Gaamil, Ria Girl
Yosores, Czarissa Gayle
Ampong, Febe Gift
Table of Contents
Situation audit / Background
The new products division of Palmer Jackson, Inc., a Cincinnati-based food and beverages manufacturer, successfully perfect a technique for dissolving common antioxidants such as Vitamin E and Selenium into high-glucose beverages. As a result a new line of sports beverages with added benefit of antioxidants occur. Palmer Jackson hired AccuityBrand, a brand consultancy specializing in developing product names and logos, to name and develop creative packaging for this new product. The new beverage was named Green Ox, and after a short discussion with management, the name was approved. Now that the name Green Ox was approved by the management Palmer Jackson needed to make several important decisions about the introduction of the new product. Palmer Jackson hired Marketing Studies Incorporated (MSI), a well-respected marketing research firm, to work on this product and to provide some basic competitive intelligence. Management believed the main competitors of Green Ox were recognized sports drinks and some vegetable juices, most particularly V7 and surprisingly strong interest among those who currently purchase antioxidants in pill form. Research conducted by MSI that up to10% of the people who purchased antioxidants in pill form would be interested in obtaining these vitamins and minerals from beverage rather than a pill. The objective of this case is to make a new beverage to compare it to the other old beverages that track record of successful sales in other channels. This is to test whether the new product is more efficient than the others. Where, the Green Ox successfully perfected a technique to dissolve common antioxidants into high-glucose beverage The campaign we want...
...A fiction Red to Green by Maile Meloy is a story about a girl named Sam. This story is basically about a girl who is offered a scholarship to a boarding school hesitates to accept it then after what happened while her trip she decides to accept the offer. The main happening that affects her mind to accept a scholarship and leave far away from home happens when Sam, her father, her uncle, and her uncle's client Layton take the float trip down the river. The reason she was hesitating to accept the offer in my opinion is because Sam's mother died and there are only Sam and her father living in her house so she did not want to leave her father alone and leave far away from home. The father feels same as what Sam feels. It was his idea of Sam going to the boarding school but then after she got the offer, he feels dismay.
In one of the night during the trip, something happens that affects Sam's decision. Layton, a client of her uncle, sexually harasses her. Sam's father left her alone with Layton and went to sleep. Of course, he did not know something will happen and did not expect it to happen and wanted it to happen. The one thing comes up in her mind after Layton harassed her is why did her father left her alone with some stranger even though they stayed together for sometime and not take care of her. After they come back home, Sam filled out the acceptance form for the scholarship to boarding school. She decided to go to the boarding school and leave her...
...director for the travel and hospitality division
• Thomas Green (45)- Marketing director
o In march 2007 join dynamic displays as an account executive in their travel and hospitality division
• Currently the divisions senior market specialist for the eastern region of north America
• Shannon McDonald- Divisional Vice President
o Reports to the CEO and president
o Promoted in November of 2006 as the division VP
o Responsible for all aspects of the travel and hospitality business
Company and industry Background
• In 2007, Dynamic Display Travel and Hospitality Division had 60% market share with over 1500 self-service kiosks
• 80% of total trave land hospitality divisions 2007 revenue came from airline carrier clients, 15% from hotels, and 5% car rental agencies
Thomas Green’s Path to Senior Market Specialist
• In march 2007, Dynamic Displays recruited Green for an account executive position in the southwest territory for the travel and hospitality division
o Great opportunity to move up
• In his first four months as an account executive, he completed a contract for one of the largest airline carriers, Journey Airlines, to accelerate rollout of kiosks in 20 airports and purchase upgrade software for kiosks in the majority of their locations
o This allowed him to get noticed immediately
• After a series of meetings and training sessions, McDonald promoted Green to Senior Marketing Specialist
o ***McDonald told...
...“The Little Green Monster” Literary Analysis
Short stories are always much more difficult to review compared to novels, simply because the author uses so many metaphors and symbols within. Usually the audience reads it, and then analyzes it as a whole. In “The Little Green Monster” Haruki Murakami tells a story about a strange green monster that digs it way out from under the soil to ask the heroine to marry him. She responds in a very repulsed way stating that “It is rude and presumptuous” along with “What a rude little creature you are to come seeking my love!” (153), even though the little monster meant her no harm. The heroine then starts to kill the monster (who can read her mind) with her evil thoughts, until there is nothing left. Murakami uses symbolism, imagery, metaphors and little figurative language to prove that society as a whole tends to reject and dislike anything that is different or unfamiliar.
Murakami’s stories are always stocked up in symbols, leaving it up to the audience to decide for themselves what the story may mean. Many short stories use similar techniques because it leaves a lot of possibilities for the actual mean, and is very ‘abstract’. Murakami doesn’t hesitate to throw in symbols in his very first paragraph when he writes “of all the things in my garden, the one I looked at most was the Oak Tree. It was my special favorite, I had planted it when I was a little girl and watched it grow.” (152)...
