The article “Anti-energy Drinks: Relaxation in a Can” explains the recent release of anti-energy drinks. Anti-energy drinks are meant to provide an opposite effect that the current energy drinks such as Red Bull and Monster. These beverages, unlike energy drinks, are being marketed to help people unwind while offering an alternative to drugs and alcohol. Matt Moody, founder of Mary Jane's Relaxing Soda says "When you are stressed out, normally you'd have a drink, you can't walk around smelling like vodka all day.” (Park, February 9, 2011, p. 5) Certain producers of these anti-energy drinks have even laced marijuana or ingredients to mimic the effect of marijuana. The article mentions that critics have questioned the safety of these drinks that are being sold on college campuses and in convenience stores. Although there have not been many studies on these anti-energy drinks just emerging on the market, the anticipated outcome of these studies are not favorable.
The marketing of these anti-energy drinks have taken much criticism as well. Ronald Peters, associate professor at the University of Texas Health Science Center at Houston, called the marketing of commercialized anti-energy drinks the worst as he has ever seen. He compared the advertising of these anti-energy drinks to those of candy cigarettes stating that these drinks can lead to use of drugs and alcohol.
The article was very informative on providing information on anti-energy drinks. The article began by defining the anti-energy followed by discussing why manufactures felt there was a need for such a product. It closes with the criticism of the advertisement of these products. The article lacked medical facts in or specific content information regarding the ingredients of these anti-energy drinks.
Anti-energy drinks by description sound very unhealthy and will not be part of my life or my family lives. My family and I will seek other ways to wind down other than chemically induced sodas.
8 Related ResearchWikis
Energydrinks are non-alcoholic beverages which are intended to provide a quick burst of high energy to the consumer. These may be prepared with a composition of methylxanthines, caffeine, natural flavors, some herbal components or specific vitamins including Vitamins B. They may also contain taurine, guarana, maltodextrin, ginseng, carnitine, inositol, glucuronolactone, creatine and ginkgobiloba. Most products include artificial sugar. The primary active component is generally caffeine.
Japan and Thailand have a longer history of energydrinks and the use of caffeine has been a key ingredient in those countries. Energydrinks acting as an alternative to coffee were first introduced in Europe. The market received a significant boost when Red Bull entered the US market in 1997. After this successful market introduction, various beverage companies including Coca-Cola and Pepsi entered the market. Austria-based Red Bull remains the market leader though with an approximate market share of 65%. According to Beverage Marketing, the growth rate of this industry had been doubling every since the late 90s. The current U.S. domestic market may be approximately $4 billion, expected to grow to an estimated US $10 billion by 2010.
Recent years have witnessed the emergence of several new energy...
The use of energydrinks in the United States has increased more than the controversial consumption of regular sodas. According to Coca-Cola executives, profits from energy products since 2005 through 2008 will total $540 million, compared with $210 million for regular soft drinks, $130 million for bottled water and $290 million for sports drinks (Warner). So what is it about this drinks that make them more popular than our pure and vital water? The answer is very simple; our hectic lifestyles. Today’s society is filled with exhaustion and high stress levels; many people rely on energydrinks to give them that second wind, which helps them stay awake through a test, and even revive them for a party. According to Simmons Research, thirty-one percent of teenagers in the United States say they drinkenergydrinks on a regular basis. People use energydrinks to boost their energy so they can be able to perform better, but because energydrinks contain ingredients that harm the human body they should be banned all over the world.
There are some factors that increase the popularity of energydrinks. For example the easy to grab structure in which they are packed. The small...
...said“what goes up must come down” .This rings true when talking about energydrinks. These products promise to provide heightened awareness, more energy, more endurance some even reference to the consumer you will have wings. So when consuming these products what are you really drinking? Do they provide the energy boost they promise? Are they harmful? Should the FDA do more investigating into the safety of these so-calledenergydrinks? These are questions I had going into this as a consumer of energydrinks myself, I was interested in how harmful they are too the consumer. In this paper I hope to provide a better insight to a product that is popular and in demand; but little is known about.
What Are You Drinking?
Energydrinks contain most of the same major ingredients caffeine, taurine, glucronolactone, niacin and panax ginseng just to list a few. Let’s start with caffeine it is a central nervous system stimulant that has the effect of temporarily warding off drowsiness and restoring alertness. As of studies done by (Lovett, Richard) 90% of adults consume caffeine daily in different ways. Most of the energy from these drinks comes from the sugar and caffeine not the unnecessary extras (Suzanne Farrell MS, RD). Taurine another main ingredient is actually an amino acid that is found in the human body...
...Energydrinks have been increasing in popularity, especially among teens and children. Due to several articles in the media about negative health effects experienced by people who consumed too many energydrinks, some parents and school personnel have become concerned about their growing popularity specifically among teens and children.
