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Got Milk

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Text Preview “Got Milk Campaign”

In the fast paced world of today, advertisers have to keep up with the times. One of the best ways they do this is through the “Got Milk” advertisements. Milk is a part of everyday life. The "Got Milk" campaign is seen in all types of magazines from sports to beauty, featuring many different kinds of celebrities selling their product. By putting familiar faces on magazine advertisements and using interesting television commercials, the company sell their products. It also gets people to drink more milk and it is a very effective campaign. They are trying to reinforce that the calcium in milk keeps bones strong and helps prevent osteoporosis but is that the way everyone views the ads and commercial advertisements? The first Got Milk advertisement ran on October 29, 1993, and featured an extreme history buff receiving a call to answer a radio station's $10,000 trivia question, "Who shot Alexander Hamilton in that famous duel?" The man's apartment is shown to be a sort of museum to the duel, packed with artefacts. He answers the question correctly, but because his mouth is full of peanut butter and he has no milk to wash it down, the radio station couldn’t make out his answer and he ran out of time. For most, this commercial would have been just funny and comical but others weren’t so amused. Some history buffs said this was a disgrace to the Alexander Hamilton and said that it was mocking him. This just goes to show we all see things differently. Irony is the secret weapon to get the point across for this advertisement. There is a green eyed blonde with a low cut "little black dress" caressing her flawless body with her arm around a martini glass filled with milk. She is seductively leaning against a glass covered wooden bar with a luring gleam in her eyes. Her and the milk are the main focus of this advertisement. In the background is faded liquor and wine bottles. While looking at her you cannot take your eyes off of... Show More

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