RELEVANCE LOST (DISCUSSIE EN ONTWIKKELINGEN)
Relevance lost is a title of the book written by Johnson and Kaplan, where they were complaining that management accounting techniques emerged centuries ago, are still used, but they no longer relevant in today’s highly competitive environment. CHAPTER 5 - CONTROLLING THE MULTI DIVISIONAL ORGANIZATION
64. What are the two major obstacles to the success of the integrated firm? 1. Complexity - or the bureaucratic paralysis caused by complexity. 2. Management indifference to the owner's goals (p.94). This potential problem resulted when managers replaced owners in performing the managerial functions. 65. How did the integrated firms cope with these problems? Multi divisional firms might have developed better accounting systems, (e.g., using Church's ideas) but instead they coped with these obstacles using decentralization (p.94-96). In decentralized firms, top management plans strategy, while subordinate managers coordinate and control operating activities (p.97). 66. What was the New Use Developed For ROI? J&K indicate that ROI was used to delegate responsibility and allocate funds, i.e., capital (p.98). (Note: Technically, responsibility can be assigned, but not delegated. The authority to act on one's behalf can be delegated as when someone is hired to do a tax return, but the taxpayer is still responsible.) 67. Success of multi divisional firms depends on the management accounting system to perform three task better than the capital markets. What are they? 1. Provide strong profit incentives for managers. 2. Internal audits that link performance to causes. 3. Develop monitoring and measuring procedures to help allocate cash flows to high yield uses, i.e., measure the effectiveness of capital rationing choices (p.99).Thus, the management accounting system provided a mechanism to evaluate general managers and to channel their self interest towards the owner's interest in profits (p.99). 68. Why did the founder of GM fail? The founder of GM (William C. Durant) failed because of his centralized organization - there was too much detail for centralized management to handle. 69. What new techniques did Pierre du Pont and Alfred Sloan use when they took control of GM? They developed a multi divisional structure for GM and Donaldson Brown used Dupont's management accounting control techniques to perform 3 tasks. These tasks involved centralized control over decentralized responsibility. They used: 1. Annual operating forecasts. 2. Sales Reports and Flexible budgets and 3. A management accounting system that allocated resources and rewards on a uniform basis of performance criteria (p.102). 70. What was the annual "Price Study" and why was it used? To deal with seasonal and cyclical trends that were difficult to predict, Brown designed a technique referred to as the Annual "Price Study" that had three elements: (p.103ff.). 1. Forecast of operations by division based on expected volume. 2. Forecast of operations by division based on standard volume (80% of capacity). 3. Developing a standard price for each product. This was the factory delivered price needed to generate a 20% ROI at the standard volume. 71. What two management accounting procedures were viewed as even more important than the forecasts? 1. Sales Reports and 2. Flexible budgets - used to develop separate information about sales volume effects and the effects of operation efficiency (p.108). These techniques helped them improve inventory turnover (p.112). Few flexible budgets were used prior to the 1920's. Brown did not use the term flexible budget, but he did use the technique in 1923. (p.110). In addition, Brown developed market share data (p.109). 72. What was the management accounting system's major contribution? It was used to promote goal congruence (p.113). 73. How did GM deal with the problems of ROI (e.g., under investment), i.e., promote goal congruence? GM used three approaches to promote goal...
...The TV show Lost is a story about a group of people who survive a plane crash and end up on a mysterious island. Beyond the premise of the show there are deeper themes that run through out the show. While the first season may have been primarily about the survivors realizing that help isn’t exactly on the way and that they must band together to survive. From the very beginning we begin to see conflicts arise when matters of trust are involved. As the survivors begin to know one another better the skeletons in the closet for everyone are eventually revealed. Examples include when Jack Sheppard, the de facto leader of the group of survivors, found a mug shot of one of the other passengers who was being escorted by a US marshal. Kate was wanted for the murder of her father. Sayid Jarrah, another survivor, was previously a torturer for the Iraqi Republican Guard. James “Sawyer Ford” was a conman who conned couples out of their money; he also left behind a daughter whom he refused to accept in to his life. Needless to say this caused a major point of contention in the aftermath of the crash as many erroneously thought he had something to do with it. Not all of the passengers’ past is as dark though. John Locke was paralyzed from the waist down before the crash on the island. Mr. Eko was a reformed Nigerian gangster turned priest after an accident killed his brother. One thing all these characters have in common is their general path once they get on the island...
