Nowadays, in this rapid technology developed society, the social media is growing mature. Social media is a channel that provides direct access information throughout the world, it giving businesses and individual an opportunity to share their thought, products and services and news with other people. As there is a trend of switching demand from traditional media tools to social media, marketers realised that social media is an important marketing tools for their business.
This report evaluates the extent of social media that has taken place in the market which would affect most of the organisations. Within this report, it will define the social media term and discuss the aspects of social media in relation to professional business information systems. On the other hand, the critical analysis include the benefit and importance of utilise social media to an organisation, which found that social media is an important marketing tools to most of the organisations, especially it improving the business information system. Moreover, reports discussed the ways of social media promoting an organisation also consider about knowledge management practices in the organisation. Lastly, this report also identifies the risks and opportunities of using social media with examples to support those points. After that, some recommendations are given to practicing social media in an organisation.
Table of Contents
Introduction 2 1.0 Question 1 5
2.3.1 Definition of Social Media
2.3.2 Definition of Business Information System
2.3.3 Aspects of Social Media
2.3 Interim Conclusion
2.0 Question 27
3.6.4 Benefits of Social Media to organisations
3.6.5 Social Media is an Integral Part of Business Information System 3.6.6 Structured and Unstructured Information of Social Media 3.6.7 Future of Social Media
3.6 Interim Conclusion
3.0 Question 3 11
4.9.8 Social Media as Promotion Tools
4.9.9 Support Knowledge Management Practices in the Organisation 4.9 Interim Conclusion
4.0 Question 4 15
5.12.10 Opportunities of Social Media
5.12.11 Examples of Organisation Successful Using Social Media 220.127.116.11 Toyota
18.104.22.168 Best Buy
5.12.12 Risks of Social Media
5.12.13 Examples of Organisation Failure Using Social Media 22.214.171.124 General Motor
5.12 Interim Conclusion
Reference Lists 21
The aim of this report is to explain the importance of practising social media within an organisation operation by comparing the remaining utilising traditional information tools. Within the content of the report, it had indicated the roles of social media and discussed social media is an importance information source for the business information system. Furthermore, reports demonstrate benefits of social media and indicate the future of having social media. Report also cover some technique that organisation can utilise to promote the products and services of the organisation, and discuss how knowledge management will be practising within the organisation. Finally, there are some examples are given as a forecast the future of practising social media in an organisation operation....
...SOCIALMEDIA MARKETING TAKES OFF
SocialMedia Marketing Takes Off
Dr. Deborah Hill
SocialMedia Marketing Takes Off
Marketing is known as an organizational function and a set of processes for creating, communicating and delivering values to customers while maintaining customer relations (Boone & Kurtz, 2012). Socialmedia marketing is using social networks to foster this communication and customer relations. Socialmedia marketing has revolutionized the way companies of varying sizes advertise and market products and/or services, but why is socialmedia become exceedingly popular? Socialmedia is a method of communication between individuals and sharing of ideas and thoughts through virtual media. Most individuals are very familiar with socialmedia (Facebook, Twitter, Instagram etc.). Many individuals use these sites daily to communicate with colleagues, friends and families. Companies however have decided to do away with the some of the traditional marketing techniques and migrate to socialmedia to market.
Advantages of SocialMedia Marketing
There are many advantages to using Social...
...A Critical Review of SocialMedia Marketing
With the rapid development of internet, it is pretty obvious that social networking has entered a new era. Traditional marketing methods can not satisfy the great demand of consumers. A new round of marketing revolution is exploding not only with opportunities, but also with challenges. This essay aims at reviewing the current state of socialmedia marketing concept critically and exploring two case studies of the hospitality industry embedding in the socialmedia marketing. A further socialmedia marketing strategies will be proposed through the analysis of two different case studies. Finally, a series of recommendations will be offered after the value critique of socialmedia marketing.
Critical review of the current state of SocialMedia Marketing in the literature
Marketing, different from other business functions, is to deal with customers (Armstrong and Kotle, 2013). Marketing is understood not in the old meaning which is a sale to tell, advertise and make customers to buy, actually in the new meaning that marketing is to satisfied the needs of customers. It is stated by Armstrong and Kotle(2013) that marketing is the process built by companies to create value for the customers and capture value from customers. Solomon et al (2013) point out...
... Socialmedia has become increasingly popular among people of all ages due the fast advances of technology. Businesses have also found that a part of having a good business to be savvy with socialmedia. That includes interacting with consumers beyond giving them information about the product, being consistent and keeping up with daily posts, as well as keeping the content interesting. Part of being a successful organization is much more than the quality of the product, and how you market it, but now it is how well the organization uses socialmedia.
The two organizations I chose to follow are OPI, as my for profit and Do Something, as my nonprofit. OPI is a company that creates and sells high quality nail lacquers as well other professional nail products. The company is known for the creatively named shades for each of their polishes. They partner with many other organizations such as Coca-Cola, Mustang, and the MLB to create popular and one of a kind nail polish collections. The company is popular among celebrities, but also affordable enough for the everyday consumer to purchase.
