f. Competitive forces analysis
The industry’s competition is that Pepsi and Coke was often interchangeably by many consumers expressing their interest in a soft drink. Pepsi in particular, is a fierce competitor in the beverage industries with two growing categories which are water and sport drinks. i. Bargaining power of suppliers
The main ingredients for Coca-Cola syrup include either high fructose corn syrup or sucrose derived from cane sugar, caramel color, caffeine, phosphoric acid, coca extract, lime extract, vanilla, and glycerin. The suppliers are not concentrated or differentiated. Bargaining power of suppliers is low. ii. Bargaining power of customers
The individual buyer has no pressure on Coca-Cola because just like having large retailers it has a bargaining power of the large order quantity. The bargaining power is lessened because of the end consumer brand loyalty. Bargaining power of customers is low. iii. Threat of new entrants
There are some increasing new brands aside from Coca-Cola with the same price of their product. We all know that Coca-Cola is not only seen just as beverages but also as a brand. The threat of new entrants is medium.
iv. Threat of substitutes
Coca-Cola doesn’t have an entirely unique flavour because there are many kinds of soda and energy drinks products in the market that’s why the people can’t tell the difference of Coca-Cola and Pepsi. The threat of substitutes is medium. v. Rivalry
The main competitor of Coca-Cola is Pepsi because it’s also had a wide range of beverage products under its brand. PepsiCo was recently ranked #19 among America’s most admired companies and ranked in #10 as the world’s most admired company. The
e. Research development
g. Value chain analysis...
Trident University International
MGT599 Mod 2 Case
In this section of the company analysis we will be examining several of the external factors present in the Coca-Cola Company’s environment. We will conduct a Porter’s 5-forces analysis, a PEST analysis which will include a look at political, economic, social, and technological factors, and will show how the Coca-Cola Company has a solid grasp on its place in the market along with its major competitor.
Coca-Cola Refreshments USA, Inc. is located in Atlanta, Georgia. The Company’s North American Industry Classification Code (NAICS Code) is 312111, Soft Drink Manufacturing. (Manta, Inc., 2012)
Porter 5-Forces Analysis
Threat of New Entrants (low threat): This threat is quite low in the soft drink manufacturing industry as the cost of entry is very prohibitive. Coca-Cola has the financial means to snuff out nearly any attempt by a new company to enter the market, and Pepsi-Cola – their largest competitor - would quickly team up with Coca-Cola to help with that effort.
Both companies have invested hundreds of millions of dollars over the years to create brand loyalty, and both have made huge...
...The CocaCola Company- Branding Strategies
Coca-Cola is one of the most recognizable brands around the globe. The history of Coca-Cola began over a century ago since 1886. Today Coca-Cola sells products in over 300 countries world-wide, and has over 3,000 different beverages. The brand is familiar to people all around the world, and is available in many different varieties. The company takes pride in the development of unique marketing strategies, which have allowed growth and access to various places throughout the world. Their extremely recognizable branding is one of Coca-Cola's greatest strengths and the simplicity of its bottling is a part of a great marketing strategy (Spring,2002). Coca-Cola makes money primarily from selling their very famous cola, allowing many across the globe to share the experience.
Coca-Cola’s desired outcome from their marketing communications program is to move from creative excellence to content excellence. The purpose of their content excellence is to create ideas so contagious it cannot be controlled in terms of business objectives, brands and consumer interest, all linked together. They developed a conversation model that begin with brand stories that create the linked ideas which provoke conversations that need us to act and react to 365 days a year....
World’s leading brand
Coca-Cola has strong brand recognition across the globe. The company has a leading brand value and a strong brand portfolio. Business-Week and Interbrand, a branding consultancy, recognize. Coca-Cola as one of the top 20 brands in their top 100 global brands ranking in 2009.The Business Week-Interbrand valued Coca-Cola at $67,000 million in 2009.Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12,690 million Furthermore, Coca-Cola owns a large portfolio of product brands. The company owns four of the top five soft drink brands in the world: Coca-Cola, Diet Coke, Sprite and Fanta. Strong brands allow the company to introduce brand extensions such as Vanilla Coke, Cherry Coke and Coke with Lemon. Over the years, the company has made large investments in brand promotions. The company’s strong brand value facilitates customer recall and allows Coca-Cola to penetrate new markets and consolidate existing ones. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola's greatest strengths
Large scale of operations
With revenues in excess of $24 billion...
Being the leading manufacturer, distributor and marketer of non-alcoholic beverages in the world, Coca-Cola has a strong brand recognition and brand portfolio. The company owns more than 400 brands, including sports drinks, teas, juices, and energy drinks. Coca-cola operates in more than 200 countries, with 75% of profits coming from abroad (Hoover, 2009). The company ranks well ahead its closest competitor Pepsi, with brand equity of $67 billion compared to Pepsi’s $13 billion. However, Coca-Cola is threatened by intense negative publicity and sluggish performance domestically.
