F&N Beverages Marketing Sdn Bhd (FNBM) is one of the largest soft drinks manufacturer and distributor in Malaysia. The company operates four manufacturing plants nationwide, including its state-of-the-art facility at its headquarters in Shah Alam, Selangor. The main beverage products in FNBM including 100PLUS, F&N Fun Flavours, F&N Originals, SEASONS, Ice Mountain and Fruit Tree. F&N is formed in 1883 and it is one of the Singapore’s oldest companies and a well-known brand. Its traditional business was the production and distribution of beverages from its F&N range and licensed international brands.
The company has come a long way since 1883 when John Fraser and David Chalmers Neave formed The Singapore Straits Aerated Water Company. Years later, F&N was consolidated and the company’s love affair with the food and beverage industry began. The company corporate milestones include, among others, the pioneering and launching of the sweetened condensed filled milk in 1973, launching of a complete range of ice–cream products in 1974, the launch of 100 Plus isotonic drinks in 1983, and the acquisition of Nestlé’s canned milk business in Thailand and Malaysia in 2007. Currently, the company together with its manufacturing arm, F&N Beverages Manufacturing Sdn Bhd, has a total workforce of about 1,400 employees in 23 offices throughout the country. F&N Beverages & Marketing Sdn. Bhd. (FNBM) is now Malaysia’s largest soft drinks manufacturer and distributor who operates 3 production plants and 10 warehouse centres. The multimillion dollar facility occupies over 31 hectares of land and has 11 production lines. The plant has a manufacturing capacity of 65 million cases of soft drinks a year.
In Malaysia, FNBM’s soft drinks portfolio consists of 100 PLUS, F&N Fun Flavours, SEASONS, Fruit Tree and the newly-launched Zesta and Clearly Citrus. But the most successful product that had been launched by FNBM is 100 PLUS. 100...
For many centuries people have been wondering what beauty is, but up to the present day there is neither definite answer nor a shared vision. Despite of the changes in beauty standard over time and its variety across cultures, it seems that in almost today’s societies, beauty is mainly associated with thinness. Nonetheless, the growth of fashion plus-size garment industry recently promises to bring a reverse trend for the ideal of beauty in today’s society. This could lead to the conflict between the two polarisations of beauty ideal.
In the above context, this paper aims to analyse the influence of media in consumers’ self-identity and how thinness is considered beauty ideal because of that. It also hopes to identify the reverse trend towards beauty ideal by explaining the success of Lane Bryant, a market leader in plus-size garment industry. Finally, the dilemma of society’s preference in thinness and fatness will be discussed and reconciled accordingly.
Media influenced consumers’ self-identity, causing thinness ideal as beauty
According to the research of Cory and Burns (2007), media vision of beauty change dramatically in these ten years. From the 1950’s female beauty were encouraged to be curvy with small waists, however, the ideal body image portrayed today is thinness (Robles, 2011). Nowadays, the world of advertising use sexualized and objectified women as tools to attract customers. Movie and TV show attract...
...A CASE STUDY ON THE USE OF
In the business world of economic manufacturing and production, there are actually several ways and approaches for one business entity to recover their production expenses and realize profit. In this aspect, the production output is primarily the key factor in the profit generation of the business as their output serves as their revenue. In the accounting perspective, generation of revenue through using the invested resources of the business will also require additional value which is identified through regarding it as the expense. This expense cost must indeed be recovered through the financial value of the product at the same time incurring profit for the business operation. In this aspect the approach of cost-plus pricing basically operates wherein the financial value of the product is directly based on its production cost and the profit levied unto it by the manufacturing company as their interest. As one of the most common pricing strategy in the present market, this approach is widely implemented and applied by large production firms as it is basically also one of the simplest forms of pricing approach compared to the pricing strategy of target-cost pricing which actually uses the marketing value to determine the product’s cost. The profit that can be realized from cost-plus pricing is indeed stagnant and lesser as this approach is purely dependent on the...
...The fashion industry should not feel obligated to use plus sized models in their campaigns. Do you agree?
Women these days are constantly bombarded with advertisements and campaigns telling them what they should wear, what they should eat and how they should portray themselves. It has become a race to try and achieve a size zero look because women feel as if it has become the new norm. That is why, I believe the fashion industry should be obliged to use plus size model. A plus size model is a model who is a US size 8 or above. Even though these models are described in the “plus” category, making them appear to be an outcast, what is ironic is that the majority of women will fit into this category. Therefore, I agree that fashion industry’s should be obligated to use plus size models. There are three reasons why: firstly, to stop increasing the social pressure on first world women to have the ideal body image; secondly; prevent psychological effect on women in trying to maintain an ideal body image; thirdly, the potential increase in business.
To begin with, the expectation for women to mirror the body image of a model has become omnipresent. You find them in fashion magazines, TV shows, fitness programs and even Barbie Dolls. Women, especially teenagers look at these icons as role models and have been manipulated by society into thinking they must look a certain way and weight a certain...
...like Charming Shoppes, Inc., parent company to plus-size American retailer Lane Bryant, are doing their darnedest to see that it does.
