JDB and Wong Lo Kat business strategy Essay - 3180 Words

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JDB and Wong Lo Kat business strategy

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Text Preview MSc Biotechnology, Bioprocessing & Business Management

2014/15

Module name and number

IB9U4Business strategy

Assignment title

Student Number
1453770
Word Count
2991

Contents
1.Introduction of JDB Company3
2.Status analysis5
3.External environment analysis of JDB(PEST Analysis)6
3.1.Political6
3.2.Economic7
3.3.Social9
3.4.Technological10
4.Porter five forces11
4.1.Among existing competitors11
4.2.Threat of new enterants11
4.3.Threat of substitutes12
4.4.Bargaining power of suppliers12
4.5.Bargaining power of buyer12
5.JDB's internal environmental analysis (SWOT analysis)13
5.1.Marketing Channel13
5.2.Marketing teams13
5.3.Others13
5.4.SWOT analysis14
5.4.1.Strength14
5.4.2.Weakness15
5.4.3.Opportunity15
5.4.4.Threaten15
6.Business Strategies16
7.Business Strategies17

1. Introduction of JDB Company
JDB Group is a wholly-owned company of Hong Kong, headquarters is based in Beijing the capital of China, as the major domestic specialty drinks, mineral water production and sales enterprises. Currently, the JDB's products include red canned, bottled, "JDB" and "Kunlun mountains natural mineral water."

JDB herbal tea produced according to traditional recipes, using the finest materials herbal preparation, adhering to the traditional cooking process, extract herbal essence through modern technology, meticulous deployment; it contains herbal plants such as chrysanthemum, licorice, jelly, honeysuckle and so has effects on prevention potential inflammation. (1In traditional Chinese medicine the doctors explain the symptom suffer from excessive internal heat and fell uncomfortable which is different western medicine). Modern scientific research shows that: JDB, because of its preventive effects of herbal tea were mentioned and the characteristics of the natural health so that attract more and more consumers. When you enjoy Chuan Xiang dishes, hot pot, barbecue, French fries, hamburgers and other food which is dry or spicy, or enjoy staying up on the Internet, watching TV, and stay up late to work overtime, the JDB herbal tea is your indispensable health drinks. In 1995, launched the first herbal tea tank red canned, then in 1999, to form Hong Kong-invested and set up production base in Guangdong Province. In line with the strategy to develop the national market, the Group has in Dongguan, Guangdong, Zhejiang Shaoxing, Fujian, Beijing, Hangzhou, Wuhan, Hubei, Guangdong Fogang, Ziyang, Hubei establishment of herbal tea production base, and there are many planting materials production base. Currently, the majority of consumers of JDB herbal tea are not only in the country, but also exported to Southeast Asia, the United States and Europe. Chen Hongdao was known as "king of herbal tea ", is the Group chairman of JDB Group and Hongdao Group in Hong Kong Hung To Group Co., Ltd. He runs the red cans filled "Wong Lo Kat" herbal tea is now projecting annual sales over 2 billion pound, the sales of Wong Lo Kat beyond the Coca-Cola and Pepsi of China's first brand of canned beverage market, led by red cans "JDB" has become "the first can." In 2010, he led the Asian Games sponsored by Wong Lo Kat, as an outstanding representative of Chinese national brand, will rely on large-scale international sports events, to accelerate the internationalization process, becoming a world-class beverage brands.

2. Status analysis
In 1995, Guangzhou Pharmaceutical Group(in mainland China has been owned by the government) leased Wong Lo Kat (pronounced "Wanglaoji" in Mandarin) red can’s sales interests right to JDB, meanwhile the 250ml green carton version has been produced by Guangzhou Pharmaceutical themselves. In 1997, Guangzhou Pharmaceutical Group applied for the "Wong Lo Kat" trademark registration, licensed the trademark right to Hong Kong Hung To Group Co., Ltd. and they marketed this in red... Show More

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