JSB Market Research Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products Essay - 836 Words

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JSB Market Research : Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products

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Text Preview Functional Drinks - Reassessing future potential,
determining consumer targets, and delivering credible
products
Released On 18th September 2014

Summary
Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products provides a comprehensive overview of the functional drink landscape, analyzing the regulatory and consumer drivers to identify the best opportunities and strategies. The report identifies the primary need states that are driving consumption in five beverage categories - carbonated drinks, fruit juice, dairy drinks, bottled water, and tea and coffee - as well as identifying how beverage needs differ by age and gender. The global regulatory environment is examined and key hubs for innovation are highlighted. The report investigates the opportunities that the functional drinks market provides for beverage manufacturers as well as the challenges that diversification into functional beverages presents. Finally, the report JSB Market Research Pvt. Ltd.

Email ID- [email protected]
Tel No- 91 2241236650 / +91 - 998 729 5242
Published by- http:/jsbmarketresearch.com/

offers recommendations on how to position functional beverages to consumers and the latest hot ingredients and packaging initiatives to implement.

Key Findings
Growth in the global soft drinks market is being driven by categories with a healthier profile
Mature markets are showing stalling growth in overall soft drinks consumption Beverage needs differ by gender, with women prioritizing products that offer indulgent tastes, and men seeking to meet their age-needs

The functional drinks market offers beverage manufacturers an opportunity to overcome challenges such as stalled market growth in developed economies, a negative perception of the long and short term healthiness of some soft drinks categories, and rising levels of obesity and heart disease among consumers, which is driving demand for healthier food and drink options

Although health and efficacy are vital, the main concern when functional drinks are being consumed is their taste, and manufacturers should be sure not to compromise on this aspect
Manufacturers will need to break functional drinks association with fad diets and magic bullet health solutions
Heart health, weight management, digestive health, and cognitive development are key areas of interest for consumers seeking functional drinks

Synopsis
Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products provides a roadmap for identifying future trends in the functional drinks market.
JSB Market Research Pvt. Ltd.

Email ID- [email protected]
Tel No- 91 2241236650 / +91 - 998 729 5242
Published by- http:/jsbmarketresearch.com/

In particular, this report includes:
Analysis of the consumer need states that are driving global beverage consumption An overview of the growth and size of the global beverage market, spotlighting areas where growth is accelerating or stalling

A review of the current state of the regulatory landscape in major markets and the implications for the functional drinks market
Identification of the opportunities that the functional drinks market provides for beverage manufacturers
Evaluation of the challenges that the functional beverages market presents Analysis of the benefits of successful diversification into the functional drinks market Recommendations of how to position functional beverages to consumers Reasons To Buy

This report identifies the opportunities that the functional drinks market presents for beverage manufacturers
It explains how marketers can update their product and innovation strategies to make the most of new opportunities in the functional drink market Knowledge of the functional drink regulatory and consumer landscape will allow manufacturers to successfully position and market their product in a rapidly changing environment... Show More

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