Knowledge Management in EC – e-commerce
In the present E-Commerce (EC) era Knowledge Management (KM) is fundamental to a company’s success. Not only has the topic of KM attracted much research attention but the management of customer knowledge is becoming increasingly important. Nevertheless, little research has been carried out to see how KM is gained through EC and what a suitable framework is. Companies with EC operations have the advantage of acquiring more detailed information about their customers; for that reason they can gain valuable knowledge about their market. This paper will look at an analysis of how KM is employed in EC sites through analysing the interactions between the Business and Consumer, and between one consumer to another consumer. Hence customer knowledge management practices utilised by many e-commerce sites will be investigated. The findings of the analysis can be used as best practice by EC companies that are aspiring to complement their KM practices.
Presently, many organisations have become conscious of the fact that in order to have a competitive advantage, they primarily need to effectively manage and employ organisational knowledge that can be exchanged or transferred on the Internet or Intranet without physical contact Pan et al (2001) and Kocharekar (2002). In competitive environments such as EC, the way in which businesses learn from past performances and manage knowledge makes an impact on future decisions. In addition to web-based companies many traditional companies are also moving into the world of the Internet, but are not performing well due to inflexibility and the inability to manage their customer and business processes as stressed by Sugumaran (2002). The changes that are reshaping many businesses in the EC era requires for a new effective and efficient method of discovering, capturing and sharing knowledge. Regardless of the substantial increase in EC companies, not much research has been undertaken that investigates the KM techniques functioning in EC which was mentioned by Nah et al (2002). EC sites currently are slow to adopt KM practices and tools. Some web sites have implemented KM principles in their EC activities, but they have applied KM principles unconsciously and implicitly hence are not benefiting fully from KM research (Chen and Liou,2002). This brings about the question on how EC companies acquire, manage, make use of and distribute knowledge over the Internet. This research distinguishes KM mechanisms used by business-to-consumer (B2C) and consumer-to-consumer (C2C) EC websites; furthermore suggestions to improve these mechanisms are discussed. Consequently, the purpose of this paper is to investigate how we can bring consumer KM principles and tools to enhance an EC environment.
This research draws from established theories from the areas of KM and EC. These areas are briefly described in the following sections.
KM is the explicit and systematic management of vital knowledge and its associated processes of creating, gathering, organising, diffusion, use and exploitation. It requires turning personal knowledge into corporate knowledge that can be widely shared throughout an organisation and appropriately applied as stressed by Johnson et al (2005, pg 133-136). Allard and Holsapple (2002) state that KM is getting the right information to the right processors, (whether computer or human) at the right time, and helping people create knowledge, share and act upon information in ways that will benefit the performance of the organisation. To achieve this, a systematic approach to identify and capture information and knowledge about a company’s processes is required (Johnson et al, 2005, pg 133).
E-Commerce is the buying and selling of goods and services on the internet, especially the World Wide Web (Johnson et al, 2005, pg 29-30). However, definitions of EC in...
...2. Barriers to entry
It has been often said the Internet has leveled the playing field, notably so in the world of E-commerce. At the very first stages of selling items and music products, K-Box® has demonstrated some inevitable barriers to entry.
Getting a license from authority
K-Box® can be free to set up an E-commerce site, design our own layout, display products’ images and label these on the site. People can visually see which type of products K-Box® selling, however, authorities have to check its contents and characteristics whether they might contain illegal pattern or not.
Safe & Secure
We use the latest encryption technology and security procedures to always protect customers’ personal data. We also protect their privacy by not renting or selling their name or personal information to any third parties. We will also never send customers K-Box® marketing emails without their permission. However, the way of convincing our prospective customers to purchase on our site is a very tough challenge. How can we prove our services’ quality to customers? And, how we can get repeat customers? These are questions that we have to carefully consider.
3. Marketing strategies
K-Box® is going to use the most feasible marketing strategies to reach our customers in E-commerce market.
Build a presence on social media platforms
For example, there are many KPOP fan pages established already on...
Pure Eastern Touch !!!
Region: Asia Pacific
“In Eastern Look We are committed to promote our culture and traditional dressing with new eastern touch”
“Is to lead the industry with greater level of customers satisfaction”
Hierarchy Guides the Work
This product is in line with our business objectives goals and the main business plan. As we are committed to spread and develop cultural harmony and awareness through our traditional dress codes with a new look that promote the eastern look in our fashion industry which is now a day’s adopting pure western look. We hope to be successful in achieving our business goals as stated in our vision and mission statement. Actually we want see our name in every nook and corner of the area through our premium quality stuff, durability that satisfy our present and potential customers and not merely this but a brand loyalty. This actually fits with our business plan as we plan our business:--
Keep alive the dying culture and promote the traditions and values in society considering it as a Cooperate Social Responsibility.
