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PROTON knowledge worker

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Text Preview Knowledge Worker: Innovation Capacity
Building
Tuan Haji Tajul Zahari Abu Bakar
Director of Engineering
PROTON Holdings Berhad

UPE/UNDP – SEMINAR 2009

Knowledge Content in Key Economic Sectors in Malaysia Phase II (MYKE II) PICC, Putrajaya

Agenda

1

Proton’s role in the Malaysian Automotive Industry
• A Nation’s Automotive Project
• The Changing Scenario

2

Product and Technology Philosophy

3

Innovation Capacity Building Initiatives
• Engineering and R&D
• Process
• Skill Building
• Knowledge Management
• Manufacturing
• Quality

PROTON’S COPYRIGHT DOCUMENT
1

A Nation’s Automotive Project
Three primary national policy objectives

To acquire and upgrade
technology and industrial
skills within the automotive
manufacturing industry
To spearhead the
automotive
industrialization process
and manufacturing
industries
CKD Assembly
CBU Imports
• Mere Motor
Trading
• Various Makes
& Model

• Mandatory
Deleted Items
• Standard &
Common Parts
• Low Technical
Input

Pre- 1967

Post- 1967

To strengthen the international
competitiveness of Malaysia’s
industrial capability
Regulated Market
Competition

Rationalization
Through IMP
• Limiting Makes &
Model
• Co-existence With
Existing
Manufacturers
• Setting Up MNC
• Other
Manufacturers refocus &
Participated in
Components
Manufacturing
• Localisation As
Import
Substitution

Early 1980’s

• Proton As Key
Player
• Structured
Vendor
Development
Program
• Local Part
Matches CKD
Parts

Into the 1990’s

Global Market
Competition

• Production
Capability
(volume,cost,
technology)
• Vehicle
Development
(strategic
alliance, value
added
partnership)
• R&D Technology
Acquisition
(setting-up
research ctr &
complete vehicle,
parts &
component test)

Beyond 2000
2

PROTON’s Progress in Meeting the Industrial Master
Plan
Globally Competitive
IMP1

IMP2

IMP3

1986 ~ 1995

1996 ~ 2005

2006 ~ 2015

Manufacturing

Manufacturing ++

Globally
Competitive

Jigs
Manufacturing
Dies

Casting

Manufacturing

Stamping Dies
Maintenance
Car
Assembly
Operations
1985

1987

Engine
Component
Machining

Engine
Assembly
1988

1992

Compliance

Styling

Modeling

Testing &
Validation

CAE

Lotus
Acquisition
1995

Regulatory

Prototype
RPT

1997

2001

Engine
Cells
2002

2005

Value Chain
Enhancement
International
Partnership &
Operations
Virtual
Product Design
Manufacturing
2007

2009

PROTON’S COPYRIGHT DOCUMENT
3

Agenda

1

Proton’s role in the Malaysian Automotive Industry
• A Nation’s Automotive Project
• The Changing Scenario

2

Product and Technology Philosophy

3

Innovation Capacity Building Initiatives
• Engineering and R&D
• Process
• Skill Building
• Knowledge Management
• Manufacturing
• Quality

PROTON’S COPYRIGHT DOCUMENT
4

Product Philosophy is Technologically Driven
Vendor

Vendor

Proton

Proton

Selection

Presentation

Evaluation

Adoption

Technology Mining Program

Product Philosophy
Economics

Environment

Customer Delight

Safety & Security

Cost reduction

Global
warming

Vehicle
Design

Accident
prevention

CO2
Reduction

Vehicle
Features

Effect
Mitigation

Reuse &
Recycle

Easy Access
of the system

Vehicle &
Occupant
Security

Flexible
Manufacturing
Cost
ownership

To explore and solicit new technology available within vendor’s community 5

Agenda

1

Proton’s role in the Malaysian Automotive Industry
• A Nation’s Automotive Project
• The Changing Scenario

2

Product and Technology Philosophy

3

Innovation Capacity Building Initiatives
A. Engineering and R&D
B. Process
C. Skill Building
D. Knowledge Management
E. Manufacturing
F. Quality

PROTON’S COPYRIGHT DOCUMENT
6

A

Engineering Capability and R&D Capacities

Development
and Testing... Show More

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