Kuerig My favorite brand
June 8th 2015
Kuerig My favorite brand
Companies aim to develop ways to promote their brand and look to target consumers. The purpose of this paper is to share what brand I felt sold me and made me want to go out and buy and stay purchasing this companies product. The brand that I am passionate about is Kuerig. In 1998 Kuerig was started by Colby college roommates Peter Dragone and John Sylvan. The company started to provide brewing of single cups of coffee that provide better consistency in the quality of the coffee.
Reasons why I am passionate about Kueirg
The First reason I am passionate about this brand is that the company continues to reinvent themselves by coming up with new products and always staying fresh for their customers to keep us coming back and purchasing their products, and wanting to be loyal customers. A second major reason for me is that they continue to put customers first and their level of customer satisfaction is unbelievable. When you buy a product that is backed by the Kuerig logo you can have confidence knowing that if anything goes wrong with it the company will stand behind its product and right any wrong. The third reason why I am passionate about this brand is it’s good. I enjoy coffee a lot, and this company puts out a good product and delivers great tasting coffee for a great price. They have a variety of coffee available also they have tea and just now released Kuerig Kold to make soda and other cold drinks.
Loyal customer relationships across different groups.
Coffee can be purchased and made anywhere. People who drink their coffee knows that when you need a cup. YOU NEED A CUP! With that said the easiest way to get a quick cup of coffee that taste good and easy to grab and does not cost a lot.
...l`Myfavorite fruit is Mango. During summer mangoes are available in plenty. But we have to choose them correctly. Nowadays calcium carbide is resorted in mango ripening. Green mangoes are kept along with calcium carbide in godowns so that they ripen faster within two days. Then they are sold to shopkeepers. A fruit seller in Besant Nagar pointing a heap of mangoes stacked separately told that all these mangoes have been ripened using Kallu. He used to charge the right price and explain the reason for such high rates, and if they accept and willing to pay, he provides them the mangoes that have been ripened naturally. But he sells those that ripened using artificial means when customers intent on reducing prices.
The Health Officer in City says people consume such artificially ripened mangoes can develop abdominal pain and some from gastric irritation, loose motion giddiness and vomiting.
The Chennai Corporation Commissioner says that they have been regularly raiding mango merchants and destroying the ones that have been ripened artificially. If Public any how come to know the offence they can lodge a complaint by calling 1913.
Mango trees (Mangifera indica L.) grow upto 35–40 m (115–130 ft) tall, with a crown radius of 10 m (33 ft). The mango tree is long-lived, as some specimens still fruit after 300 years. In deep soil, the taproot descends to a depth of 6 m (20 ft) and the profuse, wide-spreading feeder roots also...
Charles E Colyar
March 2, 2015
There are many different brands out there that are great. Recently, there is one brand that has gotten my attention and is now myfavoritebrand. They make many different items. This brand is called Under Armour. Under Armour mainly makes a line of clothing for fitness. The company started in 1996 by a University of Maryland student (Under Armour Inc., 2015). They make clothing for just about every sport including myfavorite activities of hunting and fishing. Their clothing is very comfortable and their shoes are comfortable right out of the box.
One of the main reasons I like Under Armour so much is how comfortable their clothing is. They have a charged cotton t-shirt that is so comfortable that I love to wear them all the time. I recently bought a pair of hunting boots from Under Armour and those boots were comfortable right from the start. I put them to the test last fall elk hunting and my feet stayed warm and dry and my feet did not hurt even though the boots were brand new and I had not broken them in yet. I had also bought a pair of their thermal tops and bottoms for hunting and again they kept me warm and dry. They have a line of heat gear and cold gear that...
...Everyone has certain brands of different products that they have some sort of loyalty towards. This is brand/product that a consumer buys over and over again or a certain one that they will only buy for reasons of knowing they will get the same features, quality, taste, and/or benefits each time (Armstrong & Kotler. 2007). For me, one of these is Country Time Lemonade. Country Time Lemonade is a powered drink mix produced by Kraft Foods (Kraft Foods. n.d.).
For as long as I can remember it was the one brand of lemonade that was always in my parents house, and besides iced tea the popular drink in our household during the summer. It was a quick and simple drink to make. All that was needed was a pitcher, water and of course the drink mix.
Kraft Foods first introduced Country Time Lemonade in 1975 (Horwitz, J. & Singley, P.). In a year from its introduction, Country Time Lemonade became a top selling drink powder through grocery stores and convenience stores. After becoming a top seller, in 1977 the Country Time Lemonade introduced yet another addition to its line: pink lemonade (Kraft). For many years these were the only two products to the line of Country Time Lemonade. But as more companies were coming out with more instant drinks, the line of Country Time expanded once again. In 1990 the powdered iced tea mix was introduced and added (Kraft). This allowed for Country Time to appeal to more consumers,...
