Sports Drinks have no benefits for Sports People
Do you believe everything consumers try to sell you? Do you check to see if they have reliable evidence to back up such claims made? Are consumers twisting the truth? Sports drinks are becoming an important part of the athletic society and everyday sporting community, this beverage contains carbohydrates and minerals and is designed to help athletes rehydrate, as well as restore electrolytes, carbohydrates and other nutrients. Sport drinks have a negative effect on sports people because of the effect sport drinks have on the health of your body, the lack of reliable evidence to back up claims made by sport drink companies, the amount of money wasted and the concentration of the sport drinks available. Sports drinks have a negative effect on your health. The sugars fructose and sucrose are the main ingredients in most sport drinks; fructose is a monosaccharide which means the fructose cannot be broken down into simpler sugars by hydrolysis. Fructose can affect the kidney functions by evaluations in the uric acid; simulating fat synthesis in the liver; increasing the amount of lipid in the bloodstream and increasing the triglyceride levels, these all leave devastating effects on your health. Also as the sport drinks have a high amount of sugar present this can coat the tooth surface and promote tooth decay (Reents,2008). According to Dr. Field and Dr. Tabers study sports drinks are labelled as having 50 calories per serving, but each bottle contains multiple servings, so the calories add up: 130 calories per 20-ounce bottle and 200 calories per 32-ounce bottle, teenagers gained an average of 3.5 pounds for every sports drink consumed per day (as cited in Zimmerman, 2012) .This shows that high consumption of sports drinks can lead to weight gain if not consumed in moderation and shows that water is a better form of hydration. Water hydrates better than any other liquid including sport drinks, claims made by sports companies to make you believe sports drinks are better for you have no significant evidence to back up these claims. Sport enthusiasts are sucked in at such phrases “stay ahead of thirst” and “go stronger for longer”, phrases such as these lead you to believe that consuming sport drinks your endurance will radically increase improving overall performance and sport time. “There is a striking lack of evidence to support the vast majority of sports-related products that make claims related to enhanced performance or recovery, including drinks, supplements and footwear," conclude researchers led by Dr Carl Heneghan of Oxford's centre for evidence-based medicine (as cited in Campbell, 2012). The word ‘sport’ also misleads many people as sport is related to healthy living and active lifestyle, this causes people to believe that sport drinks are good for the consumer and their families. Therefore there is no significant evidence backing up such claims made on sport drinks, the misleading phrases and ideas are used to pervasive the consumer into purchasing the product. High demand from consumer for sport drinks, is it worth the cost? There has been an increasing trend of the amount of sport drinks being consumed; this increasing trend has caused a downfall in other drinks such as soda drinks. Sport drinks are becoming a preferred beverage in many countries world-wide, such as in the United States where in spring 2008 the number of sport drinks consumers amounted to 49.93 million. There is also a predicted excess growth of 10% for five years ending in 2016 (Brooker, 2012). A 750ml Powerade drink bottle on average costs around $3.59, an average 500gram container of Powerade powder, which makes 8 litres, costs an average of $22.50. Sports enthusiastic are spending money on unneeded sport drinks when water hydrates the body better than a sport drink. This chapter will be based on the concentration of ingredients in sport drinks. In conclusion, suppliers twist the truth to...
...SportsDrinks and Homeostasis
Gail B. Wortmann
Iowa Learning Online
2001 Iowa Teacher of the Year
SportsDrinks and Homeostasis
Personal notes from the author:
If you want students to have a rich discussion about a topic, the topic has to be “on their agenda.” Students need to have something from their past experience to contribute to make the discussion truly engaging. Most students have triedsportsdrinks at some time in their life, and therefore, have experiences they can assess and think about critically. The discussion about sportsdrinks and homeostasis is one of the richest discussions in my Anatomy and Physiology class because students bring previous knowledge into play.
