This paper is an assignment for the subject module Principles of Corporate Communications (ABCR 2103) of Bachelor of Business Management Offered by the Faculty of Business Management in Villa Collage, Maldives. For the purpose of the discussion of this assignment I have taken Royal Dutch Shell PLC, a multinational company registered in Netherland. This project is consisting of main three parts, an over view of the company, which gives detailed background of the company and history of the company, how it was formed and main areas of business interest and also the management of the business and organizational structure of the business. Second part is consisting of the major setbacks and challenges faced to the company by the home and abroad, internal and external. Which includes challenges mainly faced by the Human Rights Action Groups, and extend of these challenges and the following consequences. In the final part I looked at how company reacted the challenges faced and how the company adapted its corporate communication strategies through restructuring and reviewing process to eliminate the negative impacts of those challenges and the same time giving details of the adaptation process I looked at the efficiency of those processes and resulting effects to the reputation of the company and stake holder confidence.
Overview of the company
Royal Dutch Shell Plc is a public limited company founded in Hague, Netherlands and registered office in London, UK. This business was formed in 1833 as a retailer to sell sea shells by Marcus Samuel and later began import export. Then in 1892 the first oil tanker was commissioned and in 1897 the company was incorporated as “Shell Transport and Trading Company”. At same period Royal Dutch company was also formed and began business. These two companies were merged in 1907 as 60: 40 ratio holding for Royal Dutch and Shell Transport and Trading respectively and founded Royal Dutch Shell PLC, commonly known as Shell. (Wikipedia). Shell is the largest company with £149.2 billion market capitalization at the end of 2011. (Ranking) According to the 4th Quarter Results of 2011, Shell has more than 90,000 employees, which generated just over $ 470 billion revenue securing profit of over $31 billion. (Wikipedia) Shell is a vertically integrated company which has operations in all the stages of petroleum and gas related businesses, namely oil exploration, drilling, refining, transportation and distribution. Shell has operations in over 90 countries, and 40,000 outlets worldwide. The expansion of company was supported by the fast growing automobile industry and oil-fuelled ships. (Grant, 2002) During 1970s shell like other companies began to diversify to other areas of business other than primary gas and oil by acquiring other companies such as Billiton (1970) metal mining company, US and Canadian coal companies (1976 – 7) and Witco Chemical’s polybutylene division in 1977. (Grant, 2002) Early 2000 shell moved into renewable energy business however this is short lived and in 2003 Shell started disposing these businesses. In 2006 Shell sold its entire solar power generation business and in 2008 it withdrew from most ambitious London Array wind farm project. (Times, May 2008) But still shell holds a half of Raizen, joint venture with Cosan, to produce ethanol. The organizational structure of the Shell has changed during the past few decades. It has been described as the among the three most international organizations. The group of companies is divided into four types, parent companies, the group holding companies, the service companies and operating companies. The managerial responsibilities of group is carried out by the Committee of Managing Directors (CMD) which is the top management team. That is five managing directors, three from Royal Dutch and Chairman and Vice Chairman of Shell. The Peter Voser is the CEO of the company and Jorma Ollila is the Chairman. This is totally...
Task 1 : You are required to identify different types of market structure, and explain how market structure determine the pricing and output decision of business :
There are many types of markets:
* Perfect competition
* Monopolistic competition
Perfect competition can be described as competitive depends in part on how many suppliers are seeking the demand of consumers and with a new businesses can enter and exit a particular market in the long run. In a market economy, competition occurs between large numbers of buyers and sellers who vie for the opportunity to buy or sell goods and services.
Perfect competition exists when there are so many people in the market, and other conditions are such, that no-one can influence the price, all other things being equal.
Monopolistic competition is when a large number of firms sell closely related but not homogenous products. There are three ways:
* There are many buyers and sellers
* Entry and exit are easy
* Firms take other firms price as given
Oligopoly is when there are a few large suppliers, and business decisions affect each other.
Monopoly is a businessenvironment in which a single company, by controlling a specific supply of products or service, set prices, prevents other business from entering the market and controls the available supply of the product or...
Explain how the company will be managed so that it is seen to behave in a responsible way in relation to governance, finance, the environment and the wider society………………………………………………….………………………………5
IntrodutionThis report will talk about the vision and mission of the different type of the organization and what the strengths and weakness of these organizations. In the second section, I will describe the stakeholder which related our organization, and discuss objectives of the different stakeholder of the organization. I will layout some of them to deep analysis and demonstrate that effective judgments have been made and that an effective approach to the research has been applied. Last section will talk over the management of the company, how the vision and mission of the company to be going, that the company is running in a responsible way in relation to governance, finance, the environment and the wider society.
The purposes, perhaps stated as vision and mission, of three different types of other organizations
As the manager of the company, the role needs to finish many different jobs and responsibilities, organizing operating, managing and planning, etc. Each of the above tasks is critical to our business development and our company’s future. But in this meeting, what I want to declare mostly is that we...
