In India, the Coca-Cola and Pepsi soft drink brands suffered a setback in August of last year due to a product contamination scare. Both have cut profit margins to the bone in order to fend off competition from low-priced local fruit drinks. Indian consumers are accustomed to drinking a variety of locally-produced soft drinks that are sold in small stands throughout the country. Rural India is still a highly price-sensitive marketplace, so the major soft drink companies are forced to cut profit margins in order to compete there. India's purchasing power parity per capita of US$2,850 is representative of a nation in which the average consumer has insufficient income to engage in discretionary spending. Nevertheless, during the hot season, spur-of-the-moment beverage sales are commonplace. In order to position themselves for sales growth, the major soft drink companies priced a 200-milliliter bottle at the equivalent of 11 U.S. cents. Although that price is not sustainable beyond the short term, management hopes that it will be enough to wrest market share away from local products and substantially increase sales volume in 2004. Beverage companies cannot afford to ignore India's rural consumers if they wish to expand market share. According to data release by the PRB, only 28 percent of India's population lived in urban areas in 2003. On average, rural consumers have a lower income level than their urban counterparts and demand lower-cost beverage options. In order to remain cost competitive, soft drink companies have to contain the transportation costs involved in expanding their distribution network into widespread towns and villages. Faced with high fuel and vehicle costs, companies are turning to less expensive means of transportation including ox carts and rickshaws. Another challenge facing the major soft drink companies is regaining consumer confidence in the aftermath of a well- publicized scandal over the...
...Squirt - Nature of industry, market, and buyer behavior
In the United States, people consume more carbonated drinks than tap water. Research has shown that the average American drinks about 53 gallons of softdrinks
per year. However, softdrink consumption has declined over the past few years (Kerin & Peterson, 2004).
The softdrink industry has three major participants in the production and distribution; concentrate producers, bottlers, and retail outlets. Concentrate producers are responsible for consumer advertising and promotion programs, product development and planning and market research. The bottler’s responsibility is to set up local and retail trade promotions. Among this is selling and servicing retail outlets, placements and maintenance of advertisements, and the restocking of retailer’s shelves and vending machines.
Competition in the softdrink industry is mostly relevant among the top three companies; Coca-cola, Pepsi-Cola, and Dr. Pepper/Seven Up. Each of these companies offers a product similar to Squirt, but each has their own variation. Coca-Cola’s Fresca is also a grapefruit flavored carbonated rink, but it has sugar and is caffeine free. Coco-cola also offers Mello Yellow and Surge. Pepsi-Cola has the largest carbonated citrus drink called Mountain Dew (Kerin &...
...Softdrinks in India – Huge Potential Ahead
According to the ‘Product Insights: SoftDrinks in India’ report, The global softdrinksmarket grew at a compound annual growth rate (CAGR) of 3.45% from 2005 to 2009 and was valued at $494.5 billion in 2009. New product launches in the global softdrinksmarket increased by 8.59% in 2009. The US was the top country by retail sales as well as by number of new product launches, followed by Japan which ranked second in both categories. Globally, India ranked 25th in terms of retail sales and 13th in terms of the number of new product launches in the softdrinksmarket in 2009. In spite of India’s huge population and the fact that around 47% of the population is composed of persons below 30 years of age, the per-capita consumption of softdrinks in India remains very low, at approximately at 5.2 liters against the world average of nearly 85.22 liters. Developed countries such as the US, Germany, Italy and Spain all have per-capita consumption in the range of 280-400 liters, showcasing the huge potential for market growth in India. Coca-Cola remains the market leader in the carbonates category with a market share of...
OLIGOPOLY MARKET OF
Jaipuria Institute Of Management, Lucknow
THE EXISTING DUOPOLY
Oligopoly is said to prevail when there are few firms or sellers in the market producing or selling a product. Oligopoly is of two types- pure Oligopoly where the product is same and differentiated oligopoly where the product is different.
When we talk about softdrinkmarket in India, the two major names which come in our mind are PepsiCo India and Coca Cola India Ltd.
Which comprise of almost the whole chunk of softdrinkmarket and that is what makes that market a differentiated oligopoly and almost a perfect duopoly. They have been present since almost three decades now and have not faced any kind of competition since their inception in Indian market
Interdependence- Less number of firms results in greater interdependence. Any change in price or output by a firm has a direct effect on the rival,...
...Aboriginal and Torres Strait Islanders were more likely to consume sugar-sweetened softdrinks compared to other Australians (72 per cent versus 50 per cent) and consumed significantly larger amounts (249 ml versus 128 ml per day) (Food Standards Australia New Zealand 2003a). The 2004 SPANS survey of children in Years 6–10 in NSW found consumption of softdrinks to be lowest among students of Asian background and highest among boys of Southern European and Middle Eastern background (Booth et al. 2006).
