Present Marked Variants Of the Horlicks
1) Junior Horlicks
2) Horlicks Regular
3) Horlicks Mother
4) Horlicks Lite and Lite Bite
Marketing Demand of Different Variants
“Horlicks ~ The great Family Nourisher. Horlicks is the leading Health Food Drink in India and as the „Most Trusted Drinks Brand‟ (Economic Times Survey, 2004) in India enjoys more than half of the Health Food Drink Market. t has a strong marketing network in India comprising over 1800 wholesalers and direct coverage of over 4,00,000 retail outlets.Â Horlicks sales have been strong in the south and eastern markets which contributes about 46 per cent and 47 per cent of the total sales. Milk-deficient South and East preferred white liquid powders (Horlicks, Viva, and Complan) as the drink could be prepared with hot water. Horlicks is a health drink brand existing in India since decades. Horlicks holds 50% market share of milk beverage market of India that is around 2300 crore (source: The Nielsen Company). GlaxoSmithKline Consumer Healthcare is a proud owner of such a strong brand. The brand has created such a great entry barrier that other big players like Nestle and Dabur have got a hit.. Nestlé has stopped making Milo and new entrant Dabur India has decided to stay clear of Horlicks and pitch its Chyawan Junior against GSK Consumer Healthcare’s other beverage brand, Boost.
One of the important reasons of Horlicks domination since years is because of constant innovation not intems of product only but also marketing. GSK Consumer Healthcare has decided to use the brand to get into new categories. In the last few months, it has launched biscuits for children, a nutrition drink for women, an energy bar and chilled milk. The crazy thing is that Nestle and Dabur fell into the trap of Horlicks. It is GSK who dictates terms, all these new categories always existed in the market and GSK identified the market gap and filled it with its new product line. GSK is fully utilizing the strong brand...
...PROJECTREPORT FORMAT FOR MANAGEMENT SUMMER TRAINEES
Synopsis: The “ProjectReport” gives an account of the original research work undertaken by the Management Trainee during the duration of Summer Training/ Internship. It illustrates in an organized and logical manner, the “Research Methodology adopted, research findings, inferences and recommendations”, as well as their meaningful associations, thus fitting in the various disjointed pieces of information, in the form of a big picture.
GUIDELINES FOR PREPARATION OF THE PROJECTREPORT
1. Projectreport SIZE:
The projectreport should, at the max, be 60 pages long, taking into consideration the first page of Chapter 1 and the last page of typed material, as the limits.
2. projectreport layout and COMPOSITION:
The projectreport matter should be arranged in the following sequence:
1. Title page / Cover page
2. Training Certificate issued by organization
Around 500-600 words long narration highlighting the project /research methodology and providing insight into various components that build it up
At the max, 1 page long ; it is a note of thanks in recognition of the inputs, guidance or any other support extended by Organizational key people, guides or any other...
Style Guide for the development of short reports
Short reports can be presented as:
formal short reports or
Short reports are usually less formal and less complex in structure than long reports.
Use a memorandum format when the report provides information, rather than analyses information.
Clarify the required format with the person who requested thereport.
Formal short report
Format a formal short report as follows:
The title page should show the following:
name of report
receiver’s name and title
writer’s name and title
Use the sample title page on page 3 as a template.
The table of contents (Page i) should include the following:
The introduction (Page 1) provides background information to the report, e.g. what the report is about, why it is being prepared and the scope of the report.
The body shows sections with headings which report the findings of the research undertaken.
The conclusion summarises and evaluates the findings. Do not introduce any new information in the section.
The recommendations (if required) show the actions which could be taken. The recommendations can be placed at the beginning of the report...
...A Written Report
MR. MARK GIL GABE
Department of Social Sciences and Humanities
College of Education and Social Sciences
Mindanao State University at Naawan
In partial Fulfillment
Of the Requirements for the Course
English 8 (Technical Writing)
DATE : MAY 20 2013
TO : Mr. Mark Gil M. Gabe
FROM : Elmer Alcano
SUBJECT: Progress Report on English 8, Technical Writing
This report is all about what we have learned in this subject Technical writing. When we’ve enrolled this subject we didn’t know what this is all about, in our mind we think that it’s all about writing. When Mr. Mark Gil Gabe introduced this subject we’ve learned that technical writing is very important in our lives, courses, and it is a unique subject. This subject consist of different students and courses but we ended up of one definition that technical writing is giving an account of an aspect of a particular business, science, technology, trade, industry and other profession.
