Alternative Courses of action
Dilmah Tea already has a large market share within the Australian market with 13.9% of value. (Retail World 2010) They are a trusted household name with an established brand. Following the trend of positioning its Ceylon tea as a quality product, (Sharp 2013) Dilmah should look at some of the recent trends within the food and beverage industry in Australia. As already mentioned, Australian culture has adopted a European style of beverage consumption, with café’s and coffee shops becoming ever more popular. In an article for the Sydney Morning Herald from 2010, Danny Rose reported that Australian’s were spending over AUD $1.2 Billion on coffee and tea alone, with tea making up around $452 Million of the sum. On a poll of Australians aged 15-49 only 16% of caffeine intake was from tea, with coffee taking over 50%. (Australian Beverages 2013) But how can Dilmah, with their Ceylon tea increase its market share? The two highlighted courses of action are;
1. Opening a Concept Retail Location
In line with Dilmah’s current online store Real tea boutique, Dilmah could explore the idea of opening a retail/café style store, which would not only increase brand awareness and drive sales; it could open up a new opportunity in the service industry. It would provide a more social way to experience and purchase tea, much like how café style coffee is commonly consumed. The store could concentrate on introducing different blends of the Ceylon tea while still ensuring that the Sri Lankan heritage of the tea is easily recognized. This would be one of the most important aspects as Sharp mentions that when Dilmah was first repositioned as a quality retail brand that there was an “absence of any distinct brand that could be directly identified with the country of origin.” (Sharp 2013, p. 507) An Australian brand, which first opened in 1998 named t2 has shot into prominence over the last few years, with many consumers enjoying their different flavored...
...extension of themselves.”
Code Geass Anime:
“I`ve always been someone’s tool. I was the tool of the Order. Then, I became your tool. Yes, I might’ve been just your tool in the end, Brother. But the time I spent with you was genuine. Thanks to that memory I’m finally a human. So now I’m not a tool. This is my own will!” -Rolo
“The only people who should kill are those prepared to die themselves.” -Lelouch
ef – a tale of memories Anime:
“Because she learned about happiness, she feels lonely for the first time. And because she knows unhappiness, she understands happiness for the first time.”
“Miracles don’t exist in this world. All that exists are accidents, inevitabilities and the actions that one takes.” That’s Himura’s favorite phrase, isn’t it? But sometimes the outcome of your action, which become inevitable, will overlap with accidents, and fulfill your dream unexpectedly. I don’t know if that can be called a miracle, but there’s one thing I’m certain about. Nothing will happen if you don’t wish for it.
Elfen Lied Anime:
“All the children here are miserable. When you are miserable, you need something that is even more miserable than you to feel good about yourself.” -Lucy
Kanon 2006 Anime:
“Is it really too late? Isn’t there any chance of you recovering?!”
“It may if a miracle happens, but it’s called miracle because it doesn’t happen.”
“It’s called a miracle, since there is a chance of it coming true.”
...AlternativeCourses of Action
Compared to the 2007 base numbers, the broad-based marketing scenario delivers almost $40 million more in terms of net income ($94.9 million vs. $54.6 million). Also, compared to the other two scenarios, the broad-based marketing scenario does not require an incremental programming expense that costs the other two scenarios at least $15 million to implement. There are women aged 18 to 34 in all four clusters, so TFC would be marketing to 100% of all 18 to 34 year-olds. Also, because TFC would be investing in a major marketing campaign across all clusters, awareness and viewing of The Fashion Channel would go up.
Although the broad-based marketing scenario produces a higher net income than the 2007 base, the CPM is still $0.20 lower than the current CPM. This $0.20 decrease would take place because TFC’s current target audience would not provide enough maintain the $1.00 CPM. Also, because The Fashion Channel would not target a specific audience under this scenario, TFC would run the risk that their competitors could continue to penetrate the premium CPM groups—causing TFC’s CPM revenue to decrease even further. There would also be a lack of differentiation from what The Fashion Channel’s positioning was before and after the implementation of this scenario. TFC would still struggle to compete with Lifetime and CNN without changing the programming offered by the...
...AlternativeCourses of Action
1) The management team recommends that Superado will push through in paying the employees the full amount of their annual bonuses in spite of the ongoing nationwide recession. As what Superado’s human resources director mentioned, the company’s sales figures would have been in a more unfavorable state had it not been for their highly-motivated employees who provide utmost customer satisfaction. This option will address the aforementioned objectives, which are:
✓ 95% Retention of employees for the next six months – Considering that their competition is recruiting more employees with the promise of a “signing” bonus, Superado can ensure that they can retain their employees.
✓ 100% Customer satisfaction – The bonus will serve as a positive reinforcement tool for all employees to continue serving with utmost dedication.
✓ 100% Hit in sales target – Motivated employees can be more creative and suggest ways in how to better improve the sales operations of their respective store.
2) Another option is for management team to pay out half (50%) of the guaranteed annual bonus amount to the employees; and the remaining half will be under a goods-exchange deal, wherein employees can get products from the supermarket worth 50% of their bonus. Furthermore, human resources should talk to the employees and make them aware of the ongoing recession and its aftereffects. Through this...