External and Internal Environments
By Sarah Bruce
Professor Ira Poladeen
April 28, 2015
An organization’s environment includes factors that it can easily change as well as factors that it cannot easily change. The factors that it cannot easily change are said to be the general environment (Faye, T. 2011). It is this environment that I will discuss as it relates to a struggling, once thriving industry: office-supply stores. Office supply retailers are finding themselves in quite a conundrum as they fight increased competition and technological shifts that are reducing demand for traditional supplies such as pens, paper clips, and paper. Because of the tremendous strides in technology, profitability among office supply, stationery and gift retailers are on the decline. Office supply companies are typically one of the least profitable retail industries anyway, but in 2013 they saw overhead expenses and costs of goods sold increase relative to sales. The large online presence from Amazon and Staples.com is also making it difficult for other office retailers to find market share. Office supply, stationary and gift retailers operated with a net loss, on average, of 1.2% of sales in 2013, compared with a net profit margin of 3.7% in 2012, according to Sageworks’ industry data (Crawford, M. 2015). The margin of earnings before...
1.3 Describe different methods of communication
1.4 Describe when to use different methods of communication
2.1 Identify different sources of information that may be used when preparing written communication
2.2 Describe the communication principles for using electronic forms of written communication in a businessenvironment
2.3 Describe the reasons for using language that suits the purpose of written communication
2.4 Describe they ways of organising, structuring and presenting written information so it meets the needs of an audience
2.5 Describe ways of checking for accuracy of written information
2.6 Explain the purpose of accurate use of grammar, punctuation and spelling
2.7 Explain what is meant by plain English, and why it is used
2.8 Explain the need to proofread and check written work
2.9 Explain how to indentify work that is important and work that is urgent
2.10 Describe organisational procedures for savings and filling written communications.
Explain reasons for knowing the purpose of communication
the purpose of communication is to be able to understand each other in different ways and for several reasons. We also communicate in a businessenvironment to list to each others’ problems, solve difficulties that we face in everyday life in work and out of work.
Explain reasons for knowing the audience to whom the communication is being presented
if I know the audience, I can more effectively...
...Communication in BusinessEnvironment
We all know the importance of communication in our daily lives. Nothing can take place without some method of communication being used to express ourselves for whatever purpose.
Communication is even more valuable in a businessenvironment as there are several parties involved. Various stakeholders, whether they are customers, employees or the media, are always sending important information to each other at all times.
We are therefore constantly using some form of communication or another to send a message across. Without these different methods of communication available today, it would take forever for us to carry out business as efficiently as it is done today and with the same speed.
Let's try and understand what these methods of communication are.
Methods of Communication
Numerous new instruments have emerged over the years to help people communicate effectively. The different categories of communication are:
Verbal Communication: face-to-face, telephone, radio or television and other media.
Non-Verbal Communication: body language, gestures, how we dress or act - even our scent.
Written Communication: letters, e-mails, books, magazines, the Internet or via other media.
Verbal communication entails the use of words in delivering the intended message. The two major forms of verbal communication include written and oral...
...CU678 WORK IN A BUSINESSENVIRONMENT
1.1 The concept of diversity encompasses acceptance and respect. It means understanding that each individual is unique, and recognising our individual differences. These can be along the dimensions of race, ethnicity, gender, age, physical abilities, etc.
1.2 There is a need to be sensitive to the needs of others in all aspects of life including office life. I, myself, am formally registered disabled by being hard of hearing aid. My line managers have always been aware of this and adapted my work accordingly. Before I was issued with this new hearing aid, I was never expected to take minutes at meetings nor work on reception. However, as I am now fitted with a better hearing aid, I feel able to do both these areas of work as well as any other colleague. I am also in my mid fifties yet I have never encountered age discrimination. Nowadays, I would expect this sensitivity towards me in the workplace and would feel entitled to complain if I was treated insensitively in regard to my age and deafness. Equally, I would show similar respect and understanding to another person’s disabilities, age, gender, race, etc, etc. It is not even that it should be perceived with understanding but should be welcomed as life (anywhere – at work or elsewhere) would be dull if we were all identical robots.
1.3 See 1.2
1.4 Not only would it be dull in the workplace if we were all identical, it would not offer the best...
...going. The suppliers’ interest or claim in Coca Cola is simple. With Coca Cola as one of its clients, these suppliers stand to run and make a good profit and have continuous business. The quality of the work these suppliers have must meet Coca Cola’s standards. These suppliers insure Coca Cola that their standards are up to par and are inspected. (Dione, 2010).
Competitors are another external stakeholder. Coca Cola has various competitors from Pepsi to 7up (Dione, 2010).. These competitors keep Coca Cola on their toes. The interest these external stakeholders have is making sure they are staying competitive with what Coca Cola is presenting and selling. These competitors do not want to be out sold Coca Cola. What this does for Coca Cola is it keeps them on their toes. Companies that know they have competition are creative and innovative as they try to stay one step ahead of their competition.
Media is an external stakeholder. Advertising is used to present commercial of current and new products. Coca Cola takes advantage of this by using the media to promote its brand worldwide. From television, newspapers, magazines, radio, and the internet, the world can find Coca Cola everywhere.
The local community is a stakeholder. Organization such as Green Peace, Labor Unions, and other environment organizations have the opportunity to put their name and cause in front of the public with the help and support of Coca Cola. (Dione, 2010)....