Asking student to then design an experiment (whether they actually do it or not is up to you and your timeline) to test the effects of sportsdrinks on exercise performance moves them toward higher order thinking using inquiry methods. The formality of the experiment will depend on the skill level of your students at this point in your course.
Most students will have studied homeostasis in a previous science course such as Biology, before they take Anatomy and Physiology. For most advanced life science students, homeostasis is not a new concept. Connecting the study of homeostasis to sports...
...Effect Of A SportDrink On Reaction Time
Doing heavy sport such as run marathon or exercise in the gym can produce much sweat. Produce too much sweat could have a significant loss of fluid and electrolytes in the body such as potassium and calcium. This can cause symptoms from fatigue and reduction in exercise performance to more serious conditions such as heat exhaustion or heat stroke (Leong, 2007). Drinking water after exercise helps to restore water balance in the body. Drinking sportdrink, which contain sugar and electrolytes, can replace the electrolytes that loss in the body. Nerve and muscle contraction can be measured by monitoring changes in reaction time to find the effect of sportdrink. The reaction time will be smaller after drinking sportdrink than water.
Key word : electrolytes, sportdrink, exercise, reaction time, water
When you are doing exercise, you will lose much fluid, sugar and electrolytes in the body. Water helps to restore water balance in the body. Sportdrink contains sugar and electrolytes. Sugars provide the fuel for cellular respiration. Electrolytes are essential for nerve and muscle action (handout homeostasis). The purpose of the experiment is to test the effect of the sportdrink on...
Aquarius is a new isotonic sportsdrink launched in Asia at the year 2012 by The Coca-Cola Company. Aquarius was introduced in Japan in year 1983 as a grapefruit flavored sportsdrink as a response to compete for market share with other isotonic sportsdrinks such as Pocari Sweat,H2O and 100plus.Aquarius was also the officialsportsdrink for Olympics game in Barcelona in 1992 and 2012.As it’s a new launch product in Asia, there’s a need to create awareness to enable consumer to know and have a better understanding about this product. Aquarius is not only an isotonic drink that is able to replenish health but also contains various minerals such as Potassium, vitamins B3, B12, B6 and Guarana.
With the knowledge of psychographic characteristics is used to describe and identify customers and prospective customers and to aid in developing strategies designed to appeal to specific segments of the market for Aquarius. Aquarius is created to target sports and health cautious consumers as there is a raise in health awareness as people are leading in a more health cautious behavior. Exercise had become a more regular routine and Aquarius is the right isotonic drink to replenish and crunch thirst after a good workout.
Thoughts and Feelings...
...Assignment: Do sportsdrinks really work?
How do sportsdrinks affect muscle reaction time?
My hypothesis is if sportdrinks are consumed, then the reaction rate will improve. Sportdrinks provide individuals with the required amount of water, carbohydrates and electrolytes (sodium and potassium) which is lost in sweat while exercising. Maintaining adequate electrolyte levels will enable better cell function, which is needed for muscle endurance, among other bodily capabilities when exercising. On the other end Glucose is an important source of energy, and water balance is required to maintain blood pressure and proper tissue functions. Even though water contains the required amounts of sodium and potassium, water has no carbohydrates.
* 600ml Gatorade * 600ml Powerade * 600ml Water * A stopwatch * A 30cm ruler * Two bottles * 2 test tubesExperimental design &Procedure 1. A friend and I measure our reaction time prior to exercise for comparative measures. 2. On the first day we both took a Gatorade and split it into 300ml portions respectively using the test tubes. 3. We both took one of the drinks and went on a 30min run. We sip gradually and consistently throughout the run. 4. When we return, measure each of our reaction time using the method that follows on the next...
