McSaver: Customer Relationship
McDonalds’s sales are starting to flop because of its competition from various fast food chains. Wonder why the largest fast food chain is suffering from this problem? It’s primarily because of customer satisfaction. Even though McDonalds has already established customer’s loyalty, it would still generate decreasing sales if the customers are dissatisfied with the services and the food. One of the most important things to focus on is to keep a good relationship with your customers; this can be achieved by ensuring the customers’ satisfaction in every purchase which is contrary to McDonalds’s current state – the quality of the foods are getting worse, the customers are waiting longer before receiving their orders, and the like. If I would be the president of McDonalds, the first thing that I would do is to have a research on how to improve customer relationship. In order to establish a better customer relationship, McDonalds should first determine its market or its main customers. For ages, McDonalds is trying to please different markets all at once, but to build customer loyalty, they must first look at what specific market would generate more profits so that they can exert more focus on those customers. And I think it’s time for McDonalds to focus mainly on the family audience since creating customer loyalty to families would be of huge help in the future. After identifying the main market, it’s time to do some surveys and researches for improvement, hire someone to look at how the customer reacts upon receiving their orders/waiting for their orders, and ask for some advices to their main market – families – that would be useful in making such improvements for a better customer relationship. Aside from researches for performance improvement, McDonalds should be innovative since customers would not be please to eat the same products all over again. To be more innovative, I would suggest...
...“We were determined to grow bigger by adding more restaurants as opposed to satisfying customers’ needs,” said Golden. “At the end of the day, customers’ tastes were changing and we weren’t. We weren’t paying attention.” In 2003, McDonald’s unveiled “Plan to Win,” a new business strategy that put the company’s focus squarely back on consumers. As part of that strategy, the company remodeled restaurants, expanded operating hours, improved the ordering process and introduced of a wide range of new and health-conscious menu items including premium salads, gourmet coffees, wraps, smoothies and oatmeal. “We made a conscious statement that we’re going to grow the business by being better, not just by being bigger,” Golden said. “We quickly got back on track with how customers’ tastes have evolved, and we started to satisfy them in significantly different ways than what we had been doing.” Since implementing Plan to Win, company revenues have grown by $7.9 billion, same store sales have increased for eight straight years and the company’s stock price has jumped more than 450 percent. According to Interbrand, the global branding consultancy, McDonald’s is now the sixth-most-valuable brand in the world.
four key target market segments as part of a brand revitalization strategy:
1. Retaining vulnerable customers
2. Recapturing lost customers
3. Identifying neglected segments
4. Attracting new customers
...McDonald’s, based in California, USA, has become the most famous and successful fast-food restaurants all over the world. Since the first McDonald’s opened in 1955, till now, McDonald’s has established more than 32,000 chain stores over 100 countries, serving more than 60 million people each day, and gaining around 15 billions incomes per year. In addition, McDonald’s keeps enhancing its brand imagine through different social activities and the sponsorship of special events and sports. (McDonalds.com.au)
WhyMcDonald’s is so successful? How can it achieve this? The reason whyMcDonald’s is so successful is it well implements several business strategies. This essay is going to analyze the recipe of success of McDonal’s and argues that how business strategy influence the staffing strategy.
The business strategy of McDonald’s is to deliver outstanding service to its customers, that is to provide its customers quality, cleanliness, quick service and value. Poter’s specialization strategy can help better understand McDonal’s business strategy. Poter (as cited in Phillips and Gully,2011, pp. 31) stated that firms using specialization strategy can be either cost leaders or differentiators. Such a strategy “focus on a narrow market segment or niche-a single product, a particular end use, or buyers with special needs”. Companies pursue...
CONCEPTUAL FRAMEWORK:-It is a common belief that marketing is concernd with sales and customer satisfaction only. Though it is true to certain extent, yet marketing is not simply concerned with sales and profit maximization. In fact depending upon the type or stage of demand the marketing task would differ.
The study is based on sales and distribution techniques with a special ref. of L.G. electronic product. To know the influences of the techniques of sales and distribution it is important to prepare a study which provides the result of the better sales and distribution methods and techniques.
T he primary goal of marketing is plan is to get the people to buy your product & services. The sales and distribution part of the marketing plan details how this is going to happen.
Traditionally there are three parts to the sales and distribution section of the marketing plan, although all three parts may not apply to your business; how is your product and services going to get to the customer? For instance, will you distribute your product or services through a website, through a mail, through sales representative, or through retail?
In direct distribution channel, the product or services goes directly from manufacturer to consumer. In a one stage distribution channel it goes from manufacturer to retailer to consumer. The traditional distribution...
