In 2006, Coca-Cola made headlines in the United Kingdom for being “banned from students’ union over unethical practices.” The students at Sussex University have decided that they can make a difference in exposing Coca-Cola for their unethical practices, unhealthy product, and the depletion of much needed ground water in rural Indian towns. They are not alone in believing that Coca-Cola contributes to the obesity of children; universities in the United States have also banned Coca-Cola, and a “quarter of states in India have outlawed products following concerns that they contain 27 times the permitted levels of pesticides.” However, the harmful side effects of Coca-Cola were not the main objection of the product on the university campuses; the allegations of the anti-union practices in Columbia and the environmental damage they have caused in India were central oppositions. Dan Glass, the president of Sussex University’s students’ union explained, “Our ultimate goal is to make Coca-Cola accountable for the crimes it has committed, but by banning all its products from the campus, we can hit them where it hurts most – in the wallet.” As Glass is leading the charge, other universities, including Middlesex, Leeds, Portsmouth and the University of East Anglia, are planning to remove Coca-Cola products from their campuses. Although this is a small fraction of the profit that Coca-Cola makes, it is still effective in raising awareness of Coca-Cola’s true nature.
Coca-Cola operates fifty-two water-intensive bottling plants in India, which contribute to the already persistent drought problem in the region. This is a concern as in the majority of the towns that Coca-Cola operates, the primary industry is farming. Obviously, in farming, water is necessary to the vitality of the crops and in having a successful harvest. After several large protests, the local government revoked Coca-Cola’s license to operate last year and ordered the company to shut down its $25 million plant. In other regions, several thousand people took part in a ten day march in 2004 between two Coca-Cola bottling plants thought to be depleting groundwater. The leader of the India Resource Center and organizer of the protests, Nandlal Master, believes that “drinking Coke is like drinking a farmer’s blood in India,” and that “Coca-Cola is creating thirst in India, and is directly responsible for the loss of livelihood and even hunger for thousands of people across India.” Residents of the region are subjected to live in unhealthy and deadly conditions manufactured by Coca-Cola and the negative effects that they have on the environment. However, groundwater isn’t the only issue that people of India are forced to deal with; Coca-Cola was also creating sludge which was found to be contaminated with several cancerous chemical elements.
The sludge that was created by the manufacturing and bottling of Coca-Cola was found to be extremely toxic and hazardous. Instead of Coca-Cola disposing of the sludge as toxic material, they distributed it as fertilizer to the surrounding farmers, telling them that it would help to increase their crops. However, in 2003, the Central Pollution Control Board (CPCB) of India assessed the sludge at eight Coca-Cola bottling plants and found them all to contain excessive levels of lead, cadmium, and/or chromium. As a result, the CPCB ordered the Coca-Cola Company in India to treat its waste as industrial hazardous waste and deal with it accordingly. In addition to the investigation by the CPCB, the British Broadcasting Corporation (BBC) also sent in an investigatory team directly to a bottling plant in Plachimada in Kerala where it was known that they were distributing the toxic sludge to farmers as fertilizer. As a result of their findings, government authorities ordered Coca-Cola to immediately stop this practice. In the reports issued by the BBC, they found that the toxic sludge had not only ruined the crops of...
Jacksonville Consulting LLC is a small firm in Jacksonville Fl. In this paper we are using several techniques to do research on the CocaCola bottling Company. The research is to be used to evaluate the environmental issues and work force diversity of CocaCola, also strategies and recommendations on these issues will be explored.
Introduction: Jacksonville Consulting LLC is a small firm located in Jacksonville Florida. The President of the firm is Bill Jones and the Vice President is Pamela Smith, At Jacksonville Consulting we specialize in helping companies with environmental and diversity issues. We help provide strategies and provide solutions to allow the company to be successful.
