University of PhoenixMarketing NeedsCoffee Break is a unique coffee shop/local bar that is organized to try and facilitate new spiritual friendships and singles can meet. Coffee Break will always offer a variety in the menu and assorted coffee drinks in conjunction with a structured conversation system. It will also be a place where you can get good books, and hear great music. Coffee Break will offer the community a social, enjoyable atmosphere where Christian neighbors can meet each other in a neutral, non-denominational setting. Team A's immediate target market wants:•Houston's neighborhood business•Coffee and a reasonable price•Great place to socialize with others of like interestAs more people are becoming more interested in the spiritual side of one self, a location where one can sit and have coffee and read Christian books, movies, cd's and individuals with like interest is needed. Coffee Break will provide a sphere of coffee specialty's and a location where everyone would like to go. Our goal is to become the #1 non-secular spot for all of those that love coffee. People of all ages are welcome.
Coffee is a beverage that all ages drink and will remain a drink in demand for at least the next 5 years. Contemporary gospel is taking a huge stand in the music industry now. Books and cd's will sale at the shop as new and previous artist come out. The owners will also host poetry night and have different non-denominational poets stop by. There is a soft need for the market creating a general level of acceptance, a since of belonging, and an atmosphere where all are welcome. The venture side of Coffee Break will provide roasted coffee and community association.
Market Growth, Target, Trends:Houston is home to roasting and soluble coffee plants. Harris County is where the coffee shop will be located right on the outskirts of downtown Houston. According to the census Houston, the fourth largest city in the United States, ranks No. 3 in population growth...
The Height’s Café
The Heights Café will be a coffeeshop located on Station Avenue in the historic town of Haddon Heights. Unlike a typical café, the Heights Cafe will offer patrons a comfortable environment in which they can socialize, relax and work while also having access to the Internet. Customers will be able to use Wi-Fi free of charge for their personal devices or utilize one of the laptop computers that customers can rent for a fee.
Marketing will play a vital role in the success of the Heights Café. The Heights Café must build a brand around the services it offers by heavily promoting itself through local print advertising, radio, and Station Ave event promotions. Marketing efforts are just beginning by the time a potential customer enters the Heights Café for the first time. A strong emphasis will be put on keeping customers and building brand loyalty through programs focused on staffing, experience, and customer satisfaction.
Pastry’s and finger foods,
Live Music, Extended Hours, WiFI
Table of Contents
The Height’s Café’s initial customer base will be generated from the local community and will typically come from one of the following four subsection of the Haddon Heights market:
1. Patrons who frequent other Station Ave businesses - Station Avenue is a two-block section of...
...Marketingplan for coffeeshop.
I would like to propose a marketingplan for opening a coffeeshop in the city of Moscow. Over the past two or three years, a coffeeshop in Russia managed to grow in a socio-cultural phenomenon: at once there was like a house of cards, the Soviet culture of consumption of coffee.
The drink was no longer just a utilitarian morning stimulant and has a satellite pastime very European style: the windows from floor to ceiling, special atmosphere, soft music, dozens of varieties of coffee. However, besides all this, coffee is a business not only successful, but also has today a huge potential for development.
No special studies and assessments of the market in Moscow stores to date has not been - in the press figure slipped to 10 million dollars, but experts believe that these data should be multiplied by at least two. The most interesting thing that the threshold for entry into this market and now is quite low: in Moscow, a city with more than ten millionth populations, working a little over 100 coffee houses. Specifics of the situation are that the number could double, while you read this magazine: now the market has several network operators, and is constantly expanding its presence in the capital, is also aware of the plans a...
FOR VVCA SERVICES
(BICYCLE COURIER BUSINESS)
DELA PAZ, ISAIAH
VVCA Services is a bicycle-based courier service serving City of Makati attorneys and law firms. VVCA Services can transport documents and small parcels to clients, other law firms, as well as transport and file documents with the clerk of courts. Law firms will be the primary group of customers and the only one targeted. VVCA Services will also serve non-law-firm customers, but will not target this area of the market.
VVCA Services will offer reliability and industry insight to law firms enabling VVCA Services to provide superior service relative to the current service providers. Reliability is an important variable for service to law firms because firms have many court imposed time constraints put on them that are inflexible. By providing professional, reliable service, VVCA Services will be able to rapidly gain market share. Previous legal experience also provides VVCA Services with a competitive edge over the competition.
VVCA Services is entering their first year of operation. In order to achieve the market penetration that is forecasted, marketing must become a dominant business activity. VVCA Services offers the legal community a reliable, professional, delivery service that can provide service of notice and document delivery to...
Business Model Canvas : With more people on a budget and the increasing demand for authentic vintage and famous brands fashions, thrift stores that are well-stocked and operated can be quite lucrative. Opening a clothing thrift shop is cheaper than starting a traditional clothing store because building an inventory will not require as much money.
