Why McDonald s Sales are Falling Essay - 725 Words

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Why McDonald's Sales are Falling

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Text Preview Gonzales, Tyron Ryan P.
AC121

McSaver: Customer Relationship
McDonalds’s sales are starting to flop because of its competition from various fast food chains. Wonder why the largest fast food chain is suffering from this problem? It’s primarily because of customer satisfaction. Even though McDonalds has already established customer’s loyalty, it would still generate decreasing sales if the customers are dissatisfied with the services and the food. One of the most important things to focus on is to keep a good relationship with your customers; this can be achieved by ensuring the customers’ satisfaction in every purchase which is contrary to McDonalds’s current state – the quality of the foods are getting worse, the customers are waiting longer before receiving their orders, and the like. If I would be the president of McDonalds, the first thing that I would do is to have a research on how to improve customer relationship. In order to establish a better customer relationship, McDonalds should first determine its market or its main customers. For ages, McDonalds is trying to please different markets all at once, but to build customer loyalty, they must first look at what specific market would generate more profits so that they can exert more focus on those customers. And I think it’s time for McDonalds to focus mainly on the family audience since creating customer loyalty to families would be of huge help in the future. After identifying the main market, it’s time to do some surveys and researches for improvement, hire someone to look at how the customer reacts upon receiving their orders/waiting for their orders, and ask for some advices to their main market – families – that would be useful in making such improvements for a better customer relationship. Aside from researches for performance improvement, McDonalds should be innovative since customers would not be please to eat the same products all over again. To be more innovative, I would suggest... Show More

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