To maintain ethical and professional standards. When left alone the media can be a poison unleashed on the masses. The media are THE 4TH ESTATE and are in essence the watch dog for society and this light the media have a huge responsibility and duty to proceed. However, they should largely have stake in the control but be weary of propagandist and unequivocal reporting. The other concern is with media ownership which is wanting. The fact is that many are owned by political leaders as is the case here in Kenya. This also brings about propaganda reporting. Government & media:
As we know, the media plays is an important role in the modern live. The traditional media is a kind of social communication including films, images, music, spoken word and writing. It can be spread by televisions, newspapers and radios. However, in modern time people can easily communicate by more kinds of media tools such as mobile phones and computers because of the development of technology. The media has a big influence on our live. Nobody will doubt the modern media takes people to a new world where people can be closer to each other. On the other hand, it is also a dangerous thing because new kinds of criminals appears. These criminals have attracted people's attention to discuss about whether the media should be controlled by government or not. Some people support the government to control the media. Firstly, the government is responsible to keep the teenagers to grow in a healthy environment which might be harmed by the modern media. Because the widely spread of information technology, people can get numerous information without any difficulties through the internet. For example, in Japan, adult movie are legal and they are available on TV channels, it’s quite harmful for young people, then if you can watch TV in the U.S it is easy for you to watch extremely violence shows, such as the WWE and the UFC. Also, the teenager is a group of the users and they are easier to be affected....
...Celebrities should not be idolized.
Today I am going to discuss why teenagers and children spend too much time following the lives of celebrities, and why it creates such a negative impact on young lives in this generation.
Nowadays, celebrities include a wide range of genres. Pop stars like Lady Gaga, actors like Leonardo DiCaprio, comedians like Robin Williams and sport athletes like Ian Thorpe. The list of different celebrities goes on, which caters for everyone’s interests.
And this is the problem.
Everyone in this room has a celebrity that they like, that they have a crush on, that they look up to and that they gossip about with their friends. You might want to cook like Matt Preston, sing like Britney Spears, or be as mean as Simon Cowell.
But we need to stop and think about how these celebrities are ruining our lives.
Teenagers in this generation spend too much time trying to keep up with the speedy, glamorous lives of the celebrities. We see them on the news, twitter, tumblr, facebook, in magazines, and various gossip websites. We spend so much time reading up on the latest scandals, and new relationships, we don't focus enough on our own personal issues like school, homework, family and friends.
Why are we looking up to these celebrities, and researching their lives, when we should be looking up to our parents and researching our homework?...
Another trait which defines America’s culture and identity is the culture of celebrities. With plenty of wealth, fame, and attention, celebrities display to the middle and lower class citizens the ways of life of upper class citizens and nationwide divas. Moreover, they advance these images of themselves by exhibiting their multi-bedroom houses and mansions, multiple vehicles, designer clothing, and their extravagant jewelry. The feeling of being “on top of the world” only guides celebrities towards a path of demise and wrongdoing. Drugs, sex, and incarcerations have been the result of the celebrity mindset of immortality.
Any medium can be viewed as a vehicle for creating a celebrityculture. Celebrityculture, once restricted to royalty and biblical/mythical figures, has pervaded many sectors of society including business, publishing, and even academia. Mass media has increased the exposure and power of celebrity. A trend has developed that celebrity carries with it increasingly more social capital than in earlier times.
Celebrity fame was established for an individual or group with recognition of raw talent. Celebrities in the 20th century rightfully deserved every bit of attention received due to their talents that have yet to...
Lindsay Lohan, Nicole Ritchie, Paris Hilton, Tiger Woods, Nicholas Cage - the list of celebrities who have been arrested or charged with a crime is a long one. Drug possession, lying to investigators, driving while intoxicated, shoplifting - the list of offenses is also a long one. When arrested, are celebrities held to the same standards of justice as the rest of us, or do they receive special treatment in the legal system? If convicted how, do their sentences compare to those of a majority of those in our justice system?
In this paper, I argue that celebrity status does give a defendant a number of major advantages, the most important being that they can hire the kind of legal representation that the average person could never afford. Where most people arrested for DWI, drug possession, public indecency or shoplifting have to use a public defender, go into debt to hire a lawyer or accept whatever deal prosecutors offer, rich people can afford the best defense that money can buy. Their careers may even benefit from the publicity surrounding their cases. The difference is not just because of their celebrity status, but also because celebrities have wealth.
In many ways celebrities get special treatment by police, prosecutors and judges. While young rappers or sex stars may have their careers enhanced by publicity, others
have been able to use...
