Case #1 Questions – Cott Corporation
Cott Corporation's large manufacturing, research and development capability and high quality products and customer service enables Cott to offer its customers a strong value-added proposition of low cost, high quality products.
World’s largest supplier of carbonated soft drinks
Focus on innovation and development of quality retail brand drinks and world-class packaging Weaknesses
Relies too highly on large retailers
New arising markets as consumer preferences change
Highly competitive industry
New consumers want a healthier beverage
If Cott Corporation continues to operate in increasingly global markets, they would have to focus on the macro-environmental forces, including the Natural, and Socio-cultural Environment. Socio-cultural Environment: Demand for the company’s products can change with the social trends. Social class, caste and preference of a person can highly impact the business’ decisions for its production and marketing activities. Natural Environment: The weather or climate change can affect demand for Cott’s product, if they were looking to expand to a colder area, the soft drink industry would be much less desirable, while higher temperature areas would have more interest in soft drinks, but this means more competition.
Cott Corporation could alter its product to become more appealing to the new health conscious consumers by better marketing or promoting their ingredient “Star PhytoNutrients”. (A concentrated extract/cranberry-based ingredient that contains many health benefits.)1
After comparing Cott’s with some of its competitors, I feel that I would buy their products due to the fact that it is generally cheaper than big name brands; you get the same product, but you don’t have to pay for the well-known label. The company’s concept is both good and bad; they focus highly on value, which keeps the customers happy and loyal, while they could...
...Running head: A CaseStudy On Wal-Mart
A CaseStudy on Wal-Mart
Marketing Management (MKT606)
1. From the casestudy and the Wal-Mart corporate website, what do you believe is the strategic plan for the company?
Domination of Wal-Mart in retailing industry is itself a story of a successful business model. There are several factors and some of them is still a mystery for the opponent to understand about the existing weaknesses. Wal-Mart has ultimate strategy in its formulation which made Wal-Mart to dominate in the retailing market. In US as well as in globe Wal-Mart presence and its growth by expansion can’t be avoided which created widespread recognition and awesome customer satisfaction in customer relation. It is proved by the several casestudies that Wal-Mart basically endeavors on the three very generic strategies which are consisting Differentiation Strategy, cost leadership and Focus Strategy. Managers are putting their hard efforts to make Wal-Mart ultimate and unique organization which ultimately drives customers to come Wal-Mart and buy products and I believe this is the one key factor for the success of Wal-Mart. Low Price Strategy which operates on daily basis builds trust in customers. Internal resource and inventory system are superb which are based on latest RBV (Resource Based View)...
Case Problems in Business
October 24th, 2014
At a very young age Ingvar Kamprad showed signs of having an excellent sense of thrift. Even at age five, it is documented that through the resale of matches throughout the city of Stockholm, Ingvar was profitable displaying a knack for appeasing customer needs. Combining the initials of his first name IK and the first letters of the farm and village where he was born (Elmtaryd and Agunnaryd) EA, IKEA was created slowly rising to become the world’s largest seller of retail furniture.
The Size and Scale of its Business
Growing Demand for Green Products
Online Retail Giants
Focus on Sustainability & Limiting Waste Production
Economic Trends Reducing Disposable Income
Democratic Design Concept
Looking at such a design forward and industry revolutionary organization such as IKEA, it is hard to find many faults. With all of the inherent strengths that come with their unique design, and brand recognition it is hard to think that a company such as this would ever falter. But further consideration would show that with expansion, grows many concerns. For Example, when first entering the US markets, IKEA had trouble distinguishing its furniture’s value to the US consumers who weren’t used to its different appeal (Jones.)...
...their advertisements. We will show possible ways and methods on how they would have improved in marketing concepts. We will go through the marketing characteristics, marketing mix and marketing concepts that were and should be applied. We feel Malcolm MacLean is stealing money from the business.
We are given a real life casestudy of Cape Breton Boat Rentals. In this casestudy we are required to read and examine the marketing philosophy, marketing characteristics and marketing mix that was used or should have been used for that company. We get to evaluate which marketing contents would be more suitable to apply in this business for it to be successful. We hope to learn more after using our lecture notes and knowledge into practice.
2.0 Question 1
Based on the marketing philosophy, the business concept used by Bruce MacLean in his boat rental business, Cape Breton Boat Rentals in 1988 is Marketing Concept. The meaning of this concept is, to satisfy its customers’ needs and wants while meeting the organisation’s goals. It is easier to meet the goals when the company’s customers are satisfied with their products. In this case, Bruce MacLean has chosen Munro Park as the site for his business. The reasons behind it were, Seaview Drive offered a good traffic location which is great for customers wishing to take the water craft away and Munro Park also has a good beach location,...
...read the accompanying casestudy which gives background information about the organisation. You should then answer the following questions, relating your responses to the casestudy where appropriate.
1. Identify three key characteristics of the marketing concept.
2. Explain Britvic’s micro and macro environment.
3. Explain why market research and the information gathered are important to an organisation like Britvic.
4. Explain how Britvic might collect and use market research information. Include one quantitative and one qualitative research technique in your response.
