Parle Agro is an Indian company in the beverages industry and has brands like Frooti, consistent winner of India's fruit beverage brand, Appy, Appy Fizz and packaged drinking water, Bailley. A pioneer in the Indian industry, Parle Agro is associated with many firsts. They were the first to introduce fruit drinks in tetra packaging, first to introduce apple nectar and the first to introduce fruit drinks in PET bottles. In 2007, Parle Agro forayed into foods with the launch of two confectionery brands, Mintrox mints and Buttercup candies. This was soon followed by two more brands - Buttercup Softease and Softease Mithai. Recent beverage products from Parle Agro include Saint Juice, LMN and Grappo Fizz. In 2009, Parle Agro forayed into snacks with the launch of Hippo, in line with the company’s vision of becoming a major player in the foods and beverages industry.
•3 See also
•5 External links
In the 1950s the undivided Chauhan family manufactured beverages, water, confectionery, biscuits, etc. under its registered brand name Parle. Over the years, the group split into three different companies – Parle Agro, Parle Bisleri and Parle Products. Currently, all three are separate companies with separate ownership and management. They also have different products manufactured under them. All three companies continue to use the family trademark name – ‘Parle’ under which the current companies are named. Parle Agro commenced operations in 1984. Starting with only beverages and diversifying to include bottled water in 1993 and confectionery in 2007. Frooti was the first product that was rolled out of Parle Agro in 1985. It went on to become India’s favourite mango drink. It still has a leading market share. Mr. Prakash Chauhan is the Executive Chairman of Parle Agro.... Brands
Parle Agro Pvt. Ltd operates under three business verticals: • Beverages – fruit drinks,...
...GENERIC STRATEGIES BEING USED BY PARLEAGROParleAgro has started its product line to cater to demands of every customer. It has various packaging schemes and sizes. The various strategies which have helped it to achieve its image after isolation from Parle Products are:
The companies that attempt to become the lowest-cost producers in an industry can be referred to as those following a cost leadership strategy. ParleAgro has good profits recorded for some of its products like Frooti, as these are not much differentiated but the company tries to differentiate it and charge a standard price for it. This strategy places emphasis on cost reduction in every activity in the value chain. However, due to spending on advertisement and creating differentiation in the minds of customers its cost leadership is not there. Example: If we look at the prices of Frooti, Bailley, Hippo, we will find that their prices are affordable with no degradation in the level of quality. ParleAgro has penetrated to rural areas with these prices. Its products are available at every store due to its pricing scheme suitable to all.
Differentiation helps a company to charge a premium amount for its product and services. It creates a different image of the product in minds of customers through which they recall it as something different....
...PROJECT REPORT ON
“PARLEAGRO PRIVATE LIMITED”
(A FMCG COMPANY)
1. Brief history of the Company
ParleAgro is an Indian private limited company that owns several popular brands including Frooti, Appy, LMN, Hippo and Bailley.
Several Parle soda brands including Citra Thums Up, Limca, Gold Spot and Maaza were sold to Coca Cola in 1993 for $40 million. At the time of sale, the Parle brands together had a 60% market share in the industry. The brand was strong in South India. Citra was phased out by 2000 to make way for Coke's international brand, Sprite.
Parle Products was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai. The Parle brand became well known in India following the success of products such as the Parle-G biscuits and Thums Up soft drink.
The original Parle Company was split into three separate companies owned by the different factions of the original Chauhan family.
✓ Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and Krack Jack).
✓ ParleAgro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy)....
...SUMMER TRAINING PROJECT REPORT
“STRATEGIES OF HUMAN RESOURCE”
PARLE BISCUITS PVT. LTD.,RUDRAPUR
Submitted in partial fulfillment for the award of
For the academic session of 2008-10
Under the Supervision of:
MR. SHISHIR SRIVASTAV
(Senior Executive H.R)
M.B.A III Sem.
I express my sincere gratitude to “MR. SHISHIR SRIVASTAV(Senior Executive,H.R)” for his able guidance, continuous support and cooperation throughout my project, without which the present work would not have been possible. I would also like to thank the entire team of “PARLE BISCUITS PVT. LTD., RUDRAPUR”, for their constant support and help in the successful completion of my project.
“ LEARNING CATEGORISES YOU & PRACTISING ON THAT LEARNING SPECIALIZES YOU”
With the advancement of science and technology in the modern world business organizations have been subject to changes in different ways with respect to their number,size and complexity. The variety of goods and services, which are produced and made available to people today are many times, more than what it was earlier.
