The German market for soft drinks continued to drive positive off-trade volume sales growth in 2011. According to analyst group Sanford Bernstein, between 2005 and 2010, Germany's soft drinks market increased by 10% in value, to EUR12.2bn (US$16.6bn). Carbonated soft drinks were the top performers, growing value by 23%. Volume sales for the total soft drinks market increase by 11.6% over the same period, to 20.1bn litres. Additionally, in 2009, Germany was ranked as the highest consumer of soft drinks in Europe showing great market potential for SM Jaleel to pursue. It is necessary to look at the general market for soft drink as if there is not a culture of drinking soft drink in Germany there would be no market for Chubby even though it is one of the only soft drink products for children worldwide. As mentioned before the age group 0-14 years accounts for 13.2% of the population which equals 6 000 000 children. The age group 25-54 years accounts for 42.2% which would represent the parents who would also be the buyers who have a US $39,100 GDP per Capita showing that Germans would not reject buy goods seen as unnecessary. Looking at these statics we can see that going into the soft drink beverages sector with our product, Chubby, there should be high chances of being successful and may lead to higher levels of profits for SM Jaleel and also the economy in Germany since there is a culture of soft drink consumption and a high amount of children. However, the German culture and the European culture in general also is very health conscious. As health consciousness continued to rise, German consumers demand for healthy replenishment preferably water and therefore this might pose a problem.
...SMJaleel & Company Ltd, affectionately known as SMJ, is one of the oldest and largest manufacturers of nonalcoholic drinks in the English speaking Caribbean. Since their inception in 1924, their wide portfolios of beverages have become household names across the Caribbean, and are currently distributed to over 60 countries worldwide.
Their products span a host of carbonated soft drinks, exotic fruit juices, purified and flavoured water, energy drinks, and other fruit flavoured beverages. Every stage of production is owned by the esteemed SMJaleel & Company Ltd. SMJ manufacture its own PET (plastic) bottles, tetra packs (juice boxes), and the cans that their wide variety of products are packaged in. As such, the company enjoys iconic status as the Caribbean’s premier soft drink manufacturer with a reputation for quality, innovation and commercial intelligence.
SMJ have been innovative leaders in manufacturing, having pioneered the use of dynamic and advanced technology, systems, and processes in the soft drink industry. They have 25 years of experience in plastic blowing technology which has enabled SMJ’s wide array of PET bottles in different shapes and sizes. Their blow molding facility is also the largest in the Caribbean. SMJ was also the first in the world, in conjunction with Reynolds Metal Company, to fill fruit juices in aluminum cans. This was done using Nitrogen technology in the 1980’s, and...
...SMjaleel Company in trinidad diversification of its products
FOR THE FOOD AND BEVERAGE INDUSTRY
Ministry of Trade and Industry
Government of the Republic of Trinidad and Tobago
Developed by: The Food & Beverage Industry Team
Report Preparation: Arnold Babwah
The conceptual framework for this document is the result of a partnership approach between public sector agencies and the private sector. It attempts, within the context of the 2020 VISION for national development, to outline what must be done – given the current national, regional, and global situation - and seeks to make the most of the strengths and opportunities of the Food and Beverage Processing Industry while minimising the weaknesses and eliminating or reducing the threats.
In presenting the case for energising and sustaining the Food and Beverage Processing Industry, the document first reports on the findings of an Environmental Scan. This is presented in Sections 1 and 2 and makes reference to Global and Regional Trends and the International Best Practices.
Section 3 details the current situation in Trinidad and Tobago focusing on Structure and Performance.
The major challenges of the Industry are presented in Section 4. To set the context for the recommendations, a SWOT Analysis of the local Industry was undertaken. These are described in Section 5.
The 2020 Vision for the Industry is set out in Section 6 with the Recommendations...
...Excavator Market in Germany 2014-20180280035Excavators are used to excavate, discharge, or elevate materials with the help of a bucket fitted to a boom. These are self-propelled machines that run using crawlers or wheels. They are highly versatile heavy construction machinery and are used for various applications such as below- and above-ground-level operations including land levelling, trench digging, and well sinking.
The Excavator market inGermany is one of the most steadily growing Construction Equipment markets in the world. Owing to an increase in non-residential infrastructure construction and re-construction operations in Germany, the Excavator market is expected to maintain its steady growth.
Covered in this Report0280035This report covers the present scenario and the growth prospects of the Excavator market in Germany for the period 2014-2018. To calculate the market size, the report considers the consumption value of excavators in Germany. The report also provides a forecast on the basis of product segmentation of excavators in Germany. The performance of the Excavator market in Germany is forecast with the help of the predicted CAGR after analysis of the present condition of the market.
View our full TOC hereKey Regions
...A Study on
SMS as a Marketing Communication Tool –
Problems and Opportunities from the Marketer’s Perspective
Research conducted by:
Kv Saurabh Kamalakaran
Roll No: 107
Third Year BBA (Marketing Management Specialisation)
Project Guide- Mrs. Neha Tiwari
Submitted to- The BBA Programme, Faculty of Commerce,
Maharaja Sayajirao University,
This is to certify that Kv Saurabh Kamalakaran, a student of the BBA Programme, Maharaja Sayajirao University (Faculty of Commerce) has undertaken a research project for the partial fulfillment of his Third Year BBA in Marketing Management.