Do Something, a nonprofit organization is geared toward finding solutions to social issues with the help of young adults and teens. The organization’s website offers numerous campaigns a person can explore. They also give ways that people can participate whether it be fundraising or volunteering...
...The age of socialmedia marketing
Socialmedia marketing is the process or strategy of using socialmedia websites like, facebook, twitter, YouTube, LinkedIn, MySpace etc. to promote a company and its products.
Over the years technology has brought about changes in the way we do business. The new age of technology has undoubtedly altered the ways most companies also conduct their business activities. This technology inclined age therefore, makes buying decision easier for the target market segment. Earlier before the advent of socialmedia; media outlet were limited to radio, TV and various print media, this made it easier for the advertiser to reach their “mass audience” using promotions through these available medium then.
The media proliferation gave birth to various media channels which in turn have allowed consumers to have options when it comes to media usage as a result of modern invention. It is very germane to note at this point, that the media availability really have a sporadic impact on consumers’ behaviors. Such impact include: Interactivity, Customization and Social interaction (Social marketing meet interactive media).
The socialmedia network has therefore, becomes so important that it is a...
What tools are there to measure the effectiveness of a socialmedia campaign? Which, in your opinion, are the best and why?
These are five tools to measure our socialmedia marketing effectiveness:
Page Rank Checker
Using a quick online form, this site enables us to instantly check our website’s current Google page rank from 0 to 10. Our site’s page rank is determined by a Google algorithm analyzing various elements of our website, and then comparing them to competitor sites.
Hoot Suite is probably best known for its socialmedia communications dashboard tool, but it also offers a suite of analytical applications as well. With Hoot Suite, we can track brand mentions, analyze our socialmedia traffic, and track the growth of our followers.
Google Analytics and Facebook Insights can also be integrated into our Hoot Suite account, making the service even more valuable.
Another socialmedia analytics tool, Klout provides a measurement of our influences across social networks. The guts of Klout is the Klout score which takes into account our network size, content, and how people interact with our online content. Klout scores range from 0 to 100, with 20 being the average.
One of the most widely used web analytics application, Google Analytics is as robust as it is...
...Role of SocialMedia Marketing in Tourism industry
Socialmedia has become a platform that is easily accessible to anyone with internet access. Socialmedia marketing refers to the process of gaining website traffic or attention through socialmedia sites. Role of socialmedia has grown at a rapid pace in recent years and most of the companies are using it on an extensive basis to generate leads and converting them to customers.
The tourism industry was one of the sectors that benefitted the most from the internet and as a result Socialmedia has become an integral part of tourism marketing.
Need of socialmedia in tourism industry
The introduction of SocialMedia networks has revolutionized the industry. Now it is not only the “industry experts” that publish their reviews on travel related websites and channels but also the simple internet users that rate destinations, create content, write their reviews, exchange experiences, publish their videos and photos etc.
Moreover the social networks made it possible to spread the information even faster and with less cost. The word of mouth has been proven an effective way to promote businesses and several viral marketing techniques have been developed in order to engage the internet...
...Assignment 1: SocialMedia
July 28, 2013
Facebook is a very popular socialmedia site where users can share their ideas and feelings about events in an open atmosphere. These ideas are known as “statuses”. Additionally, the site is used to share pictures, videos, and other points of individual interest with the rest of the world or just a selected few. This is totally up to your personnel preferences. A growing trend is using Facebook as a socialmedia marketing arena. There are several home-based and populated sites that are dedicated to the sale of items or services. It is through this newly established media power, that many entrepreneurial individuals have been able to establish themselves a socialmedia marketing giants, and have gained much attention and income from being able to do so. This new ability is just a start of the technological marketing revolutions. Last year, 73 percent of Fortune 500 companies were active on Twitter, while more than 80 percent of executives believed socialmedia engagement led to increased sales (Savitz, 2012). Socialmedia has gained so much notoriety that “the average return on social (media) engagement was calculated to be between 3-5% (Walker, 2012). The most engaged businesses are reporting a calculated 7.7%...
...Journal of Business Research 65 (2012) 1480–1486
Contents lists available at SciVerse ScienceDirect
Journal of Business Research
Do socialmedia marketing activities enhance customer equity? An empirical study of
luxury fashion brand☆
Angella J. Kim a, 1, Eunju Ko b,⁎
University of Minnesota, College of Design Department of Design, Housing, and Apparel, 346 McNeal Hall, 1985 Buford Avenue St. Paul, MN 55108, USA
University, College of Human Ecology Department of Clothing and Textiles, 262 Seongsanno, Seodaemun-gu, Samsung Hall 318, Seoul 120-749, Republic of Korea
Received 1 December 2010
Received in revised form 1 June 2011
Accepted 1 August 2011
Available online 28 October 2011
Perceived socialmedia marketing (SMM)
In light of a growing interest in the use of socialmedia marketing (SMM) among luxury fashion brands, this
study set out to identify attributes of SMM activities and examine the relationships among those perceived
activities, value equity, relationship equity, brand equity, customer equity, and purchase intention through
a structural equation model. Five constructs of perceived SSM activities of luxury fashion brands are entertainment, interaction, trendiness, customization,...