Functional Drinks - Reassessing future potential,
determining consumer targets, and delivering credible
Released On 18th September 2014
Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products provides a comprehensive overview of the functional drink landscape, analyzing the regulatory and consumer drivers to identify the best opportunities and strategies. The report identifies the primary need states that are driving consumption in five beverage categories - carbonated drinks, fruit juice, dairy drinks, bottled water, and tea and coffee - as well as identifying how beverage needs differ by age and gender. The global regulatory environment is examined and key hubs for innovation are highlighted. The report investigates the opportunities that the functional drinks market provides for beverage manufacturers as well as the challenges that diversification into functional beverages presents. Finally, the report JSB Market Research Pvt. Ltd.
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Tel No- 91 2241236650 / +91 - 998 729 5242
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offers recommendations on how to position functional beverages to consumers and the latest hot ingredients and packaging initiatives to implement.
Growth in the global soft drinks market is being driven by categories with a healthier profile
Mature markets are showing stalling growth in overall soft drinks consumption Beverage needs differ by gender, with women prioritizing products that offer indulgent tastes, and men seeking to meet their age-needs
The functional drinks market offers beverage manufacturers an opportunity to overcome challenges such as stalled market growth in developed economies, a negative perception of the long and short term healthiness of some soft drinks categories, and rising levels of obesity and heart disease among consumers, which is driving demand for healthier food and drink options
Although health and efficacy are vital, the main concern when functional drinks are being consumed is their taste, and manufacturers should be sure not to compromise on this aspect
Manufacturers will need to break functional drinks association with fad diets and magic bullet health solutions
Heart health, weight management, digestive health, and cognitive development are key areas of interest for consumers seeking functional drinks
Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products provides a roadmap for identifying future trends in the functional drinks market.
JSB Market Research Pvt. Ltd.
Email ID- [email protected]
Tel No- 91 2241236650 / +91 - 998 729 5242
Published by- http:/jsbmarketresearch.com/
In particular, this report includes:
Analysis of the consumer need states that are driving global beverage consumption An overview of the growth and size of the global beverage market, spotlighting areas where growth is accelerating or stalling
A review of the current state of the regulatory landscape in major markets and the implications for the functional drinks market
Identification of the opportunities that the functional drinks market provides for beverage manufacturers
Evaluation of the challenges that the functional beverages market presents Analysis of the benefits of successful diversification into the functional drinks market Recommendations of how to position functional beverages to consumers Reasons To Buy
This report identifies the opportunities that the functional drinks market presents for beverage manufacturers
It explains how marketers can update their product and innovation strategies to make the most of new opportunities in the functional drink market Knowledge of the functional drink regulatory and consumer landscape will allow manufacturers to successfully position and market their product in a rapidly changing environment...
...The Future of Functional Food and Drinks - successful product positioning and claims
Released On 4th July 2014
The Future of Functional Food & Drinks - successful product positioning and claims provides a comprehensive overview of the functional food and drink landscape, analyzing the regulatory and consumer drivers to identify the best opportunities and strategies. Innovation hubs are identified: Europe for regulation, Japan for product development, the US for consumer demand, and Brazil, India, and China for emerging markets. In addition, the report segments the functional food and drinksmarket by health claim and consumer age groups, and studies the future of four key trends in the market: probiotics, glucose control, performance muscle and prevention muscle, and cognitive performance in adults. Key ingredients are identified in each of these areas. Finally, the future of the functional food and drinksmarket is considered.
As a result of stringent regulation, Europe has become the global hub for functional food and drinks clinical trials, while Japan remains by far and away the...
...Consumer and Market Insights: Skincare Market in
Released On 4th December 2014
Consumer and Market Insights: Skincare Market in the Germany provides an overview of
the market, analyzing market data, demographic consumption patterns within the
category, and the key consumer trends driving consumption. The report highlights
innovative newproduct development that effectively targets the most pertinent consumer
need states, and offers strategic recommendations to capitalize on evolving consumer
The primary trend influencing Skincare consumption in the Germany is
individualism, highlighting that German consumers are seeking products that meet
their specific personal needs
As Skincare is considered an essential daily wear item for many German consumers,
Better Value for Money is an important trend in the market with consumers seeking
value both in the lowest price products and in those offering some form of added
German consumers are increasingly seeking Skincare products that suit their agespecific needs, this includes younger consumers seeking products to combat acne;
...Consumer Trends Analysis - German Savory Snacks Market
Published on 07th May 2014
Understanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Germanys Savory Snacks market is one of the fastest-growing Savory Snacks markets in Europe
Older Consumers as a demographic have the highest number of Savory Snacks occasions per year
Consumption of Savory Snacks among German consumers was driven by pursuit of pleasure and indulgence
Convenient for on-the-go consumption, Savory Snacks that accompany consumers breaks during busy days will continue driving the German Savory Snacks market
Understanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique...