7 December 2012
Do you think celebrity activism is a positive or negative thing? That’s the question. To me, I think celebrity activism has a very positive effect on society and should become more popular. More celebrities should become activists because activists have a long successful history, celebrity activism helps draw attention to all different kinds of issues & activism gives celebrities an opportunity to use their wealth for the good of something greater than themselves. Celebrity activism really helps out the less fortunate and gives back to the community. Since a lot of celebrities got their fame from the fans & paparazzi, they should be thanking them anyways. As you can see, celebrity activism should be applauded as it stimulates awareness and attracts attention to all different kinds of purposes.
First off, celebrity activists have been successful for a while. According to the authors of the article, celebrities have a “long history of using their fame to support their favorite causes and charities,” which shows that is has been successful. (Chittom) This is an important statement because it shows that celebrities that actually devote time to helping out causes and events result in a strong and positive way. Since celebrity activism has...
...Ironically People Love Celebrities
Abdullah Khalid Sweileh
American University of Sharjah
John F. Kennedy once said, "There is always inequality in life. Some men are killed in a war and some men are wounded and some men never leave the country. Life is unfair."I remember when I was out with my friends to the movies, and the subject of celebrities salaries popped up. We were arguing about celebrities wages and whether they are overpaid. All of my friends agreed that stars are overpaid except me. I interrupted their talk passionately saying, "They are not overpaid! People from all over the world pay money to see them. We are going to pay to see them now. Celebrities salaries are not high relative to the revenues they generate. We, people who watch movies, provide them with that money. Therefore, we have no right whatsoever to blame these stars for taking what we gave them." My friends were shocked but agreed on what I said. Some argue that celebrities should not be paid that much, but why? Is it because other people like doctors and firefighters deserve that money more? Or is it, maybe, because there are a lot of poor people around the world who needs that money more. Are these reasons valid?haven not these celebrities earned that money? Why they are attacked like they stole that money. It is true that this money can be used to fight poverty. However, this money is earned by them,...
... IMPACT OF CELEBRITY ENDORSEMENT
The celebrity endorsement in media are driving factor for the retailers to reach the customer. The customers rushing to buy a particular product and finding it either useless or health hazardous. The advertising agency says that a good slogan and a famous actor make any product to reach out to the customer’s hand. There are many good examples of such products out there in the country. It is proven that consumers find celebrity endorsements more attractive and influential as compare to non-celebrity endorsement. Marketers use celebrity endorsers to influence purchase decision of consumers in order to increase their sales and extend their market shares.
This paper focuses on examining the perception of Indian consumers about celebrity endorsement, examining the celebrity attributes likely to influence consumer purchase intension.
To understand the impact of celebrity endorsement on small scale industries
To identify the drawbacks associated with celebrity endorsement
To arrive at a meaningful conclusion
“Celebrity is an omnipresent feature of society, blazing lasting impressions in the memories of all who cross its path.” –Kurzman et.al
The Indian people consider the...
...Celebrities do not have a right to privacy; it is the general public’s right to know
everything about them."
Celebrities are people known all over the world, they are the ones who everybody
wants to know about, the ones who the paparazzi are always looking for, anytime,
anywhere, the people who are on the news; on the movies, they are basically everywhere,
But do we really need to know everything about them? don’t you think that they deserve
privacy, just like everyone else? Although there are some people who think that YES, we
do need to know everything, I think they are just normal people when not exercising their
profession, and deserve privacy.
Some people may say that if they applied to this kind of job they get the lack of
privacy with it, they come together, the fame and the invasion of privacy. But under my
point of view it is something that come from us and the press, we are the ones interested
on the celebrities lives outside their area of work, when they are actually living and trying
to do things as go shopping, to the beach, to the movies, and other activities without
having someone watching them; and that gives the press the attention which they need to
make money, so they just keep going after the celebrities knowing that we will be
watching, reading, and following these type of news. Therefore we shouldn’t be that...
...How effective are Celebrity Endorsements
Ever since the start of commercial radio in the 20’s and the since the first silver screen entered the market, broadcasting messages by celebrities has been a tool employed to endorse products.”Just about every star was associated with one sponsor’s product he or she plugged.”(1). Over the years celebrity endorsement became an essential part of marketing (more than 25% of television ads featurecelebrities)(5), for the endorser it became an easy way of generating an income while for the endorsing company it became a guaranteed way to reach a wide segment of potential clients.
With the cost of celebrity endorsement deals reaching astronomical highs, one has to address the effectiveness of such expenditures on a company’s marketing plan and whether the economic result justifies the high cost associated with it. A better understanding to the aspects of celebrity endorsement is imperative in analyzing its worthiness; it starts with the nature of the endorser and with a main question of “who is a celebrity endorser?”
A celebrity endorser is defined as “an individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement” (2). It is not the just the TV or movie stars, it encompasses people from the world of sports, politics and business among other...