Balance Score Card in Management Accounting Essay - 607 Words

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Balance Score Card in Management Accounting

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Balanced-Scorecard Report
Of
Gekko Eco Hotel

Presented by the group
Of
S.A & P . Y

Vision & Mission
Becoming a leading enterprise in Eco-Hospitality Industry in 10 years Offering top level eco-service to the world

Investors Satisfaction
CSFs and KPIs
Measure
Target
Initiative
1. Increasing shareholders value
1.1 Sales revenue

Growth

15%

Issue more shares for expansion
1.2 Net profit rate
ROI (Return on Investment) growth
12%
Initiate marketing for high profit clients
2. Reducing operating costs

2.1 Material cost

Material reduction

10%

Check material waste

2.2 Labor cost

Machine usage as substitute for labor
30%

Purchas equipment for labor saving
2.3 over head cost

Reduction rate
7%
Outsourcing HR and tour services
3. Increase occupancy

3.1 domestic market

Increase percentage

10%

Initiate local promotion activity
3.2 international markets
Increase percentage
5%
Online advertisement

3.3 travel agents

Increase percentage

7%

Seasonal rates rearrange

Internal Efficiency of Operation

CSFS and KPIS

Measure
Target
Initiative
1. Clear-cut Duties and responsibilities

1.1 CEO monitoring departments

Number of issues solved in a week

3 issues

Focus on tour complaints next week

1.2 Managers monitoring employees
Operating mistake reduction
50%
Launch penalty for $50/mistake
2. Quick response /reaction
2.1 to/from mangers

Communication time

24hours

Daily conversation

2.2 to/from CEO

Time

48hours

Daily check for email/call history
2.3 to /from customers
Time
6 minutes
Stuff training for quick service
2. Contingency control

3.1 market demand change

Response time

7 days

Study 2008 Global Financial Crisis
3.2 supply change

Response time

24 hours

Prepare alternative suppliers
3.3 law/regulations change

Response time
14days
Research for updates changes

Customer & supplier satisfaction

CSFS and KPIS

Measure

Target

Initiative

1. Increasing customer satisfaction

1.1 customer satisfaction

Satisfaction rate

97%

Launch award and penalty

1.2 Complaints rate

Rate of complaints

3%

Award/penalty

1.3 Feedbacks collection

Collection rate
50%
Quick survey at reception

2.Service quality improvement

2.1 Service attitude improvement

Training/assessing times yearly

2 times

Launch attitude assessment

2.2 service techniques improvement

Training hours monthly

10 hours
Initiate a training session

3. Service facility update

3.1 Leisure facilities

Investment for facility

$20000

Build one more swimming pool

3.2 Broadband

Internet speed
100G
Optus internet update

4. Satisfaction of suppliers

4.1 Material suppliers

Satisfaction rate

90%

Fair price and quick payment

4.2 Outsourcing suppliers
(Drivers/guides/HR service)

Satisfaction rate
100%
Fair price, quick payment and discounted internal service

Knowledge management
CSFS and KPIS

Measure

Target

Initiative

1.knowledge share

1.1 Intradepartmental share

Times weekly

4 times

Knowledge sharing on Mondays
1.2 Interdepartmental share

Times monthly
1 times
First day of each month
2. Staff training for new knowledge
2.1 Eco tour study

Hours a week

2 Hours

Friday session

2.1 Eco accommodation study

Hours a week

3 Hours

Thursday session

2.3 foreign language study
Hours a week
3 hours
Tuesday... Show More

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