Our Group’s history can be traced back to the incorporation of White Cafe in 1999, with the intention to provide quality white coffee to Malaysian households and the food services industry, the co-founders and Executive Directors, Mr Goh Ching Mun and Mr Tan Say Yap formulated their own blend of 3-in-1 instant white coffee and commenced manufacturing in 1999. With more than 10 years of experience in the coffee beverage industry, both our co-founders were instrumental in the growth of the Oldtown Group of companies. They are supported by Mr Lee Siew Heng, our Group Managing Director who played a significant role in implementing the overall vision, strategy and development of the Oldtown Group. In 1999, we successfully commercialised our instant 3-in-1 coffee mix under the ‘OLDTOWN’ brand name for the retail sector. As at 31 October 2009, our ‘OLDTOWN’ 3-in-1 instant coffee mix was sold in approximately 1,348 retail outlets nationwide in Malaysia, approximately 550 retail outlets in Singapore and approximately 2,100 retail outlets in Hong Kong. In 2000, we commenced our first export of the ‘OLDTOWN’ brand of 3-in-1 instant coffee mix to Singapore. In 2001, our subsidiary, White Cafe Marketing commenced operations as the marketing arm for our Group’s beverage products. During the same year, we also expanded our product line to include different variations of our instant coffee mix and have also expanded our export markets to Hong Kong for our instant coffee mix.
In year 2002, White Cafe obtained a HALAL certification from the Islamic Religious Department of Perak for the Group’s beverages. This is part of our Group’s intentions, which is to produce our beverages in accordance with the Islamic law. In the same year, we successfully expanded our nationwide retail distribution of our 3-in-1 instant coffee mix to cover East and West Malaysia through major hypermarkets and supermarkets. In 2003, we also successfully commercialised our own...
...1.def of service marketing and how is it different from goods
The definitions of service marketing can be defined as the services covers a heterogeneous range of intangible products and activities that are difficult to summarize within a simple definition. According to the Rathmell, he states that 'goods are produced.
services are performed. The product can be touch n see but services only can be judge.
2. do you agree with the extension of marketing mix? Why?
The 4Ps marketing mix which represents Product, Process, Pricing and
Promotion, have been most widely employed as a model for product marketing.
It shows the company preparing an offer mix of the product and price, with an
integrated promotion mix to reach the target consumers through the selected
distribution channels. The 4Ps of marketing have been the key areas where marketing managers allocate scarce corporate resources to achieve the business objectives.
3. The delivery of the service typically involves six factors
-The accountable service provider and his service suppliers (e.g. the
-Equipment used to provide the service (e.g. vehicles, cash registers,
technical systems, computer systems)
-The physical facilities (e.g. buildings, parking, waiting rooms)
-The requesting service consumer
-Other customers at the service delivery location
4. write short notes:
a) mystery shopping.
which is widely used to gather information on customers’ service...
...Selecting Employees for Small Businesses:
Doing it Right the First Time
Small Business Series
As described in the Small Business Series FactSheet, Filling a position in a Small Business, selecting an employee is the last step in employing qualified applicants after a sufficient pool of applicants has been drawn and potential employees have been interviewed (Lindner & Zoller, 1996; Zoller, 1996). The basic objective (see Table 1.) of a selection plan is to select those applicants most likely to meet desired performance standards of a particular business (Buford, Bedeian & Lindner, 1995). Two basic selection strategies are available: multiple hurdle and compensatory.
The multiple-hurdle approach is job specific. This approach subjects applicants to a number of selection procedures, or "hurdles," each of which must be cleared before an applicant progresses to the next step. A second approach, called the compensatory approach, allows all applicants to progress through the entire selection process. Instead of being screened out by any one selection procedure, the applicant is evaluated on a composite score of assessments where low scores in certain areas may be offset by high scores in other areas. This approach provides an opportunity for applicants to be placed in a variety of jobs (Holley & Jennings, 1983). Whatever strategy is used, if any selection procedure or hurdle has disparate impact on women or minorities, it must be...
...A blend of coffee and conversation never seemed to amaze the customers who go to OldTown White Coffee, famous for its white coffee. The history of OldTown White Coffee (OTWC) began in 1999, started as a classic coffee shop of White Café in Ipoh, Malaysia. With the inspiration of vision and passion to make and serve fine coffee to Malaysian household and food service industry, the founder and executive director, Mr. Goh Ching Mun and Mr. Tan Say Yup created a secret of OldTown 3-in-1 instant white coffee.
After launching OLDTOWN Brand, the company strives to be Malaysia’s Leading White Coffee producer with profitable growth through a combination of organic growth coupled and strong aftermarket business. In 2005, the company expanded vertically into food and beverage industry by opening retail chains of OLDTOWN F & B Outlets. Rapid developments have seen the business expand into exporting homemade white coffee to neighboring countries alongside expanding the product line. Not to mention the fact that the coffee chain has shops literally all over Malaysia.
