BAREST COFFEE COMPANY QUESTIONNAIRE
A questionnaire is a systematic list of questions designed to obtain information from people about specific events, their attitudes, their value and their belief, Dave Needham (2000) 282. Questionnaires may vary in structures in the amount of freedom which is allowed to the respondent in answering the questions. In this write up for Barest Coffee, I have used highly structured questionnaire that have set of answer formants that is very easy to administer, answer and analyse. Barest Coffee is situated at Chimwemwe Township at Kachere Centre. The aim of the questionnaire is to get information from the customers that can assist the company to improve its services in order to get more customers. The structured questionnaire for Barest Coffee titled how we can improve is divided into two main sections. The first section is about product quality and the second section is about service and environment. In addition there is respondent’s comments and personal information which is optional. All this information will enable the Barest Coffee Company to improve its services and get more customers.
HOW WE CAN IMPROVE?
Please take a moment to help us improve your experience at Barest Coffee. When you have done, please drop the questionnaire in the box at the front of the store. (A) Product quality
How often do you come to Barest Coffee?
4 to 5 times a week
3 to fewer times a week
What do you typically purchase?
How would you rate our beverages?
Consistent high quality
Quality varies easily
How would you rate our food quality?
Consistent high quality
Quality varies easily
(B)Service and Environment
How long did you wait for your order to be taken?
Less than 1 minute
1 to 3 minutes
How long did you wait for...
...6. QuestionnairesQuestionnaires or social surveys are a method used to collect standardised data from large numbers of people -i.e. the same information is collected in the same way. They are used to collect data in a statistical form.
In Data Collection in Context (1981), Ackroyd and Hughes identify three types of survey:
1. Factual surveys: used to collect descriptive information, i.e. the government census
2. Attitude surveys - i.e. an opinion poll - rather than attempting to gather descriptive information, an attitude survey will attempt to collect and measure people's attitudes and opinions, i.e. 4 out of 5 people believe...
3. Explanatory survey - goes beyond the collection of data and aims to test theories and hypotheses and / or to produce new theory.
Researchers usually use questionnaires or surveys in order that they can make generalisations, therefore, the surveys are usually based on carefully selected samples.
Questionnaires consist of the same set of questions that are asked in the same order and in the same way in order that the same information can be gathered.
Questionnaires can be:
1. Filled in by the participant
2. Asked in a structured and formal way by an interviewer
1. Interviewer bias must be considered when done in this way, however, an advantage of this method over a participant filling in a questionnaire is that the interviewer may assist if there...
I am a student of pearl academy of fashion and I am conducting a research on the topic of “Studying the existing coffee shop plans and developing suggestive plans for star bucks in India” .The information provided below will be used for academic purpose only and will remain confidential.
Age: 18-20 20-22 22-24 24-26
Sex: (Male / Female)
Q1) What Coffee Shop do you prefer to go to?
Cafe coffee day Costa coffee
Barista (Lavazza) Others
Q2) How often do you visit a Coffee Shop?
Almost daily 2-3 times a week
2-3 times a month Not often
Q3) How much money do you usually spend at a Coffee Shop?
100-150 150 above
Q4) How much time do you usually spend at a Coffee Shop?
Less than ½ hour...
...towards the loud atmosphere of coffee hubs
* Students community formed the majority of customers during the first half of the day
* Professionals were expected to visit in the afternoon or the early evening
* Family and friends came in the night
* 23 % of the surveyed customer were less than age of 20
* 46 % of them were in the age group between 20 to 35 yrs
Benefits/Points of difference:
* Places where young crowd can hang around comfortably
* Filled the gap between five star coffee shop and corner coffee stars
* Café ambience is used as a differentiator. Muted music and décor projects itself as a place of coffee lovers
* Scrabble board, Books, music to engage customers. Thus offering experiential coffee
* Maintaining baristas and customers relationship on an equal level
* Letting the customer hang around for a long time
2) Reasons for adopting franchising strategy
* Can open new outlets with no investments
* In 2003, suffered losses of 21.4 crore. Therefore, needs to reduce the expenses
* In franchising, cost of operating will be substantially lower
* Currently, its real estate cost from 20 % of the total sales. This can be reduced through franchising
* New stores can be opened in tier 2 at lower costs
3. Should Barista go for price reduction of its product line or should it continue
with its premium pricing strategy?
...Starbucks’ Company Profile
Starbucks CoffeeCompany has established as its own market and artistry in the Coffee gastronomy line for more than 30 years. Providing over 60 types of coffee, Starbucks has kept the name and brand alive since 1987 where a small and friendly workforce aim to create national brand – The Starbucks Experience.