The method and techniques of production are undergoing continuous improvement, the same time the means of transport and communication are now characterized by quality of services unknown before...
...In 1929, by Sri Mohan Lal Dayal, PARLE founded at Bombay. Then Sri Narottam Chouhan added confectionary plants inside PARLE. PARLE has big oven in ASIA. Daley production is 200 Ton.
Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has definitely come a very long way since its inception.
Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company. While to the consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.
Today, the great strength of Parle Products is the extremely widespread distribution network. Even at the remotest places, you can buy Parle biscuits and sweets from the local grocer. It has taken years to create this extensive network. Parle’s sales force started with one salesman in Bombay and some...
PROFILE OF ORGANIZATION :-
'Parle Products Pvt Ltd based in Mumbai, India has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands. Its reach spans even to the remotest villages of India. Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionery market in India, Parle has grown to become a multi-million dollar company.Parle Agro is a food and beverage company based in Mumbai, India.
ParleAgro - a trusted name in the beverage industry for agro based drinks. ParleAgro is a leading Indian Beverage Company, the only Indian transnational giant with the past experience of having successfully launched leading soft drink brands like 'Frooti, Appy Classic,Appy- Fizz, Bailley Packaged Drinking Water & Confectionery brands like Mintrox and Buttercup'. ParleAgro strength is our people who have worked towards making our presence felt throughout the country and...
...ushered in several structural changes in our economy, thus min
Premium3730 Words15 Pages
History of Parle G
HISTORY OF PARLE-G A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal c
Premium3347 Words14 Pages
Parle G Case Analysis
WRITTEN ANALYSIS AND COMMUNICATION PARLE-G Identifying the problem: Profit margins were plummeting up to 15% with raw materials price increasing by 55%, VFM being the most associated thing for Parle-g which is hindering them to raise the prices. Defining the
Premium912 Words4 Pages
Parle Biscuits Pvt
SUMMER TRAINING PROJECT REPORT ON “STRATEGIES OF HUMAN RESOURCE” At PARLE BISCUITS PVT. LTD.,RUDRAPUR [pic] Submitted in partial fulfillment for the award of MBA Degree For the academic session of 2008-10 Under the Supervision of: MR. SHISHIR SRIVA
Premium9568 Words39 Pages
Product Market Analysis of Frooti ParleAgro Group
Product Market Analysis Introduction to the Company – ParleAgro Pvt. Ltd. Parle is a leading Indian Food and Beverage Company, the only Indian transnational giant with the past experience of having successfully launched leading soft...
...Parle Products Ltd. manufactures, markets, and sells biscuits and confectioneries. It offers glucose, milk, sweet and salted cream, wafer crème, cumin seed, and cheese biscuits; toffees and hard-boiled candies in chocolate, mint, cola, and tropical fruit flavors; and snacks, including chips and wafers. The company sells its products to customers in India, the Middle East, Africa, South East Asia, the United States, the United Kingdom, Canada, Australia, New Zealand, and internationally. Parle Products Ltd. was founded in 1929 and is based in Mumbai, India.
Kraft Foods In Talks To Acquire Parle Products
Nov 28 12
Kraft Foods Group, Inc. was in talks to acquire Parle Products Ltd. over the last five years. When asked about exiting from the business, Vijay Chauhan, Chairman of Parle Products said, "Kraft Foods Inc. was in talks with us for the last five years. It wanted a controlling interest in our company, which we declined. We have had many suitors, but are not interested. As long as the boys want to run this business, we will be here."
Parle Products Launches Parle G Gold
May 14 12
Parle Products Ltd. launched Parle G Gold, targeting the urban markets. The company is extending its brand Parle G with the launch of Parle G Gold. The biscuit promises to give its consumers a richer and a better formulation along with a...
...Parle Products company was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai. Parle began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco biscuits as an Indian alternative to the British biscuits. The Parle brand became well known in India following the success of products such as the Parle-G biscuits and the Thums Up soft drink.
The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family:
Parle Products, led by Vijay, Sharad and Raj Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack)
ParleAgro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy)
Parle Bisleri, led by Ramesh Chauhan
All three companies continue to use the family trademark name "Parle". The original Parle group was amicably segregated into three non-competing businesses. But a dispute over the use of "Parle" brand arose, when ParleAgro diversified into the confectionary business, thus becoming a competitor to Parle Products. In February 2008, Parle Products...