry
The beverage industry in the Philippines has increased its market volume in the recent years as the fruit of gaining popularity and support from majority of the Philippine population. According to Euromonitor.com, after reporting a total volume drop of 2% in the previous year, juice recovered to be among the most vibrant soft drinks categories in 2013. Total juice volume ballooned by 8% supported by the products’ popularity among schoolchildren and the increasing health-consciousness in the country. Manufacturers continue to cash in on the local perception that juice is healthier than other popular soft drinks products like carbonates. It should be noted that, in 2013, the Department of Education banned the selling of carbonated drinks in school premises. Juice benefits from this development as it is among the beverages geared at children. B. Market Profile
The target market of Zest-O in general are the kids and moms. These consumers can afford consumption for such beverages and therefore, better chances of high sales volume. Simultaneously, they also have the tendency to be more aware of health and wellness needs basically due to unlimited access to the diverse forms of media for advertising and promotions as carriers of information. As mentioned earlier, the Philippines, having a warm climate, is not such a comfortable place to be in especially during the peak of heat waves. For the local consumer, it’s all natural to look for a thirst-quenching treat in compensation for the discomforts of the heat. In line with this, demand for refreshing beverages significantly boosts during the months of March, April and May, while the rest of the year, the demand lessens partially yet remains constant. C. Market Size
Based on the preliminary results of the 2012 Census of Philippine and Industry (CPBI) conducted nationwide, the Philippines had a total of 173,900 Value of Production of Key Manufacturing Enterprises by Beverage Industry for the year 2012. Table 1 shows that Beverage Industry for the year 2009 garnered the lowest number of value of production of key manufacturing enterprises at 123,300 (71.9%) followed by the year 2010 with 141,700 value of production of key manufacturing enterprises. Table 1
Industry cost structure
A value chain is a model used to disaggregate a firm into its strategically relevant value generating activities, in order to evaluate each activity's contribution to the firm's performance (Terms V 2006). Through the analysis of this model we can gain insight as to how a firm creates their competitive advantage and shareholder value. The value chain of the nonalcoholic beverage industry contains five main activities. These include inbound logistics (suppliers), operations, outbound logistics (buyers/ customers), marketing and sales, and service. Inbound Logistics (Suppliers)
Zest-O’s suppliers provide them with materials such as ingredients, packaging and machinery. In order to ensure that these materials are in satisfactory condition, Zest-O has put certain standards in place which these suppliers must adhere to (The Supplier Guiding Principles). These include: compliance with laws and standards, laws and regulations, freedom of association and collective bargaining, forced and child labor, abuse of labor, discrimination, wages and benefits, work hours and overtime, health and safety, environment, and demonstration of compliance (Zest-O 2006). From time to time, Zest-O uses third parties to assess their suppliers by having interviews with employers and contract workers. If...
...The most obvious difference between the two movies is the settings. Oliver Parker has kept Othello in Venice while Tim Blake Nelson has made a more contemporary setting. Just as the settings of the two movies are drastically different, Othello and Odin appropriately fit into each setting. Oliver Parker’s Othello is an experienced solider who is incredibly mature and aware of himself. He has great trust in Iago and sees him as confidante and wants to hear all of his thoughts. Even though he has this trust in Iago, there is still a distance of leader and servant between the two which is probably why Othello verbally announces his trust in Desdemona. Tim Blake Nelson’s Odin, however embodies a high schooler. Odin is young and seems extremely immature. Odin has complete trust in Hugo and when Hugo suggests watching Desi more closely, he does just that. Instead of having leader and servant relationship, it feels like Odin and Hugo are on equal levels and are friends.
Just as their characters are different, Othello and Odin’s reactions to Iago/Hugo are different. When Iago told Othello about his suspicions about Desdemona, Othello holds his appearance. His anger and uncertainty is suppressed because he understands that there might be a misunderstanding. He insists that he does not suspect anything for appearance sake, but in his mind he is having a lot of suspicions. However Odin is close to believing every word Hugo feeds to him and immediately follows his suggestions.
