1.1 Background of the company
Started in 1995, Mr Bean is the leading chain soya bean food & beverage retailer in Singapore today. With more than 50 outlets located islandwide, Mr Bean offers a variety of soya bean drinks and snacks. Young and old can enjoy refreshing ice blended flavoured soya drinks, ice-creams, pastries and more. Adopting a fast food concept, Mr Bean possesses the experience and technology to produce fresh and delectable product offerings with rich nutritional value. Today, Mr Bean prides himself on a strong corporate philosophy - where constant research goes into producing healthy and creative products.
With a visionary management team and a commitment to providing new and delectable products, Mr Bean is poised to expand rapidly in the region. http://mrbean.com.sg/aboutus.aspx
1.2 Brand Vision
This is a story of a humble bean that has grown to be part of people's lives. We believe that everyone is entitled to lead a fulfilling and enriching life and this philosophy is translated into Life's Simple Pleasures. It is the simple pleasures in life that fill us up and move us. Through our relationships with our customers, staff and the community, we hope to inspire and touch lives as we are entrusted by our customers to be part of their daily life experiences. 1.2.1 Brand Mission
Mr Bean reconnects Life's Simple Pleasures to you through a fulfilling and inviting food & beverage experience.
To us, Life's Simple Pleasures are the things that make our lives meaningful, memorable and fulfilling. At Mr Bean, we bring these emotions to our customers and our stakeholders by reconnecting them to Life's Simple Pleasures. http://mrbean.com.sg/aboutus.aspx 1.3 Portfolio
Mr Bean enterprise has been truly recognized in the industry and they have been honoured to have achieved such recognition with that. In the year 2007 Mr Bean received a total of 3 awards one of the notable were the both founders awarded with the Top...