WHERE ARE WE? – MILO
Chocolate drinks are popular anywhere else in the world. Anyone can drink chocolate, ranging from the infants up to the adults. In the Philippines, chocolate drinks are regarded as one of the fastest developing sectors in terms of off-trade volume (i.e., from non-audited channels) and current value sales growth in 2007 (euromonitor.com). Among the chocolate drinks in the Philippines are Milo, Ovaltine, Chocquik, Sustagen and others. Milo is Nestlé’s chocolate beverage which is made up of chocolate and malt. It originated from Australia and is manufactured in several countries like Singapore, Malaysia, China, Thailand, Indonesia, Philippines, Vietnam, New Zealand, Hong Kong, India, Japan, Jamaica, Trinidad & Tobago, Chile, Colombia, Peru, Nigeria, Kenya, Ghana, Papua New Guinea, South Africa, Sri Lanka, Syria and Taiwan. In the Philippines, Milo is unanimously affiliated with sports and energetic activities. It features athletes while highlighting their triumphs and achievements. Milo was framed as your everyday chocolate drink which gives you energy to jumpstart your day. a. Standing in the Mind
When people are asked about their preferred chocolate drink, Milo is their top of the mind brand. Milo is said to be a part of every youth’s daily routine. This was a part of Milo’s previous campaign which says, “Milo Everyday” and is deemed to be a successful campaign. Milo has been successful throughout these years and to further analyze its success and its brand affinity with its target consumers, we interviewed (20) people within its target market. The main consumer insight that we gathered is, “You don’t simply become a champion. You win, you lose, you overcome challenges and that pushes you to become the real champion.” Another supporting insight says, “Milo is just like you and me. It is about fighting our way up to the top.” Milo can be affiliated with anyone who possesses the heart of a real champion; one who knows how...
DOI:10.4135/9781412952422.n254Print pages: 415-416Show page numbers
The concept of rural development embodies a broad range of ideas and practices that defy easy definition. Loosely, rural development refers to the desire and effort to provide a better quality of life for rural people. But what constitutes a better quality of life and how this may be achieved are hotly debated issues. Indeed, the concept of rural development itself begs two important sets of questions. First, what is rural? Second, what is development? Is rural essentially agricultural? If so, what role, if any, do nonfarm activities play in rural economies? Is development an outcome (e.g., more jobs) or a process (e.g., empowerment)? What aspects of human life are most important? Should development efforts be directed toward expanding economic growth or toward providing basic needs and services to improve human welfare? If poverty alleviation is the goal, how best might this be achieved? Finally, who is development for?
The term rural is ambiguous and sometimes is defined as “not urban.” Rural areas usually are understood as sparsely populated areas that are dominated by fields, pastures, and forests and where people spend most of their working time on farms or in other resource extraction industries such as fishing, forestry, and mining. As such, they are distinct from more intensively settled urban and suburban areas and from unsettled...
...manifests itself in SoutheastAsia? Illustrate your answer with at least 3 examples.
The concept of power is one that has existed in SoutheastAsia for a long period of time. Unlike that of the Western regions, where power is more of a concept and is intangible, power in SoutheastAsia is more concrete and real. Power is defined as the possession of control or command over others (Dictionary.com, n.d.) In the context of SoutheastAsia, power is gained through control of powerful items or valuable resources, as this would usually translate to wealth, a higher position within the social hierarchy, and hence more command over other people. In SoutheastAsia, the focus is on accumulating more command and control, instead of just exercising it. Due to the long history of trade and migration within SoutheastAsia itself, these concepts have inevitably become a coherent and homogenous one. My essay will seek to show the various ways that power is manifested, particularly in three different levels within a nation state. Firstly, power exists on a national level via certain nation state political models. Secondly, within a nation state, power manifests in different groups of religions, as religious beliefs have influenced how they attempt to both acquire and accumulate power. Thirdly, power exists among...
...Southeast Asian Countries
Philippine cuisine consists of the foods, preparation methods and eating customs found in the Philippines. The style of cooking and the foods associated with it have evolved over several centuries from its Austronesian origins to a mixed cuisine with many Hispanic, Chinese, American, and other Asian influences adapted to indigenous ingredients and the local palate.
Dishes range from the very simple, like a meal of fried salted fish and rice, to the elaborate paellas and cocidos created for fiestas. Popular dishes include lechón (whole roasted pig), longganisa (Philippine sausage), tapa (cured beef), torta (omelette), adobo (chicken and/or pork braised in garlic, vinegar, oil and soy sauce, or cooked until dry), kaldereta (meat in tomato sauce stew), mechado (larded beef in soy and tomato sauce), pochero (beef in bananas and tomato sauce), afritada (chicken or pork simmered in a tomato sauce with vegetables), kare-kare (oxtail and vegetables cooked in peanut sauce), crispy pata (deep-fried pig’s leg), hamonado (pork sweetened in pineapple sauce), sinigang (meat or seafood in sour broth), pancit (noodles), and lumpia (fresh or fried spring rolls).
The History and Influences of Philippine Cuisine
Malayo-Polynesians during the pre-Hispanic era in the Philippines prepared food by boiling, steaming, or roasting. This ranged from the usual livestock such as kalabaw...