I certify that he has undertaken Research Project on “SMS as a Marketing Communication Tool – Problems and Opportunities from the Marketer’s Perspective”
I have found him to be dedicated towards the research and has prepared an informative and knowledgeable study paper under my supervision.
I wish him a bright and prosperous future ahead.
(Mrs. Neha Tiwari)
Faculty of Commerce
Maharaja Sayajirao University of Baroda
I hereby declare that the work presented in the project entitled ““SMS as a Marketing Communication Tool – Problems and Opportunities from the Marketer’s Perspective” submitted towards the completion of the Sixth (6th) Semester, (Marketing Specialisation) of Third Year, Bachelor of Business Administration, M.S...
...The Future of the Suncare Market in Germany
Published on 19TH MAR. 2014
The Future of the Suncare Market in Germany to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadeans extensive market and company research. This report presents detailed analysis on the Suncare consumption trends in Germany, historic and forecast Suncare consumption volumes and values at market and category level. It also provides indispensable data on brand share, distribution channels, profiles of companies active in the global Suncare market along with latest industry news, in addition to mergers & acquisitions. This report brings together Canadean Intelligences research, modeling, and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Suncare sales overall and to know which categories and segments are showing growth in the coming years.
Key Features and Benefits
Detailed category coverage is provided, covering three product segments that include
Key Market Issues
Enhance your understanding of the value and volume growth dynamics of the Suncare market in Germany.
Promote growth in your...
Background Uniﬁcation of Germany
The Congress of Vienna at the end of the
Napoleonic Wars in 1815 redrew the map
of Europe and established the
Confederation of German States (39 of
them) which were under the control of
Prussia, the largest of these
states, wanted to end Austrian
domination and unite the
states into a new German
Empire under her own control.
Count Otto von
Chancellor of Prussia from
1862 - he was determined
to achieve the uniﬁcation
Opposition to Uniﬁcation
To achieve this aim he knew he would have
to deal with the neighbouring powers of
France and Austria-Hungary.
Austria still regarded itself as being in
control of the German states and resented
Prussia’s growing challenge to its power.
Both these countries distrusted and feared
the creation of a strong German state in
Europe in 1815
Bismarck ﬁrst built a very strong Prussian
He defeated Austria-Hungary very easily
in the Austro-Prussian War of 1866 (The
Seven Weeks War). Bismarck was very
careful to treat Austria leniently as he did
not want to alienate her so as to ensure
her neutrality in the forthcoming war
Franco-Prussian War 1870
The Prussian army then defeated France and this removed the last
obstacle to the uniﬁcation of...
Journey Through GermanyGermany is located in central Europe, which is defined as the region from the North and Baltic Sea, south to the Alps, and east to the Baltic States. The countries of Poland, Denmark, Czech Republic, Austria, Switzerland, Luxemburg, Belgium, and the Netherlands border Germany. Around the 1800s, the Industrial Revolution was responsible for jumpstarting the German economy, which eventually fueling the Socialist movement. The Great Depression of the early 1900s greatly impacted Germany, ultimately leaving the country vulnerable to the rise of the Nazi Party, reign of Adolf Hitler, and the start of the Second World War. In 1949, after the culmination of World War II “The Federal Republic of Germany” comprised of sixteen states was established. After World War II, the population of Germany drastically increased because of the influx of people from the Soviet Union. In 1961 the construction of the Berlin Wall put an end to migration between the eastern and western sections of Germany. The fall of the communist government eventually led to a fall of the Berlin Wall, unifying the two sides and establishing Berlin as a unified capital. Germany is rich in history and culture, profoundly impacts its language, religion, culture, food patterns, holidays, and health beliefs.
In Germany, about 95% of the population speaks...
...Residential Robotic Vacuum Cleaner Market in Germany 2014-2018
The robotic vacuum cleaner, also called a 'robovac,' is a vacuum cleaner that has the ability to function without human intervention within a defined area. It consists of a mobile part, a docking station, and other accessories to assist its operation. It has a programmed intelligent sensory feedback control, which enables it to clean surfaces automatically. Robotic vacuum cleaners are used to clean floors, gutters, and pools. They have additional features such as smart navigation, laser vision, room memory, mapping, and a self-emptying function that enable increased efficiency and performance. Residential robotic vacuum cleaners aid in cleaning and thus ease the household chores.
Covered in this Report
This report covers the present scenario and the growth prospects of the Residential Robotic Vacuum Cleaner market in Germany for the period 2014-2018. To calculate market size, the report considers revenue generated through the sales of the following segments of residential robotic vacuum cleaners in the market:
Asia Pacific region
BSH Bosch und Siemens Hausgeräte GmbH
LG Electronics Inc.
Samsung Electronics Co. Ltd.
Techtronic Industries Co. Ltd.