November 19, 2009
Is Alexandra still considered a feminist, although Cather
positioned her in a male role throughout the novel O Pioneers?
Although Alexandra was depicted as a “tall, strong girl,” (p.10) which is typically viewed as characteristics of a male, she was indeed a feminist in Willa Cather’s novel O Pioneers! In the introduction of the novel, an argument arises due to the differences of O Pioneers! in contrast to some of Cather’s other pieces as well as several other novels of that time period. Marilee Lindemann references that “law and custom in most (if not all) Western countries severely limited what are girl might ‘do’, in life as well as in literature (…) thus, in comparison to their male counterparts, female characters in Anglo-European novels are confined to smaller spheres of action or are punished for daring to seek larger ones.”(p.vii) However, this is not the case for Alexandra or for this novel. Despite Cather’s ability to place Alexandra in a male role throughout her life on the Divide, Alexandra still portrayed those aspects of a feminist, which she revealed towards the end of the novel. Similar to the depiction of women in the Anglo-European culture, Alexandra was also depicted as those Anglo- European women as she was looked down upon by her brothers, Oscar and Lou, as well as other residents on the Divide. Alexandra was shunned because she tried to expose her...
...Does the movie present Mr. A. O. Neville as a liberator or as a jailer?
The Australian movie “Rabbit Proof Fence” presents a sensational story about three half-caste young girls who escape from the settlement Moore River where in which they were abducted and taken to. The movie reveals the racism that took place between white Australians and Australia’s Aboriginal people. The movie clearly portrays Mr. A O Neville as a racial activist. Mr. A O Neville did what we thought was right. He did what the law said and carried it out the best he could. It can be said that Neville tried his best to improve the conditions in which the people lived, but there is clear evidence that he never tried to improve anything. Neville always put himself, the white culture, and the government first before he cared for the people he was responsible for.
Mr. A O Neville joined the civil service in 1897, where he quickly was promoted through the ranks. In 1915, he was appointed to the role of Chief Protector of Aborigines. During most of his career, he presided over the controversial policy of removing Aboriginal children from their families. The Aborigines Protection Amending Act 1915 is what enabled the Protection Board to remove Aboriginal children from their parents. There were many motivations behind this. This includes child protection, where children were taken because of being abused or being neglected by family. Another reason is...
Unpredictability is a coveted aspect in any author’s work. No matter how action-packed or descriptive a writer is, without a touch of surprise, his work is useless. This was no problem for O. Henry. The famous short story author’s intimate relationship with erratic plot twists came from the roller coaster of a life he led. His twist endings combined in his stories with clever, lighthearted irony that brought humor to otherwise not as humorous topics. This sense of humor was ever constant in his life despite its ups and downs. O Henry’s humor and unpredictable life are represented in his short stories, especially “The Ransom of Red Chief” through his witty and ironic writing style and clever twist endings.
O. Henry grew up as William Sydney Porter in Greensboro, North Carolina with his grandmother and father due to his mother’s sudden death of tuberculosis when he was three. Without a mother, his grandma had an adverse effect on the young William. She often read humorous stories to him as a little boy, which evolved into the sense of humor he was so well known for and sparked his love for storytelling. As he grew, he took the traditional route of the time and apprenticed under his father as a pharmacist. Porter quickly realized, however, that the average life was not for him. In 1882 he rather spontaneously moved to Texas and the reasons for the move vary. It is known that a man named Richard Hall...
...the land as, “The land did it. It had its little joke. It pretended to be poor because nobody knew how to work it right; and then, all at once, it worked itself. It woke up out of its sleep and stretched itself, and it was so big, so rich, that we suddenly found we were rich, just from sitting still” (45). Cather explains how the land played games with the town’s people. By relating human qualities to the land the audience can connect to the land and realize the land plays a major role in “O Pioneers!”
How would you explain Cather’s choice of a woman as the protagonist for the novel?
