Essay about It Seemed Like a Good Idea at That Time- Case Study - 1857 Words

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It Seemed Like a Good Idea at That Time- Case Study

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It Seemed Like a Good Idea at the Time|
Case study|
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UNIT: MBS 525 MANAGING, EVALUATING AND DEVELOPING HUMAN RESOURCES |

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TABLE OF CONTENTS PAGE

EXECUTIVE SUMMARY 2 1. INTRODUCTION 2

2. PROBLEM IDENTIFICATION AND ANALYSIS 3 3.1. A change in business strategy
3.2. A poorly constructed and aligned Performance Management System 3.3. Lack of a knowledge management system

3. STATEMENT OF MAJOR PROBLEMS AT TEMEPLETON CARAVANS 4
4. RECOMMENDATIONS AND EVALUATION OF SOLUTIONS 5
5.4. Build a robust and strategic Performance Management System

5. IMPLEMENTATION 6

6. APPENDICES 6

7. REFERENCES 9

EXECUTIVE SUMMARY
Despite being a successful family caravan business with great reputation for over three decades, The Great Outdoors was beginning to fragment. It was acquired by Australia’s biggest hardware chain Templeton Hardware as their first involvement into the world of water, wilderness and wildlife who were looking at becoming the leading retailer of “all things outdoor”. Following the implementation of a new strategy meant to grow profits this had quite the opposite effect. The paper explores strategy factors and human resource practices that could have contributed to the negative outcomes. A SWOT analysis was performed to facilitate with case analysis. Drawing from relevant theoretical approaches, recommendations were made to revitalise the business, which had a focus on performance management and formal and informal learning. These were evaluated and provided implementation steps.

1. INTRODUCTION
For one year following the acquisition, the caravan business remained unchanged reporting good profits. In pursuit of bigger profits, management extended their existing hardware business model which measured success by profit per square metre of floor space. This change eliminated most of the attractive show rooms from prime locations and made the remaining ones adjacent to existing hardware stores. It also reduced all other expenses associated with higher end branding and changed the name to “Templeton Caravans”. These changes had a negative impact on the overall shopping experience of customers who previously enjoyed the VIP treatment previously offered by The Great Outdoors (TGO). Later market surveys revealed that poor customer service, diminishing trust and reputation and the home brand feel of the company were some of the most mentioned complaints which lead to declining sales.

2. PROBLEM IDENTIFICATION AND ANALYSIS
Given the strong links between business strategy, human resource practices and market needs, the changes introduced by Templeton Hardware caused a domino effect of negative outcomes: loss of experienced employees resulted in loss of competitive advantage given by their valuable explicit and tacit knowledge followed by unsatisfied customers, diminished trust and reputation resulting in declining sales. These outcomes are a strong representation of instituting the wrong strategy for the business. 3.1. A change in business strategy

According to Mintzberg (1994), strategy changing requires both “strategic planning” and “strategic thinking”. Strategic planning involves the supply of formal analyses or hard data on the internal and external factors influencing the business, while... Show More

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