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Midori

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Text Preview Dana Tandy
Lyndsey Brown
English 1101 F2
23 July 2012
Standing Out
Companies use celebrities to promote their products, mostly in a provocative way. Beautiful women are used in sexual manners to sell simple items, just like Beyoncé getting all dolled up just to sell lip gloss or Jennifer Lopez selling fake stick on nails or even Jessica Simpson in the proactiv ads. Using these beautiful women to sell these products gives the audience a false outlook on life as a whole. I believe that ads, like these, in general are harmful because they create an untrue image in the reader’s eye of what the effects of the product actually is. Summary/Description

In this monthly issue of OK! Magazine the advertisement for Midori features Kim Kardashian. Kim Kardashian, known for partying, is posing in this ad like she is at a party in a big city setting. She is portrayed to have a drink with Midori in it. Although this ad makes the point that a celebrity, such as Kim Kardashian drinks Midori, it gives the viewers a false sense of wanting to feel like a celebrity when or if you buy this alcoholic beverage.

Right as you open the issue of OK! Magazine you see the Midori ad. You automatically look at Kim Kardashian, right in the middle of the page in a green dress. Notice she is the only one wearing green, where as everyone else is wearing a white outfit. You then look at the bottom left corner where the bottle of Midori is placed. If you compare the bottle and the position of how Kim Kardashian is standing, it almost seems as if she is trying to represent the bottle in her stance. The bottle is green; she is in a green dress. The bottle is very slender, along with Kim Kardashian’s body being identical.

The lines in this ad are obviously visible. Two out of the seven people surrounding Kim Kardashian are looking at her; the others are either looking at one another or at something off in the distance like something or someone else is the center of attention. You also... Show More

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