Marketing Mix Paper
May 04th, 2013
Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks has lived up to that motto each and every year and with such great numbers and great feedback the company keeps on growing in the right direction. Starbucks is well known around the world for delivering fast, efficient coffee in all forms. From their frappachino’s, to their brew coffee and ice tea they are definitely the set example that other company’s in their area follow. They live by six principles that they practice each and every day they represent there coffee which has always been there passion to deliver great coffee to the table by selecting beans that are ethically sourced, roasting with great care and improving the lives they serve the coffee too and buy. Partners who they call their employee’s but at Starbuck's everyone is a owner of the company as you work the hardest by interacting with guest’s everyday. Customer’s hold a great deal in the process by coming each and every day but not just for the coffee but for the interaction they hold each day with barista’s but with customers as well. The stores are all the same as you know when you’re at a Starbuck’s from the smell to the coffee, the partner’s and the ambience. Neighborhood, Starbuck’s does a lot for the community by donations, community events and school events that help the community come together. Companies only preach Starbuck’s for being such a trendsetter, they set the standard for other companies and they lead each and every year. Shareholders come last by taking care of your owner’s you will have more customer’s to invest more money in your company. Now that we know a little bit of what Starbuck’s have to offer I will be talking about there marketing scheme and why they are so successful in selling those pounds of coffee each day. They follow the marketing mix...
...MKT421, Week 4, DQ 1:
What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?
A channel of distribution is the means by which a product reaches the customer. It is "any series of firms (or individuals) that participate in the flow of products from producer to final user or consumer (Perreault 2009)." A distribution channel may be short, as in a company selling a product or service directly to the customer. In contrast, a distribution channel may be much longer, involving distributers and retailers. The channel of distribution is incorporated into the "place" aspect of the marketing mix.
Logistics is defined as "the transporting, storing, and handling of goods in ways that match target customers’ needs with a firm’s marketing mix—both within individual firms and along a channel of distribution (Perreault 2009)." Logistics defines the manner in which a product travels along the channel of distribution. Both of these elements are closely related.
Geographical location affects available channels of distribution. For example, you may not be able to buy a product from a small company locally if you reside a great distance from the manufacturing site. Smaller companies often do not have the means to distribute their products to retailers a great distance away. Therefore, your channel of...
Creating a brand is important for a business. This helps customers recognize the products and associate with that brand name, as well as builds trust between the consumer and the company. Taking steps to show that the company is honest, cares about product quality, considers the environment, and values customers’ opinions is beneficial and helps a business gain loyal customers. Being a brand that people know and trust is what will push customers into choosing that brand over competitors.
Burt’s Bees Inc.
Burt’s Bees began in Maine in 1984 and was created by a woman named Roxanne Quimbly and a beekeeper named Burt Shavitz. Burt’s Bees is a personal care line that carries products from lip balm to lotions with sunscreen. This company prides themselves on their ingredients, which range from beeswax to willow bark. Burt’s Bees uses natural oils as main ingredients for a healthier choice for consumers. These ingredients are found in nature and doesn’t cause harm to the skin like other products containing harsh chemicals might do.
This company is also a big supporter and participant in sustainability.
According to the official website, Burt’s Bees considers what is best for the environment when it comes to its operations, including packaging and sourcing. Burt’s Bees achieved certification from The CarbonNeutral Company, returned millions of gallons of water by purchasing water restoration certificates from the Bonneville Environmental...
...1) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to
A. conduct an experiment
B. develop a formal research project to gather primary data
C. conduct informal discussion with outsiders, including intermediaries, to see if he has correctly defined the problem
D. develop a hypothesis and predict the future behavior of sales
12) The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source?
A. Looking through the company's marketing information system to see past sales trends
B. Reviewing videotapes of a recent focus group
C. Making phone calls to some of the best customers to learn their interest in a new line of clothing
D. Spending time in stores observing customers' behavior
13) Which of the following statements about consumer products is true?
A. Convenience products are those that customers want to buy at the lowest possible price.
B. Shopping products are those products for which customers usually want to use routinized buying behavior.
C. Specialty products are those that customers usually are least willing to search for....
Marketing research paper
February 24, 2014
Marketing research paper
In week threes paper it will discuss and identify the areas where additional market research is needed. I will also analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics. Kudler Fine Foods, a gourmet grocery store, needs to expand its services, improve operations efficiency and increase its consumer purchase cycle due to its recent significant growth. Marketing research in mounting Kudler’s advertising policy and devices is important. Regions somewhere marketing explore is desired and other issues affecting such research at Kudler’s include advertising methods, consumer buying behaviors and demographics, funding, branding strategies and competition aspects. Knowing Kudler’s competition and the competitive environment is essential to their marketing strategy and methods of how Kudler should gather and analyze information about their competition will be reviewed.