..."LOST" redirects here. For other uses, see Lost (disambiguation).
LostLost title screen
Created by Jeffrey Lieber
Directed by Jack Bender
Starring Adewale Akinnuoye-Agbaje
Henry Ian Cusick
Emilie de Ravin
Malcolm David Kelley
Daniel Dae Kim
Composer(s) Michael Giacchino
Country of origin Flag of the United States United States
No. of seasons 4
No. of episodes 83 (List of episodes)
producer(s) Damon Lindelof
J. J. Abrams
Location(s) Oahu, Hawaii
Running time approx. 43 min.
Original channel ABC
Picture format 480i (SDTV)
720p (HDTV) ABC HD
1080i (HDTV) Sky HD, Premiere HD
Original run September 22, 2004 – present
Lost is an American serial drama television series that follows the lives of plane crash survivors on a mysterious tropical island, after a...
...Composers not only confront the dilemmas of globalization but also manipulate textual forms and features in response to their times. Evaluate.
Coppola sets up the motif of being lost in translation during the filming of the Suntory Whiskey commercial when the interpreter’s incongruous translation of the director’s comments is undercut with close-ups of Bob’s confused facial expressions. This suggests that language is an inadequate form of expression because words do not guarantee meaning and understanding. However, Coppola suggests this inability to communicate is extrapolated by a paradigm of urgency, specifically instant gratification, as symbolized through the setting of Tokyo as a world of consumerism. This is conveyed in the opening scene when the low angle shots of neon advertisements and towering skyscrapers is coupled with the chaotic motion of the Shibuya crowd. Through this Coppola presents individuals who are left behind by the pace of the global world. This is shown through the framing of the city which is often shot out of focus in relation to the individual who is positioned behind symbolic barriers like windows. Our desire for instant gratification and immediacy is further evinced through the onset of new communication technologies. For example, Bob communicates with his wife exclusively by the fax machine and Charlotte’s friend accepts that everything is “great” despite her troubled state of mind. Indeed the suspicion that we can never...
...CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA
ABC’S Integrated Marketing Strategy
MODULE TITLE: MARKETING MANAGEMENT AND STRATEGY
WORD COUNT: 1999
1. EXECUTIVE SUMMARY
The objective of this report is to critically analyse the case “Marketing the ‘Lost’ TV Drama Series” applying the relevant concepts of Marketing Management and Strategy.
ABC has introduced the show in 2004 and since then legions of fans follow the adventures of the survivors of a plane crash in a deserted island. The network seems to have covered all angles on an extensive and innovative marketing campaign that integrated several media and benchmarked this segment of the TV shows in the United States.
Although challenging and barely attractive (Porter’s Five Forces), the TV show segment can be very rewarding to the successful companies daring enough to enter it. With an unique product, a fundamentally intelligent marketing campaign and the demonstrated knowledge of its customer’s behaviour, it is obvious that ABC’s success was not incidental. They relied heavily in extensive market research in order to segment, target and position the show with unprecedented accuracy.
However, an ethical question was raised. This sophisticated campaign, based to a large extent in viral marketing, was heavily criticised by analysts that accused ABC of blurring the line between reality and fiction. Nonetheless, this is the very competitive edge the company has built to...
...The reactions of characters towards a growing global culture, whether a retreat or an embrace, are heavily influenced by personal choices. Within the arena of Navigating the Global, choices are almost certainly influenced by the circumstances in which they occur, whether this be a choice to keep the connection to the local, or move towards a more global setting. Three key texts that exemplify this phenomenon include the film ‘Lost in Translation’ by Sophia Coppola made in 2003, the Seamus Heaney’s poems ‘Digging’ (1998) and ‘Personal Helicon’, and finally the illustration ‘Globalisation’ (2012) by Michael Leunig. All three delve deeply into the interplay between internal choice and external circumstance. While they do explore how circumstances can influence choices, ‘Lost in Translation’ has a secondary investigation of how choices can impact the circumstance.
