Joe & the Juice A/S operates as a food and beverage company which supplies snacks, fruit drinks, smoothies and coffee drinks. The company was incorporated in 2002 and is based in Copenhagen, Denmark, where it has 31 locations. The company has stores also in Germany, England, Norway, Sweden and Iceland. However, the brief is focused on the Danish market.
Founder and Chief Executive Officer: Mr. Kaspar Basse
National Legal Form: Limited Company A/S
Type of entity: Industrial Company
BvD Major Sector: Hotels & Restaurants
Category of the company: Medium Sized Company
P/L for 2013: 6,797,428.00 DKK
Total Assets 2013: 72,068,229.00 DKK
Employees: 70+ in Denmark
Competitors: 1. Vita Boost ApS 2. Baresso Coffee 3. Next Door Café 4. Kong Kaffe
JOE & THE JUICE
2. Product specifics
Our menu includes snacks (sandwiches), fruit drinks, smoothies and coffee drinks. Fruit juices are our best-sold product. The factual advantage of our products is that all of the ingredients are fresh, healthy and nutritious. In addition, JOE and the juice promotes active and fashion lifestyle for both cool and healthy people, which is the emotional advantage that our product provides – being part of the JOE society. The unique consumer benefit is reached by the co-creation of the experience – fresh high-quality juices served by “cool”, smiling and friendly waiters, promoting the JOE lifestyle.
3. Campaign objectives
The main campaign objective is to attract new customers by presenting the JOE lifestyle. (our customers should increase by 15% within 6 months after the campaign has been launched). Also, this would increase the brand awareness and would increase the customer loyalty in our already acquired customers.
4. Target group description
Our target group is represented by young (16-30) and active people (mainly women) that have busy lifestyle, but...
...Supply chain for Joe and the Juice
The Supply chain of each company varies depending on the home country and the mode of entry into the host country.
Joe & the Juice uses the pull-driven supply chain where the company does not produce until the customer orders making it possible for the customer to be part of the decision making regarding the product, however there will be slow delivery time.
However, to answer the question;
What are the implications of the chosen strategy for Joe & the Juice supply chain and value chain?
Based on the above analysis, Joe & the Juice have an option to enter the Kenyan market through the intermediate mode of entering, franchising.
This means that Joe & the Juice will still have control over while the Franchisee in Kenya will take care of production, sales and services.
The production, such as the assembly of the sandwiches and making the juice to serve the customer as soon as ordering is made are transferred to the franchisee in Kenya, whereas the research and Development and marketing functions remain under the sole control of Joe & the Juice. Joe & the Juice will therefore adapt a general marketing plan which will be adapted to Kenya conditions and cultures. This is very challenge to the company as...
Joe and the juice:
Franchise - you pay royalty every month, whether you earn or not - You use the name.
The concept have to be good and proved. Of course you need a lot of money to invest, because the main firm does not give a single penny for your business.
When you see a concept that people like you have to carry on this wave.
Partnership is not like franchise .There is no real influence with the concepts. You have to stick to what all think is a good idea. You got limitations. You can choose how to look like but you still get limitations about the main concept.
Fremtiden – future : restaurant business is to rely the personnel.
How you adapt different stores to different market? – number of personnel is different depending on how busy they are. Adjust the music, take best employees to make sure the new place is working good, adapt to peoples behaviour. Try to learn from mistakes and take much more time before you open a stoer, so you can know what the locals are and you can adapt to them. .
To give people away from home the feeling of being home.
They run the hotels, they do not own them.
Promises and missions are part of any hotel chain.
People skills are vital and training is vital. Team members should speak their mind and discuss.
More sales are more service. Self-service is no service, it is ignorance
Customers pay grants for emotions.
Every business has a potential. Brand is much...
...Writing a Brief for the Advertising Agency
THE TWIX EXAMPLE
Company and agency
Media centre company
brief brand ad strategy
media brief media planning
The company brief
A good advertising brief will: • explain why you need an advertising activity; • define as closely as possible the objectives of your advertising activity; • place your advertising into the overall framework of your communication activities.
Writing a Brief for the Advertising Agency: TWIX
Brand positioning statement Twix is the functional and emotional synonymous for an active crunch and chew eating experience. To support positioning
• The distinct chewy/crunchy texture given by the chocolate, caramel, biscuit combination. • Twix is widely available, all the variants give the same sensory experience.
Brand Character Youthful, contemporary, appealing to teenagers - but should not alienate older age groups. Source of business Filled bars, hybrid chocolate bars, and other sweet snacks (e.g. ice cream Twix)
Writing a Brief for the Advertising Agency: TWIX
Aim of Communication
* To raise saliency of the TWIX core brand, to generate greater brand loyalty and increased purchase frequency....
...created on 14th August, 1950. Pakola is Pakistan's national drink but its might is spread all over globe. It’s the only Pakistani soft drink which is available in America, Africa, Australia, Afghanistan, Canada, Middle East, New Zealand and United Kingdom.
Zeeshan Z. Habib
“DIL BOLA …. Pakola”
Energizing, Cool, Sweetish, Disposable, Natural Tastes, Diet, Different Tastes, Economical Price, Different Sizes.
