Mixing Alcohol and Energy Drinks
In recent years the consumption of energy drinks combined with alcohol has become popular for young adults in North America. Energy drinks are caffeinated beverages that intend to provide a burst of energy and/or enhance alertness. The principle active ingredients in energy drinks are caffeine, high doses of sugar (or a sugar substitute), they generally include B vitamins, an amino acid, and plant/herbal extracts. Alcohol is a highly addictive and most commonly abused drug in North America that can impair vision, speech, memory, concentration, and reaction times along with other things. These energy drinks being a stimulant combined with alcohol being a depressant, can make a deadly cocktail for many reasons.
The consumption of alcohol mixed with energy drinks is a common drinking behavior on college campuses. Here are some premixed alcohol and energy drink products that are commonly consumed on campuses such as; Sparks, Rockstar 21, Tilt and Four Loko. Four Loko has five times the amount of calories than an average twelve-ounce beer at 660 calories per can. Alcoholic energy drinks have a higher concentration of alcohol by volume. Most of these drinks are between 10% and 12% alcohol by volume as compared to most beers that are 3% to 4% alcohol by volume. This could be a major health factor for the consumers of this product. It also leads up to obesity and heart related problems. Students would lose focus while being intoxicated, not focusing on their school work needed to graduate. Researchers have found that college students who use alcohol mixed with energy drinks tend to consume more alcohol and consume alcohol more often than those who do not combine alcohol with energy drinks (O'Brian et al., 2008; Thombs et al., 2010).
Energy drinks combined with alcohol are not safe for consumption. Energy drink consumption combined with alcohol may reduce perception of alcohol intoxication and/or lead to increased alcohol use....
...In recent years, researchers have begun to focus attention on an emerging trend of consuming energydrink mixed with alcohol AmED. Consumption of AmED is thought to have a correlation with high-risk behavior and negativeeffects on the consumer. Several research articles have examined the various facets of this practice. Some of the points of consideration that have been researched include the motivations behind consuming AmED, the effects of consuming AmED on alcohol consumption and the likelihood of engaging in risk taking behaviors after consuming AmED compared to alcohol alone. This literature review will examine the following four articles in an attempt to explore this area of research.
Energydrinks are beverages that boast the ability to provide the consumer with an increase in energy. Energydrinks frequently contain large amounts of caffeine. The upper daily recommended limits for an adult in regards to caffeine is XXX. Levels of caffeine can be up to 300mg per serving. A 6oz coffee contains 100mg. The caffeine from energydrinks is known to have a stimulating effect on the nervous system. Many brands of energydrinks contain additional chemicals including plant-based stimulants (guarana and yerba mate). The...
...There are several positive and negativeeffects of alcohol. Most of the negativeeffects come from over consumption of alcohol. How much effectalcohol has on someone depends on a lot of factors. Different people react differently to alcoholic beverages. Some people have higher tolerances for different types of alcohol than others. For example, one person might be able to drink a lot of hard liquor but might feel the same effect of being drunk from only a few beers, while others may have the opposite effect. In any case over consumption of alcohol has many negativeeffects, both long term and short term.
Negativeeffects generally only occur when over consumption has taken place. Negativeeffects tend to take place after the consumption of more than 2-3 drink over a short period of time. After having 3-4 drinks, depending on your blood-alcohol level, you are legally considered drunk and are forbidden from operating a motor vehicle. Also, judgment and reaction time will start to be affected, along with exaggerated behaviors. After having 5-7 drinks one becomes more verbally aggressive, their perception and vision are affected, they are emotionally...
...Are EnergyDrinks Safe?
Whether it is a long night studying or just not ready for the day, college students choose to drinkenergydrinks to get full energy. These highly caffeinated drinks come with stimulating names such as Red Bull, Monster, Full Throttle, or Rockstar. Although these drinks are marketed as a healthful stimulant, consumers should be aware of the potential side effects, as they can be very harmful to one’s health.
Energydrinks are beverages whose producers advertise that they “boost energy”. These advertisements usually do not emphasize energy derived from the sugar they contain, but rather increased energy is due to a variety of stimulants, vitamins, and herbal supplements. Energydrinks generally contain ingredients such a sugar, guarana, ginseng, taurine, B vitamins, carnitine, and ginkgo biloba. Guarana is a leading producer of caffeine, which is the main ingredient in many of the drinks. The caffeine herbs, vitamins and other ingredients combined in energydrinks are supposed to improve strength, endurance, and mental function. According to an article from WebMD, “Since Red Bull, the first energydrink to hit the U.S. market, launched in 1997, the...
...EnergyDrinks and there effects on the human body.
Have you ever wondered what the side effects were after drinking an energydrink? People buy these types of drinks all the time and they are very popular with the younger groups. They give you a boost of energy but they can also make you sick. There are many different brands of energydrinks on the market the most popular are Red Bull and Monster. People are now mixing these with alcohol which has a serious side effect.