Lane Bryant was founded in the 1900s in New York, first as a retailer of maternity apparel and later as the first women's apparel retailer devoted exclusively to plus sizes. Acquired by Charming Shoppes, Inc. in 2001 from Limited Brands Inc., Lane Bryant is part of the retail holding company's strategic plan to pull itself back from the brink of bankruptcy. Now, 74 percent of Charming Shoppes' revenue comes from sales of plus-size apparel.
The future looks even brighter. The apparel industry defines plus size as 14 and up—today that includes 62 percent of American women. According to Mintel, the plus-size clothing sector rang up $34 billion in sales in 2008. While this shift in demographics bodes well for Lane Bryant, the increase in the plus-size market does not directly translate into heftier sales. Plus-size customers tend to spend less as a percentage of their total disposable income on apparel compared to women who wear smaller sizes. Most analysts attribute this gap to the fact that retailers have not done a good job of making fashionable clothing available to plus-size women. According to one executive, "People are more accepting of their bodies today, and I think there has been a positive influence with role...
...MKTG 561 Homework2: Riding the plus-size wave
In the past several years, Hollywood and advertising media defined a stereotypical image of women as poreless, hipless, silkenhaired, size 0, perfect women. However, Lane Bryant, a plus-size retailer and a daughter company of Charming Shoppes,Inc., tried to change this perception and improve self-concept, self-esteem, and self-consciousness of plus-size women. As a result, it does work. Currently Lane Bryant generates 74% of Charming Shoppes’ revenue from plus-size clothing.
This plus-size market is quite large as it includes 62% of American women, but in the past, plus-size customers tend to spend less as a percentage of their income on apparel when compare to other customer groups. The analysts assume that this is because of a few availability of fashionable plus-size clothing. Plus-size women may be curvier, but they still want to be fashionable just like women who are regular size. Thus, this is a good opportunity for plus-size retailers to fulfill this need. In addition, plus-size women are more accepting of their bodies and are influenced positively by role model. Lane Bryant strategy is to send the message that plus-size women can be stylish in its advertising and promotional campaign. The brand offers En Vouge style, which is usually for modestly sized customers...
Definition of terms
Plus-size is defined differently in different regions. This essay would focus on plus-sizes in the apparel industry. A plus-size model, according to apparel search.com, is one who wears a dress size 14 or higher in North America sizing, 14 or higher in Australian sizing, and 16 or higher in U.K. sizing.
Even though there are specific sizes stated to identify a plus-size. In the apparel industry now, there seems to be no accurate definition of a plus-size, it varies accordingly to the needs of the design.
For decades, consumers have been led to believe "thin is in” ( Kirk Baird, 2005), leading to many women suffering in attempting to achieve the thinnest body they could. All this was the result of a turbulent that happened during the growth of the fashion industry.
“ Up until the 20th century, voluptuous women had been admired and captured on canvas by master artists. From the classical era through the Renaissance, Baroque and Rococo eras, artists’ models were what today would be considered plus-sized. Historically, people who were thin were generally less affluent. A healthy figure was a reflection of prosperity, and models and movie stars reflected the look of the general population.” (Donna Reynolds, 2000).
Up until 1960s, when Twiggy started this trend with her elfin figure. Fewer models were eating, their curvy figures...
...TOPIC : PLUS-SIZE LADY FASHION IN AUSTRALIA
WHAT – THE DESCRIPTION:
With high living standards in some countries such as: US, European continents, Australia,… has tended to increase the number of obese people. So my topic is ‘’plus –size lady fashion in Australia’’, I want to find out how this situation is and how fashion companies deal with growing weight trends in Australia, especially to ladies and how it’s going to be in the future, I start off by finding the answers for the questions below:
What are current and potential needs of Australian lady for plus size fashion?
What are the average weight of Australia women and its trend?
What are the failure and successful companies in this area? What leads those results?
Have customers really satisfied with those supplies? Which aspects need to be improved?
WHY – RATIONAL:
Firstly, According to Australian Government’s research (2009,‘About Overweight and Obesity’, Department of Health and Ageing), the number of the obese women are going to increase remarkably in Australia. And obesity is an epidemic in Australia. It has showed that ‘’the rates of overweight and obesity amongst adults have doubled over the past two decades with Australia now being ranked as one of the fattest developed nations’’. This point also indicates that plus size fashion will...
...Cost plus pricing
Is when a business decides what to price their products and services at. It is done once the business has worked out the price of the product initially; they then add on a certain percentage to the original cost of the product, this is going to be the profit marging of the product. The advantage of cost plus pricing is that it is persistent as all products will be producing the same levels of profit margins, this would make it easier for a business to estimate their profit levels for the future. This is good for the business as they will have an estimate of how much income they will produce when selling products. However a disadvantage of cost plus pricing is that the prices of the products aren’t based upon competitor prices. This is because they are based on the cost of production after all the expenses are removed. Therefore it may be hard to keep up with competitors as they may be offering cheaper products to their customers. For example Aldi could sell a product for £1.80 but poundland could sell the same product for a £1. This is bad for the business as customers are going to be attracted to purchasing products which are more affordable as they like to save money. However businesses cannot help it as they have specific profit margin on each product. This would affect the business in terms of customer loyalty as they my see a decrease in customer numbers.
Is when a business starts of selling...