The importance of marketing research
Marketing study is significant for Kudler Fine Foods to contain a winning advertising plan plus for the company to remain strategically successful in the grocery store market. Research helps determine what demographical audience is appropriate for its products. Finding the right target market is essential in developing a company’s strategic...
...Week1, Discussion Question #1. Due Thursday, Week1, Day 3.
What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not.
I will admit that when I hear the term Marketing the first thing that comes to mind is advertising. I know there is more to marketing but this is the first thought, and I think this is common. However, while marketing is advertising it is much more than just that. Our course materials states that marketing is the performance of activities that seek to accomplish and organization's objectives by anticipating customer needs and directing a flow of need-satisfying goods and services from producer to the customer. I am quickly learning that marketing has two parts; the one part is where a company that produces a certain good or service that is more of a want than a need meets customers expectations and wants. Then there is marketing for the needs in life, the goods and services that keep our lives going on a daily basis.
There are definite benefits and drawbacks to incorporating marketing into the sales function of an organization. The benefits could be that if marketing and sales function together this could allow for customers to reach the good or service faster. Also...
Mapping the Supply Chain
Mapping the Supply Chain
Corrugated cardboard boxes are one of the main packaging materials used in production around the world. From the single wall tiny boxes used to protect fine jewelry inside larger shipping containers to the massive triple wall, multi-piece boxes used for industrial shipping, corrugated boxes have become a necessity in a world with increasing national and international trade. Corrugated boxes are lighter than wooden crates, provide more rigidity than material sacks or flimsy plastic bags and can combine with materials such as bubble wrap or Styrofoam packing materials to protect delicate or valuable items.
The first cardboard box was produced somewhere in England around 1817 (Hook, n.d.). From that time, cardboard box manufacturers have added specialty sizes and configurations, fiber strands for strength, custom inserts and easy opening closures. The manufacturing process starts in the forest with trees that are felled to create wood pulp which is ground, pressed, rolled and heated into sheets of cardboard paper. A machine creates the flutes which are the middle material between two flat sheets of paperboard. This gives a layer of cushioning between the sheets and also adds strength to the walls of the box. Some boxes use two layers of flutes sandwiched between with three layers of flat paperboard which are called double wall boxes. The next step up is triple...
What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?
Marketing research is the process of determining exactly what the consumer wants. This would involve determining if there is adequate market space to bring in a new product. Marketing research also determines what is happening in the economy. So basically market research is the collection of information before beginning a product or service.
The internet has helped in marketing research. First it is quicker to find the answer the company is looking for. No longer do they have to employee people to do surveys at malls or send out mailers. They can set-up surveys online to get quick answers. The company can set-up blogs so customers can talk about what they want or changes that they feel need to be made. All of this is less costly than the old way. Using the internet allows companies to watch their competitors and be able to tell if they are testing a new product.
There are several approaches like I mentioned above, but the best approach is to set-up test ads and determine how often consumers will click on it to check out the new product idea. All of these are cost effective and that is part of the research. To spend a lot of money to determine if a new product is worthy is not necessary anymore. With blogs many times the researchers can...
Defining Marketing Paper (Week1) (Sunday, January 8th, 2012) 8
Marketing Mix Paper (Week 2) (Sunday, January 15th, 2012) 8
Marketing Research Paper (Week 3) (Sunday, January 22nd, 2012) 8
“Using Perceptual Maps in Marketing” Simulation Summary (Week 4) (Sunday, January 29th, 2012) 8
Environmental Factors Paper (Week 5) (Sunday, February 5th, 2012) 8
Final Examination (Week 5) (Monday, February 6th, 2012) 15
Participation (2 points per week, ½ point per qualifying day - 2 substantive posts = qualifying day) 10
Weekly Summaries (2 points per week) 10
Learning Team (25%)
Marketing Plan: Phase I Paper (Week 2) (Monday, January 16th, 2012) 5
Marketing Plan: Phase II Paper (Week 3) (Monday, January 23rd, 2012) 5
Marketing Plan: Phase III Paper (Week 4) (Monday, January 30th, 2012) 5
Marketing Plan: Final Paper (Week 5) (Monday, February 6th, 2012) 10
Week One: Marketing Fundamentals
Details Due Points
Objectives 1.1 Define marketing.
1.2 Explain the importance of marketing in organizational success.
1.3 Describe the elements of the marketing mix.
1.4 Explain the importance of the marketing mix in the development of marketing strategy and tactics.
1.5 Create a marketing plan.
1.6 Identify quantifiable...