Fewer girls than boys consume softdrink in Australia, and among those that do, girls consume smaller amounts of softdrink than boys (section 2.2). This gender effect has been observed in Europe also. For example, the large WHO collaborative cross-national study of Health Behaviours among School-aged Children 2001–02 showed that girls generally consume less softdrink than boys (Vereecken et al. 2005b).
3.2.1 Personal Factors
Personal factors appear to moderate the relationship between environmental factors and behaviour. In Norway, personal preferences, i.e. taste, was the number one determinant of softdrink consumption, and attitude was the fourth most important determinant of softdrink consumption in adolescents, with the environmental factors...
...Assignment 1 – Launching A Sports Drink
Module Leader: Ms.Bandana Rai Made By: Alankrit Jindal
With the changing trends in society and globalization Energy drinksmarket in India may show a rapid growth in coming years but for now it is at a nascent stage. Through various studies and research on Indian and British sports and energy drinksmarket we found out that Red Bull has the most share in this market.
Through studies it has been found out that consuming energy drinks can have physical as well as psychological effects on the human body. Studies show that it can have positive effects like improvement in mental and congenital abilities and increased subjective awareness. Excess consumption can lead to various problems like insomnia, agitation, anxiety, irritability.
Our objective through this assignment is to successfully launch a sports drink in the Indian market and market it using our knowledge gained from the market study and our own intellect. In this project are lay down different marketing strategies by how we can promote our product and stand against our competitors.
SPORTS & ENERGY DRINKMARKET IN INDIAMARKET FOR SPORTS DRINK IN INDIA...
Softdrinks continues to develop
Softdrinks in Poland witnessed an upward trend in 2012 in terms of both off-trade value and volume terms. The growth rates were in line with the review period CAGRs. New product developments in all price segments, including cheaper brands and private label, helped induce demand and increase the frequency of consumption. Rising availability also positively affected sales.
Consumers seeking healthier products
The increasing importance of the health and wellness trend impacted sales of softdrinks in Poland. An increasing number of Poles wish to follow healthier diets, and are therefore turning to healthier product categories within softdrinks, such as bottled water or fruit/vegetable juice. In response, leading manufacturers are adjusting their portfolios accordingly and launching healthier variants of their standard products, particularly those lacking a healthy image, for example by replacing sugar with stevia.
Domestic manufacturers are strong
Local producers hold strong positions in softdrinks in Poland, with Maspex Sp zoo, Zywiec Zdrój and FoodCare being ranked within the top five in terms of off-trade value sales in 2012. Polish-based manufacturers are proving to be tough competitors as they gradually expand their investment in research and development, and being able to win...
...around with your head. The Irish have an excellent sense of humor, and if you spend much time around them, you’ll discover it for yourself.
These are just some of the funny Irish words and phrases you can pick up if you keep your ear to the ground.
Have a Drink!
Beer is the Irish drink of choice, and they brew it very well. But don’t overindulge, or the bar patrons might think you’re “fluthered.” That’s when you can’t keep your butt on your bar stool.
Want a pint of great beer? Don’t ask for a glass. Tell the bartender you’re in the market for a pint of “plain.” That’s the local Guinness beer of which the Irish are so fond.
If you’d rather have a shot of vodka, try asking for a “naggin.” That’s how the Irishmen ask for their drink.
A night on the town, with a substantial measure of bar hopping, is known as being “out on a tear.”
If you’re really sloshed, you’re “locked” or “langered.” If you’re under the table, the locals will say you’re “ossified,” “paralytic,” or “plastered” (the latter word being one that’s common in American lingo.)
And if you’re drinking outside, that’s simply not done. It’s known as “knacker drinking,” and it’s not a compliment.
Sometimes it’s best to forego the booze, and have a “mineral” (a softdrink.) Your head will thank you tomorrow.
it’s not surprising the Irish have a huge variety of words from which to choose to colorfully describe alcoholic...
• Appy Fizz
• Banta (lemon-flavored softdrink)
• Bovonto (grape soda produced by Kali Mark)
• Campa Cola (popular Indian soda introduced in 1977)
• Cloud 9 (energy drink)
• Frooti (mango-flavored drink from Parle Agro)
• Gold Spot
• Guptas (8 flavoreds softdrinks introduced in 1947)
• h2o (powered carbonated soda)
• Limca (lemon-lime soda)
• LMN (lemondrink produced by Parle Agro)
• Mangola Slice
• Maaza (mango drink from Coca-Cola)
• Mohammad Cola
• Mountain Dew
• Rasna(powdered softdrink)
• Real (fruite juice from Dabur)
• Tang (powdered softdrink)
• Thums Up (Cola drink)
• Tropicana Twister
• 777 (Panner,Cola,Orange,Lemon,Clear Lemon Lime,Mango)
• 7 up
• XXX (energy drink)
X.ray energy drink Mirinda Fanta Red bull grappo fizz Nimbooz orange pulp nimbu pulp
The Coca-Cola Company Country of origin- United States
. Coca-Cola is a carbonated softdrink. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944)....