We have learned that the relevance of technical writing helps us to understand easily on how to operate a certain technology through user’s manual and guide. We’ve learned also the qualities of a good report writer this are the following: organized thinking, objectivity,...
...LONG REPORT FORMAT
A typical lab report should include the following sections: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Title Page Table of Contents List of Figures Abstract Introduction Apparatus Procedure Safety Results Recommendations and Conclusion Appendix References
Follow the detailed instructions in the CHE writing guide. Make sure to include page numbers.
Follow the sample on page 15 of this document. Although counted in the pagination, this page is not numbered. (A sample title page is provided in section 3.7.)
2. The Table of Contents:
The table of contents should lead the reader to the major sections of your report. Be careful to insure that the page numbers of the sections are properly represented in the table of contents.
The List of Figures
The figures in your report should be listed in this section. The figure numbers and captions of the figures must correspond exactly to the figure numbers and captions in your report. If you use abbreviations in your List of Figures, then these same abbreviations should be used in the legend of your figure. Be sure to check the page numbers of your figures.
4. The Abstract
The most important section of your technical report or paper is the abstract. In fact, the first significant impression of your report is formed in the reader's mind by the abstract. A well-prepared abstract enables...
...How do I write a report?
Report writing differs from essay writing because it has a different purpose. Reports are common
communication tools as they assist in the decision-making process. Written for a particular
purpose, they usually outline a problem, provide the relevant facts and ideas related to the
situation, and then recommend a course of action.
Reports are highly structured so that information they contain can be easily understood. Headings
within the report allow the reader to select the parts they wish to read. Headings also enable each
section of the report to stand-alone. The structure of a report is enhanced through the use of
subheadings, diagrams, tables, graphs, illustrations etc. Reports are highly structured so that
information they contain can be easily understood. Headings within the report allow the reader to
select the parts they wish to read. Headings also enable each section of the report to stand-alone.
The structure of a report is enhanced through the use of subheadings, diagrams, tables, graphs,
As a student, you will be asked to write reports to show that you have investigated or researched a
particular problem. Although each subject coordinator may have slightly different requirements
and/or ways to structure reports, the...
* Identify seven kinds of informal reports and four report formats.
* Define a reportproject and gather data.
* Organize report data using effective headings.
* Present data objectively to gain credibility.
* Write information and recommendation reports.
* Write justification and progress reports.
* Write formal and informal minutes of meetings.
* Write summaries and to-file reports.
Seven Kinds of Informal Reports
* Information Report
* Recommendation Report
* Justification Report
* Progress Report
* Minutes of Meeting
* To-file ReportReport Formats
* Letter format
* Memo format
* Report format
* Prepared forms
* For reports that travel outside an organization.
* Uses inside address, salutation, and other letter elements.
* Divides information into groups with headings.
* For reports that remain within an organization.
* Uses TO, FROM, DATE, and SUBJECT headings.
* Divides information into groups with headings.
* For reporting routine activities, such as sales, figures, or merchandise inventories.
STONEBRIDGE RESIDENTIAL CARE HOME
ACCIDENT/INCIDENT REPORT FORM
Date of Accident: 2nd may 2013 Date Reported: 2nd may 2013
Time of Accident: between 9:45am – 10am Time Reported: 10:30am
the location of the accident happened in Stonebridge Residential Care Home, in the garden at the front of the care home.
Phone Number(s): 01728456321
Position: Care assistant
Name: There was no person present to witness the accident.
Phone Number(s): _________________
Accident Description (Reporter):
Accident Description (Witness, if available):
Accident Description (INJURED PERSON, IF...
...Internship Final Report Format
The internship final report should be a formal document written in prose that summarizes the internship experience. First-person (e.g., I observed fluoroscopy…) style of writing is preferred over the third-person (Fluoroscopy was observed…) because the first-person voice is generally more succinct, has gained acceptance in scientific writing, and is generally more interesting for the reader. Overall document length is not as important as the content of the document. Reports should be your own work and not plagiarized
Format & Content
• Title of the internship program
• Student’s name, registration no., semester
• Faculty guide name, Designation
• Name of university, Department with Logo
• Date of submission
Table of Contents
• Section & Subsection headings
• Page numbering
• List of tables / graphs / charts
Executive Summary (1 page)
An executive summary should present an overview of the complete report to help the evaluator have a quick glance at the report
Company Overview (2-3 pages)
• Brief description of the organization
• Organization design with regard to the departmentalization, chain of command within department, span of control, etc.
• Products, competitors, markets, etc.
• Financial performance of last 3 years
Position & Description of Duties (2 -3 pages)
• Your position title
• Description of...