Article Analysis: Coffee
Instructor: ROBERT EMRICH
Article Analysis: Coffee
“Coffee is the cream to a meal,” says Tim Cleland, sales manager for institutional and gourmet divisions of Gavina Gourmet Coffee, based in Vernon, Calif. Coffee was once considered a breakfast drink. It was once a nice hot drink to start your day. Now, the coffee industry is changing drastically. Not only are more Americans demanding coffee but also it is being drunk in different ways. There are iced coffees, lattes, mochas and many more varieties to choose from. There are more specialty coffees as well. Coffee is definitely becoming a high demand.
The demand for coffee has changed drastically. According to (2002) “Coffee consumption in the United States is definitely on the rise.” (p.1). The demand for the beverage is on the rise because drinkers are allowed a broader range of styles for their drinks. Starbuck is an example of one company that is taking over the coffee brewing industry. They offer everything from regular, special and gourmet coffees. With better coffees becoming available, consumers have come to demand it. The NCA estimates that 161 million Americans drink coffee at least occasionally, making up 77 percent of U.S. adults over 18. The coffee addiction is not an understatement.
Consumption of coffee is on the rise. The supply of coffee is rising because you have so many options when it is being prepared. A consumer is now allowed to go beyond the regular and decaf. There is way more options available especially at retailors such as Starbucks. You no longer have to warm your body with a nice hot cup of coffee but you can chill your body with a nice cup of ice coffee or a Frappuccino. You have so many more options like hazelnut flavors, mochas, light or dark or you can even pair it with other foods such as desserts. Consumers can now order coffees from different regions of the world. Coffee quality can vary from one...
The history of coffee goes at least as far back as the thirteenth century with a number of myths surrounding its first use. The original native population of coffee is thought to have come from East Africa, and it was first cultivated by Arabs from the 14th century. The earliest credible evidence of either coffee drinking or knowledge of the coffee tree appears in the middle of the 15th century, in the Sufi monasteries of Yemen. By the 16th century, it had reached the rest of the Middle East, Persia, Turkey and northern Africa. Coffee then spread to Balkans, Italy and to the rest of Europe, to Indonesia and then to the Americas.[3
ow are coffee prices currently set?
A: Coffee prices are set according to the New York "C" Contract market. The price of coffee fluctuates wildly in this speculative economy, generally hovering around fifty cents per pound. Most coffee is traded by speculators in New York, who trade approximately 8-10 times the amount of actual coffee produced each year. The single most influential factor in world coffee prices is the weather in Brazil. Droughts and frosts portend shortages of coffee and the price increases.
Specialty coffee is often imported at a negotiated price over the C market, which is considered a 'quality premium'. Most of...
...retailer of specialty coffee in the world and was founded in 1971 and based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 11,168 stores in 44 countries. Starbucks sells drip-brewed coffee, espresso-based hot drinks, Tazo teas, snacks and items such as mugs, and of course, their well renowned coffee beans. Within the last month, Starbucks has also launched a new instant coffee to compete in even more markets. This paper is an overview of the Starbucks Coffee Company and will provide recommendations regarding price, production, and composition of inputs.
Company OverviewStarbucks Coffee Company began in 1971 out of Seattle, WA. The company opened the first store in Seattle's famous Pikes Place Market. In the mid 1980s Starbucks tested the concept of the small espresso bars and they were a huge hit. Between 1985 and 1991, Starbucks changed its name to Starbucks Coffee Company and acquired more than 100 stores. In 2002, Starbucks owned and operated over 5,000 stores and by the end of 2007, the company owned and operated more than 14,000 stores (Starbucks, 2008).
Starbucks as a company has taken years to become this industrious. This is in part to the key management and staff members that are in place at each Starbucks coffee store all over the world. All Starbucks employees undergo extensive training to ensure the customer...
March 4, 2013
This paper is based on the trend of coffee consumption and why it is a trend that increases every year. I will also discuss how (and why) it has gone from a cup of Folgers in the morning at home to waiting 30 min at a ‘hip’ café-a place where a cup of joe can run beyond $6.00 a cup. Elaborating on the supply and the demand of this liquid gold will not only explain the trend but also explore how this luxury item has become a necessity for many despite the substitutions available. Have you had your daily dose of caffeine?
Coffee has always been a hot beverage choice, but over the years it has grown in popularity and the age of drinkers is expanding. Coffee is a little brown hard bean, a large export of Mexico and other countries, is ground and then water runs through it and a filter (most common way) to produce an aromatic caffeine filled drink. There is a lot you can do it after that such as adding creamers, milk, sugar and flavorings-as well as different ways to actually make coffee-but the coffee is still the basis. The consumption trend is more surrounding the coffee shops that are popping up on nearly every corner-such as Starbucks. The National Coffee Association of the USA confirms the growing trends for this tasty drink, and it has...
November 18, 2013
People all across the country are craving coffee despite the increasingly soaring prices. Coffee has become more popular than ever. There are many versions of coffee drinks that entice the public of all ages from teenagers to elders. Coffee has enticed the country with all its different variations and flavors.
