MSc Biotechnology, Bioprocessing & Business Management
Module name and number
1.Introduction of JDB Company3
3.External environment analysis of JDB(PEST Analysis)6
4.Porter five forces11
4.1.Among existing competitors11
4.2.Threat of new enterants11
4.3.Threat of substitutes12
4.4.Bargaining power of suppliers12
4.5.Bargaining power of buyer12
5.JDB's internal environmental analysis (SWOT analysis)13
1. Introduction of JDB Company
JDB Group is a wholly-owned company of Hong Kong, headquarters is based in Beijing the capital of China, as the major domestic specialty drinks, mineral water production and sales enterprises. Currently, the JDB's products include red canned, bottled, "JDB" and "Kunlun mountains natural mineral water."
JDB herbal tea produced according to traditional recipes, using the finest materials herbal preparation, adhering to the traditional cooking process, extract herbal essence through modern technology, meticulous deployment; it contains herbal plants such as chrysanthemum, licorice, jelly, honeysuckle and so has effects on prevention potential inflammation. (1In traditional Chinese medicine the doctors explain the symptom suffer from excessive internal heat and fell uncomfortable which is different western medicine). Modern scientific research shows that: JDB, because of its preventive effects of herbal tea were mentioned and the characteristics of the natural health so that attract more and more consumers. When you enjoy Chuan Xiang dishes, hot pot, barbecue, French fries, hamburgers and other food which is dry or spicy, or enjoy staying up on the Internet, watching TV, and stay up late to work overtime, the JDB herbal tea is your indispensable health drinks. In 1995, launched the first herbal tea tank red canned, then in 1999, to form Hong Kong-invested and set up production base in Guangdong Province. In line with the strategy to develop the national market, the Group has in Dongguan, Guangdong, Zhejiang Shaoxing, Fujian, Beijing, Hangzhou, Wuhan, Hubei, Guangdong Fogang, Ziyang, Hubei establishment of herbal tea production base, and there are many planting materials production base. Currently, the majority of consumers of JDB herbal tea are not only in the country, but also exported to Southeast Asia, the United States and Europe. Chen Hongdao was known as "king of herbal tea ", is the Group chairman of JDB Group and Hongdao Group in Hong Kong Hung To Group Co., Ltd. He runs the red cans filled "Wong Lo Kat" herbal tea is now projecting annual sales over 2 billion pound, the sales of Wong Lo Kat beyond the Coca-Cola and Pepsi of China's first brand of canned beverage market, led by red cans "JDB" has become "the first can." In 2010, he led the Asian Games sponsored by Wong Lo Kat, as an outstanding representative of Chinese national brand, will rely on large-scale international sports events, to accelerate the internationalization process, becoming a world-class beverage brands.
2. Status analysis
In 1995, Guangzhou Pharmaceutical Group(in mainland China has been owned by the government) leased Wong Lo Kat (pronounced "Wanglaoji" in Mandarin) red can’s sales interests right to JDB, meanwhile the 250ml green carton version has been produced by Guangzhou Pharmaceutical themselves. In 1997, Guangzhou Pharmaceutical Group applied for the "Wong Lo Kat" trademark registration, licensed the trademark right to Hong Kong Hung To Group Co., Ltd. and they marketed this in red...
Table of Contents
TOC \o "1-3" \h \z \u P1: Explain strategic contexts and terminology- mission, vision, objectives, goals, core-competencies PAGEREF _Toc384165552 \h 3P2 Review the issues involved in strategic planning ( Guidance : consider impact on managers in formulating strategic planning; targets; when to plan; who should be involved; role of planning). PAGEREF _Toc384165553 \h 4P3 Explain different strategic planning techniques (Guidance- you should use any two of the following techniques: BCG growth-share matrix; directional policy matrices; SPACE, PIMS) PAGEREF _Toc384165554 \h 5P4: Produce an organizational audit for Virgin. You should use SWOT analysis; product positions; value chain analysis to conduct the audit for Virgin. PAGEREF _Toc384165555 \h 7P5 Carry out the environmental audit for Virgin using the PESTLE analysis and Porter’s competitive forces PAGEREF _Toc384165556 \h 9P6 Explain the significance of the stakeholders of Virgin’s business scenario PAGEREF _Toc384165557 \h 12P7 Analyze possible alternative strategies relating to substantive growth, limited growth or retrenchment PAGEREF _Toc384165558 \h 13P8 Select an appropriate future strategy for Virgin group or any other organization of your choice PAGEREF _Toc384165559 \h 14P9 Compare roles and responsibilities of Senior Management towards strategy implementation...
