Kindle for Education for India Research Paper - 737 Words

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Kindle for Education for India

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Text Preview Kindle For Education for India – Solved Problem Statement

In India, we are having more of a traditional way of learning/studying. In Indian education system a regular student is required to carry a load of books to the school/college. A student is expected to be more focused on the theoretical knowledge than the practical knowledge. So a student is not required to have the latest subject knowledge instead a teacher is happy if the student knows what is written in the book. Although, that book has been printed 5 years back and it contains the information which is updated till 10 years back. For example, students were studying that there are 9 planets in our solar system even after the couple of years when count has been reduced to 8. So there is information gap due to the time lag in the updating and printing of the updated physical texts. Kindle can become the next mile in bridging these information gaps and also it can provide some additional benefits to the students for e.g. interactive learning, latest research data etc. Market Research:

Now a days, education perspective in India is changing people are shifting towards more interactive and innovative ways of learning. So there is a market for the use of digital readers in Indian education. For identifying the opportunities for Kindle in the Indian education, we will have to do a market survey to identify the size of the potential market. Indian education system is more of the theoretical learning based rather practical learning based as in Western. Identifying the values should be the top priority that can be offered by Kindle to the Indian students. Segmentation and Size of Opportunity:

Major market segmentation will be urban, semi-urban and rural. It can be further segmented into the primary education, secondary education, higher education and professional education segments. Our initial potential target groups can be students in urban area, in secondary education and then in higher education. After... Show More

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