November 1, 2009
Why do men always think that if they just have a drink all their insecurities will just go away? It’s all in the advertising. Advertising marketers are putting so much emphasis into making people feel secure that they are afraid to just be themselves. Captain Morgan has been promoting The Captain Was Here is their advertising which is a way to relate to shy men that with a drink of Captain Morgan they will be successful with women. Women know that it will take more than just a few drinks to be successful, that there is a lot more to a man than what he drinks. In order to be successful with a woman, it takes a man that is willing to be himself. Captain Morgan Spiced Rum ads both print and television is that they are focusing on how men can get lucky with the ladies. They are trying to brainwash men into believing that women will only be with a man that has enough confidence to make the first move. One main point that Captain Morgan nonverbally states to men is that without a shot or drink made with Captain Morgan Spiced Rum they will end up going home alone. Men are idolized in whatever schemes are established while drinking this alcohol and always get what they want if they just have a drink of the alcohol. All the advertising seems to be making men less confident in their own selves therefore they are relying more on drinking which in the end, impairs their ability to make a rational decision. The writer has established credibility of a promise to men that as long as they have the drink they will find a way to get the woman they are after, even if it takes a little magic. This article is suggesting an impression of a man working his magic receives his prize of the woman that he can simply pull out of the hat. I am not convinced as it would take more then a drink and a little magic for a woman to go home with a man. This advertisement does not show...
How the advertisements influence the customers and monitor their buying behavior. There is high impact of advertisements on customers’ motivation.
In the context of the research proposition, an extensive literature review has been done. The impact of advertisements on customers motivation has been reviewed in the light of research work already been carried out by researchers.
Hyphen (2008) argues that the advertisers actually “hypnotize” the viewers. Hypnotization is a process in which a person own thinking and ideology does not remain there. Instead he starts believing in others views, behaving like a puppet. It is a very natural phenomenon that if a person is consistently made to believe in a certain proposition by giving him different arguments, attracting him by showing false dreams and targeting his weak points, then this strategy would definitely start working and the person would automatically be forced to change his beliefs. Same is what marketers do. They are hypnotizers as after taking the people into the world of colors, fantasies and dreams, they make them to believe in whatever they want to!
Levit (2005) debates that the impact of an advertisement is enhanced with the addition of sexual content in it. Sexual content can be in the form of images, videos or words, powerful enough to derive the viewer emotions. The attraction of someone towards the opposite...
...As the second assignment of the Session Long Project submit a sample job description for the position you hold with your current employer. Were there any areas in this job description that you felt were missing that were pertinent to your job? If you were working in the human resource department how would you know if the candidate applying for the position could do the job?
If not currently employed, use your last position. Be sure to incorporate module concepts into your assignment. Limit your response to 4-5 pages and remember to cite any references that you used.
Job descriptions are a very important aspect of the employment process. It is a tool used to describe to the employee what is expected out of them during their time at the company. I will discuss what an effective job description should contain and what it should not contain. Also, the importance of receiving positive feedback from past employers. I will describe my current position and what was explained to me. If used correctly, the job description has the potential to tell the applying possible employer everything, with little questions to be asked.
My current employer is within the United States Air Force, I am a Aerospace Medical Technician, when I first enlisted I came in open general, which means you do not get to pick your job, they choose it for you. I was not given much detail about this job, besides it was in the...
...OFFICE OF THE PREMIER
In accordance with the provisions of the New Public Service Regulations, a Head of Department shall for each post or group of posts, establish a job description and job title based on the main objectives of the post, including an appropriate emphasis on service delivery.
Job titles and job descriptions describe the functions which are necessary to be performed to ensure viability and future success.
Job evaluation on the other hand describes a mechanism which attempts to achieve internal equity and the means to evaluate jobs within the organisation in terms of their worth to that organisation.
From the job description the following should be clear :
* what is done ;
* how it is done ;
* why it is done.
Your job description is a broad indication of the work you are required to do. However, you may be required to undertake other duties, particularly when others are absent from work. No job title nor job description can be regarded as a precise specification of duties, but should be seen as a guide to main responsibilities.
PRINCIPLES OF JOB DESCRIPTION WRITING
The following principles underpin the preparation of job descriptions :
* describe the job and not the employee ;
* describe the job as it is presently envisaged and not as it is hoped or believed it could be done...
WRT 200 Students
Technical Product Description and Comparison Report
This assignment will combine technical descriptions with reporting on research. In addition, the assignment fulfills the following course outcomes:
understand and be able to apply rhetorical principles to workplace and technical communication situations
understand and be able to implement principles of effective document design in preparing technical documents
understand how to use research and citations
understand the influences of organizational settings and the networked workplace on the preparation of technical documents
understand the generic requirements of selected professional and technical documents
This report will summarize your research findings on comparing two different technical products. You will attach the technical description of each product in the Appendix of the report.