‘Lost in Translation’ is a film that explores the decisions made by two characters when they are stranded in a foreign country. It also shows how their circumstances ultimately shape the decisions that they make. The characters already exist in a highly globalised world, and furthermore, in one of the most technologically advanced cities on the planet – Japan. Although the film is set in this city, there is also an element of the local throughout the film. Japan’s juxtaposition of the new age and deep-rooted tradition becomes a focus throughout the film as the protagonists...
...Lost in Translation (2003). Director: Sofia Coppola.
The film takes place in Tokyo where two characters find themselves feeling alone and lost in the foreign landscape. Bob, a famous American actor, and Charlotte, who is married to constantly working photographer, are drawn to each other. They grow sympathetic towards one another and together they navigate the spaces (clubs, restaurants, karaoke bars) of an unfamiliar culture. They gain a deeper understanding of one another. Charlotte fears she won’t know what to do with her life. Bob speaks about the troubling side of marriage. They don’t act out on their feelings. Before he leaves, they say goodbye, both embarrassed. On his way to the airport, he spots her walking. He finds her and whispers something encouraging. They kiss gently before going their separate ways.
“Sofia Coppola romanticizes Tokyo and her film is an idealization of this space.” (Ahi, and Karaoghlanian, 2012)
Lost in Translation is a film of contrast. This is seen between interior and exterior, between colours and between pacing.
Analysis in terms of space
Tokyo as a setting is interesting. One of the largest cities in the world, it is an energetic neon metropolis. Places of travel such as hotel rooms are transient non-places; they dislocate the character from the landscape. Lost in Translation embodies Augé’s idea of solitude in supermodernity according to...
Lost in Translation.
Directed by Sophia Coppola in the form of a comic melodrama, Lost In Translation pursue’s a view that until recently, had been left unanswered in many films alike, however Lost In Translation takes a different pathway, apprehending the viewers attention via a clandestine interpretation of love.
Bob (Bill Murray), the protagonist of Lost In Translation appears to be of a quite tedious nature at first. His film career has passed him by with his last major film being produced in the seventies, and he finds himself disorientated as he is surrounded by the Japanese who are captivated by his era of fame. He is paid to represent and advertise a Japanese whiskey that he doesn’t even like, and he sees the real holes in his career as he models for the whiskey with a glass of iced tea, showing how feigned everyday representations can be. He lives his life flying in and out under his agents instructions to provide for his family from which he is conspicuously disconnected, his wife sending him faxes (which alone highlights the aspects of globalisation that the film attempts to project) with updates that read more like journal entries than messages to one’s significant life partner.
Charlotte (Scarlett Johansson) however, a young woman recently married is becoming detached from her new husband John (Giovanna Ribisi) who dragged her with him to Japan on a business trip. As he leaves...
Lost In Translation Response Paper
A lot of movies today people in the real world can’t really relate to the characters or what the characters are going through. Movies today are about zombies, aliens, robots, cartoons or things that people think may go on in the future. Directors make movies in 3D now to make the watches feel as if they are experiencing what the characters are. In the movie Lost in Translation (2003) the director uses real life situations that could actually happen to anybody. Bob Harris one of the main characters in the film is going through a rough time in his marriage at this point and is reminded of this almost every day of his time in Tokyo. Bob’s wife sends him packages and fax’s reminding him that he’s forgotten his son’s birthday making him feel guilty for leaving and pressuring him to pick a carpet color for his office. When people get married it comes with its ups and downs and in some marriages as they get longer and people get older it may seems as if your only still together for the company or for the children. In Bob’s case he and his wife are still together because it’s easier for them. Another example of realism that’s a pretty good one is the scene where Charlotte is walking her husband John downstairs and they run into Kelly an old friend of John’s. She looks like the average American actress and Charlotte seems intimidated by her. Charlotte stands there while Kelly and...