Knowledge management in small and medium-sized companies: knowledge management for entrepreneurs R.P. uit Beijerse. Journal of Knowledge Management. Kempston: 2000. Vol. 4, Iss. 2; pg. 162
This article deals with a field which gets little or no attention in the research done into knowledge management: small and medium-sized enterprises (SME). First a conceptual model for SMEs will be given, next this model will be used to analyze various companies. It is found that knowledge management appears in SMES to get its form especially at an operational level. » Jump to indexing (document details)
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R.P. uit Beijerse: R.P. uit Beijerse, formerly a Researcher for EIM Small Business Research and Consultancy, The Netherlands, and presently a Researcher with the consultancy agency B & A Groep, Den Haag, The Netherlands. Introduction
Changes in society: pluralisation and individualisation
Society has changed drastically over the last few years. But this is nothing new, or so it appears. Societies are always changing, just as people are always changing. And seeing as it is the people who form the societies, a constantly changing society is only natural. However something more seems to have happened over the last few years. Without wanting to frighten off the reader straight away, we can point to a diversity of social developments that indicate that the changes seem to be following each other faster, especially over the last few decades. We can for instance, point to the pluralisation (or a growing versatility), differentialisation and specialisation of society as a whole. On a more personal note, we see the diversification of communities, an emphasis on emancipation, individualisation and post-materialism and an increasing wish to live one's life as one wishes, free from social, religious or ideological contexts. Changes in the economy: the knowledge economy
If we take a more economic focus, we see for example individualisation, immaterialisation, initiation and ageing in consumer markets, whereby the markets in their turn are increasingly steered by a capricious consumer. Besides this, we see trends such as flexibilisation, deregulation, professionalisation, specialisation and an increasing mobility on employment markets. We also see developments such as the increasing interest for individual entrepreneurship, network formation, computerisation and internationalisation within economic contexts. Altogether, the western economy has evolved into a knowledge economy in which the technological and scientific developments follow each other in a rapid tempo and in which things such as information and communications technology, networks, international competition and knowledge intensive products such as services, play a dominant role. Consequences for company life: changing requirements
These types of trends manifest themselves in company life for instance in increasingly capricious and diverse consumer preferences, more demanding consumers, an increasing interest for things such as status, reputation, brand names, logos, product design, user-friendliness, and after sales, an increasing interest in service providing for products and the shortening of the life span of products and services. It has mainly to do with a strongly changing requirement for which the emphasis has shifted to the skill, the quality and the image that is used for the products or services. Complexity as common denominator
In general, one can say that this sort of development - and with the sketched developments, the summary of current trends is by no means exhausted - makes society all the more complex. And if society becomes more complex, then the business environment of the average entrepreneur also becomes more complex. He must deal with these developments and will have to make better and smarter use of his or her technological, organisational and marketing competencies in...
...This is a summary of Knowledgemanagement and organizational culture: a theoretical integrative journal by Rajnish Kumar Rai, a police officer who at the time was based at the Indian Institute of Management, Ahmedabad India. For this research, he used a conceptual method by comparing previous findings and thoughts.
At first, the author underlines the importance of knowledge in today’s rapid changing world and how most of the experts agree on the continuous improvement of knowledge as one of the most critical factor for an organization to survive, and knowledgemanagement takes a large part in it. Furthermore, recognizing and understanding the linkage between the knowledge creation and the organization values are what the organizations should be doing first before applying the knowledgemanagement in the organization. A mismanagement of knowledge creation will lead the organization not into an innovation but confusion. Unfortunately, this important part, the knowledge creation, does not have a framework for an effective and systematical approach to be used in different type of organizations. There are a lot of theories that support this idea but they do not have a practical approach of how to be implemented.
Subsequently, the author acknowledges that many researches supported the theory...