Ice Cream Soda
Mango & Orange
Pepsi, Coca Cola, Rooh Afza, Jam E Shereen, Etc.
Frooto, Maza, Rani, Slice, Nestle, Etc.
Soft drink, juice, milk
Natural taste varieties
Tastes varieties in milk
Through T.V., Newspaper, Banners, Online Orders, Etc.
Pricing Is Comparatively Low.
Pakola is distributed internationally through our network of vehicles and distributors. The company maintains a fleet of trucks for operations in the Karachi base market. But distribution is comparatively inefficient among...
...Ch 40, PC 3 :
.Issue : Did LLC failed to pay the market value of OLSON`s interest?
.Rule: A member`s ownership interest in an LLC is not freely transferable.A transferee of a member distributional interest receives only the member`s share of LLC distributions.
.Application: according to the written agreement LLC payed the capital account and 2005 compensation to Olson.Olson may argue that due to the oral agreement LLC breached it`s duty to pay fair market value of a member.on the other hand LLC may argue that it only owe duty according to written agreement about paying the 2005 compensation and capital account and oral agreement is not accepted by the LLC.The Olson may argue that the LLC has to pay the compensation that had occurred not been paid which may be rejected by LLC because they had already paid the 2005 compensation to Olson
.conclusion: the LLC only owed the duty to pay off the 2005 compensation and olson`c capital account.
Ch 40, PC 7 :
.Issue: Was Carpenter liable for the payment of $85,000 As a general partner ?
.Rule :In limited Partnership, General partners have an unlimited liability for the partnership
.application : Carpenter ma argue that she thought she was a limited partner, it can be rejected by 2 fact : firstly she was an experienced business woman who had served on the board of directors of a bank so know all the rules and applications toward partnership as an expert person in her own field.
secondly,on 1987 she received a document...
...TBWA Chiat Day Agency Briefing on Jameson Advertising Campaign
Table of Contents
Jameson is currently the world’s favorite Irish whiskey. It is the world’s most recognizable Irish whiskey and is also the best-selling by a long shot. Over 30 million bottles of Jameson’s whiskey is sold every year. There are seven main whiskies within the Jameson brand (Straightwhisky, 2013).
Jameson whiskey is the main whiskey within the Jameson brand. It is a blend that incorporates the whiskey from malted barley and unmalted barley. There is pot still whiskey and grain whiskey in the blend and the aging process uses a combination of sherry casks and bourbon casks. The whiskey is then triple distilled for smoothness (Straightwhisky, 2013).
The price of Jameson whiskey can be a bit pricey. The cost for the Jameson original whiskey is twenty-two dollars. The price of Jameson whiskey that has been aged twelve years is forty dollars. Jameson whiskey that has been aged eighteen years is seventy dollars, and the price of Jameson Rare Vintage whiskey is $270.
Jameson promotes their product by using television such as playing commercials. They also use social media such as Facebook and Twitter. They put their ads in newspapers and magazines. They also use promotion nights in different pubs and bars. They also use promotions to win prizes. They also have skilled bartenders all around the world...
...Complete the following for each theory stated in the syllabus.
Name of theory: Psychoanalytic
History: The founder of psychoanalysis, Sigmund Freud, laid a sold psychological foundation for future psychoanalysts to build upon and improve. By 1900, Freud had conjectured that dreams had symbolic significance, and generally were specific to the dreamer. In 1905, Freud published three Essays on the Theory of Sexuality  in which he laid out his discovery of so-called psychosexual stages. By 1923, he consummated and formalized the ideas of id, ego, and superego in a book entitled, The Ego and the Id. In the 1930’s the rise of Nazism leads to the expansion of psychoanalysis in America. Following the death of Freud, a new group of psychoanalysts began to explore the function of the ego. Led by Heinz Hartmann, Kris, Rappaport and Lowenstein, the group built upon understandings of the synthetic function of the ego as a mediator in psychic functioning. In the 1960s, Freud's early thoughts on the childhood development of female sexuality were challenged; this challenge led to the development of a variety of understandings of female sexual development, many of which modified the timing and normality of several of Freud's theories.
Key concepts: According to the psychoanalytic view, the personality consists of three systems:
Id, Ego, and Super Ego. The id is the original system of personality. It begins at birth. The id lacks organization is blind, demanding, and...
Have Ledger Will Travel
MGMT404 Project Management
DeVry University Online
February 27, 2014
Table of contents
1. Project Charter
2. Scope Statement
3. Work Breakdown structure
4. Network Diagram
5. Risk Management Plan
6. Resource Management Plan
7. Communication management plan
This project will create a new home accounting business from the ground up. The product will be the completed taxes and accounting council of needed clients. I plan on doing the work of the project by the book acquiring all licenses in the correct and timely manner. The high level deliverables will the new business and the satisfied customers. The finical reason behind this project is to help me succeed and make money in my desired career. I will need my CPA or CMA license as well as the proper building and business licenses that are required by the state and local government.
My project will be to open my own accounting firm from my home that includes traveling to client’s homes to help them with taxes. This relates to my major and this is why I chose it. This project will be it’s own and not apart of anything bigger. This project will create a new home accounting business from the ground up. The product will be the completed taxes and accounting council of needed clients. I plan on doing the work of the project...