Jihad vs. Mcworld, the Ultimate Showdown
According to Benjamin Barber, the future of International Relations is dominated by a conflict between McWorld and Jihad. The world is being simultaneously pulled together by McWorld and apart by Jihad. McWorld is working towards globalization and commodification by using the forces of capitalism to create human needs. Jihad, on the other side, is a sort of retribalization, where humanity is being divided and subdivided into exclusive units. Through retribalizing, Jihad tries to create a tribal identity to which we bond and identify. This tribalism is breaking out as a reaction to McWorld. Was Barber's Jihad vs. McWorld prescient of the terrorist attacks on the World Trade Center?
In Jihad vs. McWorld, Barber speaks of "a confrontation between the forces of global market modernization and commercialization and a tribal, religious and ethnic reaction against them." This ideology became real to Americans on September 11. America has been throwing blows for centuries, in deciding that other countries need to be more democratic, by sending rifle totting soldiers off into war for its own selfish needs at all cost. In America's attempts to create globalization for capitalistic gain, the back door of technology was left wide open. The terrorists represent jihadic warriors reacting to globalization, uniformity, and interdependence the concepts that America (McWorld) represents. These warriors operated effectively by manipulating and leveraging American transportation, international, financial, banking and credit card systems which are maintained by what else, technology. A fatal blow was dealt to America's concepts of independence by reducing the World Trade Center, "the icon of American capitalism" to a pile of rubble. Why the world trade center? The World Trade Center is a symbol of McWorld's capitalistic ideology. The concept of uniformity hit America right blow the belt, because now with everyone being alike,...
...In today’s world, two futures seem to be possible. One is McWorld, which is a concept of globalization. It is a process of International integration and interdependence in the economic, social, technological, political, etc. domains. (The Atlantic) McWorld is made up of four imperatives. The market imperative has strengthened harmony and stability; the resource imperative has led to interdependence and also shows the struggle to find out appropriate resources in the world; the information and technological imperative speeds up the globalization rate and create a homogeneity due to similar advances; and lastly the ecological imperative where we have to make sure of the environmental impact, as we use up the resources in order to make profit. (Apcomparative) On the other hand is Jihad, which is an opposing view of globalization. In this case, Jihad refers to “retribalization” in general and is not only used in reference to religion. (The Atlantic.) It is characterized by an “us” and “them” mentality, in contrast to viewing the world as more interconnected and borderless. (Apcomparative)
The marketing implications of the two opposing views are huge. In McWorld, the lack of meaningful national identity and an increase in homogeny would lead to a decrease in segmentation in marketing. This decrease in marketing segmentation implies that marketing techniques would not be targeted towards different countries...
...JihadVs. Mcworld (1995)
Benjamin R. Barber
JihadVs. Mcworld is a book written by Benjamin Barber, the director of the Walt Whitman Center for the Culture and Politics of Democracy at Rutgers University. JihadVs. Mcworld is a satirical look at two opposing forces in today’s world. On one side we have the ever-growing Mcworld (globalization/capitalism) and on the other we have the slowly disintegrating Jihad (tribalism/disintegration). The author presents an paradoxical thesis; Benjamin stands to say that the world that we once knew is slowly, painfully being torn apart yet at the same time coming together in an economic and capitalist fuelled embrace. The thesis seems quite interesting; the book was not.
According to the author there are two major forces that are left in the world today; the tribalistic views and ideology of the old ways, referred to as Jihad and the new economic boom and total globalization known as Mcworld. Keep in mind that this book is pre-9/11 literature and the meaning of Jihad wasn’t taken as a “holy war”. In fact the literal meaning of Jihad is a constant struggle to prove ones faith. The author picked this name for the tribalistic views of what we often like to call the “east”. His other title “Mcworld” is a mash of...
* 2 possible political figures – first is group born into violence and poverty (Jihad), second are people born in an economically advanced world filled with technology, ecology, communications and commerce.
* The planet is falling apart but coming together at the same time
* Examples of this are Yugoslavia who recently joined the New Europe, but there is constant violence. India is trying to live up to its reputation as the world’s largest integral democracy but there are many fundamentalist parties that are jeopardizing its hard-won unity.
* Both the Jihad party and Mcworld operate with equal strength in opposite directions. One is driven by hatred while the other is driven by universalizing markets.
* However, they have one thing in common – which is both offer very little hope to citizens looking for a practical way to govern themselves democratically
* There are four imperatives that make up the dynamic of Mcworld: market imperative, resource imperative, information-technology imperative, ecological imperative.
* Market imperative – Marxist and Leninist theories assumed that the quest for ever expanding markets would in time compel nation-based capitalist economies to push against national boundaries in search of an international economic imperium
* It has also reinforced the quest for international peace and stability...