...Consumer Sales Promotion
Contest and Sweep
Price pack deals
Free Service camps
Low Interest Financing
Pizza Hut has increased its visibility by launching a well-received TV campaign aimed at the young
It has formed partnerships with recognised brands such as Nestle and Pepsi
It also holds regular promotional campaigns targeted at children and adults and uses these
alliances to offer packages during these campaigns
Source: IBEF Organization
Yum!, the world’s largest restaurant company that owns chains like Pizza Hut, KFC and Taco Bell in
India, is doling out more food at existing prices to woo consumers in these times of economic
Source: DNA Article, October 2013
In order to boost sales via online and mobile phone channels, Pizza Hut has been offering special discounts and
customised offers. It is also planning to introduce two new items in the menu in the next two months. Also,
consumers can expect more value offers going ahead, said Razdan (Mr Sanjiv Razdan, Brand GM, Pizza Hut
Source: DNA Article, October 2013
Budget Allocated: Rs 9Cr
Expected ROI: Rs 85 Cr
Various Consumer Sales Promotion
Pizza Hut is focusing on More for Same techniqueof Sales Promotion in India
SALES AND DISTRIBUTION MANAGEMENT ASSIGNMENT
MORGAN & BOSS OFFICE EQUIPMENT DIVISION
ASHISH CHANDY (F13015)
CHRISTINA IMMACULATE (F13021)
DHANYA ANN ROY (F13025)
IMMANUEL SOLOMON (F13031)
1. What were the major problems that were affecting the relationship between the company and the distributors?
Though the Office Equipment Division had a strong and committed distributor network Morgan imposed numerous conditions on the distributor’s operations. Initially since being Morgan’s dealer was considered an honour they agreed to all its conditions but later the dealers were pressurised on many terms which were the main reasons of friction between the dealers and the company. The following were some of the problems that existed between Morgan and its distributors.
Morgan assigned the dealers specific territories and by policy cross-selling was not allowed. They were also not allowed to distribute any other brand of similar products
Officially dealers were not...
...they were able to provide together more services to Rolls-Royce that individually they previously could not offer. Why these opportunities, and why did I decide this, because each company already possesses and provides services and strengths in individual fields, and has a history of established relationships within given market segments. It is obvious that by combining the two companies, both companies have deepened and widened their new customer opportunity base. They can now unite and build off these pre existing strengths and relationships with more to offer and become the one stop shopping entity that they strives to be. They now also have the opportunity to engage and play in each others sandboxes to say. Not only can they leverage off each other’s existing customers they now have the opportunity to gain new and, competitor’s customers, based on the fact that they now have more to offer then their competition in both arenas.
If I was Brian Harrison, I would immediately put in place a team consisting of members from each company that would utilize and compile existing data to come up with a list of who are our customers are today, who are our top customers, why are they our customers, what services do they obtain from us today, what services can we provide for them tomorrow now that we are one company. What customers generate the most revenue, why are they loyal to us, does it have to do with price,...
...DEVELOPMENT OF A WEB-BASED SALES AND INVENTORY
SYSTEM (SALES MODULE) OF H & N FUELS,
ROSALYN LONDRES BACALE
1/ A Software project manuscript presented as a partial fulfillment of the requirements for graduation with the degree of Bachelor of Science in Information Technology from the Visayas State University - Isabel, Leyte. It is prepared at the Department of Engineering under the guidance and supervision of Mr. Sammy L. Bastes
Nature and Importance of the Study
Nowadays, technology is the primarily issue of every individual that exists in our nation. Because of this so called technology people were fond of surfing the net to be connected such as social media and other applications which people uses now. And for this people are connected to each other.
As time passes by, also things in our surrounding evolves and technology was made. As the peoples mind improve and evolve, they want to create and discover some thing’s in people’s lives that were undiscoverable. Because of these curiosities, people want to have changes of their lifestyle of living. They wanted to lessen and create techniques to minimize hardships on doing a kind of job that was a lot of time and effort was consumed. And for that much innovation of things was occurred in order to satisfy the needs and wants of...
Product wise selling Assignment B Sales
TABLE OF CONTENTS PAGE
1. SALES METHOD HUL HAS ADOPTED FOR SELLING PURE IT 3
2. THE PROBLEMS AND ISSUES IN THE SALES METHOD 5
3. SALES METHOD SUGGESTED FOR HUL FOR GOING FORWARD 6
4. REFERENCES 7
1. The sales methods HUL has adopted for selling Pure It:
HUL is an Indian FMCG company with good market share and brand reputation. They entered the market with enough budgets. HUL launched its ‘Pure It’ water purifier brand in 2007 after a successful test marketing drive. The product category of water purifier was not growing very fast because of the high cost which was in between Rs 5000 to Rs10, 000. The main competitors of Pure it are Eureka Forbes and Aqua guard. The unique selling point of Pure it was its low cost high quality product which was Rs.2000 only and did not require any electricity or gas to operate. It was positioned as ‘as safe as boiled water’ which made the customers try it.
On the other hand, HUL had to adopt the right strategy for selling their new product. Apart from different kinds of sales methods such as online sales, telephone sales, direct mail, infomercials (radio /television) HUL uses personal sales method for selling Pure It i.e. direct marketing approach to the customers. They are also using below the line promotions and...