Energy drinks refer to beverages that contain, besides calories, caffeine in combination with other presumed energy-enhancing ingredients such as taurine, herbal extracts, and B vitamins. They ﬁrst appeared in Europe and Asia in the 1960s in response to consumer demand for a dietary supplement that would result in increased energy (Reissig and others 2009). In 1962, a Japanese company, Taisho Pharmaceuticals, launched Lipovitan D, one of the very 1st energy drinks, which is still dominating the Japanese market. Lipovitan D contains B vitamins, taurine, and ginseng, which are all frequent constituents of mainstream energy drinks with the intended purpose of providing the consumer with sustained energy, and to reduce mental and physical fatigue (Taisho Pharmaceutical Co. Ltd. 2009).
Energy drinks did not make their way into the U.S. market until 1997 when Red Bull was ﬁrst introduced, which originated and was initially launched 10 y earlier in Austria (Reissig and others 2009). Since the 1960s, the energy drink market has grown into a multibillion-dollar business which has been reported as being the fastest growing segment in the beverage industry since bottled water (Agriculture and AgriFood Canada 2008). Energy drinks have established a viable position in the beverage market as evidenced by their commonplace consumption in the morning, afternoon, and night, not only by the general consumer, but those of age 18 to 34 in particular (Lal 2007).
Athletes initially were the primary consumers of energy drinks. However, as the energy drink market grew and expanded into various niche markets, athletes are no longer the primary target. Today, the majority of energy drinks are targeted at teenagers and young adults 18 to 34 y old due to this generation’s on-the-go lifestyle and receptiveness to advertisements for these types of products (Lal 2007).
While the energy drinks and shots market may be a small component of the non-alcoholic beverage industry, it is...
...EnergyDrinks - Red Bull
What are energydrinks? Cola and coffee drinks have long been promoted and known as "energy" drinks - meant to give you a little pick me up, mostly in the form of caffeine and sugar. Jolt Cola in the 80s was one of the early entries in the "energydrink" market, with double the caffeine of normal colas, it was marketed towards teens and college students as a way to get an energy edge and keep you awake and energized. Their slogan, in fact, was "twice the caffeine". Jolt has in fact recently been reincarnated given the success of other energydrinks. What are the most popular energydrinks? Red Bull, created by an Austrian company, really defined the category, and was launched in Europe in the late 1980s. Their slogan is "Red Bull gives you wings", with images of winged bulls flying in their ads and logos.
Red Bull really gained in popularity and fame in the late 90s and into the new millenium, setting off a whole new market segment of beverages - energydrinks. They sold more than 1 billion cans of Red Bull in 2000, and their growth continues until this day. Red Bull is estimated to dominate 60-70% of the energydrink market - it is popular with teens all the way up through people in their 30s -...
...AP English Language and Composition
May 28, 2012
EnergyDrinks; Is the Rush Worth the Risk?
Red Bull gives you wings! Monster, Unleash the Beast! Burn. Fire to Drink. Most Americans are familiar with these slogans, and many Americans live by them. Teens and young adults consume energydrinks on a daily basis. Lately, the media has been targeting energydrinks. While energydrinks may give us that boost we want to get through the day, they have been linked to many medical incidents and ever a handful of deaths. Leading us to ask the question, is the rush worth the risk? Considering the common ingredients of these drinks, my personal experience consuming energydrinks, and the number of medical incidents and deaths involving energydrinks, I affirm that energydrinks are not as harmful as the media makes them out to be.
The most common ingredients of energydrinks, the ones that are thought to give us that “boost” are Taurine, Caffeine, and the B-Complex. Taurine is an amino acid naturally produced by our bodies that helps regulate energy levels, muscle contractions, and heartbeat. Studies and research of Taurine tend to contradict. For example, it is said that an excess of pure synthetically produced...
Sir Isaac Newton was right when he said“what goes up must come down” .This rings true when talking about energydrinks. These products promise to provide heightened awareness, more energy, more endurance some even reference to the consumer you will have wings. So when consuming these products what are you really drinking? Do they provide the energy boost they promise? Are they harmful? Should the FDA do more investigating into the safety of these so-called energydrinks? These are questions I had going into this as a consumer of energydrinks myself, I was interested in how harmful they are too the consumer. In this paper I hope to provide a better insight to a product that is popular and in demand; but little is known about.
What Are You Drinking?
Energydrinks contain most of the same major ingredients caffeine, taurine, glucronolactone, niacin and panax ginseng just to list a few. Let’s start with caffeine it is a central nervous system stimulant that has the effect of temporarily warding off drowsiness and restoring alertness. As of studies done by (Lovett, Richard) 90% of adults consume caffeine daily in different ways. Most of the energy from these drinks comes from the sugar and caffeine not the unnecessary extras (Suzanne Farrell MS, RD). Taurine another...