Organization: On May 8, 1886 in Atlanta, GA, Dr. John Stitch Pemberton, a pharmacist produced the syrup for Coca-Cola. Upon his death in 1888 businessman Asa G. Candler took control of the company and made Coca-Cola into the world’s most powerful brand. Today the red and white Coca-Cola logo is recognized by over 90 % of the world’s population, they offer approximately 501 marketed brands worldwide. Coca-Cola employees 146,200 associates and is among the top 10 private employers. The company can be found operating in 200 countries spanning 6 regions. “Experts have long believed in the connection between...
...studyPepsi and Coke Learn to Compete in India
Coke and Pepsi Learn to Compete in India Case Summary Indian softdrinks Market
Six product segments-Economic crisis of 1991 leaving consumers with little choice of brands
-1986 “Pepsi Foods Ltd.” “Lehar Pepsi”
-1990 Coca-Cola Reenters market with joint venture “Britco Foods”
-Later partner with Parle Advertising Pepsi and Coke sponsor TV campaigns, Urban Youth, Cultural Festivals and Sports Fans. Both Pepsi and Coke look to expand into other markets (fruit juices, bottled water) Problems contamination allegations
Point of View
Business Analysts – we consider ourselves as business analysts as far as the case of Coke and Pepsi in India is concern. We will try to analyze every single detail in the case and we will try to formulate possible solutions that will address the main problem of both companies. We will act neutral-without favoring one over the another.
General Statement of the Problem
Technical issues against the productions of Coke and Pepsi that resulted to bad reputation/image of both companies
PEPSI - How can we restore the good reputation of the company despite of the issues about pesticide residue?
COKE- How should we solve the problem in Plachimada about using sparse supply of water and as well as the issue on pesticide residue?
* To regain and rebuild trust of both companies in Indian consumers...
...Case Study – Coke in India
Adapted by Lesley Fleischman from:
Hills, Jonathan and Welford, Richard. Corporate Social Responsibility and Environmental Management. 12, 168–177 (2005)
Coke has 44 wholly owned and franchise owned bottling plants in India
Indian NGO finds that Coke and Pepsi products bottled in India contain pesticides.
Immediate impact on Coke stock price.
Coke threatened legal action over allegations.
Indian government tests confirm findings.
Coke hires PR firm, develops strategy to deflect media attention away
Escalating community protests at bottling plants, demonstrations, hunger strikes,
Ordered by Indian court to stop drawing groundwater for its bottling plant in
Judge ruled that no power to allow a private party to extract such a huge
quantity of groundwater
Protesters claim that Coke water use was reducing agricultural yields
Coke cited lack of rainfall, not their operations, as cause of crop declines
Parliamentary committee finds high amounts of pesticide residue in Coke and Pepsi
products bottled in India
Not illegal, Indian safety standards weak
Coke application for new bottling plant in Plachimada denied by local authorities...
As we all know that Coca-Cola, Sprite, Pepsi are very famous drinks all over the
world as well as Bangladesh. We can’t find single person who doesn’t like soft drinks.
Mainly our young generation preferred to drinks. Now days there are many soft drinks
company are coming continuously like Euro-Cola, RC Cola etc. Most of them are
tastes are quite similar. Popularity of RC Cola is rapidly increasing day by day. In a
small town, city even in villages RC Cola is available. RC Cola has taken a very
strong place in people’s heart within very short time. One of the reasons is its price
and another reason is its taste. The first line of beverages was named ‘Royal Crown’
and the first Cola was called Chero-Cola.
Activities of the Management:
Different activities of the management in RC Company Ltd. are given below:
The overall planning approach in RC Company Ltd. is top-down. The seven members
of the Board of Directors are responsible for the strategic planning and overall policy
guidelines of the Company. Mainly the top level management plans al the long term
and short term planning.
● Expansions of its products and sales are the long range planning. How can expand its
products, sales and how it will be financed to earn more profit are its long term
* The lower level management of...
