...The Telegraph, July 24, 2012
London 2012 Olympics: hotel prices fall as visitor rush fails to materialize
The cost of a London hotel room during the Olympic Games has dropped sharply, as an expected surge in bookings has failed to materialize.
Rooms which were being offered for an average £210 have now been cut in price to £160, according to one survey.
Tourism chiefs confirmed the fall, which comes after Locog, the games’ organizers, released thousands of unwanted hotel rooms in the capital and hoteliers began to abandon minimum stay rules, allowing tourists to book one or two night stays.
The average rate for rooms in London during the main Olympic period of July 27 to August 12 has fallen from £213 to £160 – a drop of 24 per cent – the new figures will reveal next week.
Detailed NEWS Article source: http://telegraph.co.uk/sport/olympics/london-2012/9350831/London-2012-Olympics-hotel-prices-fall-as-visitor-rush-fails-to-materialise.html
As the Olympic Games have already begun, the realities have come face to face to the parties involved in the organization of the event. The hoteliers are the worst hit. Due to some unaccounted factors, the visitors for the event didn’t turn up and thus the hotel industry was hit badly as compared to others. The following report tries to understand the undercurrents of the demand and supply functions, thus analyzing the situation.
Impact of London...
...Note 13: Segment Information
For the purpose of this assignment, I am going to discuss my interpretation of note 13, as well as, the segment analysis spreadsheet. Note 13 talks about manufacturing facility in Europe that supplies the products for multiple segments. These segments inherit the costs based upon volume used by those respective segments. I will assume that since Asia Pacific, Latin America, and North America were not mentioned, these regions have their own manufacturing that takes place for their own segment. Also mentioned in the note was that intersegment transfers and sales are not significant. I will be considering these transactions as non-existent or not relative as an assumption.
I am going to start by looking through the segment information spreadsheet. The first tab is the segment dollar amounts over the last 8 years. We are also given the 8 year average and the recent 5 year average. I was able to unhide the data which gave me information for the Latin America, North America, Asia Pacific / China and Central / Easter Europe dating back to 2001. What we have seen over this time span is a rapidly growing market in Latin America in terms of revenue. However, operating profit has growing at half the rate as revenue. This tells me that the costs of goods sold and SG&A prices have risen dramatically over this time span per product. Furthermore, total assets have been growing at an even faster rate. This rate does exceed the growth rate...
...Campaign: Kony 2012
http://youtube.com/watch?v=VWd0veKp1R0&hd=1 (this may be a stronger version)
1. Why we are choosing this one:
This was a very successful campaign. Most of our group had heard about the Kony campaign and have shared with more than one friend; thus it was a successful viral marketing campaign.
The statistics show that 112 million people viewed this video in one week.
2. The Message
Targeted towards people who are obliged humanitarian causes. Help create awareness of the campaign, which is to imprison Kony by December 2012 with the help of aid from foreign and Ugandan governments. To do this, they were selling products and promoting a “Cover the Night” day in which individuals who wear/post/display their products.
The video tells you to make these purchases in order to help fight Kony, there are links to the website from the video and so the purpose of the campaign was very clear and relevant.
The Messenger is Jason Russell who is the co-founder of Invisible Children. The film’s purpose is to promote the charity’s “Stop Kony” movement to make Ugandan cult and militia leader Joseph Kony known to the international world in order to have him arrested by December 2012. Joseph Kony is already an indicted war criminal in the International Criminal Court.
Environment – right...
More information from http://researchandmarkets.com/reports/2329976/
PESTLE Analysis of India 2012
Description: India has experienced a steady GDP growth rate of 8% during the last five years. The subcontinent’s economy is expected to continue its growth momentum over the next five years. Strong domestic demand and a burgeoning middle class are expected to continue driving the Indian economy to new heights during the forecast period of2012-2017. Lucintel, a leading global management consulting and market research firm, performed a Political, Economical, Sociological, Technological, Legal, and Environmental (PESTLE) analysis of India, and presents its findings in “PESTLE Analysis of India 2012.” India is the second-most populous country in world, and its large reserve of human capital is crucial to the nation’s economic development. Its growing, technically skilled work force draws international players to locate facilities there. The service sector is the major contributor to Indian GDP and the leading driver for economic growth. Industries in the service sector, including information technology, telecommunication, and retail, are major segments that contribute to India’s economic expansion. Lucintel’s report indicates that although the inflation and unemployment rates, which are both higher than planned, remain major challenges for Indian economy. The expanding middle...