8 Related ResearchWikis
Energydrinks are non-alcoholic beverages which are intended to provide a quick burst of high energy to the consumer. These may be prepared with a composition of methylxanthines, caffeine, natural flavors, some herbal components or specific vitamins including Vitamins B. They may also contain taurine, guarana, maltodextrin, ginseng, carnitine, inositol, glucuronolactone, creatine and ginkgobiloba. Most products include artificial sugar. The primary active component is generally caffeine.
Japan and Thailand have a longer history of energydrinks and the use of caffeine has been a key ingredient in those countries. Energydrinks acting as an alternative to coffee were first introduced in Europe. The market received a significant boost when Red Bull entered the US market in 1997. After this successful market introduction, various beverage companies including Coca-Cola and Pepsi entered the market. Austria-based Red Bull remains the market leader though with an approximate market share of 65%. According to Beverage Marketing, the growth rate of this industry had been doubling every since the late 90s. The current U.S. domestic market may be approximately $4 billion, expected to grow to an estimated US $10 billion by 2010.
Recent years have witnessed the emergence of several new energy...
...Energydrinks should be regulated due to the fact that they cause health problems and the consumer is not aware because there are minimal, if any, labels. They claim to have some nutritional value in them said to give a “quick burst of energy.” In today’s market, there are so many different types of energydrinks that teenagers consume like Monster and Red Bull. Within these drinks there are numerous ingredients that may lead to some health risks. It has been requested from the Food and Drug Administration to regulate these energydrinks by enforcing stricter labeling methods of the ingredients and possible side effects (Farley 1). Since consumers do not know what they are consuming monthly, or even daily, they later face health problems like caffeine intoxication, which may lead to an increase in heart rate and blood pressure (Farley 1).
Energydrinks are composed of several different ingredients, but the main ones are B-vitamins, guarana, taurine and caffeine. The B vitamin, a ready source of energy, is added to the energydrinks to make up for a dietary deficiency. Guarana comes from the seeds of the guarana plant whose seeds contain high levels of caffeine. Guarana can contain “three to four times the amount of caffeine as coffee beans” (Sabbah 1). Taurine, an amino acid that the...
Subject: Analytical Reports of EnergyDrinks
In the pursuant of investigating the effect of energydrinks, this report investigates two highly popular energydrinks in the market, Red Bull and Monster Energy. it discuss the problem of the possible harmful ingredient in this energydrink which are popular among teenagers and young adults and establish a criteria for the least harmful energydrinks. It then evaluates the two companies and presents a recommendation based on the evaluation.
Red Bull was founded by Austrian company Red Bull GmbH, after the rebranding of Thai pre-existing popular energydrink called Krating Daeng. He modified the existing ingredient to accommodate western taste in energydrinks. Red Bull is considered the most popular energydrinks in the world with sales of 4.631 billion can in 2011(Sales of $2.95 billion, Table 1.1)
Monster Energy was founded by Hansen Natural Company in 2002 with 27 varieties of drinks ranging from energydrinks to fruit drinks which all include caffeine. Monster Energy is the second most popular drinks behind Red Bull on the market,...
Glucose - C6H12O6
Glucose is the body’s preferred fuel. Standard energydrinks contain a lot of sugar
It’s a carbohydrate and a lot of exercise regimen suggests a good dose of carbohydrates for workouts lasting more than an hour.
Caffeine - C8H10N4O2
Caffeine stimulates the central nervous system giving the body a sense of alertness as well as dilates blood vessels. It raises heart rate and blood pressure and dehydrates the body.
Guarana Inositol- C6H12O6
Guarana comes from a plant native to South America. Amazonians have used it for a long time to increase alertness and energy.
L-Carnitine is an amino acid created naturally by the liver and kidneys. This amino acid helps speed up the metabolism and increase energy levels.
It may act as a thermogenic to help increase endurance during exercise. The jury’s still out on whether or not you need to supplement L-Carnitine.
Glucuronolactone - C6H8O6
It is placed in energydrinks because it is believed to help prevent glycogen depletion by preventing other substances from depleting glycogen supplies in the muscles.
Red Bull EnergyDrink
Taurine is an amino acid that is naturally produced by the human body. However, the version found in energydrinks is manufactured.
It helps regulate...
5 February 2013
EnergyDrinks: Liquid Meth?
Over the last decade, drinks containing high amounts of caffeine, sugar, and other ingredients that increase energy have been rapidly growing in popularity. Clearly these beverages are known as energydrinks. Energydrinks have gotten so popular that it is extremely rare to find a convenience store that doesn’t sell a variety of them. Students use energydrinks to cram the night before a test, athletes use them to exercise, party animals mix them with alcohol to drink more than humanly possible, and some people just drink them to stay awake at work after a sleepless night. Red Bull, one of the most popular energydrinks in the market, claim to enhance productivity, concentration, energy and help handle stressful situations. It seemed these beverages were a godsend to overworked employees and sleep-deprived college students. But after a few deaths were linked to the drink, controversy arose. Apparently Red Bull gives you wings, but what other side-effects can these sugary, over-caffeinated drinks cause? Many people have been asking this question lately, wondering how harmful drinking them really is. Despite that consuming a large amount of the drink may be...