...Professor Michael Porter identifies three principles underlying strategy: creating a "unique and valuable [market] position", making trade-offs by choosing "what not to do", and creating "fit" by aligning company activities to with one another to support the chosen strategy. Dr. Vladimir Kvint defines strategy as "a system of finding, formulating, and developing a doctrine that will ensure long-term success if followed faithfully."
Corporate strategy involves answering a key question from a portfolio perspective: "What business should we be in?" Businessstrategy involves answering the question: "How shall we compete in this business?" In management theory and practice, a further distinction is often made between strategic management and operational management. Operational management is concerned primarily with improving efficiency and controlling costs within the boundaries set by the organization's strategy.
Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes. Strategy is defined as "the determination of the basic long-term goals of an enterprise, and the adoption of courses of action...
Faculty of Business, Economics and Statistics
Winter Semester 2014
Patagonia and the outdoor apparel industry
Vienna 5th of December
Analysis of outdoor apparel industry
Outdoor apparel is a rapidly growing segment of the global sport clothes market, which develops technologically in an ongoing way. One of the leaders on this market is an american apparel brand Patagonia, which was established in 1972. This company produces high-performance, but fully non-hazardous for the environment clothes, while trying to address to all other businesses the message that there can be a profitable industry with environmental friendliness at the same time.
The customer segment for this company are people between 18-35 who love sport, nature, eco-friendly products and probably their willingness-to-pay more money is high, because of the high-quality of the clothes. Besides, the company always invested in innovations that benefits customers and make their satisfaction much higher. Distribution channels of this company are: large department stores, its Web site, catalog and wholesale business. As to consider internal consistency, the company’s goal is to use resources such as organic cotton and recycling in such technological way, so that it could cause no harm for the environment. In reality, these techniques bring the company more attraction and therefore more earnings. The other...
Dr. Wu Zan
**What is International Business ?
- Business : Intergration of different functional areas (HR, Accounting, Finance, Strategy…)
- International Business : business activities conducted across cultural and national boundaries.
- Real life examples :
We are living the age of international business and globalization.
Ex : Australia = its government is negociating a free trade agreement with China, its biggest international partner in business.
In the past 50 years, Australia’s mining industry has been growing thanks to international business. This has been declining also because of international business in the past few years. But today, growth of international service industry : growth of travel, hotels, restaurants, finance, real estate, international students.
- Scenario 1 : Ford (US) establishes manufacturing facilities in China.
=> FDI = Foreign direct investment.
- Scenario 2 : Australian BHP exports iron ore to China. => international trade (= Import/Export).
-Scenario 3 : Motorola out-sources its after-sale services from India. India has a comparative advantage in IT,service-centers,… => international outsourcing. (=outsource service/resource from another country). Many companies are outsourcing R&D to other countries, ex : Apple has 5 R&D innovation and design...
Submission date: 11th May 2013
By: Angela McGowan Student Reference: H1301100
The company I have chosen to use for my assignment is Premier Inn.
Premier Inn are a part of a multinational company called Whitbread PLC. Premier Inn started out as “Travel Inn” and the name was changed in 2007 after Whitbread purchased “Premier Lodge”. Premier Inn is now one of the largest and cheapest (budget) hotel’s in the UK. They also have hotels in India and the Arabian Gulf. They have over 600 hotels throughout the UK and Ireland. The hotel specialises in being cheap and of a high quality. The other companies that are part of Whitbread PLC are Costa, Beefeater Grill, Brewers Fayre, Table Table and Taybarns. Whitbread PLC are the largest hotel and restaurant group (Whitbread, 2011)
We want to make our hospitality brands the best they can be by focusing on our customers and giving them just what they want”
We will grow legendary brands by building a strong customer heartbeat and innovating to stay ahead.