...IS STRASSMANN’S ‘KNOWLEDGEMANAGEMENT’ AN IMPORTANT METRIC
By: Masoud. Noordeh (DBA student)
In today’s dynamic business environment, Knowledgemanagement systems facilitate organizational learning and knowledge creation. They are designed to provide rapid feedback to knowledge workers and significantly improve business performance. This paper examines the concept of knowledgemanagement metric from the view point of Paul Strassmann.
Keywords: Knowledge, Performance Management Metric, KnowledgeManagement.
Knowledgemanagement has become one of the major performance management and companies have embraced the concept and invested in systems, people, and information technologies to this purpose. On the other hand, there has been the pressure to move away from the traditional performance management metrics which are considered to be ‘backward looking accounting based performance measurement systems’ that only focuses on traditional cost accounting (Bourne et al. 2000).
Knowledgemanagement has been introduced by Strassmann (1999), Drucker (1995), and others as an important metric for measuring performance. According to Knapp (1998), Knowledgemanagement transfers...
Sins of KnowledgeManagement
core tenet of any organizational learning project is that without
detecting and correcting errors in "what we know" and "how we
learn," an organization's knowledge deteriorates, becomes obsolete,
and can result in "bad" decisions. Because systematic attention to
knowledgemanagement is relatively recent, it is particularly important to detect
these errors so that knowledgemanagement does not become yet another management fad that promised much but delivered little. If we do not identify and
try to resolve these errors, "what we know" about knowledgemanagement may
become little else but mythology. As a consequence, we will be faced with the
ultimate knowledge irony: efforts to manage knowledge are themselves based
upon faulty knowledge principles.
The purpose of this article is to draw attention to a set of pervasive
knowledgemanagement errors. These reflections are based on the authors'
observing or partaking in over one hundred knowledge projects over the past
five years or so. The focus is on fundamental errors, that is, errors that if left
uneorreeted inhibit genuine knowledge from being developed and leveraged.
These are errors associated...
for Social CRM Systems
Adam Czyszczoń and Aleksander Zgrzywa
Politechnika Wrocławska, Faculty of Computer Science and Management,
Institute of Informatics,
Wybrzeże Wyspiańskiego 27, 50370 Wrocław, Poland
Abstract. This paper attempts to address the problem of the automatic customer segmentation by processing data collected in Social Customer RelationshipManagement (Social CRM) systems using Kohonen
networks. Presented segmentation approach comprises classic loyaltyproﬁtability link model that is explicit for CRM, and new social media
components direct to Social CRM. The result of presented approach is an
analysis tool with data visualization for managers which signiﬁcantly improves the process of customer segmentation. Presented research is supported by implementation of proposed approach by which experiments
were conducted. Additionally, the experimental results showed that proposed method performed very close to k-means algorithm which indicate
the correctness of the proposed approach.
Keywords: customer segmentation, CRM, Social CRM, clusterization,
SOM, unsupervised learning, ANN, data mining.
To acquire competitive advantage many companies use the strategy of Customer
Relationship Management (CRM) what can be observed in growing interest
in this domain. However, in recent years new...
...1. Company Overview
1.1. Business Overview
Mystique is currently involved in fashion clothing business. Unlike other clothing companies, Mystique owns all of its retailing, designing and manufacturing operations. It sells a range of women’s and men’s clothing which aims to give a personalised and satisfaction experience to its customers. The business’s headquarters is located in India but the entire Sri Lankan management is handled in Sri Lankan and currently it has 4 outlets in Colombo and Kandy.
1.1.1. Product Overview
Figure : Mystique’s Product
Currently Mystique is targeting mainly on causal and party ware for both customer segment. It provides a right quality product for an affable cost which can be effort by working class to upper uppers. Based on the design and material quality the price of the product varies.
1.1.2. Service Overview
Figure : Mystique's Services
All our products will be serving the current client’s requirements. In order to serve our customer better, we provide other services which are mentioned in the above figure. Exchange and return, reservation and customer services are provided by our retailer outlet team and the promotion are decided by our marketing team (refer organisational structure).
