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Jet Airways - MIS

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REPORTTERM III

January 1

2013

Management Information System and Business
Collaboration at JET Airways

Team – V
Together

Introduction
Jet Airways is the second largest Indian airline based in Mumbai, Maharashtra, both, in terms of market share and passengers carried. It is owned by Naresh Goyal. It operates over 400 flights daily to 67 destinations worldwide. Its main hub is Mumbai, with secondary hubs at Delhi, Kolkata, Chennai, Bengaluru and Pune.

Background
Jet Airways emerged with its first flight in 1993. It is one of the fastest expanding airlines in the world, and in future will become the most preferred airline making your journey enjoyable. Jet Airways offers flights to 24 international destinations and 43 destinations in India.

Overview
Jet Airways was incorporated as an air service operator on 1 April 1992. It commenced Indian commercial airline operations on 5 May 1993. On 4th January 1995, Jet Airways was granted a scheduled airline status. The company is registered on the Bombay Stock Exchange. Although, a major portion (80% of its stock) is controlled by Naresh Goyal. It has over 10,017 employees (March 2007).Jet Airways currently operates a fleet of 90 aircraft. With an average fleet age of 4.99 years, the airline has one of the youngest aircraft fleets in the world.

Corporate Vision
Jet Airways will become the most preferred domestic airline in India. Jet Airways will achieve this outstanding position by offering a high quality of service and reliable, comfortable and efficient operations. Jet Airways will uplift the concept of domestic airline travel –to be a world class airline. It will achieve this objective even while ensuring consistent profitability, achieving long-term returns for its investors and providing its employees with an environment for excellence and growth.

2|P ag e

Jet Airways –Strategy and Operations
Jet Airways' strategy in the 1990s was to position itself differently from Indian Airlines, which was then the dominant player in Indian aviation. Indian Airlines had a wide network of destinations across India, along with a large and varied fleet of aircraft, the pick of flying slots at airports, and the valuable backing of the national government. Despite these advantages, the airline's performance was far from satisfactory. The airports and planes were badly maintained, the staff was indifferent (and sometimes rude) to passengers, and operations were ridden with inordinate delays and cancellations. Despite this, the airline was profitable, as passengers wishing to fly had no other choice until the early 1990s

Jet Airways Vs Competition
The early 2000s saw a tremendous increase in competition in the Indian airline industry. By the end of the 1990s, the less efficient private airlines had exited the industry and only Jet Airways and Air Sahara were left to compete with Indian Airlines. Considering that the aviation market in India was very small with an extremely low penetration rate (as of 2004, the average air travel in India was 0.014 trips per person every year; in the US it was 2.02 trips per person per year), the competition for a share in the small market became stiff.

Management Information system in Jet Airways
Jet Airways, one of India's premier international airlines and IBM announced that the companies have signed a strategic business transformation for ten years and information technology (IT) services agreement. Valued at 62 million US dollars, the agreement was a major step towards Jet Airways' journey of technology led business transformation, which will help the airline to achieve significant growth by implementing the company's IT with business strategies. Jet Airways aims to use IBM's domain knowledge of the global airline industry and its leadership in technology to meet the group's business transformation objectives. As part of the deal, IBM will provide with the latest technological solutions to transform the airline's... Show More

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