Willa Cather depicts the protagonist, Alexandra, as a women role model who exemplifies courage, emotional strength, and strong problem solving abilities. The author uses Alexandra as a model of the American pioneer, and Alexandria displays the struggles the pioneers faced on a daily basis such as facing droughts and problems with their farming techniques. Carter’s choice of a woman protagonist for “O Pioneers!” explains the hardship women dealt with during the turn of the 20th century. Women in the 20th century were not considered equal in power or intelligence. Therefore, Alexandra’s portrays the situations women faced trying to succeed in a male-dominating generation. Alexandra plays the role of a strong independent woman who will not let anything stop her from completing her dreams of making her father’s farm successful on her own.
...between an individual and the society
The Relationship between an individual and society has played a significant role in the American history. Waves of diverse communities have come here in the Colonial Regime, early 19th century and a period between 1880s and 1920s. People of various nations, religions, ethnicities moved here seeking prosperity and freedom. In “O Pioneers!” Willa Cather depicts the struggle of European immigrants in the Mid-West in their pursuit of happiness. In famous American gangster films like “The Godfather II” and “Once Upon A Time in America” we can see how “the Land of Opportunities” affected the mindsets of foreigners in the cities. In these works, the farmers chase the idealistic American Dream as opposed to the urban criminals who pursue their selfish goals.
In the end of 19th century and beginning of 20th century, a stream of immigrants from Northern and Western Europe flowed to the United States: mostly Germans and Irish but there was also a significant number of Scandinavian newcomers. Many of them moved to the Mid-West looking for a better life. In the novel “O Pioneers!”, all of the main events take place in Nebraska, where Willa Cather grew up. In her work, she depicted various immigrant communities that inhabited the place. But mainly she showed appreciation for living in this rigorous region – the land of hope, optimism and determination.
“Freedom so often means that one isn’t needed...
O. Henry (1862-1910) was originally born William Sydney Porter in Greensboro, North Carolina.
As a young man, he moved to Austin, Texas where he worked as a bank teller. He moved again to Houston, Texas in 1895 and became a newspaper columnist.
In 1896, however, he was called back to Austin, where he was charged with embezzling money from the bank where he had worked. Not wanting to go to prison for his crime, O. Henry fled to Honduras, and stayed there for six months before returning to the United States.
Upon his return, the court tried him and put him in an Ohio prison for three years. While in prison, he began writing short stories and it is there that he took the pen-name O. Henry for his writings.
After his release from prison in 1901, he moved to New York, which is the setting for many of his stories. He is the author of over 250 stories and is most famous for his use of surprise or 'twist' endings. Notice the twists and surprises in the endings to "The Last Leaf", "The Green Door", and perhaps his most famous story, "The Gift of the Magi".
Plot of the Last Leaf by O Henry
Analysis of O Henry's Short Stories
Theme of the Last Leaf by O Henry
O'henry Short Story Books
List of O Henry's Short Stories
Mark Twain Biography
Mark Twain Quotes
History of William Shakespeare
O Henry Criticism
O Henry's Writing Style...
William Sydney Porter (September 11, 1862 – June 5, 1910), known by his pen name O. Henry, was an American writer. O. Henry's short stories are known for their wit, wordplay, warm characterization and clever twist endings.
William Sidney Porter was born on September 11, 1862, in Greensboro, North Carolina. He changed the spelling of his middle name to Sydney in 1898. His parents were Dr. Algernon Sidney Porter (1825–88), a physician, and Mary Jane Virginia Swaim Porter (1833–65). They were married on April 20, 1858. When William was three, his mother died from tuberculosis, and he and his father moved into the home of his paternal grandmother. As a child, Porter was always read his favorite works were Lane's translation of One Thousand and One Nights, and Burton's Anatomy of Melancholy.
Porter graduated from his aunt Evelina Maria Porter's elementary school in 1876. He then enrolled at the Lindsey Street High School. His aunt continued to tutor him until he was fifteen. In 1879, he started working in his uncle's drugstore and in 1881, at the age of nineteen, he was licensed as a pharmacist. At the drugstore, he also showed off his natural artistic talents by sketching the townsfolk.
Move to Texas
Porter traveled with Dr. James K. Hall to Texas in March 1882, hoping that a change of air would help alleviate a persistent cough he had developed. He took up residence on the sheep ranch of...