Not to be profit oriented organization on the basis of sales volume but on the basis of customer...
...E-COMMERCE RESEARCH PROJECT 1
E-commerce Research Project
E-COMMERCE RESEARCH PROJECT 2
E-commerce has taken over traditional marketing and replaced it with a modern day way of doing business. Over the past two decades our society has become accustomed to buying and selling goods as well as services online, it has become a more efficient, cost-effective, and convenient way of living. With E-commerce becoming more prominent by the day it is important that businesses strive to meet expectations of their consumers when advertising online. Social media plays a substantial role also in helping businesses promote products or services to other businesses or directly to consumers. When businesses do business with each other, also known as B2B marketing, it is important for them to have a clear idea of what their company represents and how their products or services will benefit consumers. Social media handles such as Facebook and Twitter have given businesses no matter how successful a platform to build up their consumer base which in turn will attract other businesses to take part in your product or service. Consumer-to-Consumer marketing also known as C2C is a consumer base which regular people are able to take part in...
...global impact of E-commerce on society 4
b) Present the main advantages and disadvantages of e-Commerce 6
c) Explain the impact, including the risks, of introducing an e-Commerce system to the company 8
In the developing global economy, E-commerce have gradually become a crucial element of business model and a solid promoter for economic development.
With its outcome of smoothing the marketplace, E-commerce joined with the appropriate plan and policy approach permits for small and medium enterprises to contest with big and capital-rich businesses. Electronic commerce has heightened productivity, reduced the cost of managing a business, facilitating for media advertising worldwide. (National, 2011)
Discussing about the advantages and disadvantages of E-commerce it will be easier to realize how to conduct a business over the internet.
Electronic commerce has benefits and risks which needs to be considerate before business to be launched online.
E-commerce is characterized by its impact, it is accessible just about universally, at all times. It releases the market from being limited to a physical space and give the possibility to shop from peoples comforts, from their home, when...
...Higher School of Economics
National Research University, Perm
Knowledge Chain in Rosatom Corporation: strengths and weaknesses (on the base of the book «Rosatom is Sharing Knowledge»)
Executed by the students:
Introduction ………………………………………………………………………..3Knowledge Chain in Rosatom Corporation: strengths and weaknesses…………...4
For the past several decades knowledge has become extremely important asset of a company. Nowadays large organizations and even small companies have to address the issues of KnowledgeManagement in order to increase flexibility and efficiency, reduce lead time and involve people as much as possible. As it was mentioned in 1996 by McKern [1; 13-18], the major forces of change are the following: globalization, higher degrees of complexity, new technologies, increased competition, changing client demands, and changing economic and political structures. So companies are starting to understand that the core and sustainable resource of competitive advantages are their employees. In other words all the...
...1. Company Overview
1.1. Business Overview
Mystique is currently involved in fashion clothing business. Unlike other clothing companies, Mystique owns all of its retailing, designing and manufacturing operations. It sells a range of women’s and men’s clothing which aims to give a personalised and satisfaction experience to its customers. The business’s headquarters is located in India but the entire Sri Lankan management is handled in Sri Lankan and currently it has 4 outlets in Colombo and Kandy.
1.1.1. Product Overview
Figure : Mystique’s Product
Currently Mystique is targeting mainly on causal and party ware for both customer segment. It provides a right quality product for an affable cost which can be effort by working class to upper uppers. Based on the design and material quality the price of the product varies.
1.1.2. Service Overview
Figure : Mystique's Services
All our products will be serving the current client’s requirements. In order to serve our customer better, we provide other services which are mentioned in the above figure. Exchange and return, reservation and customer services are provided by our retailer outlet team and the promotion are decided by our marketing team (refer organisational structure).
1.2. Vision and Mission
Vision – To make consistent design improvements based on the emerging trends that will enhance customer satisfaction.
Mission – “Build a unique portfolio of branded, trendy and unique...
The Economic and Social Impact of E-commerce
By Daniel Karam
2. BODY –
a. Understanding E-commerce:
b. E-Commerce’s Impact on economy:
b.i. GDP Growth
b.ii. E-Commerce in developing countries
c. E-Commerce’s Impact on society:
Electronic commerce has had large economic effects in the last twenty years. Internet commerce has changed the face of businesses forever.
In this study we are going to look over the basic features and types of e-commerce and see how it affect economy by enhancing the productivity growth worldwide and how it has created opportunities for developing countries. The impact of e-commerce on developing countries could be even stronger than that on the developed ones.
E-commerce has grown largely popular over the last 15 years and it has affected our lives rather positively. We use it for online shopping, banking, payment systems and many more .The use of electronic commerce has made a huge impact on the way our economy functions now-a-days and on how we live...