Focus on a type of clothing to sell.
Develop a business plan for your thrift store, including the following details: analysis of competing thrift stores, especially those in your niche; public relations and marketingplans.
Lease or buy a space for your store.
Create buying policies for your store, allow customers to sell their second-hand clothing to you, including what labels you will accept, condition the clothes, how clothing value is assessed and how customers will be compensated -- store credit or cash.
Promote your thrift clothing business.
Market Alignment Worksheet : I am a kind of person that like to buy clothes, actually I really like to buy clothes and I think I have a good taste about it.
But like me I know a lot women don’t like to spend all your money buying good clothes, because it I have the idea about thrift store because you can find good clothes with a good price and still beautiful. And when you have a clothes that still almost new and you don’t want anymore you can go to the store and try to sell...
...Integrative Case, HannaH page 1
Integrative Case, HannaH
By; Kimberly King-Mahaffey
Professor Toiya Evans
May 30, 2010
Integrative Case, HannaH page 2
Hannah Eisenstat had a business plan to own and operate a small business to sell coffee to patrons. The business started out with one owner Hannah being sole proprietorship venture. The business started out a bit weak while Hannah found once it was up and operating that thecoffee did not produce the flavor she had anticipated and envisioned. A regular customer made an offer to become an investor offering an idea that would eliminate the small business into a larger company that would offer a better quality of coffee, but by doing this the owner would have to agree to add a larger machine and enhance the business by roasting their very own coffee beans. This eventually caused the operation to prosper so while growing the company HannaH actually employed more people and had larger sells of coffee going out. This investor would be an Angel Investor which is a type of Investor that lends money to help start or even expand in the growth of a business. This type of investor can help with expansion of businesses and deciding on some of how the business will operate. (go4funding.com, 2010) Natasha was this investor and she would lend Hannah a sum of $75,000 and in return received 40% share in the business....
...Business Plan On CoffeeShops
Business Name : Rio Coffee
Comapany Name: Well Food
Name of the founder: Abdus Salam
The coffeeshop isn’t truly a restaurant and it isn’t strictly a retail
establishment. There are also several real business issues that are
somewhat unique to the coffeeshop industry as a whole.
• Rising supply cost: Profit margins in thecoffee industry are relatively hefty (
about 85%, give or take), but the overall profit per cup is small. And making
margins is even more difficult as the price of beans goes up.
• Unreliable employees:
Coffeeshops in Bangladesh have maximum number
of employees who are impulsive, unruly and sometimes unreliable. The problems
are maintenace of customer relationship, low employee engagement, high
turnover and disciplinary dillemas.
• Location and Competition:
Location Plays a vital factor in determining the
standard of a coffeeshop. People prefference is having coffee in a commercial area
like gulshan not in Puran Dhaka. The Competition of a Coffeeshops are getting
intense in Bangladesh as people are attracted towards it and always looking for
innovations in food varieties which is current culture in our society.
Unfortunately, we can’t do much about the price of...
The report elaborates on the proposed business plan of Meeru Coffee Café’ (herein referred as the company). The main aim of the business plan is to propose how the company aims to run its operations in order to promote a good brand image of the company in the market (target audience), to generate a high profit. This business plan highlights the potential customer base, needed staffing and marketing mix and also highlights the financial details of the proposed café.
Meeru Coffee Café’ is determined to be the number one for coffee lovers. This is a place to forget the daily stress in life, a place to meet friends or simply read a book. We are expected to open in May of 2013 near Adi Park, Male' City. Male' is famous for its increasing love for coffee. We as coffee addicts were at a coffeeshop one day, and that particular place was over crowded. That place was known for its good quality of coffee and excellent service, and that was when we came up with an idea of opening a coffee cafe. We will specialize in coffee, cappuccino, espresso, frozen cappuccino, mocha, brownies, cakes and homemade cookies. We are targeting for the university and college students, people working in offices located closely, the general public, and on sophisticated teenagers....
JavaNet Internet Cafe
1.0 Executive Summary
The goal of this marketingplan is to outline the strategies, tactics, and programs that will make the sales goals outlined in the JavaNet business plan a reality in the year 1999.
JavaNet, unlike a typical cafe, provides a unique forum for communication and entertainment through the medium of the Internet. JavaNet is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) a place to socialize and share these experiences with friends and colleagues.
Marketing will play a vital role in the success of JavaNet. JavaNet must build a brand around the services it offers by heavily promoting itself through local television, radio, and print advertising. Marketing efforts are just beginning by the time a potential customer enters JavaNet for the first time. A strong emphasis will be put on keeping customers and building brand loyalty through programs focused on staffing, experience, and customer satisfaction.
Our target markets include:
Students from nearby housing centers
Business people from the downtown business centers and professional buildings.
Seniors from nearby retirement facilities.
2.0 Situation Analysis...