labatt Essay - 909 Words



  • Since 2008
  • Free revisions
  • Money-back guaranty
  • Up to 5% for the first order. Up to 15% for the orders starting from 2nd

from $9.97/pp

visit site

  • Since 2009
  • Free title page, revisions
  • Discount policy
  • Satisfaction guarantee
  • More than 100 000 orders delivered

from $9.97/pp

visit site

  • Since 2010
  • PhD holding authors only
  • SMS notifications & VIP support
  • Discount policy

from $22/pp

visit site

  • Since 2010
  • 24/7 support team
  • More than 500 writers
  • Money-back guaranty
  • Up to 15% discounts

from $9.97/pp

visit site


StudyMode - Premium and Free Essays, Term Papers & Book Notes





  1. Home >
  2. Essays >
  3. labatt


Only available on StudyMode Open Document Save to my library

Please sign up to read full document.

Text Preview 
The issue with being Blue

The problem with Labatt Blue is it does not appeal to the young drinkers of today’s generation and these young drinkers take up a large majority of the beer drinking sector. For example, ten years ago one would see their parents drinking newer brands that come after Labatt Blue and could have influenced present young drinkers to drink that brand. Although Labatt Blue is still sold in most liquor stores, it will most likely be overlooked by people because of how unfamiliar it is to the current drinking population. The only reason, in my opinion, Labatt still exists is because of the over-40 group that grew up with the brand and still see it as a delicious beer in their books. Labatt Blue needs to step up their game and find a way to appeal to those younger crowds if they want to stick around to see another decade. Situation Analysis (SWOT)

There are competing beers that are marketed worse than Labatt Blue Blue was the first brand in Canada with a twist-off cap
Labatt Blue is Canada’s best selling beer
Blue has lost a significant amount of market share
Weak in international markets
Is not the leading marketing mix chosen by the owner
Blue has the advantage of being an older brand that was once very popular and could make a comeback with any new product Since Blue was big for older crowds it could still use those older people to influence younger drinkers to choose Labatt Blue over other beer brands A simple slogan could shed light on Labatt and make it popular amongst young crowds Have established clientele in Quebec and this is an valuable market Threats

Other larger brands have dominated the market
Other smaller brands like Moosehead are becoming more popular Labatt Blue’s market share is still very low

Alternative Solutions

1) One way Labatt Blue could resolve their problem is by speaking with their marketers to find a way to steal demand from other competitors. Instead... Show More

Please sign up to read full document.


types of swag The difference between Buddhism and Taoism Coca-Cola Essay Andrew Carnegie Essay Leadership Essay Literature Essay Psychometrics Essay School Essay

Share this Document

Cancel Send

Join millions of other students and start your research

Become a StudyMode Member


Have a great research document you think will help inspire other StudyMode members?

Share your document

Upload Now

Get full access to more research and tools for only $0.33/day

Upgrade your Membership

GET PREMIUM @2017 Legal Site Map Advertise, Online Education, Hollywood, CA

More great study tools:

{"hostname":"","essaysImgCdnUrl":"\/\/\/pi\/","useDefaultThumbs":true,"defaultThumbImgs":["\/\/\/stm\/images\/placeholders\/default_paper_1.png","\/\/\/stm\/images\/placeholders\/default_paper_2.png","\/\/\/stm\/images\/placeholders\/default_paper_3.png","\/\/\/stm\/images\/placeholders\/default_paper_4.png","\/\/\/stm\/images\/placeholders\/default_paper_5.png"],"thumb_default_size":"160x220","thumb_ac_size":"80x110","isPayOrJoin":false,"essayUpload":false,"site_id":1,"autoComplete":false,"isPremiumCountry":false,"userCountryCode":"US","logPixelPath":"\/\/\/pixel.gif","tracking_url":"\/\/\/pixel.gif","cookies":{"unlimitedBanner":"off"},"essay":{"essayId":39526393,"categoryName":"Organizations","categoryParentId":"3","currentPage":1,"format":"text","pageMeta":{"text":{"startPage":1,"endPage":3,"pageRange":"1-3","totalPages":3}},"access":"premium","title":"labatt","additionalIds":[13,156,54,63],"additional":["Health \u0026 Medicine","Health \u0026 Medicine\/Nutrition","Business \u0026 Economy\/Operations","Business \u0026 Economy\/Sponsorships"],"loadedPages":{"html":[],"text":[1,2,3]}},"user":null,"canonicalUrl":"http:\/\/\/essays\/Labatt-39526393.html","pagesPerLoad":50,"userType":"member_guest","ct":10,"ndocs":"1,500,000","pdocs":"6,000","cc":"10_PERCENT_1MO_AND_6MO","signUpUrl":"https:\/\/\/signup\/","joinUrl":"https:\/\/\/join","payPlanUrl":"\/checkout\/pay","upgradeUrl":"\/checkout\/upgrade","freeTrialUrl":"https:\/\/\/signup\/?\u0026bypassPaymentPage=1","showModal":"get-access","showModalUrl":"https:\/\/\/signup\/?","joinFreeUrl":"\/essays\/?newuser=1","siteId":1,"facebook":{"clientId":"306058689489023","version":"v2.9","language":"en_US"}} tracking img