In the last few years the demand has increased due to a faster paced lifestyle and therefore the price of a coffee drink can be quite expensive to what it was ten years ago. Coffee production does struggle to keep up with the demand of coffee. There are more coffee shops going up every day all over the country. It is the high specialty coffees that are less available and therefore cause the price of a high specialty coffee drink to go up even more. That has not slowed down the demand for people wanting to pay max dollar for a special latte. People are starting to drink coffee that used to not drink it. The reason for this is a fast paced world where people feel the need to “keep up” and therefore they drink coffee since it is highly caffeinated which gives people more short term energy. Even decaffeinated coffee is popular due to the different flavors and novelty of the...
... Mistry called the Gear.
Samsung, which overtook Apple last year as the world’s largest producer of smartphones, got into the watch business in 1999 with a model that consumers shunned.
Galaxy Gear has 512 megabytes of RAM and an internal memory of four gigabytes. It has an 800-megahertz, single-core central processing unit and weighs 73.8 grams. Available colors include lime green, oatmeal beige, wild orange, mocha gray, jet black and rose gold.
Summary: Thearticle talks about how Samsung is unveiling a new and very revolutionary way of communicating: digital wristwatch that can snap photos, track workouts and use an array of apps. This watch will go with the hand of the google glasses, a new way of looking a things with a fancy and pretty gadget. It refers to Samsung as a bigger company than Apple, for the fact that is already raising the bar really high for Apple. The gear is the new tomorrow because it has been made from next century technology.
Analysis: The article refers to microeconomics (the study of the individual parts of the economy –individual customers, workers, households, and business firms) when they start talking about Samsung, the huge technology company and their new product about to go on the market. It includes both positive economics (attempts to describe how the economy & economic policies work without resorting to value judgments) and normative economics (involves the use of value...
...Brilliant): Article Review
In an ever changing global market, coffee consumption has been gaining momentum and increasing all over the world. Even in countries known for their tea drinking preferences such as China and Japan, coffee business is booming. Tim Horton’s a well-known coffee moniker has built its empire on the addictive power of coffee and has many franchises’ located across the country with a small but ever increasing foothold in the United States market.
The author James Cowan puts the focus of his article on Tim Horton’s ever increasing cup sizes, which was a profitable business move for the company, but staggers along the lines of excessive. In reaction he does a comparison of other businesses such as 7-eleven, who introduced the Double Gulp (64 oz.) more than twenty years ago, and compares them with Tim’s new extra-large cup addition. People are getting more bang for their buck but might be getting more than they bargained for.
In the pursuit of the almighty dollar, many businesses must get creative and come up with some innovative ways of making money for their stakeholders. It would seem that profits, whether they’re decreasing or increasing, says a lot about the success of a business or lack thereof. In the case of Tim Horton’s, staying ahead of the competition hasn’t been a problem, when “you sell eight out of every 10 cups of coffee served in the...
NURS 4001, Section 08, Research and Scholarship for Evidence-Based Practice
November 1, 2013
Overview of Article
McCaffrey, Thomas and Kinzelman (2009) discussed in this study the effects of lavender and rosemary essential oils used for test taking anxiety among graduate nursing students. It used a quantitative quasi-experimental design with pre and post-test measures. Quasi-experimental designs involve manipulation of independent variables but lack randomization or a control group research design. (Schmidt & Brown, 2012, p. 171) McCaffrey et al. (2009) used a sample size of 40 graduate nursing students from Florida Atlantic University. The students had to sign an informed consent to be able to participate in the study. All of the 40 students completed the test required to complete study data collection. To measure the stress of the students a TAS, 10 item self -report instrument, measurement tool was used. (McCaffrey et al., 2009) Three tests were used in the study. The first test used was a control to determine the baseline information. The student completed the TAS at the beginning of the test and after the completion of the test. (McCaffrey et al., 2009) The second test the students completed the TAS measuring tool as before but each received lavender essential oil inhaler before and during the test. (McCaffrey et al., 2009) The students...
Social Work Article Critique
The purpose of this paper is to critique the methodology of the study Program Completion and Re-Arrest in a Batterer Intervention System (2007). Author Larry Bennett and his colleagues designed a study to examine program participation factors and the subsequent re-arrest of male batterers.
The general approach taken during this study included deductive theory, the general aim was to test a theory based on previous research, create steps to measure the variables indicated in previous studies, and conclude with an analysis and interpretation of their findings. The author of this study used nomothetic explanations to identify several factors which would lead to an understanding. The study was both Descriptive and Evaluation. The authors wished to describe variables that could predict an individual’s success or failure in a Batterer Intervention System. Furthermore, the authors sought to evaluate the program’s completion on re-arrest.
Hypothesis, Unit of Analysis, Time Dimension
No specific hypotheses were stated, however, it was noted that the author wanted to identify characteristics and factors that could predict completing batterer intervention programs (BIP) and re-arrest, as well as whether completing a BIP was related to re-arrest.
Units of analysis being studied by the researcher were batterer intervention programs and re-arrests. The unit of...