1.2. Vision and Mission
Vision – To make consistent design improvements based on the emerging trends that will enhance customer satisfaction.
Mission – “Build a unique portfolio of branded, trendy and unique...
...Table of Contents
ORGANIZATIONAL BACKGROUND 3
KNOWLEDGEMANAGEMENT AND LONG TERM SUSTAINABILITY 5
INFOSYS AND KNOWLEDGEMANAGEMENT 6
THE K SHOP 7
PROCESS DATABASE ASSISTANCE 8
PEOPLE KNOWLEDGE MAP 8
CATCH THEM YOUNG INITIATIVE 9
INFOSYS SCHOLARSHIP PROGRAM 9
KNOWLEDGEMANAGEMENT AND E BUSINESS 10
This assignment is aiming to critically appraise the knowledge and knowledgemanagement process and evaluate the importance of knowledgemanagement in success of an organization. Knowledgemanagement can be explained as the strategies employed by an organization to keep the knowledge developed by its employees over the period of employment within the organization and use the knowledge gained for future projects and activities. Through proper knowledgemanagement strategies efficiency, effectiveness and profitability of the organization can be enhanced. This assignment would use example of a global organization which is pioneer in its knowledgemanagement activities and gained success in industry because of knowledgemanagement approach. It is...
ByAmr Badrawy |
Definition of knowledgeknowledge is the ability of an actor to respond to a body of facts and principles accumulated over a
period of time
Definition of Knowledgemanagement
a multi-disciplined approach to achieving organizational objectives by making the best use of knowledge. KM focuses on processes such as acquiring, creating and sharing knowledge and the cultural and technical foundations that support them.
A more simple definition is that knowledgemanagement is the process through which organizations generate value from intellectual and knowledge based assets
The development of KnowledgemanagementKnowledge began to be viewed as a competitive asset in the 80s,around the same time that information explosion started becoming an issue
The trend was fueled by the development of IT systems which made it simple to store, display, and archive classified, indexed information
The process received a fillip after Drucker (and others) stressed the role of knowledge as an organization resource, and Senge popularized ‘learning organizations’
Objective of knowledgemanagement:
The purpose of KM is to gather, categorize, store and spread all knowledge...
Istilah Manajemen Pengetahuan baru marak digunakan sekitar tahun 1990. Walaupun pemikiran mengenai manajemen pengetahuan telah berkembang pada tahun-tahun sebelumnya. Para pionir yang mengkajinya secara akademis diantaranya Peter Ducker di tahun 70-an, kemudian Karl-Erik Sveiby di akhir 80-an, serta Nonaka dan Takeuchi pada 1990. Perkembangan manajemen pengetahuan banyak dipengaruhi oleh perubahan waktu, ekonomi, sosial, dan teknologi. Globalisasi membawa kesempatan baru dan peningkatan kompetisi yang merupakan tantangan bagi organisasi-organisasi. Awalnya organisasi-organisasi terutama organisasi bisnis, mencoba mendongkrak produktifitas dan keuntungan dengan memanfaatkan perkembangan teknologi dan teknologi jaringan. Manajemen pengetahuan pun sempat diidentikan dengan teknologi informasi. Gupta dan Govidrajat (2000) menyangkal pernyataan itu dalam penelitiannya. Menurut mereka hal yang paling menentukan dalam keefektifan manajemen pengetahuan yaitu kondisi ekologi sosial organisasi yang meliputi budaya, struktur, sistem informasi, sistem penghargaan, proses, manusia, dan kepemimpinan.
Saat ini manajemen pengetahuan sangat diminati oleh organisasi bisnis. Menurut sebuah studi di tahun 1997, walaupun baru 28 % perusahaan terbesar di Amerika Serikat dan Eropa mengaku sudah menerapkan manajemen pengetahuan, 50% lainnya sedang bersiap-siap melaksanakannya, dan 93 % mengatakan sudah...