5. Explain the process of marketing segmentation and targeting and the benefits of segmentation and targeting to Britvic.
6. Explain marketing theory in relation to each of the 4 P’s. Explain the factors that would affect how Britvic might decide on their choice of each of these items.
a. Produce mix and individual products
b. Distribution channels
c. Pricing methods
d. Promotional methods
7. In marketing a service, explain the importance of:
c. Physical environment
8. Explain how Britvic might adapt their marketing mix in response to three possible changes in market conditions.Britvic Assessment task instructions
This is an open-Assessment task instructions
This is an open-book assessment. Your task is to prepare an extended response to questions. In preparing your response you should...
...BU 486 MIS Projects
CaseStudy One Evaluation: F-Secure Corporation
Answer each of the questions below. Be sure to leave the question in its place and type your response below each question. Please think critically about each question and be specific about each response. To fully develop a response to each question, I would feel as though it would take at a bare minimum one solid paragraph (if not more) for each question.
Upon completing thecasestudy evaluation, save the file with the name: firstname_lastname_case_study_two.doc. For instance, if your name was John Doe, you would save your file as john_doe_case_study_two.doc. Upload and submit your file in Blackboard.
Your responses will be graded according to the rubric provided under the rubric link in Blackboard.
1. F-Secure created an innovative way to distribute security solution and claim market share in a crowded market. In your own words, thoughtfully consider F-Secure's strengths, weaknesses, opportunities, and threats.
Well-established brand name
Contracts with over 170 ISP partners, which are difficult for the ISP's to move away from
Innovative Research and Development team
Provide security's as the customer needs them and not as one whole set
Market growth dependent on new ISP's with current business model
Major portions of security market not approached
Lack of Retail market
...interpreting stimuli and events.” (Peter & Olson, pg. 21)
Based on my personal experience I don’t really know a lot about Starbucks, but as everyone else I have tried their coffee. I was really very satisfied as a customer for their quality and service. Reading the casestudy on the book and searching on Starbucks’ main web page I explored many things about Starbucks that I really didn’t know. Reading on their company profile I learned that Starbucks began in 1971 with a single store, and today they have expanded “in more than 16,000 locations in over 50 countries.” (As of Dec.2009) The first thing that seemed very interested to me was their mission statement, “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” (Starbucks, 2010) Starbucks considers the customer service as a process of human connection by laughing and communicating with them. The second interest thing about Starbucks is that to support their mission statement the company has created a program on Business Ethics and Compliance. This program helps to protect the company’s culture and reputation by encouraging the staff on making ethical decisions at work. The third thing that I learned for Starbucks from the casestudy is that on 2003 “it became a Fortune 500 company.” (Peter & Olson, pg. 32) Its massive expansion started in early 1990s and Bonander has written on his article about Starbucks that “on...
...CASESTUDY ANALYSIS OF CORPORATE DECISIONMAKING FOR CELL PHONE DEPLOYMENT
Roberts, G. Keith1 [email protected] Pick, James B. [email protected]
ABSTRACT The wireless cell phone market has experienced phenomenal growth over the last decade. This paper studies the factors that five companies considered important in deciding to deploy wireless cell phone devices, the extent of current use of wireless cell phones, the extent of existing utilization and/or planning for web-enabled cell phone use, the constraining factors in their deployment decisions, how such decisions are made, and how regulation of the wireless industry has affected their decision-making process. The conceptual model combines the TAM and innovation diffusion models, adding the factors of security/privacy and web connectivity. Casestudy methodology is utilized for five manufacturing and technology firms. A key finding is that the most important decision factors are security/privacy, provision of quality service to customers, web connectivity, and, for one firm, productivity. Many other findings are presented, and the conceptual model is supported by the findings. The study’s practical implications are examined. BACKGROUND AND LITERATURE REVIEW This study focuses on identifying factors that corporations consider important in their decision to deploy devices designed for mobile telephony and mobile data...
dhm1 Analysis of the Case of McDonalds in India When McDonalds enter a market ... since there are already existing food 2 chains in India (diverse competitors) and ...
Mcdonald Adaptation In India Marketing Essay
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The issue being studied in this particular case is adaptation of McDonald ... their competitive strategy to consider who to attack and avoid in the Indian food ...
McDonald's in India: Reaching Out Customers with McDelivery
ibscdc.org › CaseStudies › Marketing › Sales and Distribution
In 2010, McDonald's came out with the idea of web-based delivery model, to enhance ... The casestudy analyses McDonald's India's operations and the existing ...
CaseStudy - College Essay - Viijjudevi - studym.wressy.com
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This casestudy discusses how McDonald's India managed to buck the trend in a struggling economy, ... Competition – Major Competitors in India and Globally
Case study2-Mc D.doc - Google Docs
This casestudy discusses how McDonald's India managed 1 Analysis of the Case of McDonalds in India When McDonalds enter a market ... since there are already...