The oak one day address the reed:
"To you ungenerous indeed
Has nature been, my humble friend,
With weakness aye obliged to bend.
The smallest bird that flits in air
Is quite too much for you to bear;
The slightest wind that wreathes the lake
Your ever-trembling head does shake.
The while, my towering form
Dares with the mountain top
The solar blaze to stop,
And wrestle with the storm.
What seems to you the blast of death,
To me is but a zephyr's breath.
Beneath my branches head you grown.
That spread for round their friendly bower,
Less suffering would your life have known,
Defended from the tempest's power.
Unhappily you oftenest show
In open air your slender form,
Along the marches wet and low,
That fringe the kingdom of the storm.
To you, declare I must,
Dame Nature seems unjust."
Then modesty replied the reed:
"Your pity, sir, is kind indeed,
But wholly needless for my sake.
The wildest wind that ever blew
Is safe to me compared with you
I bend, indeed, but never break.
Thus far, I own the hurricane
Has beat your sturdy back in vain,
But wait the end."
Just as the word -
The tempest's hollow voice was heard.
The North sent forth her fiercest child,
Dark, jagged, pitiless, and wild.
The oak, erect, endured the blow;
The reed bowed gracefully and low,
But, gathering up its strength once more
In greater fury than before,
The savage blast
Overthrew, at last,
That proud, old sky-encircled head,
Whose feet entwined the empire of the dead!
HISTORY OF FOODSERVICE & CULINARY ARTS
Importance of History
➢ Helps us understand the present and the future
➢ Helps us understand why we do things as we do, how our cooking techniques have been developed and refined, and how we can continue to develop and innovate in the years ahead.
The Origins of Classical and Modern Cuisine
The history of foodservice is closely associated with travel. Throughout the history merchants have traveled extensively to trade with other nations or tribes. There were also the religious pilgrimages to places of worship. Invariably, in different places of destination food lodging have been provided to the travelers.
➢ During middle ages, the beginnings of foodservice was evident in the dining rooms of posting houses of the Romans as well as the inns & taverns of the English people
➢ Canterbury inn – with kitchen measuring 45 feet in diameter which provided food not only for the monks but also for the pilgrims who came into the abbey to worship
➢ Royal household in England – serving numerous guests around 150-200 guests were receive daily, and foodservice become necessity
➢ Northumberland household book – first known record book of scientific cost accounting
Robert Owen – known during industrial revolution in terms of providing meals at nominal prices in an effort to improve the working conditions of the workers in his mill
o Father of modern industrial catering
How do we know what we know?
Errors in Inquiry
A Variable Language
Variables and Attributes
Variables Vs. Attributes (attributes make up the variable) (EX. Education/ high school, college, vocational, post graduate)
Specifications or relationships between variables.
Independent and Dependent Variables
(dependent variable depends on the independent variable)
Idiographic and Nomothetic Explanations
Idiographic : A list of all particular, singular reasons for a phenomenon or event, exhaustive, complete, detailed.
Nomothetic : The effort to identify a few causal
Induction and Deduction
Pick a topic
Look at prior research/what you already know
Build the structure of your research
Observe aspects of life around you
What are some patterns that you see
Research Wheel – pg. 53
Qualitative and Quantitative Data
Richness of interpretation, dense in description, think in verbal identification
Taking a phenomenon and quantifying it or making it numeric “measurable”
Allows one to aggregate, summarize, compare easily
What is a paradigm? Objectivity and Subjectivity Traditional Model of Science
Figure 2-2, pg. 47 Terms used in Theory Construction Deductive and...
...The Most Disappointing Experience
In our world, everyone has had a disappointing experience at some point. I have felt
disappointed after I graduated from high school. Everyone has a dream in his/her life, and he/she
will fight to reach that dream. I always dreamed of being a student at a business school because I
really like to study business. I loved this major because I have gone to my grandfather's company,
and I liked how he was handling his business. At school, I decided to study business after I
graduated. When I graduated from high school, I was excited to apply to King Saud University,
and that is what I did. I wanted to attend the Business School at King Saud University, but the
school did not accept me because my GPA was not acceptable at that school. I felt like my
childhood dreams were passing in front of me because I was not accepted at the Business School,
but I was accepted to another college which is College of Art. While I was studying English
Literature, I tried to transfer to the Business School, but I could not transfer. After one semester,
when I realized that I would not be accepted, I decided to pursue my dream out of my country's
borders. I applied to a university in Jordan, and I got an acceptance at that university. Because
studying business was my dream, I went toward my dream, and the disappointment was gone.
Disappointing moments can give positive or negative impacts, and you must use these...