...SUSTAINABILITY MARKETING CHALLENGE COCA-COLA: REFRAMING AN
ICON OF GLOBAL CONSUMER CULTURE
The sustainability agenda has been a challenging one for global drinks giant CocaCola. As one of the world’s biggest brands, and an icon of American consumer
culture, it has naturally attracted criticism from those concerned about the
homogenization of global culture and the loss of local brands and diversity. Socially,
sweetened carbonated drinks have attracted criticism for their perceived
contribution to obesity worldwide. Environmentally, soft drinks are waterintensive
to produce, and Coke uses some 350 billion litres of water a year, leading to
accusations in some parts of the world of damaging the environment and lowering
water tables. In 2002, for example, one of the company’s Indian bottling plants in the
Palakkad district of Kerala was faced with a sustained activist protest claiming that
the plant’s extraction of groundwater had adversely affected agricultural yields in the
surrounding farmland and reduced the quality of water available to local villages.61
The company’s drinks also rely on the use of refrigerated cabinets for their
marketing, which made them carbon-intensive to distribute and sell. This has led to
criticism of Coca-Cola from a range of campaigns using a variety of media over the
This situation reached a low point for the company in the run-up to the 2000
Olympic Games in Sydney, hailed as the...
...AThe largest Coca-Cola plant in India is being accused of putting thousands of farmers out of work by draining the water that feeds their wells, and poisoning the land with waste sludge that the company claims is fertiliser.
The plant in the southern state of Kerala is designed to satisfy the demand for Coke in what has become the multinational company's fastest growing market.
But its huge demand for water is causing such damage to the local economy that the village council which had granted the company a licence to operate is now demanding the plant's closure. So desperate have the nearest villagers become for water since their wells dried up that Coca-Cola sends water tankers round every morning to supply minimum needs.
The company denies the shortages have anything to do with its use of up to 1m litres of water a day from the underground aquifer that used to keep the wells topped up.
The charity ActionAid says the crisis facing the once prosperous farming area is an example of the worst kind of inward investment by multinational companies in developing countries.
In a report to the World Trade Organisation's meeting in Cancun, Mexico, in September the charity says this kind of abuse must be controlled.
The report says Plachimada was a thriving agricultural community until Coca-Cola set up the bottling plant in 1998. Coconut groves and vegetable crops have had to be...
There are many factors, internal as well as external that impact the planning function of management within an organization, and Coca-Cola is no exception. More than a billion times every day, thirsty people around the world reach for Coca-Cola products for refreshment. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. The Coca-Cola franchise covers a population of approximately 398 million people. Coca-Cola Enterprises employs approximately 72,000 people who operate 463 facilities, 54,000 vehicles and approximately 2.4 million vending machines, beverage dispensers and coolers.
The Coca-Cola Company experienced a period of rapid change during the 1900 thru 1909 timeframe when the company experienced a period of rapid growth. This rapid growth was attributed to three pioneers sectioning off the country into territories and selling bottling rights to local entrepreneurs. Their combined efforts attributed to advancements in bottling technology which improved efficiency and product quality. ? By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses. Some were only open during hot-weather months when demand was...
...Coca-Cola Plant Shut Down in India
Amit Srivastava from the India Resource Center confirms that the Coke Plant in Sinhachawar in Ballia district of UP is being shut down. The management cites 'unbearable losses' as the reason for the shutdown. Local community rejoices.
Coke Responsible for Water Depletion
Another Coke Plant, More Pollution Dumping
Pollution Board to Investigate Coke in Varanasi
Water Table Collapse, Coke Continues to Pump
The India Resource Center can confirm that the Coca-Cola company has shut down another bottling plant in India - in Sinhachawar in Ballia district in Uttar Pradesh.
A community-led campaign had demanded the closure of the Coca-Cola bottling plant in Sinhachawar because of indiscriminate pollution by the bottling plant as well as illegal occupation of land.
The India Resource Center had led a fact finding team to the plant in June 2007 and found shocking incidences of pollution that were in complete violation of environmental laws and regulations in India.
While the community knew that the plant had been un-operational since the fact finding visit, this is the first official confirmation of the closure.
The bottling plant in Sinhachawar was a Coca-Cola franchisee owned unit operated by the Brindavan Bottlers Limited, which is owned by India's largest bottler of...