Jerry Baldwin, Zev Seigl, Gordon Bowker and Zev Siegl were the ones who opened the first Starbucks in Washington in the year 1971. They sold high-quality coffee beans and equipment. The name “Starbucks” was named after the chief mate of a whaling boat, Pequod, Starbuck. The company started out by only selling roasted coffee and not brewed coffee. The coffee was bought directly from plantations.
Through the rise and fall, but rise again, the vitality of Starbucks achievements lies on attributes beyond strategic management practices. “It’s not about the Coffee; it’s about the people behind the Coffee.” - as quoted by Howard Schultz the CEO of Starbucks. There were issues with the strategic management process in Starbucks. During Howard Schultz return as a CEO, he has implemented 3 strategic initiatives to increase the sales annually. The 3 strategies is to help improve the current state of the US coffee retail business, to build Starbucks own experience such as...
1971: Starbucks started as coffee bean retailer in Seattle
Over 7,225 in 32 countries
2002/2003: annual turnover of $1.1 billion
World-class Service Provider
Consistency of Service and Product
Starbucks Service Offer
Starbucks Message: “…drinking a cup of coffee is more than that, it is something that offers hints of mystery and romance to elicit an emotional response”
Key characteristics of services
Cannot be owned
The Starbucks Core Service
The Core Service: Consistency of Service and Product
Employee Training: Learning to be a Barista
Ensuring Product Quality
The Starbucks Secondary Services
The Secondary Services:
People (Customer service oriented to deliver the best service; world-class service provider)
Process (Customers willing to enjoy Starbucks experience; they have to take some actions such as going to the shop, queuing to order and pay and then waiting to get their drink)
Service Delivery (Consumers can have their drink in the shop or take it away, mail order and delivery)
Physical evidence (Staff uniform and behaviour, magazines, brochures, website)
The Starbucks Secondary Services
Branding (World-class Service, High Price for a Premium Product/Experience, PR )
Styling (Sophisticated atmosphere typical of the Italian...
Starbucks is an international company which was started in 1971 at Seattle’s Pike Place Market. Today, Starbucks operates in around 60 countries around the world, and they have more than 18,000 stores. Starbucks keep expanding the number of retail stores, and as a result it is the largest and most well-known coffee shop in the world. In 1987, Howard Schulz bought Starbucks, and the company really took off in a dramatic way, and has continued to be successful from that time until today. Howard Schulz was determined to make Starbucks into a “place for conversation and community,” and this idea influenced the Starbucks mission, which is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
Starbucks has been working to increase customer satisfaction by improving beverage taste, the speed of service provided, the friendliness of Starbucks employees, and by bringing forth new retail and beverage items constantly. To Starbucks, providing service is more important than the quality of coffee. Starbucks strives to provide quality customer service and create an inviting atmosphere and an exceptional cup of coffee.
1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets.
According to the text, the controllable elements are those which are within the organization and are...
June 10, 2011
Alaska CoffeeCompany had a head start on the state of Alaska in the business of Specialty Coffee except for one other company, Café Del Mundo. Other than that there was no real competition for them when they started their business in 1984 and they only became more profitable with expansion throughout the years.
Powell’s leadership over the company is an interesting thing, he was quick to get things done and always did what he thought was best for the company. One thing that I think is lacking at Alaska CoffeeCompany is another source of input, say a board of directors. Sure Powell was given input by his retail managers, employees and customers, but he wasn’t given any advice from people that new the company inside and out. All the people that offered him advice had no knowledge regarding the financials or other intricate facets of the company. If he had a board of directors he might be able to make more informed decisions that better serve the company as a whole. It is clear he also didn’t have a clear process for managers to go through to implement changes and or suggestions. The chain of command was vague and rarely used except by going directly to or through him. His attitude of “let it rip” is great because it gives...
...The idea of Pacific Coffee was inspired by the coffee culture of Seattle, where coffeehouses were community hubs, serving great Italian espresso based coffee in generous western culture sizes, with informality and a friendly attitude.
Pacific Coffee is one of the leading coffee chains in Hong Kong, with retail outlets in Hong Kong, China and Singapore. Since opening its first outlet in 1992, the chain has played an instrumental role in bringing a coffee drinking culture to Hong Kong.With comfortable sofas, soft lighting, soothing music and internet facilities in all its shops, customers can enjoy the premium quality coffee in such a relaxed atmosphere.It also sells its branded products to wholesale accounts and provides coffee service to corporate customers including banks, airlines, clubs and multinational companies.
In addition, Pacific Coffee is engaged in the wholesale of selected coffee beans in Hong Kong, Macau and Singapore.
The group is owned by computer distributor Chevalier Pacific, formerly Chevalier iTech. It acquired the chain from founder Thomas Neir for HK$205 million in 2005. In June 2010, China Resources Enterprise, Limited (CRE) and Chevalier have forged a partnership to further expand the Pacific Coffee business in the Chinese Mainland with CRE being a major shareholder and to...