1. How realistic is Morrissey’s goal of 16% market share by 2011?
Morrisey’s goal of 16% is not unachievable but it is highly unlikely that Reed will be able to achieve such expectations by 2011. Reed is an established company in Columbus with the strongest market share already, and its position is being attacked on multiple fronts. On one end, the company is losing some price sensitive customers to supercenters, warehouse clubs, and most recently dollar stores and Aldi. On the other end, Whole Foods has three stores in the metro area, two of which were opened in the last five years and any further expansion could steal market share from Reed directly (though expansion had slowed so this was not an immediate concern for Collins). Based on these challenges, the Company is more likely to lose market share than it is to gain it. It is unlikely a dramatic change in strategy will help management get to its desired position. If they change the sales model to that of a value or discount store, they could tarnish Reed’s image and lose high end customers. However, there are steps management can take to mitigate this risk and potentially even achieve its goal of increasing market share (see #2).
2. What strategy would be most effective for Reed moving forward? Why?
Management needs to focus on their existing customer base to continue what has made them successful over the...
...Reed Supermarket was fighting to keep market share in Columbus, Ohio with a growing number of competitors. Currently holding 14% market share in 2010, their focus was to grab 16% in 2011 without expanding into new locations. Reed had to assess which business model could gain two percent market share by 2011. Reed had three options: a) continue with the model they have and hope customer loyalty will give them share; b) continue with the model they have but make some changes; or c) move to an every day low price model.
Reed has attractive locations, long hours, exceptionally attentive customer service, and a quality image. These attributes were able to set Reed apart from the rest of the competitors, but in a key demographic where the annual household income was larger than the national average, the population growth was high than the national average, and the unemployment rate was under the nation average.
Reed’s largest weakness was the high prices and was cited by 55% of surveyed non-customers as the number one reason they did not shop there and 31% cited it as the second most important reason why they did not shop there. Three quarters of their current customers interviewed also stated better prices were the most important to them followed by better discounts and coupons. Aldi, a limited selection low cost store, was also looking to open as many as four locations to obtain more market share while...
...Reed Supermarkets Case Study
Reed Supermarkets has lost Market Share(From 15% to 14%)
Competition from other
supermarkets/ specialized stores is
Increase two percent Market Share (from 14% to 16 %)
Generate enough profits to keep the
Continuous expansion of dollar stores attracting 47 % of the high-income households to their shops. At the high end, the entry of whole foods market where only reed and Delfina competed earlier. Warehouse outlets attracting prosperous families with large homes that like to buy in bulk at a discount price.
Perception of High Prices
55% of the consumers in Columbus believe that they can get a better price at other stores
1. 2. 3. 4.
Maintain current market segment. Introduce new range of mid-price products. Go for a price war with low-end and dollar stores Launch separate low-end price stores to compete with dollar stores.
Maintain Current Market Segment
Stop all dollar promotions as it effects the brand image of Reeds. Continue providing better customer experience.
Reed’s can maintain its current brand equity.
Higher price will help in maintaining the perception of a high quality index.
Unable to tap the mid-price and growing low-price...
CABERTO, GERLYN JOYCE 12-04-12
BS ACCOUNTING TECHNOLOGY
Ben Reed, twenty seven, graduated from the state university in June 1960 with a B.A. degree in psychology. Ben Reed was hired as assistant office manager at the Acme Medical Association, a group health insurance organization. Having a salary of $5000 per year, he was responsible for supervising approximately forty female office employees who performed sorting, totaling, and recording operations concerning medical claims charged against Acme. Ben’s immediate supervisor, Charles Grayson, the office manager, had been with Acme for twenty years and had risen to his present position from a beginning job as a clerical assistant. During his career in Acme, he had watched the company grow and progress, and often referred to the increase in employees under his supervision with a great deal of pride.
According to Ben, his work at Acme was not especially challenging because he stated that his main duties were to check the time cards of the office worker, make sure everything was in order, and answer questions concerning claims. He also did special statistical studies at the request of the controller office of Grayson. These studies were infrequent, and during his first four months with Acme, Ben participated in only two such studies. Ben had some strong convictions concerning the supervision of the office employees. He was concerned about the...
Managerial Communication I
Roll No.: xxxxxx
The present case deals with the positioning efforts of Reed Supermarkets in Columbus, Ohio. Reeds Supermarkets was established in 1939 by William H. Reed and has since then grown from a grocery store to chain encompassing 192 retail stores and 21,000 employees. Our present focus lies in the market of Columbus where Reed’s current market share of 14% is facing stiff competition from recent entrants in the market.
I. Situational Analysis
|Sr No |Fact |Inference |
|1. |Reed laid special emphasis on quality of service, albeit at |There existed a niche segment of upscale customers in the |
| |relatively higher prices than the rest of the competition – |Columbus region. |
| |still managing 14% of the market share. | |
|2. |Columbus demographics exhibited higher than national average |Another indicator of the presence of upscale customers in |
| |income and population growth, and lower than national average|Columbus which hints at a potential market for high-end...