There are several ingredients in energydrinks: caffeine, taurine, b vitamins, inositol, ginseng, glucuronolactone, artificial sweeteners, ginkgo biloba, and l-carnitine. The caffeine in these drinks can cause dizziness, jitters, nausea, irritability and nervousness. You can also have an allergic reaction like: a rash, difficulty breathing, and swelling of the mouth, face, lips or tongue. To many b vitamins like vitamin (B3) can cause flushing of the skin. Ginkgo biloba can cause nausea, vomiting, heart palpitations and the l-carnitine can cause headache, diarrhea, sleep difficulty.
Why do people buy these drinks? Because they give you an energy boost when you need it. These types of drinks are more popular with the teens and college...
...Just a reseach paper about drinking alcohol. Hope it helpful
Today, our world is more modern therefore a lot of alcohol to choose form. In our life alcohol has been used for many reasons, such as in meeting or in conversation. Alcohol is also for communicate expediency or for easing sorrow. When we go into restaurants, bars, pubs or somewhere else we can see that peopledrink many kinds of alcohol such as wine, spirits and beer. Alcohol includes many components, some of which can be dangerous for people drinking alcohol. Everyday, millions people drinkalcohol and more than billions of liters of alcohol is consumed all over the world. Alcohol may affect not only on our bodies but also on our lives.
For many reasons, alcohol is considered a kind of drink having a lot of disadvantages. Because of its bad components, we can get a long term diseases. Most people realize that long term drinking is really bad for their heath and could create problem in the future. Especially, it damages the liver. It makes prolonged liver dysfunction, such as liver cirrhosis resulting in liver cancer (Alcohol Alert, 2004). Brain is the central control for every action therefore when people drink;...
...NegativeEffects of Alcohol
University of Phoenix
NegativeEffects of Alcohol
Many alcohol consumers only think about the positive effects of consuming alcohol, the pleasurable time they will have with their friends. Little do they know, about the negativeeffectsalcohol carries with it. This research will discus the negativeeffectsalcohol has regarding: addiction, genetics, health, family, and advertisement.
“Alcohol addiction is a physiological dependence on alcohol” (National Institute of Health, 2000). This means a person has no control over whether he or she takes a drink. Physical addiction is when a person’s body actually becomes dependent on alcohol. It also means that a person builds tolerance to that substance, so that person needs a larger amount to get the same effect.
When a person who is physically addicted stops using a substance like alcohol, he or she may experience withdrawal systems. Withdrawals can be like having the flu; symptoms are diarrhea, shaking, and generally feeling bad.
Psychological addiction happens when the cravings for alcohol are psychological or emotional. People who are psychologically addicted feel overcome by...
8 Related ResearchWikis
Energydrinks are non-alcoholic beverages which are intended to provide a quick burst of high energy to the consumer. These may be prepared with a composition of methylxanthines, caffeine, natural flavors, some herbal components or specific vitamins including Vitamins B. They may also contain taurine, guarana, maltodextrin, ginseng, carnitine, inositol, glucuronolactone, creatine and ginkgobiloba. Most products include artificial sugar. The primary active component is generally caffeine.
Japan and Thailand have a longer history of energydrinks and the use of caffeine has been a key ingredient in those countries. Energydrinks acting as an alternative to coffee were first introduced in Europe. The market received a significant boost when Red Bull entered the US market in 1997. After this successful market introduction, various beverage companies including Coca-Cola and Pepsi entered the market. Austria-based Red Bull remains the market leader though with an approximate market share of 65%. According to Beverage Marketing, the growth rate of this industry had been doubling every since the late 90s. The current U.S. domestic market may be approximately $4 billion, expected to grow to an estimated US $10 billion by 2010.
Recent years have witnessed the emergence of several new energy...
...greatest effect on industry attractiveness is competition from substitutes. This is why there were many substitutes to alternative beverages that were sold at lower prices. The competitive force with the greatest effect on profitability of new entrants is a threat of entry.
The market for energydrinks, sports drinks and vitamin-enhanced drinks is changing in several ways. There is innovation of products with the rise of drinks containing additional nutrients and introduction of energy shots. Furthermore, the industry is also considering consolidation options in an attempt of reducing distribution costs, for example Coca-Cola distributed Hansen’s Monster energydrink. The drivers of change are changes in the long-term growth rate, industry consolidation and introduction of new innovative products into the industry. The forces individually or collectively may not cause big changes in the attractiveness of the industry. The reason for that is there is no evidence that the big companies of alternative beverages will practice unhealthy and aggressive competition for market dominance.
My strategic group map of energydrinks, sports drink and vitamin enhanced beverage industry is categorized by considering the scope of geographic distribution of producers and brand...