Case Critique: BLACK FLY BEVERAGE COMPANY INC
Black fly is enjoying a comfortable growth, their product has been well received by consumers and they have also benefited from positive feedback from the media. Now would then be a very good time to undertake an expansion as the company would take advantage of the momentum and exposure it currently has to introduce new products or features to the market. Let’s evaluate the different options available to Black fly.
First Alternative: Launching a new Flavour:
Launching a new flavour of an existing product has been the most common expansion initiative taken by companies in the food and beverage industry. It is a conservative approach as it usually does no require a significant investment mostly because it benefits from economies of scale and often does not require any new equipment for the production as it is the case with Black fly beverages. Furthermore the company currently has enough capacity from a production perspective to support the expansion.
However the main risk, as it was assessed by the company, is that the new flavour may “cannibalize the original recipe” and will not result in an increase of market share but rather split sales between the products. The flavour is less likely to attract consumers and could only be an additional option to existing customers allowing them to choose or switch between flavours which does not increase revenues but rather keeps them steady. Also, if we take in consideration the psychological buying process of consumers it has not been proven that consumers are more likely to purchase a product because it offers more than one flavour nor does it help a consumer revisit his choice if he did not like the product in the first place.
Second Initiative: Creating a new product line ‘Spiked Ice”
The spiked ice is an innovative idea, a first in its kind to be introduced to the wine and spirit marketplace and like any new idea it is important to establish...
BlackFlyBeverageCompany is a small beveragecompany based in London Ontario. The company has achieved recent success in the selling and promoting of their first alcoholic beverage, the cranberry/blueberry vodka cooler. The immediate success of this product presents two critical issues that the company must address. These critical issues are:
• Blackfly must expand its product mix in order to capture a larger market share in order to compete with larger established brands within the market place
• BlackFly must also address capacity issues that will arise with an increase in demand or introduction of a new flavor
Black Fly’s cranberry-blueberry vodka cooler has been well received by consumers due to its natural tasting ingredients and no chemical sweeteners producing a premium product different than existing similar beverages. The company now must take this opportunity to give their consumers another product to further explore the brand. Attempting to penetrate deeper within their current product will not allow its customers to further explore their favorite brand of vodka cooler. This will cause BlackFly to begin to lose their customers to other competing...
1. Identify Black fly’s customer groups and their needs.
Customer groups: residents lived in Ontario who are seeking a fresh alternative to the mainstream vodka cooler. These customers preferred vodka coolers with natural-tasting, less sweet, local and identifiably Canadian ingredients.
2. Identify black Fly’s current process. It is a good process?
* Mixing process: 14hrs
* Preparation: Clean and set up each tank; 1.5hrs
* Step 1: Mixing; 1.5hrs; three 1600-litre tanks;
* Step 2: Cooling process; 5hrs
* Step 3: Carbonation step; 3hrs
* Step 4: Test; 3hrs
* Bottling process: 16hrs
* Loading, filling, capping, labeling, and packaging; 12,000 bottles/12hrs; 3 tanks/12hrs
3. Identify Black Fly’s theoretical capacity for the vodka cooler and Spiked Ice
Vodka cooler: The employee’s working time in one week is 24hoursday×5daysweek=120hours/week
Cycle time is 14 hours. 120hours-26hours14hour+1=7.7≈7runs, so the capacity per week is 7×12000bottlesrun=84000bottlesweek, so the capacity per month is84000bottlesweek÷7daysweek×30daymonth=360000bottlesmonth
Spiked Ice: Cycle time is 3 hours. The capacity per week is 120-3hours3hours+1×10000unitsrun=400000unitsweek, so the capacity per month is 400000unitsweek÷7daysweek×30daysmonth=1714285.7unitsmonth≈1714285unitsmonth
4. Identify how many...
President Jack Johnson
Driver Joe Stevens
Sales manager Marsha Ketchum
Accounting Jim Thomas
Jason Rodgers operation manager
The Company JBI
Last year revenue 12 Million $
about 20 customers between 100.000 $ to over 1 million $
undiscounted list price was 15,20$per case of 25
full cost Excluding customer service was 13,10$ per caseCase situation Saver Superstone one of Johnson Beverage largest customers want discount
ABC for JBI
Total for JBI
Price per case
Number of cases
Number of Orders
Number of Deliveries
Miles traveled per delivery
Number of expedited deliveries
Number of sales visits
Total Cost Per Company
...University of Phoenix Material
BUGusa, Inc., Worksheet
Use the scenarios in the Bugusa, Inc., link located on the student website to answer the following questions.
Scenario: WIRETIME, Inc., Advertisement
Has WIRETIME, Inc., committed any torts? If so, explain.
WIRETIME, Inc. (WIRETIME) has committed defamation because WIRETIME wrote damaging words about BUGusa, Inc.’s (BUGusa) product. All four elements of defamation are present in this case. First, defamatory statements were made, a 3rd party became involved, the defamatory statement singled out one organization, and lastly, harm was inflicted on BUGusa clientele. BUGusa may sue WIRETIME for trade libel due to the damaging article wrote against them and seek retribution.
