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Information Systems

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Managing Information Systems
Case Study-Critical Thinking Questions
Anthony Davis
Bryant Stratton College
Mr. P. Mattson
June 21, 2013

1. How might an information system administrator make a case for the implementation of Enterprise 2.0 when ROI can be easily demonstrated? (Page 211) No conversation about Enterprise 2.0 proceeds very far without coming to the idea of Return on Investment (ROI). Often champions of Enterprise 2.0 within the organization must be able to tell a compelling ROI story to their management before they can gain approval to move forward with their project. Complicating this challenge is the fact that there is, as yet, no standardized approach to measuring ROI of Enterprise 2.0. This has to do, largely, with the fact that Enterprise 2.0 is not, itself, a single thing. Enterprise 2.0 refers to the broad spectrum of Web 2.0 participatory and social media tools that can be deployed inside the firewall, but no two implementations are likely to be the same – the needs of every organization are unique as are the specific ways in which Enterprise 2.0 tools will be implemented to meet those needs. As such, the standardization of measurement is difficult.

Still, it is possible to affect positive ROI when it comes to Enterprise 2.0. It’s a matter of shaping the tools to the needs of your organization, knowing what you’re trying to achieve before you begin and taking an active approach to adoption. It’s about recognizing adoption not as something that happens, but as something you create.

The considerations that go into creating that adoption are the subject of this paper.

Benefits of Enterprise 2.0
The potential benefits of Enterprise 2.0 solutions are many and are widely documented, though it might be helpful to mention in passing, and as a reminder, that among those potential benefits should be listed the following: Gain Awareness:

By giving employees a place to share information and express themselves... Show More

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