The brand that I am most passionate about is Lay’s potato chips by Frito – Lay, Inc. I do not know if it is because I grew up eating them or just because they are so delicious. When I buy groceries I try the other brands, but I always keep going back to Lay’s. I usually end up throwing the other brands away without even finishing them.
The three reasons that I am so passionate about Lay’s are: one – they are so tasty and delicious, two – they have a variety of flavors to choose from, and three – they are affordable as far as taste and quality goes.
Herman W. Lay was born in 1909 in Charlotte, North Carolina. Lay started working at the age of ten at a variety of jobs. Lay started working for Barrett Food Products Company in 1932, as a route salesman. He earned about 23 dollars a month. Later that same year, Lay borrowed one hundred dollars to take over one of Barrett’s warehouses on a distributor basis. He hired his first salesman in 1933 and by the following year he had six sales routes. By 1936, Lay had 25 employees and had to move to a bigger warehouse. In 1938, Barrett had financial difficulties and Lay bought Barrett and the Gardner’s brand name for $60,000 and changed the name of the company to H.W. Lay & Company, Inc. In 1944 began marketing potato chips under the Lay’s name and H.W. Lay...
November 5, 2014
Eric Mc Math
The world is filled with brilliant products and services developed by diverse companies. These developments have extended consumer choices heightening the level of competition between companies. The implication of this is companies have to develop strong brands that will gain most of the market share compared with their competition. The Apple Company is a well-known company mobile and software industry.
Three Passionate Reasons
1. Consumer Visibility: Through their packaging, marketing mix and message development, the company has improved consumer’s visibility over time. They have successfully explained to their customers what to look for when they are buying new phones.
2. Consumer Usability: The Company has put in place a censorship and new features that promote activities, such as file sharing, promoting the usability of their phone. Consumers would want to buy phones that promote easy usability (Cruikshank, 2006).
3. Consumer Accessibility: Apple has done excellent work in getting its services closer to potential customers, better than any other company in the market. The company has invested heavily in information technology and advertising its products in the social media, hence higher sales.
Apple has been rated as one of the most...
December 1, 2014
William Alan Mc Intyre
In the world of mysteries finding a brand that would keep society interested in wondering the possibilities of future evolutions. Myfavoritebrand is fascinating because of the continuous enhancements that are made to help improve the use of their products for any age and genre. Samsung has a range of products from electronics to appliances which will help consumers in their everyday living obligations. The brand is well known in various countries nationwide and has limitless abilities to what it can do. The performance levels are steady increasing to make life easier for the consumers.
Samsung has been around for over 70 years, accomplishing to exceed with diverse products and services “businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media (Samsung Group, 2014).” Just to think the company started as a business selling black and white televisions. Samsung was able to invest in areas of the market such as construction and subsidiaries to wider their purpose or generalization of the business. As of today the company could not be label for one certain market...
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October 20, 2014
FavoriteBrand Paper 2
Sony is one of the leading if not leading technology Corporation within the technical business world today. This organization headquarters can be found in Tokyo, Japan. Sony business is focus on electronics, entertainment, and gaming systems, and it also has a financial service sector. The Sony organization mainly focus on electronics such as video games, and TV networking. With these elements it makes Sony a premier organization that deals with consumer satisfaction, and gives them a comprehensive identity within the technology industry.
This corporation has many different brands to offer to the public. Yet, only one stands out in my opinion, and that's the PlayStation 4. The PlayStation gaming system has been around for many years. Now in there are plenty of features that stands out. The price is one of the most interesting factors. Sony has dropped the price in the early stage of the PlayStation 4 to affordable price of $299.00. Making it's a affordable gaming console that offers a wide range of different games. Another reason...
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Apple Inc. is Multinational Corporation located in Cupertino California. Apple manufactures IPods, IPhones, I Pads, and Mac computers. They most recently have announced the launch of their new apple watches along with new IPhone models. Apple is a company known for offering sleek, easy-to-use, highly sought after products worldwide. The company establishes a long-term connection with consumers of varying ages by offering excellent service in their retail stores and also through telephone support. These build loyalty for the brand. Apple places a high value on product differentiation, gaining the upper hand by setting a higher standard for their devices along with prices and availability in the marketplace.
For many years, the brand was a far second to Microsoft in terms of sales and operating system use. However, with the launch of the IPhone they gained popularity and are now the number one in sales, year after year edging out Microsoft and other manufacturers. Apple has accomplished this by launching large-scale advertising campaigns, which has given the brand an important place in consumers’ lives and made the brand hip and environmentally responsible. Last, the company prides itself on offering user-friendly devices with many learning tools that can be used...