Scenario: WIRETIME, Inc. (Janet)
Has WIRETIME, Inc. committed any torts? If so, explain.
WIRETIME interfered with a current contractual relationship in this case. WIRETIME knew of the agreement Janet had with BUGusa and convinced Janet to break the contractual agreement she has existing with her employer. Janet breached her contract with BUGusa by accepting a job working for WIRETIME. The contract stated Janet is not to work for BUGusa’s competitor for another two years, thus violating a non-compete clause.
Scenario: WIRETIME, Inc. (Steve and Walter)
Discuss any liability...
...BLADE INC. CASE
1. What are the advantages Blades could gain from importing from and/or exporting to a foreign country such as Thailand? Ans: The advantages Blades could gain from importing from and/or exporting to Thailand could be Decrease their cost of goods sold, and increase Blades’ net income since rubber and plastic are cheaper when imported from a foreign country such as Thailand. Due to its superior production process Thai firms could not duplicate the high-quality production process, so establishing a subsidiary in Thailand would preserve blade sales before Thai competitors. Allow Blades to explore the option of exporting to Thailand by building relationships with some local suppliers. As far as exporting is concerned, Blades could become the first firm to seller roller Blades in Thailand. Diversify their investment by opening option to export to other countries beyond Thailand to ensure company sustainability.
2. What are some of the disadvantages Blades could face as a result of foreign trade in the short run? In the long run?
Ans: The disadvantages Blades could face as a result of foreign trade in the short run are: Exchange rate risk. Blades would be exposed to currency fluctuation in the Thai baht if importation cost increase without Thai suppliers adjusting their price. International economic condition; if Thailand’s economy undergoes recession, Blades would suffer from sales decrease in Thailand. In the...
...Superstore is a great customer. They buy lots of beverages, and they’re easy to deal with. They place their orders on a regular basis and almost never ask for anything special. I don’t remember the last time we had to run around in the warehouse pulling together a rush order from them. Who wouldn’t want that business?
Stevens agreed, “You’re right. I almost never have to change my delivery schedule because they’ve asked for quick delivery. And they’re right around the corner, so they’re easy for us to get to”.
I think about some of our other customers. They seem to never be able to anticipate that they’ll be out of stock. Then they call us and make it our problem to deal with. It seems like we have some customers that we work on all day every day. Why can’t that competitor go after those customers? It’s hard for me to believe that some of those customers are more profitable than Saver Superstore. Maybe we ought to add what we guys in the warehouse call a “pain factor” onto those other customers and then see who is most profitable for us.
As Johnson listened, he realized Rodgers might be onto something. “Jim, what types of costs are included in those customer service costs?”
Thomas replied, “Well, that number includes several things.” He continued:
It includes anything related to handling the beverages, like picking the beverages from the warehouse shelves according to the order instructions, moving...
...“Critical Theory Today” New York, 2006: 50-76.
The voice of working class in narrating “The Great Gatsby”
And Materialism critical point of view
Islamic Azad University, Karaj Branch
Writing Research paper
The purpose of this study is a brief explanation of Marxism and also how it appears in The Great Gatsby“. The Great Gatsby (1925) is generally considered to be F. Scott Fitzgerald’s finest novel.
The problem is ruler ship of higher classes on lower and worker classes of society. It is Important because the pressure of this ruler ship destroys life and also dream for the lower classes in the society.
I want to work on some critical points on this novel by Philips Northman and others, to find out how different between classes of society could damage to the people and destroy their life and dreams, and also how the story criticize or fail to critique the differences between classes of society?
From Materialism point of view this novel has some critical points about materialistic view to the life, because people ideology after world war. They pursued themselves to find ideology between matters. So this Materialistic...
In the case study provided, Westport Electric Company seems to be having serious budgetary problems. The selection, planning and implementation of various projects seem to be faulty. In this particular case, King who is the supervisor of the administrative staff budget staff section has raised a red alarm with regard to two recent budget approvals (Kieso 161).
Background Information: Origin and Magnitude of the Problem
The operating activities of Westport Electric Company are categorized in four main groups: “the electrical and transmission group, the Military and Space group, the Home Appliances group, and the Electronics group” (Kieso 161). These groups have various operational divisions. These administrative offices vary in nature and categories.
The administrative offices offer top management advice in area of specialty. The vice presidents of these departments constitute the policy committee which takes part in the in decision making. These administrative offices “offer advice to operating divisions and other staff offices and coordinating among divisions” (Kieso 161).
Generally, before a project is approved it undergoes a series of checkpoints. “At the beginning of the year, the budgeting department provides timetables and instructions required for the preparation, submission and approval of budgets for the forthcoming year” (Kieso 162). During budget...