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Text Preview Sports Drinks have no benefits for Sports People
Do you believe everything consumers try to sell you? Do you check to see if they have reliable evidence to back up such claims made? Are consumers twisting the truth? Sports drinks are becoming an important part of the athletic society and everyday sporting community, this beverage contains carbohydrates and minerals and is designed to help athletes rehydrate, as well as restore electrolytes, carbohydrates and other nutrients. Sport drinks have a negative effect on sports people because of the effect sport drinks have on the health of your body, the lack of reliable evidence to back up claims made by sport drink companies, the amount of money wasted and the concentration of the sport drinks available. Sports drinks have a negative effect on your health. The sugars fructose and sucrose are the main ingredients in most sport drinks; fructose is a monosaccharide which means the fructose cannot be broken down into simpler sugars by hydrolysis. Fructose can affect the kidney functions by evaluations in the uric acid; simulating fat synthesis in the liver; increasing the amount of lipid in the bloodstream and increasing the triglyceride levels, these all leave devastating effects on your health. Also as the sport drinks have a high amount of sugar present this can coat the tooth surface and promote tooth decay (Reents,2008). According to Dr. Field and Dr. Tabers study sports drinks are labelled as having 50 calories per serving, but each bottle contains multiple servings, so the calories add up: 130 calories per 20-ounce bottle and 200 calories per 32-ounce bottle, teenagers gained an average of 3.5 pounds for every sports drink consumed per day (as cited in Zimmerman, 2012) .This shows that high consumption of sports drinks can lead to weight gain if not consumed in moderation and shows that water is a better form of hydration. Water hydrates better than any other liquid including sport drinks, claims made by sports companies to make you believe sports drinks are better for you have no significant evidence to back up these claims. Sport enthusiasts are sucked in at such phrases “stay ahead of thirst” and “go stronger for longer”, phrases such as these lead you to believe that consuming sport drinks your endurance will radically increase improving overall performance and sport time. “There is a striking lack of evidence to support the vast majority of sports-related products that make claims related to enhanced performance or recovery, including drinks, supplements and footwear," conclude researchers led by Dr Carl Heneghan of Oxford's centre for evidence-based medicine (as cited in Campbell, 2012). The word ‘sport’ also misleads many people as sport is related to healthy living and active lifestyle, this causes people to believe that sport drinks are good for the consumer and their families. Therefore there is no significant evidence backing up such claims made on sport drinks, the misleading phrases and ideas are used to pervasive the consumer into purchasing the product. High demand from consumer for sport drinks, is it worth the cost? There has been an increasing trend of the amount of sport drinks being consumed; this increasing trend has caused a downfall in other drinks such as soda drinks. Sport drinks are becoming a preferred beverage in many countries world-wide, such as in the United States where in spring 2008 the number of sport drinks consumers amounted to 49.93 million. There is also a predicted excess growth of 10% for five years ending in 2016 (Brooker, 2012). A 750ml Powerade drink bottle on average costs around $3.59, an average 500gram container of Powerade powder, which makes 8 litres, costs an average of $22.50. Sports enthusiastic are spending money on unneeded sport drinks when water hydrates the body better than a sport drink. This chapter will be based on the concentration of ingredients in sport drinks. In conclusion, suppliers twist the truth to... Show More

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