...VIII .AlternativeCourses of Action
Modern technology had a great impact to the new generation, and it is part the daily routine of the community. Since, the modern technology, helped us to gain our knowledge, the PR Firm of the Capitol Medical Center wants to use non-traditional media such as internet, web, and, the mobile services for developing its potential in health education. With this action, the hospital will achieve its goal towards a successful dissemination of information. Every person in the community uses this non-traditional Medias; so, they will find this action easier and more convenient to receive health care information coming from the institution. Still, few people don’t prefer to use internet in their daily lives, but the firm’s only concern is to inform the community on how those Medias in helping them to gain knowledge and information about the health care. This proposal should be pursued as soon as possible.
The most powerful tools in providing information are television, radio and print, so, we believe that these media will be the best instruments to disseminate health care information in the community. Unlike with the first action that some people don’t prefer internet, with this, every person in the community has television and radio set in their house and others can avail newspaper along streets. They can...
...ALTERNATIVECOURSES OF ACTION:
ACA 1: Offer streaming services to other portable gadgets
Increase and build relationship tie-ups to those application providers for other device companies other than Apple products. With this, it will allow customers to access Netflix more easily using their portable gadgets. Customers will then enjoy the flexibility of Netflix’s service offering that allows them to watch movies anytime and anywhere they want using their devices whether it is an Apple product or a different one.
The Internet has allowed companies to break through business barriers and become accessible to any potential customer that has web access. Offering much lower prices for online streaming and internet-based deliveries than mail deliveries will be an attraction for potential and existing subscribers to prefer web-based deliveries than postal deliveries. It would be a good bargain for subscribers since they get to watch the same quality of movies without the hassle of mailing the movie back to Netflix and with a lower price offering.
ACA 3: Promotional marketing strategy
Promotional product offerings create buzz. Customers like offers that will satisfy them and they are willing to pay more attention if they are presented with benefits that create or increase value for their money. Promotional offerings in online streams will encourage more subscribers to avail internet-based delivery of movies than mail...
...ACA (AlternativeCourses of Action)
• For SK-II line of skin care products, Procter and Gamble should have stood more firmly. Instead of denying the allegation, they should have explained and stressed more clearly that the small amount of those banned chemicals in the SK-II skin care products are not hazardous to health. They should have sought all the help and legal assistance of the concerned departments needed to prove their case. In that way, they would not need to voluntarily offer refunds to consumers as it has been announced lately by the Chinese authorities that the banned substances did not pose a health hazard. In this way, though image and trust had been tainted because of negative publicity and perception, there will be no significant loss financially as they would not need to offer refunds anymore. In addition, the incident of returning counterfeit products and cases of violence would have been avoided as well. The moment Procter and Gamble decided to voluntarily offer refunds to consumers, they have acknowledged that they have lapses on their part which created instances for consumers to behave that way.
• For Gillette products in Russia, Procter and Gamble should have anticipated the fluctuation of Russian ruble. They should have prepared countermeasures when Russian ruble plummet which had happened. They should have expected this kind of problem the moment they have decided to merge with Gillette Company. In this...
...Listing of alternativecourses of action that could be taken & Evaluation of alternativecourses of action.
1. Team Work
Sniff and Scurry display team work in their quest to find cheese. They work together. Sniff, “sniffed ahead” and Scurry, “scurried ahead” looking for cheese. Their effective team work allowed them to stay on the cheese. In order to work effectively together the two of them had to communicate well with each other. Hem and Haw did not work together.
Sniff and Scurry demonstrated how important it is to listen to each other. By listening to each other they were able to navigate the maze and find cheese. Hem demonstrated how not to listen. Hem would not listen to Haw when Haw was trying to get him to move forward.
Haw used motivational quotes to communicate with not only others but himself. His quotes kept him focused on changing with change. His quotes were also left for Hem, in case he decided to join the journey.
4. Imagination and Creativity
Spencer Johnson, the author used his imagination in creating these characters, the maze, and the cheese. His ability to use his imagination and creativity was an effective communication tool. If the book had been about four ordinary people, the book would not have the same effect.
5. Accept Change
A person should realize if they are not changing and looking to get better they will...
...opportunity for you to share your knowledge of potentially defective products being sold to customers. You are not sure if others are aware of this issue, and the defective products could possibly lead to serious injuries. To complicate matters, you are uncertain about your organization’s ethical guidelines because none have been communicated.
How would you present this issue to the CEO, directors, and managers? What specific courses of action would you recommend with respect to internal actions and customer notification?
In the longer term, what can be done to ensure that a strong sense of business ethics permeates your company? Consider aspects of the organization’s structure (such as adding an oversight function) as well as supporting policies and procedures. Answer the following questions regarding the scenario described:
• How would you effectively present the issue of potentially defective products to the CEO, other directors, and managers?
• How would you specifically notify customers of such an occurrence?
• What kind of internal actions would you take to prevent future problems?
• What can be done to ensure that a strong sense of business ethics permeates your company?
How would you effectively present the issue of potentially defective products to the CEO, other directors, and managers?
I would inform the CEO, directors, and managers of what was going on with each product and supply them...