...ethical dilemma case by writying journal notes. These will include the thoughts and ideas of others in your seminar. This will create a set of baseline notes that you can refer back to during your assignment. You will be able to tell us how working in your seminar teams (from Seminars Two to Six) and using module content has enabled you to be better prepared for future ethical dilemmas that you might encounter in your career.
Seminar Activity: Ethics in the News
You tutor will identify some stories in the media that have interesting ethical dimensions. Try to be on time as this will always be right at the beginning of the seminar. You have to find an ethical issue with a dilemma for the decision-maker(s) as your assignment essay. Ethics in the News can be a very useful start to your search!
SEMINAR ONE: CASE STUDY
The Case of the Holiday (based on actual events)
This case concerns a young medium sized advertising agency in Germany. It had had grown rapidly in the four years since it was founded and had just opened a new office in the US. The company operates in a highly competitive market in which failure to meet customers’ deadlines incurs substantial penalties. Work is almost exclusively project-based, in a high pressure but largely informal environment where teams predominate and hierarchy is little in evidence. The company pays well, and its employees are highly skilled, overwhelmingly graduates and equally...
- Your target customers are those who are most likely to buy from you.
Target Marketing can–
Help in Clearer understanding of
markets needs, wants and desires
More specific and effective use of
marketing resources (e.g. budget,
More strategic approach Maximize
Cannot serve all customers of this
Divide the universe into market
segments, where buying or need
requirements is same i.e.
Attack one or few market
This is target marketing.
The four basic market segmentation-strategies are
More fine tuned product
Price it appropriately for the target
Easier to manage resources
The number of individuals in a certain market who are...
...Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in Chinas Bakery and Cereals Market
On 31st May 2014
Understanding Consumer Trends and Drivers of Behavior in Chinas Bakery & Cereals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Chinas Bakery & Cereals market is the largest market worldwide by volume
Quality is the primary driver of the Bakery & Cereals market, motivating over two-fifth of consumption
Pre-Mid-Lifers are the key consumers of Bakery & Cereals products in China
Chinese consumers select Bakery & Cereals based on their ability to meet life stage related needs.
Understanding Consumer Trends and Drivers of Behavior in the Chinese Bakery & Cereals Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of...
...offered retail chocolate products for consumers”, because of that I recommend the company to use a distributor as the best option at this point of the process, since the company is able to reach the targetmarket and access all the market desired, without the logistics issues, costs, and decreasing the trade risks. The disadvantage of using distributors is that Chocoberry may not know who is buying the healthy chocolate bar; consequently it cannot establish relationship with them. Another risk of using distributors is that the product might be advertised and priced in a way that is not advantageous for Chocoberry, causing reaching the wrong targetmarket and losing market share.
To find the best distribution option for the new product, as a consultant hired by Chocoberry, I must analyze some factors in order to propose the best options.
Nature of the product
- Is it a complex product? Is it required special storage? What type of product? It is important to analyze the product itself, for example, if the bar goods products is perishable, it will need the shortest and most direct distribution channel. In this case, less intermediaries is best.
- How are the customers? How much do they buy? Knowing the type of customer, understand their needs, and know...
Individual Research Proposal
In this day and age, we cannot deny that technology is a key aspect of our daily lives and has definitely made our lives more efficient and convenient in several aspects. 61 million individuals are using mobile phones for health related topics, 29 million patients exchange emails with physicians, and 9 million consumers use health communities online (Nicole Lucarelli). However, many pharmacies are currently not exploiting technology to benefit their companies to their fullest potential. It is thus essential that technology is embraced to allow pharmacies to gain a better understanding of their customers and their needs.
After doing research in the technology area, I have found several methods in which pharmacies are adapting to improve their businesses. These include creating phone applications, the use of social media, utilizing and analyzing their patients’ data and the use of cloud storage. Through our past meetings, I understand our group does not want to move in the direction of improving Target’s phone applications due to the technicalities involved. In view of our short time span to work on Target’s case, as well as our familiarity with social media platforms, I propose that we look into the use of social media and the collection and analysis of patients’ data.
The power of social media is evident in the statistics and the results it produces. In...