...In Jihadvs. McWorld, Benjamin Barber puts forth two opposing extremes of ideology, Jihad and McWorld. Jihad consists of religious fundamentalists trying to force their views onto all others. On the other end of the spectrum is McWorld based on capitalistic principals. Each of these ideologies challenge the way of democracy. In their differences they are similar. McWorld tries to sell products; Jihad tries to sell their beliefs and ideas. Part 1 of Jihadvs. McWorld introduces McWorld, its way of thinking and affect on democracy. Democracy is supposed to serve the public interest. The corporations of McWorld care about one thing, profit. Every decision is based from an economic standpoint. The McWorld question is, what will be the monetary gain, not what is best for the public. In McWorld everything commoditized. If a profit can not be made then there is no need. In McWorld we live in a pseudo democracy. Under McWorld, democracy is redefined as consumer choices, thousands of products to choose from. The term citizen is replaced with consumer.
The objective of every corporation is make money. Barber states, "Selling American products means Selling America." I agree with this. It is not just a product that...
...) grandly divides the planet into no more and no less than two camps to explain the present universal, sorry mess. The only hope, he says, is democracy, and between the equally malign forces of Jihad and McWorld, the odds for it aren't too good. According to the professor's realpolitik, McWorld means not merely worldwide fast food but all capitalist buccaneering, global marketeering, cyberspace, megamergers, and international corporate incest aimed at nothing but profit. The Japanese motor in your Swiss camera might be made in China and sold by a British ad agency. Borders mean nothing in McWorld; the sun never sets on its flag. Movies, TV, and theme parks like EuroDisney and the local mall are all. Fighting for hegemony, probably without ultimate success according to Barber, is international Jihad. By Jihad he means not merely Hamas or Sheik Omar Abdel-Rahman. Add neo-Nazis, Vladimir Zhirinovsky, unregulated militia members, and the balkanization of the Balkans. Fundamentalism and nationalism, often drawing sustenanance from imaginary history, are in impassioned battle with infotainment and merchandising. The struggle is not impeded by any government or international agreement. Earth looks like a political Rubik's cube. Jihad receives bomb-making instructions on the Internet. McWorld sells designer jeans to Palestinian and Israeli alike. The...
...the tradition-minded elitism of the right.
In his latest book, Jihadvs. McWorld, based on a 1992 article in the Atlantic Monthly, Barber turns from the intellectual threats to his vision of democracy to the socioeconomic ones. His title refers to what he sees as the two premier global trends of our day, movements that are, respectively, reducing the world to intractable fragments and giving it an unprecedented unity.
The book's first part concerns McWorld, the ever-expanding service sector of the international economy, especially as it manifests itself in what Barber calls the "infotainment telesector," American in substance if not always in ownership. He sums it up in a litany of brand names and pop icons: Disney and Paramount, Nike and Reebok, Madonna and MTV, Coke and Pepsi, Homer Simpson and Batman, Kentucky Fried Chicken and, needless to say, McDonald's. Relentlessly promoting its "ideology of fun" at the expense of local institutions and folkways, this "virtual economy" of images and lifestyles promises to become nothing less than a world "monoculture." For civic life, this is especially bad news, Barber contends. Manipulated by "promotion, spin, packaging, and advertising," citizens lose all interest in public matters, falling prey to "passive consumption" and devoting themselves exclusively to the satisfaction of their multiplying wants.
In the second part of the book, Barber takes up...
• To give some information about food
adulteration in Bangladesh
• To increase awareness among people about food
• To create public opinion against food
What is food Adulteration?
Types of food adulteration
Reasons for food adulteration
Impact of food adulteration
Law against food adulteration
What is food Adulteration?
• Using harmful chemical with food is known as food
• Adulteration is a term meaning that a food product
fails to meet federal or state standards.
• As a result of adulteration, food or drink becomes
impure and unfit for human consumption
Some of the Food Adulterants
SAND & GRIT
Types of food adulteration
Adulteration in cooked food
Adulteration in fish
Adulteration in vegetables
Adulteration in juice
Types of food adulteration
Adulteration in condensed milk
Adulteration in milk
Adulteration in sugar
How sweet are the sweets??
Statistics on Food Adulteration
• 2 core people are suffering for kidney diseases
• 76 percent foods are adulterated
Source: Public health laboratory of DCC
Reasons for food adulteration
Lack of effective coordination
Lack of proper food laws
Lack government initiative
Lack of ethics
Politicians are not raising their voice...
...misinterpretation of Jihad, as a form of violence.
Our society today faces the greatest challenge in the form of terrorism threatening countless lives and shattering those very ideals that sustain humanity. The misinterpretation of jihad is the primary cause behind many terrorist activities in the recent times.
The misinterpretation of this word was first started by Ali ibn Tahir al-Sulami, He was a Damascene jurist and a pious Muslim who was the first to preach jihad against the crusaders in the aftermath of the First Crusade. He was one of the first to misconstrue jihad and preach the misinterpretation of jihad .He wrote the book Kitab Al- Jihad which means “book of the holy war”. In this book he proposes for the first time Jihad as a means of warfare against non-believers. “If he did not undertake the sending of enough troops to fight, those who are absent (must) go out, and consider as an obligation that which God (who is praised) said.”
The above excerpts explicitly prove the aggressive nature of his ideology and the eventual misinterpretation of Jihad. The above statement suggests to Muslims if god didn’t send enough men to war against non-Muslims then it is the obligation of every Muslim to fight this war against non-believers. This concept was shouted through speakers in...