...Future Outlook and Raising Capital in the SportsDrink Market
Dr. Eddie Montgomery
Entrepreneurship & Innovation BUS 521
The approach and obstacles to raising capital and managing future change can make or break a new company that is trying to compete for market share in the sports beverage industry. According to a recent monthly labor report, most new businesses have the best chance of surviving during the first two years (Knaup, 2005). The young company must also determine how to best utilize legal services. It is one thing a new business venture should not only consider but plan for. Another area of concern and attention must go to the issue of raising money to fund the business. The competitive and lucrative sportsdrink market has in the past been dominated by two main players, Gatorade and Powerade. Together they have long held over two thirds of the market share. However, the future outlook shows that the market is starting to include a wider variety of sportsdrinks that are targeting a broader range of personal needs. LJ Enterprises will utilize more than one avenue in raising capital. This will help to ensure the new company is funded well from the start in order to give it the best chance to succeed.
1. Discuss the future outlook and industry trends related to the new venture.
Future Outlook and...
...Most people assume that since sportsdrinks include the word “sport” in them, then it must be necessary to drink them when participating in any kind of workout or athletic activity. They must contain some special ingredients that increase an athlete’s performance, right? The truth is, they do contain electrolytes, which are the substances that control osmosis in the body and help maintain the acid-base balance required for normal cellular activities.
There are three popular types of sportsdrinks:
• Isotonic - quickly replaces fluids lost by sweating and supplies a boost of carbohydrates; made for the average athlete.
• Hypotonic - quickly replaces fluid lost, and is best for low-perspiration athletes such as jockeys and gymnasts.
• Hypertonic – supplements daily carbohydrate intake after exercise to top current glycogen stores. This drink is used primarily for athletes such as long distance runners who need the extra carbohydrates and electrolytes.
The body sweats in order to maintain proper body heat, and in the process, electrolytes are lost. Many people do not know that the body’s production of sweat is controlled to ensure that only small amounts of electrolytes are lost in perspiration. The kidneys also conserve fluid and electrolytes by cutting back on urine production during dehydration. Experts say it is only after one hour of strenuous exercise such as...
In the summer of 1965, a university football coach began to question why his players were suffering from heat related illnesses. They were drinking plenty of water. University researchers soon discovered that players were losing electrolytes and fluids through their sweat, and water couldn’t replace what they were losing. The researchers took their findings into their lab and began to create a drink that would help the Florida Gators feel rehydrated, replenished, and refueled during their most intense athletic events. That’s exactly what the product now guarantees to achieve-rehydration, replenishment, and refueling. They called this new drink ‘Gatorade’. By 1969, Gatorade was named the official drink of the NFL (History of Gatorade, Retrieved December 2, 2006).
Today, Gatorade has reached beyond the narrow market of elite athletes. They have many product lines designed to appease the most particular of sports drinkers. No matter what your gender, your occupation, or your age, they make a drink that you can enjoy. Gatorade has many different product lines within their Thirst Quencher Series. They distribute Gatorade Rain, Frost, Lemonade, Original, X-Factor, Xtremo, and Fierce. Within each of these different sub-categories come many different fruity flavors. Each flavor also ranges from a 12oz bottle-6 pack to a gallon jug. Gatorade also has a line of fitness water...
...SportsDrinks, the essential partner of athletes and people who are astute in their everyday lives are becoming increasingly ubiquitous in people’s everyday lives. They replace the fluids, carbohydrates, and electrolytes that we lose through intense activities rapidly, and give us the to “energy” to go back to do more sports. However, do they have any negative effects on human bodies? Are they a critical and indispensable part of the economy?
According to an investigation of the Lithuanian footballer Mindaugas Malinauskas’ research on the sportsdrinks consumption pattern of 500 college students in 2007, it was manifest that over half of the students consumed sportsdrinks every months.(Mayo, Kravitz, 2008) As it was shown, sportsdrinks are now considerably popular in the callant and vigorous society. However, what do the sportsdrinks contain, and what effects do they have on organisms? There are three kinds of energy drinks: the isotonic drinks, the hypotonic drinks, and the hypertonic drinks. Each kind of energy drinks has its own composition and nutrition facts.
Starting with the isotonic drinks, they accommodate mostly of sodium, potassium, carbohydrates and water. The Latin world “iso” means equality, and corresponding to...