Our winning teams make every day experiences special for customers so they come back time and again, driving profitable growth. Good Together helps us be a force for good in our communities.
Premier Inn will maintain its advertising expenditure both on TV and online.
The BusinessStrategies of Amazon
MOHAMMAD BILAL HAYAT MAHMOOD CHOHAN
CONTENTS PAGE NO.
EXECUTIVE SUMMARY 3
THE HISTORY OF AMAZON & ACHIEVEMENTS TO DATE 3
PORTERS GENERIC STRATEGIES 4
AMAZON SWOT ANALYSIS 6
AMAZON FIVE FORCES MODEL 8
REFERENCES 13, 14 & 15
In this investigation, I will be attempting to analysis the different types of businessstrategies employed by Amazon Inc to build and sustain a competitive advantage. I will unearth and identify any strategic issues or options that currently face the company exampling an array of different business theoretical tools to critically evaluate their usefulness for Amazon’s success.
The History of Amazon & Achievements to Date
Amazon was first founded in 1995 by Jeff Bezos and officially launched in the month of July where they sold its first book: Fluid Concepts and Creative Analogies (Douglas Hofstadter, 1995). After a success of rapid growth selling books online to customers, Amazon launched the company in 1997 as a public offering on the Nazdaq stock exchange and floated the stock at $18.00 per share.
Today, in 2014, Amazon prides itself on having an expansible range of products targeting just about any person and industry. Their...
Business Culture and Strategy
Section 1: External environment 2
a. How four forces for change may impact upon IBM. 2
b. SWOT analysis 3
c. Guidelines 5
Section 2: Organizational culture 6
a. Organizational Culture and shared Values 6
b. Identify and justify the organizational culture of IBM 7
c. A possible organizational culture for IBM 7
d. Organizational culture and organizational behavior 8
Section 3: BusinessStrategy 9
a. Four businessstrategies 9
b. Businessstrategy and strategic choice within IBM 10
c. Compare influence of two businessstrategies over organizational behavior 11
d. Examples of forces for change 11
e. Potential benefits 12
Section 4: Change 14
a. Role of management 14
b. Possible impact of two competing influences 14
c. Changes occur within IBM 15
d. Suggest implement 16
International Business Machines, abbreviated IBM and nicknamed "Big Blue", is a multinational computer technology and IT consulting corporation headquartered in Armonk, New York, United States. The company is one of the few information technology companies with a continuous history dating back to the 19th century. IBM manufactures and sells computer hardware and software, and offers infrastructure services,...
...Unit title: BusinessStrategy
TABLE OF CONTENTS
STRATEGIC CONTEXT 3
STAKEHOLDER ANALYSIS 5
ENVIORNMENTAL AUDIT 8
ORGANIZATIONAL AUDIT 13
ANSOFF MATRIX 16
BOSTON CONSULTING GROUP BCG MATRIX 18
PLANNING SYSTEMS 20
STRATEGIC PLAN FOR GLOBAL TECH CORPORATION 21
RESOLVING ISSUES DURING PLANNING PROCES 22
Global Tech Corporation is a leading telecom provider in Pakistan providing telecommunication and data network services to the country. It is a privately owned company which acquired a GSM license in 2005 and started it’s commercial operations on 01 January 2006.In Q2 2012 it reported a subscriber’s base of 1.9 million with it’s market’s share standing at 22% making it the third biggest telecom provider in the country.
The company is headquartered in the capital of Pakistan i.e. Islamabad but it also has five regional offices. One each in Khyber pakhtunhawa (Peshawar), Sind (Karachi) and Baluchistan (Quetta), while two in the biggest province of Pakistan i.e. Punjab in Lahore and Faisalabad respectively. It has plans to open more regional offices thereby reaching to more people.
Global tech corporation has become a household name since it’s inception in 2005.It has cornered a vital portion of the market through it’s reliable service and cutting edge technology in a fairly short amount of time....