• Global recognition, the world’s leading brand of carbonated soft drinks
• Fast growth internationally
• Strong manufacturing and distribution channel
• Consumer loyalty
• Sluggish performance domestically
• Slow response to customers’ evolving tastes
• High turnover rate
• Continuous international expansion
• Changing demographics of the US, new target markets
• Growing market for healthy drinks
• Smaller regional competitors struggling to exist
• Intense competition
• Slow growth in market for carbonated beverages
• Economic downturn influencing consumers’ purchasing power
• Evolving consumer preferences
• Negative publicity
Coca-Cola has a 90% brand recognition world-wide. The...
...Coca-Cola has strong brand recognition across the globe. The company has a leading brand value and a strong brand portfolio. Coca-Cola is the leading brands in the top 100 global brands ranking in 2012 (Interbrand). Interbrand also valued Coca-Cola at $67,000 million. Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12,690 million. Furthermore; Coca-Cola owns a large portfolio of product brands. The company owns four of the top five soft drink brands in the world: Coca-Cola, Diet Coke, Sprite and Fanta. Strong brands allow the company to introduce brand extensions such as Vanilla Coke, Cherry Coke and Coke with Lemon. Over the years, the company has made large investments in brand promotions. Consequently, Coca-Cola is one of the best recognized global brands. The company’s strong brand value facilitates customer recall and allows Coca-Cola to penetrate new markets and consolidate existing ones.
With revenues in excess of $24 billion Coca-Cola has a large scale of operation. Coca-Cola is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Coco-Cola is selling...
The Cocacola company is now a largest soft drink company in the world. Cocacola became the largest manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups which operate in more than 200 countries. Cocacola was invented on May 1886 by Dr.John Stith Pemberton in Jaco’s Pharmacy in Atlanta, Georgia. The name Cocacola was suggested by Pemberton’s book keeper, Frank Robinson. He penned the name Cocacola in the flowing script that is famous today.
Cocacola has been a complex part of the American culture for over a century. The images of the products has landed in many broadbands, and there pictures were taken deeply in the heart. The image is printed on posters, T-shirts, and hats. This is the most successful brand popularize in the world. In 2006, Cocacola is become one of the leading brand in globe top 100 brands. “Enjoy more than 685 moillion times a day around the world Cocacola stands as a smple, yet powerful symbol of quality and environment”(Allen,1995). Today, almost 230 kinds of products were produced in more than 200 countries, and the company is never give up to extend new market.
Cocacola has the most workable bottling...
CocaCola Marketing Analysis
In 1886, an Atlanta pharmacist by the name of Dr. John S. Pemberton developed the first Coca-Cola Coke. The product was created by using flavored syrup and carbonated water at Pemberton’s local pharmacy. Frank M. Robinson, Dr. Pemberton’s business partner and bookkeeper, is credited for giving the product its name,Coca-Cola, as well as the trademark script on the product that is still used today. Prior to his death in 1888, Dr. Pemberton sold portions of his dynamic business, with majority of the business being sold to Atlanta businessman, Asa G. Candler. Under Candler’s leadership, Pemberton’s original goal was accomplished, distributing Coca-Cola through soda fountains. In 1984, Joseph Biedenhard installed a bottling machine in his soda fountain, making him the first to bottle a Coca-Cola. The first Coca-Cola sold for only five cents. For only $1, three business men from Chattanooga, Tennessee, Benjamin Thomas, Joseph Whitehead, and John Lupton, purchased bottling rights from Asa Candler, and later developed what would become the Coca-Cola worldwide bottling system ("Coca-Cola History", n.d.).
Today, The Coca-Cola Company’s number one...
FIN560 Securities Analysis Course Project: Stock Analysis- The Coca-Cola Company (KO)
The Coca-Cola Company manufactures, markets, and sells nonalcoholic beverages worldwide. The company primarily offers sparkling beverages and still beverages. Its sparkling beverages include nonalcoholic ready-to-drink beverages with carbonation, such as carbonated energy drinks, and carbonated waters and flavored waters. The company’s still beverages comprise nonalcoholic beverages without carbonation, including noncarbonated waters, flavored and enhanced waters, noncarbonated energy drinks, juices and juice drinks, ready-to-drink teas and coffees, and sports drinks. It also provides flavoring ingredients, sweeteners, beverage ingredients, and fountain syrups, as well as powders for purified water products. In addition, the company licenses its technologies to suppliers and third parties. The Coca-Cola Company sells its products primarily under the Coca-Cola, Diet Coke, Coca-Cola Light, Coca-Cola Zero, Sprite, Fanta, Minute Maid, Powerade, Aquarius, Dasani, Glacéau Vitaminwater, Georgia, Simply, Minute Maid Pulpy, Del Valle, Ayataka, Bonaqua/Bonaqa, and Schweppes brand names. The company offers its beverage products through a network of company-owned or...