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ASSESSMENT

ASSESSMENT DETAILS
Unit Code
BSBMKG507A
Unit Title
Interpret Market Trend and Development
Assessment No
1
Assessment Title
Interpret trend and market development for a business- draft report Qualification
Diploma of Marketing
STUDENT DETAILS
Student Name
Kirandeep Kaur
Student ID No.
S10845
Group No.
22
Date of submission

ASSESSOR DETAILS
Assessor Name

Angad Australian Institute of Technology

INTRODUCTION
Coffeeville is a cafeteria establish in 2009, 1 July. It runs on 3126 Collin street Melbourne. This report is about reviewing the actual or possible implementation strategies and tactics for Coffeeville’s marketing plan. Coffeeville is a cafeteria establish in 2009, 1 July. It runs on 3126 Collin street Melbourne. This business is under the partnership of Emma and Rufus Belcastran. Currently, the business run one café and has approximately 250-350 customers a day. It has been leasing its premise currently, but future lease will be leased or purchased to support Coffeeville strategic direction. This report is about reviewing the actual or possible implementation strategies and tactics for Coffeeville’s marketing plan. MISSION STATEMENT

Coffeeville provides a unique and compelling café experience for the discriminating and socially aware Melbourne coffee drinkers. Coffeeville provides high quality, fair trade coffee and superior hot and cold gourmet food and beverages. Moreover, they support high consistent level of experts and knowledge, fast and friendly services. QUALITATIVE RESEARCH

These days Coffee industry is in very hard nut competition, as the metropolitan covered by café’s in its every corner and their qualitative benefits over others are underestimated. As MacDonald’s McCafé and BP Wild Bean Café on Clarendon street Melbourne were in cut throat competition. Moreover, McCafé had developed its strong backbone due to flourishing MacDonald’s, which in return had swayed ample of customers. At... Show More

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