Within a short span of eight years, the Company globally reaches at 13 countries, across the South East Asia, Hong Kong, Taiwan, China,...
...complementary functional expertise. Yet complementarity’s benefits don’t come free, say Miles and Watkins. For example, team members’ differing perspectives may keep them from committing to a common strategy. How can leadership teams reap complementarity’s benefits while avoiding its risks? Erect four pillars of alignment: shared vision, rewards for achieving common goals, constant communication, and trust that each team member has the firm’s best interests at heart. Also, ensure smooth leadership transitions; for instance, help the COO prepare for the CEO role by giving him increasing responsibility for setting strategy. The payoff? A leadership team that collectively delivers far better results than each member could provide on his own.
The Idea in Practice
Miles and Watkins offer these suggestions for benefiting from team complementarity: UNDERSTAND COMPLEMENTARITY’S DIMENSIONS Leadership teams are most effective when members play complementary roles along some or all of these dimensions: • Task definition. Leaders divide responsibilities into blocks. For example, the CEO manages the external environment; the COO, internal management issues. • Expertise. For instance, the CEO has a strong sales and marketing background while the COO possesses expertise in finance. • Cognitive strengths. One team member excels at creating and communicating compelling visions and breakthrough strategies; another, at driving execution through tactical...
...written project are to overview the Oldtown White Coffee (OTWC)’s vision and mission statement; analyze the company’s external and internal environment by Porter’s 5 forces and SWOT analysis, accessing their existing strategies and lastly strategy recommendation to improve the company market growth. The project was carried out by corporate literature on web-based of the company and interviews the company’s top management.
The findings indicate that OTWC faces high treats from new entrants, high bargaining power of buyers, high competition from rivalry, moderate bargaining power of supplier and low threat of substitute products. OTWC would have favorable market growth in the future with competitive advantage on its strong brand name and large revenue for investment. Vertical expansion into food service industry via franchising and licensing method have enable OTWC rapid expansion to international market. Diversification into food kiosk and “Ready –to-drink” white coffee product enable OTWC to penetrate to untapped market.
1.1: Background of company
White Café commenced its operation in 1999 with own formulated 3-in-1 instant white coffee and successfully commercialized under the “OLDTOWN” brand name for retail sector. In 2000, “OldTOWN” white coffee was first export to Singapore which has created extra miles for...
...1.0 Introduction of OldTown White Coffee Restaurant
OldTown White Coffee is one of the largest kopitiam restaurant chain in Malaysia. The main headquaters is in Ipoh, Perak, Malaysia. The co-founders and Executive Directors, Mr Goh Ching Mun and Mr Tan Say Yap formulated their own blend of 3-in-1 instant white coffee with the intention to provide quality white coffee to Malaysian households and the food services industry since 1999.
The introduction of OLDTOWN White Coffee 3in1 Classic together with the original recipe from 1958 spearheaded a breakthrough in the coffee industry. The Company single-handedly captured the original authentic taste of an otherwise localized white coffee, turning it into a mobile commodity - a fast moving consumer good (FMCG), capturing the South East Asia market.
As the owner of the well know OldTown Brand, the company strives to be Malaysia’s Leading White Coffee producer with profitable growth through a combination of organic growth coupled and strong aftermarket business. Besides, global synergies and strategic partnerships has increased and intensified OldTown’s distribution network from South East Asia to go as far as USA, UK and Italy.
The phrase ‘the earliest…yet still the best’ is an encapsulation of the brand promise. The company is geared to consistently deliver the best cuppa, while maintaining the taste...
How is income generated?
What are the major expenses?
A) The income of our company will be generated through the sales of our product. First of all, the creation of our product includes its manufacturing, capital, transportation and tax expense. Our product requires 7 components of plastic materials including chemical contents. The operation of machines will also be another factor for the increased cost of production which will prompt higher wages that should be paid to human labour force who take the main role of controlling most of the processes that occur in the formation of our product. Nevertheless, transportation which helps to deliver the product to his recipient (distributor) will also contribute to more expense if an agreement with the transportation company can be established. Furthermore, the storage space for all products of production should be large enough before their shipment to the port to ensure the right estimated amount of products can be sent per trip. After that, there is tax to be deducted from the revenue and the product would probably cost $210 overall. Hence, we can sell the product for $250 each and make a profit of $40. Our product is polyethylene which can be made into various products such as insulators, construction material, sport mats, automotive cushioning, foam tape, packaging and etc. We sell it to our partners in India so that the distributor will receive the product from us and from then on, they distribute it...