...2012 film poster
A film poster is a marketing product and is used to advertise a film. There may be several versions for one film, with variations in regards to size and content, also some posters are designed specifically for particular countries. It usually contains an image with text, but with the development of technology and software many film posters today have much more to them. The text usually contains the film title in large lettering and often the names of the main actors; it may also include a tag line, the name of the director, names of characters, the release date and the credit block. Movie posters are displayed inside and on the outside of movie theaters, and elsewhere on the street or in shops. The same images appear in the film exhibitor's press book and may also be used on websites, DVD packaging, flyers, advertisements in newspapers and magazines. The purpose of a movie poster is to get customers excited about an upcoming movie. To do this, there must be various features on the poster. And important feature is the release date. This is used to get customers hyped about the movie. Sometimes there is a tagline which might link to the genre
A film trailer is a preview of a new film, it is a marketing product. Its main purpose is to advertise the film, usually by highlighting the best bits of the film in the trailer, so more of the target audience want to see the film. A trailer has to achieve that in less than...
As the protagonist of the novel, Newland Archer's point of view governs its narration. He is said to be a dilettante at the beginning of the novel, someone who amateurishly enjoys the pleasurable and delicate sensations that are the luxury of the members of the ruling class. He is respectable and seems to have bought into all the baggage that is a part of maintaining respectability. But his character is set against those of his peers and his family members in that it is through his point of view that the others are mostly seen. At the opening of the novel, Newland is already both an insider and an outsider in his social world.
He knows its social codes intimately and follows them unquestioningly, but he also smiles at them and regards them with a certain amount of tolerant irony. He recognizes the shallowness of its social behaviors and he also participates in them. For instance, he recognizes his social group attends the old Opera Theater because it is inconvenient and therefore discourages the attendance of the new rich. He recognizes that people attend the opera to be seen and to see each other and he does so too. However, he also knows the opera well enough to respect it and love it.
Newland Archer's contentment with his life is thoroughly developed in the first chapters. When he engages himself to May, he is perfectly happy with his choice for a wife. May follows all the conventions of her society: she is...
...The Seven Ages of Man” is a dramatic monologue in William Shakespeare’s play “As you Like it.” The monologue is addressed by Jacques who has a gloomy look on life. This poem reveals to the reader the seven stages that a man plays throughout his life. It starts from a baby puking and whining, and ends with a dead man who has lost everything. The success of this piece relies to a great degree on the extended metaphor because it relates our roles in life to acts on a stage. Poetic devices also further enhanced the effect of the monologue. Jacques was addressing to the audience that man is born weak then becomes strong and then weak again which is a poetic device of parallelism. The power of the extended metaphor can be seen very clearly because it significantly enhances the poem.
The most distinctive aspect of this poem is the use of the extended metaphor. Shakespeare created an interesting effect through the metaphor because most people at first wouldn’t think of relating stage production to the world because they like they have nothing in common, but Shakespeare's reveals to the audience that the world and stage production go hand in hand. Jacques addresses the idea of the stage in the beginning, and then relates it to the world by stating the seven ages of man. This functions as an extended metaphor because the relationship between theatre and the world is elaborated to the seven ages. The first sentence that Jacques states is,...
April 02, 2012
The Drinking Age and Young Adults.
Because underage drinking is a major problem for young adults, the drinking age has become a very controversial issue. In the 1990's, the drinking age was 18, but it was changed to 21 in 1984. The Federal Government informed states to choose between raising the drinking age to 21 or foregoing highway funding. This decision obviously affected 18 to 20 year olds who could no longer buy alcoholic beverages. As in every controversy, there are supporters on both sides. Some argue that at the age of 18, when young adults are able to fight in war and get married, they should be able to make the decision to have a drink. Others say that at the age of 18, the brains of young adults are in a process of developing and they may not be responsible enough to drink. Would lowering the drinking age to 18 years be safer for young adults here in the United States?
Henry Wechsler and Toben Nelson wrote "Will Increasing Alcohol Availability by Lowering the Minimum Legal Drinking Age Decrease Drinking and Related Consequences Among Youths?" They both explain the controversy as to whether the drinking age should stay 21 or be lowered to 18. To prove their point they talk about a little history within the drinking ages for the last 75 years...