...Vehicle Charging Station Market in SoutheastAsia 2014-2018
An electric vehicle charging station, also called an electric recharging point, or charging point, supplies electric energy to charge PEVs, including all-electric cars, neighborhood EVs, and plug-in hybrids. Two technologies are used in charging stations, wired AC charging and DC charging. Depending on the type of charging station, these are segmented into Level 1 Charging Station, Level 2 Charging Station, and Level 3 Charging Station. The performance of the equipment is measured in terms of the charging time, input power supply, voltage, and maximum operating current.
Covered in this Report
This report covers the present scenario and the growth prospects of the Electric Vehicle Charging Station market in SoutheastAsia for the period 2014-2018. To calculate the market size, the report considers revenue generated through the sales of level 1, level 2, and level 3 charging stations. The report also presents the vendor landscape and a corresponding detailed analysis of the five key market vendors. In addition, it discusses the major drivers that influence the growth of the market and the challenges faced by the vendors and the market at large. The report also outlines the key trends emerging in the market that will contribute to the growth of the Electric Vehicle Charging Station market in SoutheastAsia during the forecast...
...IH202: SoutheastAsia: The Rice that Binds?
Research Essay (10%)
The definition of the phrase ‘Settlement pattern’ is associated with the understanding of how a particular society used the available resources in its region. The phrase can also be described as the actual land upon which a settlement is built. So what exactly is the pattern of settlements in SoutheastAsia?
Some say that the pattern of human settlement inSoutheastAsia is dispersed settlements where buildings are spread out; an example would be the rural areas of Philippines, where different villages are at different parts of the country. Others say that it’s more like linear settlements that grow in a line, often alongside roads, river valleys or the coast, for example, the dense population in the rural part of the Mekong and Irrawaddy rivers. Yet, a handful also say that it’s more like nucleated settlements with buildings grouped close together and are found at cross roads, like Singapore, where it is clustered by tall buildings and settlements. Therefore, it is hard to decide on what pattern are the settlements in the region; is it the dispersal settlement, the linear settlement or the nucleated settlement – or people are just looking for a place where it can satisfy their basic needs of food and shelter?
However, there are many factors that affect the settlement patterns. The location and the growth of a...
...Three general patterns of settlements can be commonly identified throughout the regions of SoutheastAsia, depending on how well each country or area in the country are developed.
The patterns of settlements show how buildings are arranged in the settlements. The three types of settlement patterns are:
Clustered settlements are formulated by buildings being grouped together in a compact area due to rural conditions that resources such as water and electricity can be shared
Some countries are so well-developed, yet with a shortage of land, that the entire country is fully packed with buildings. An example of such a country is Singapore.
There are also countries with some areas that are much more urbanized than other areas. The entire area is closely clustered with buildings. A good example of such a pattern can be seen from Bangkok in Thailand.
Dominant settlement patterns of most major cities in the world with high population densities are likely to result in clustering of buildings due to constraints of land resources.
Urban settlements tend to be clustered as people in urban settlements are mainly involved in activities like business and manufacturing. All these require transportation and services. Thus, having settlements clustered together enables them to have easy access to transportation.
Population density here is usually higher than in rural settlements and the incomes of people in urban settlements are usually...
...Batik influences throughout history
Batik is the art of wax resistance techniques applied to fabrics originating in South East Asia, on the north coast of the island of Java, Indonesia. Indonesian batik is unique and unequaled. Centuries ago, the demand for Indonesian batik skyrocketed, and Indonesian batik knock-offs were produced and sold throughout the trade routes to Asia, India, the Middle East, and Africa. To prevent the production of knock-offs, famous batik artists signed their work, which noted authentic ness of the piece (Drakeley 1997: 72). Batik has had a long-standing importance for the Indonesian people, representing their culture, history, and religion throughout centuries of outside influences from foreign cultures.
The Hindu kingdom arrived in Indonesia, directed through trade routes, to spread the Hinduism, arriving around 200 BC (Zoetmulder 1982: 16). These trade routes were commonly used by merchants to trade foreign goods in exchange for new items to bring home. The Hindu culture left its mark on Indonesia, influencing its art, religious beliefs, and traditions. The batiks produced in Indonesia during this time are a reflection of the power the Hindu influences. A reoccurring symbol portrayed on Hindu and Buddhist influenced batiks is the lotus flower, paisley print, and the elephant. The elephant holds symbolic meaning of success in Hindu beliefs. The Hindu influence during this time reflected the art that was...
History Block 1
1 November 2009
Forced Prostitution in SoutheastAsia
One of the biggest issues happening today is forced prostitution in SoutheastAsia. More
specifically, in a country called Moldova, forced prostitution is one of the biggest issues they are
personally fighting. Moldova is known for being the poorest country in SoutheastAsia. Not only
is it known for being the poorest country, Moldova holds the record for most children prostitutes.
For this reason, people go from all over to Moldova for business in the sex slave industry.
Honestly, in this world, there are three things that people worry about. Those three things are
money, work and sex. In this business, people get all three. The sex slave industry gets an
estimated $6-$7 billion a year. In the country where people work for less than one dollar a day,
that means a world of opportunities for the people who run the sex organizations. Wanting these
three things becomes a desire and people are willing to go to extreme lengths to get it. The
people of Moldova turn in family and friends to turn a quick profit from them. Personal feelings
get pushed aside once faced with an opportunity to get the dream of having money. The people
that turn in family and friends get promised basic human rights that we take for granite and most
of the time, they never receive them. Some of...