However, if you are aware of how much caffeine you are consuming, people of all agescan safely consume energydrinks in moderation. Caffeine is the primary ingredient in most energydrinks, and is often blamed for causing the negative health effects some people have experienced after consuming too many energydrinks. However, the majority of the healthy population can safely enjoy moderate amounts of caffeine without experiencing undesirable symptoms.
Staying aware of how much caffeine you are consuming each day from energydrinks, as well as other sources such as coffee, tea, soda, dietary supplements, and medications, is important to stay within moderate, safe intake levels. Learning how to determine the caffeine content of each item, as well as the number of servings per container, will help you to know how to moderate your consumption. You can also help children and teens learn how to moderate their consumption so that they...
14 March 2011
Are you ever extremely tired? In the generation we live in today, the average person does not get the eight hours of sleep that the body needs. They do not eat right or take vitamins, and they do not get the physical exercise they need to keep their body healthy. As a result; they get extremely tired, stressed, and moody by the middle of the day. A smart choice would be to get more hours of sleep, eat healthy, take vitamins and exercise daily. However, because we changed from a fast and active society to a lazy and overweight one, people have decided to take the easy way out. This easy way would be energydrinks. These drinks are said to give you a “quick boost of energy” and they claim to have some sort of nutrition to them.
Energydrinks have been around for over fifty years and are getting more popular as the years go by. They now are in almost every store you can go to and in many commercials and advertisements. The most popular energydrinks in the United States are Monster, Red Bull, Full Throttle, and Rockstar. However, my point here is that these energydrinks do the exact opposite of what they say they do. They say “Healthy benefits” I say “Heart-attack”. Energydrinks are unhealthy because they can cause...
...COMPETITION IN ENERGYDRINKS, SPORTS DRINKS, and VITAMIN-ENHANCED BEVERAGES
Since the mid-2000s, demands in the global beverage industry shift from carbonated soft drink to alternative beverages. Because of this market grows rapidly and gives high profit margins, it make changes in beverage manufacturing and encourage new entrant to focus solely on alternative beverages. Alternative beverages segment is comprised ofenergydrinks, sports drink, and flavored or enhanced water. Each segment has different consumer types and different distribution channel. In developed countries, such as USA, this carbonated soft drink market has reached a mature stage but energydrink and ready-to-drink tea is still inclined. However, beverage industry is steady growth in developing countries.
Alternative beverages competed on the basis of differentiation from traditional drinks such as carbonated soft drinks or fruit juices. All energydrink brands attempted to develop brand loyalty based on taste, the energy-boosting properties of their ingredients, and image. The strongest competitive force is buyer because buyer costs to switch brands are low. Consumers will be more prices sensitive and will switch to other product or even other segment. The weakness competitive...
...Energydrinks were an active subset of the early soft drink industry, which was originally dominated by pharmacists and less scrupulous patent medicine salesmen. Coca-Cola, for instance, was originally marketed as an energy booster; its name was derived from its two active ingredients, both known stimulants: Coca leaves and kola nuts (a source of caffeine). Fresh coca leaves were replaced by "spent" ones in 1904 because of concerns over the use of cocaine in food products, and the federal lawsuit United States v. Forty Barrels and Twenty Kegs of Coca-Cola forced the company to cut back the amount of caffeine in the formula by 1916, thus bringing an end to the first wave of energydrinks.
In the UK, Lucozade Energy was originally introduced in 1929 as a hospital drink for "aiding the recovery;" in the early 1980s, it was promoted as an energydrink for "replenishing lost energy."
One of the first post-Forty Barrels energydrinks introduced in America was Dr. Enuf. Its origins date back to 1949, when a Chicago businessman named William Mark Swartz was urged by coworkers to formulate a soft drink fortified with vitamins as an alternative to sugar sodas full of empty calories. He developed an "energy booster" drink containing B vitamins, caffeine and cane...
...Speech: Energydrinks are dangerous
Energydrinks are beverages that can be used to supplement energy and concentration. It contains several ingredients, some good others bad. They contain ingredients such as caffeine, guarana, taurine and many more. Usually they are beneficial, but when taken in large amounts; some ingredients can cause unwelcome side effects. Many people consumeenergydrinks for enjoyment and the extra kick of energy for the day, but they are not aware of the hidden ingredients that can cause illness. In my opinion I believe that energydrinks are dangerous because they can cause illness, children and teenagers will be affected by the drink and the horrible side effects.
The packaging of energydrink might convince you that it is are fine to drink but most of us are unaware of the hidden dangers. Those dangers can put anyone at risk of illness. Energydrinks contain high amounts of sugar similar to soft drink but energydrinks also contain high amounts of caffeine and taurine. Taurine is an amino acid that your body naturally produces. It helps regulate heartbeat, muscle contractions, and energy levels....