Format, Audience, and Purpose
Your Audience: Someone who considers purchasing one of the products
Your Role: Expert comparing two products and recommending the purchase of one of the products
Purpose: To describe and compare two technical products
Genre and Format: Analytical Report (Chapter 10) with two Appendices containing Technical Descriptions (Chapter 6)
Estimated Length: 6-8 pages (single space) including Title Page, Table of Contents, and Appendices
Citations: use APA style...
...Maintaining Job Description
Professor: Robin Harvey
Staffing Organizations – BUS 335
January 30, 2011
Include a brief summary of the situation. The InAndOut, Inc., company currently has 37 employees, and within the next year expects to hire another 15-20 new employees. InAndOut, Inc. provides warehousing and fulfillment services to several small publishers of books with small print runs. The company has had a vast success recently with new large accounts opening up. Due to these new large accounts the publishers are demanding more services, and faster order fulfillment. To meet the publishers’ demands Marvin Olson, general manager of InAndOut, Inc., has decided to hire more employees. The new wave of employees will fill current positions that are established already within the company, as well as new position that Mr. Olson feels are needed to meet the publishers’ demands, and keep the success momentum going.
As general manager, Mr. Olson is also in charge of all human resource management matters, and has realized that the job descriptions for the company have never been revised and are outdated. He also realized that some of the job positions never had a job description created. Before the employee recruitment and selection process begins, Mr. Olson recognizes that the job descriptions will have to be taken care of first. Since Mr. Olson has to clear all new ideas or initiatives with...
...1. Reasons why it is important to update and write new job descriptions
It is important to update and write new job description because developing strong job descriptions is an important part of a compensation and benefits specialist's job. Job descriptions are essential to the successful development and implementation of many HR programs, including compensation plans. Futhermore, the job description of company The InAndOut, Inc., is written about eight years ago and they have never been revised and are hopelessly outdated. Plus, the job of marketing representative also doesn’t have any job description because was created five years ago. If this would not be done, it will give a negative effect on HR activities to functional which require good jobs description like recruitment, selection, compensation, performance appraisal and training and development (R&D). That’s why it is crucial to make sure job description is always updated than let it being outdated and become less effective for HR to generate its activities.
Another more, reasons why it is important to update and write new job descriptions are, equipment and procedures have been outdated, new jobs may have been added and jobs themselves may have changed, jobs may have been eliminated, and the company may need to hire new people because the company is growing. Job...
Advertisements and its influence on individualism
Individualism is a situation where people from a common society differ in interests, generally this individuals tend to lack something in common with other individuals. Identity in/as control shows how advertising has influenced people into thinking that they can take control of the uncontrollable. This aspect of identity in and as control, has promoted individualism.
Analysis showing that stay in control contains elements of individualism
In the second exemplar, the advert shows how people can take control of their hair. In the advert, a beautiful woman portrays how she can be in control, only through plain talk but later in the advert, we see a hair expert explaining how to be in control. The expert uses facts to justify how individuals can be able to maintain their hair in the most decent and caring manner. The woman also to change her hairstyle the way she wants and this is because she has control over it. In this advert, there is an example of individualism portrayed by the woman.
The woman has confidence that she can be in control of her hair even without having to consult others. The woman in the advert relies on herself and this is an evident example of individualism. The advert is showing how the company is caring for individual hair in a professional manner so that as their hair deserves extra care. This advert...
...Job Descriptions - Explained
Writing job descriptions with examples.
Job descriptions are essential. Job descriptions are required for recruitment so that you and the applicants can understand the role. Job descriptions are necessary for all people in work. A job description defines a person's role and accountability. Without a job description it is not possible for a person to properly commit to, or be held accountable for, a role.
As an employee you may have or be given the opportunity to take responsibility for your job description. This is good. It allows you to clarify expectations with your employer and your boss.
The process of writing job descriptions is actually quite easy and straight-forward. Many people tend to start off with a list of 20-30 tasks, which is okay as a start, but this needs refining to far fewer points, around 8-12 is the ideal.
Smaller organisations commonly require staff and managers to cover a wider or more mixed range of responsibilities than in larger organisations (for example, the 'office manager' role can comprise financial, HR, stock-control, scheduling and other duties). Therefore in smaller organisations, job descriptions might necessarily contain a greater number of listed responsibilities, perhaps 15-16. However, whatever the circumstances, the number of responsibilities should not...