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Article Analysis Coffee

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Text Preview Article Analysis: Coffee
Lamiesha Spruill
Instructor: ROBERT EMRICH
ECO/365
07/07/2013

Article Analysis: Coffee
“Coffee is the cream to a meal,” says Tim Cleland, sales manager for institutional and gourmet divisions of Gavina Gourmet Coffee, based in Vernon, Calif. Coffee was once considered a breakfast drink. It was once a nice hot drink to start your day. Now, the coffee industry is changing drastically. Not only are more Americans demanding coffee but also it is being drunk in different ways. There are iced coffees, lattes, mochas and many more varieties to choose from. There are more specialty coffees as well. Coffee is definitely becoming a high demand.

The demand for coffee has changed drastically. According to (2002) “Coffee consumption in the United States is definitely on the rise.” (p.1). The demand for the beverage is on the rise because drinkers are allowed a broader range of styles for their drinks. Starbuck is an example of one company that is taking over the coffee brewing industry. They offer everything from regular, special and gourmet coffees. With better coffees becoming available, consumers have come to demand it. The NCA estimates that 161 million Americans drink coffee at least occasionally, making up 77 percent of U.S. adults over 18. The coffee addiction is not an understatement.

Consumption of coffee is on the rise. The supply of coffee is rising because you have so many options when it is being prepared. A consumer is now allowed to go beyond the regular and decaf. There is way more options available especially at retailors such as Starbucks. You no longer have to warm your body with a nice hot cup of coffee but you can chill your body with a nice cup of ice coffee or a Frappuccino. You have so many more options like hazelnut flavors, mochas, light or dark or you can even pair it with other foods such as desserts. Consumers can now order coffees from different regions of the world. Coffee quality can vary from one... Show More

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