...Red from Green
”Red from Green” is a short story written by Maile Meloy. The story consists of four characters: Sam, her father, her uncle and Layton, who is a client of her uncle. The main character of the story is Sam Turner, a 15-year-old girl from Montana. Sam’s mother is dead but the text does not recite how or when. Every year Sam and her father take a four-day float trip down the river. The story is written in past tense, and this trip is said to be their last. (Lines 1-2) “The summer she turned fifteen, Sam Turner took her last float trip down the river with her father.” You get the impression that Sam is a clever girl. She got offered a scholarship to a boarding school that is much better than the local schools. Although Sam is clever she is very innocent and inexperienced. She doesn’t understand what Layton is doing when he tries to seduce her. She has never experienced that a man is sexually attracted to her, and she doesn’t know how to react. (Lines 159-161) “She kept her hands between her thighs for warmth and the feeling there was sharp and aching, but she didn’t know what to do about it except lie awake, breathing, until it went away.” Sam is not very confident either; when Layton compliments her she is not sure if he is sincere. “«You have perfect teeth», he said. […] praise made her suspicious.”(Lines 24-25) And “She had a sense that she wasn’t equipped for it. And she was wondering if she really had perfect teeth.” (Lines...
...been facing an increase by 30% in non-gas product consumption demand per year and more than 50% consumers intend to switch to natural products, fewer-sweet products instead of gas products while these ones have been becoming saturated at that time. Consequently, it is working out the Professional Marketing Plan to help the business achieve its objectives more efficiently and effectively, and inevitably regain their iron first reign on the soft drink industry as Number 1 had performed well as before.
“Khong Do Green Tea” will be marketed as a unique ready-to-drink product while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of an estimated 8,688,300 people (targeted) with a forecasted sales growth prospect of 7.3% over the next 4 years (711,333,530,900VND profits), while satisfying the needs of the still-unserved market for ready-to-drink Khong Do Green Tea. Success will be reflected by a sizeable capture of market shares within this market, while strategically carrying the company up to the top spot as the market leader in the ready-to-drink products segment of soft drinks.
The Company will increase its market share through targeted advertising to increase the number customers who want convenience and are looking to have a drink of unique nature which will give them taste, energy and the nutritional benefits of tea....
...The Green Berets and Casualties of War
The films I chose to do my comparative paper on are The Green Berets and Casualties of War. Both of these films deal with issues concerning the Vietnam War. The Vietnam War was viewed as unpopular and pointless by society; The Green Berets objective was to gain support for the Vietnam War. The film puts great emphasis on liberal war journalist George Beckwith (David Janssen). Beckwith originally doubts America's involvement in the war, but after spending time with the Green Berets, his attitude changes significantly. Casualties of War has a different perspective on the Vietnam War. The film is based on a real-life incident and it focuses on the emotional and psychological aspects of war. The film puts emphasis on Sergeant Meserve (Sean Penn) and how he is becoming changed by the savagery of war and his uncertainty
on why the U.S. is fighting Vietnam. This is signifcant because it shows the evils of war and how it makes people change into something they are really not. Both of these films use light, sound, and color to express a variety of ideas for the audience. Editing also plays a key factor in these films to foreshadow what the films are going to be about. The Green Berets and Casualties of War express the Vietnam War in different ways and they persuade the audience to believe in the ideas that these films are promoting.
The Green Berets was...
...The Green Light in The Great Gatsby
The flashing light at the end of the dock across the water is first symbolically associated with Daisy. However, throughout the novel it gains new aspects and connotations, covering a full circle at the end of the novel. Throughout the novel the green light symbolizes various elements: Daisy's love, money, renewal, death, and American Dream.
The green light is introduced in chapter one for the first time:
He stretched out his arms toward the dark water in a curious way... a single green light,
minute and far away, that might have been the end of a dock.
The position of this green light reminds the reader of East Egg where Daisy Buchanan lives. Therefore, the first symbolic association is established between the green light and Daisy in the first chapter and the followings.
In chapter four the color green is associated with money and material comfort. The green leather conservatory of Gatsby's cream-colored car attracts the reader's attention. The real purpose behind Gatsby's lavish parties and his choice of habitat across the bay, just opposite the Buchanan's, is revealed to be a lure for Daisy so that she would drop by to his place one day. Thus the green light symbolizes Gatsby's obsession with Daisy's love and wealth.
Fitzgerald illuminates another angle of the green light in chapter five....
The Green Light Theory
The American existed at is prime during the 1920s, when everything changed for the United States. According to Fitzgerald, The American Dream became corrupt in the 20s and he proved in The Great Gatsby. His main character Jay Gatsby embodied the image of the corrupted American Dream, and “the novel describes the death of a romantic vision of America” (Person Jr.). Throughout the entire novel Gatsby used his wealth to his advantage to win his love back without rationally thinking about repercussions. In the end, Fitzgerald’s use of the color green to represent the hopes and dreams of Gatsby shows that attempts to recreate the past end in failure.
In the beginning of the book, Fitzgerald characterized Gatsby as a somewhat humble man who kept to himself. He had a quirky personality that had a mysterious twinge to it. Fitzgerald established one of Gatsby’s best physical features as his smile, referring to it as “one of those rare smiles with a quality of eternal reassurance” (Fitzgerald 48). He portrayed Gatsby’s smile as this because Gatsby kept certain things about himself concealed. Daisy remained depicted as the epitome of a 1920s flapper during the novel. Fitzgerald emphasized, “her face was sad and lovely with bright things in it, bright eyes, and a bright passionate mouth” (Fitzgerald 9). These were the features of Daisy that Gatsby fell in love with. Others, however, illustrated...